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Consumer wellbeing
AI technology
Luxury consumption
China business
Luxury
Technology
China
United Kingdom
France
LocationLille, France
Sector ExpertZi Wang

Expert in luxury consumption, AI interaction, and consumer wellbeing research

Zi Wang is an assistant professor at the IESEG School of Management in France. Her research interests focus on luxury consumption, consumer wellbeing, and AI interaction, with a specific focus on how novel consumption patterns have influenced consumer vulnerability. She’s the author of a number of international journal papers and book chapters.
Recent workChina post-pandemic luxury consumption
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