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Design strategy
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China
LocationShanghai, China
Local time
Macro ExpertXiaojing Huang

Renowned design strategist and trend expert

Xiaojing Huang is a renowned design trend expert and strategy director of YANG DESIGN, with clients including Boeing, BMW, Nissan, Hyundai, Huawei, and Unilever. Since 2013, she has been the chief editor of China Design Trends Report, an authoritative annual trend report for the Chinese market. Xiaojing is the winner of the Red Dot Design Award, IDEA and Design For Asia Silver Award, and Influential China Young by Linkedin. She is also a writer in China Home Trend Report, China Sub-culture Lifestyle Report, Aging Design Trends Report, and magazine design columns.
Recent workAnnual China Design Trend Report
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Chinese shoppers fly domestic for luxury spending
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Why are Chinese shoppers progressing to homegrown fast fashion?
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