Social media and music discovery platform Triller is planning its first two-day annual conference, with the sole aim of empowering Black creators. With a focus on networking and collaboration, The Black Creators Conference is a space to meet and work on content, while drawing the attention of mainstream marketers to new work. The event will pair creators with brand managers from various Fortune 500 brands, with potential opportunities to open chapters for future collaboration. "Triller has always sought to empower Black creators who shape our entertainment and culture, so we are excited to formalise our ongoing support of Black creators through this unique event,” says Mahi de Silva, TrillerNet CEO.

With plans for Triller's Black Creator Conference to be held every year, it suggests a move towards tangible, credible action and not just lip service. After years of activism that has pushed for inclusivity in the mainstream, brands and organisations are expected to move beyond and recognise systemic inequalities and the plights of minorities that exist within their industries. Within the tech industry, there have been examples of building inclusive products, and in the arts, platforms like Twitter and Netflix celebrate diverse voices and promote Black content specifically. With Triller, Google, and TikTok's role in shaping culture, they have a unique responsibility to ensure every culture is promoted fairly, with a particular eye on deepening the pipeline for underrepresented groups.