With the boundaries between work and play more blurred than ever, self-improvement and progression are no longer limited to working hours. Increasingly, people are looking for ways to make their lives more efficient and be more productive in their spare time. We explore the key behaviours impacting the leisure industry in 2017.
Every six months, the sharpest minds at Canvas8 discern the four behaviours we’ve seen that are impacting the leisure industry – from how brands are changing how we spend our free time, to smart tech that makes international travel a more seamless experience. This time around we look at the alternative sports shaking up how people exercise, understand the cultural institutions tapping into people’s thirst for experience, explore the brands helping tourists stay connected no matter where they are, and get an insight into why people are turning to new age spiritualism.
Mica Anthony is an editorial assistant at Canvas8, which specialises in behavioural insights and consumer research. She’s passionate about uncovering the newest electronic music producers, re-living ‘90s fashion and championing the voices often left out of mainstream media.
