As traditional banks fall out of people’s favour, they’re looking to fintech brands to help them better manage their money instead. From helping people look ahead to get their retirement funds in check, to ensuring they’re budgeting for the month properly, we explore the key behaviours that are affecting money in 2018.
Every six months, the sharpest minds at Canvas8 discern the four behaviours we’ve seen that are impacting how we save and spend our money – from wearable payment methods, to digital challenger banks. This time around, we explore how brands are removing the friction points of payment to make it more seamless, understand why people are turned off from traditional banking and moving to their digital challengers, explain why people aren’t thinking ahead and setting money aside for retirement, and look at how brands are providing inclusive services to the unbanked.
Mica Anthony is an editorial assistant at Canvas8, which specialises in behavioural insights and consumer research. She’s passionate about uncovering the newest electronic music producers, re-living questionable ‘90s fashion trends, and building her Depop empire.
