28 Jul 2021DisruptorsBimble users curate 'place lists' for fellow travellers
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Bimble, a start-up founded in the UK, has been picking up interest from investors and users due to its promise of a unique contribution to the travel and social tech scene. Bimble users create ‘place lists’, playlist-like recommendations of local hotspots to share with other travellers.

Author
Jemima CoxJemima Cox is an associate director of social sciences at Canvas8 with a background in psychology and over a decade of experience in research and strategic consulting. Since starting out as a shopper strategist, Jemima has gone on to work with world-renowned clients from consumer, social, and third sector backgrounds, including Google, Samaritans, The New York Times, Adidas, and Squarespace. At Canvas8, Jemima heads up the social sciences team, leading the development of social and ethnographic research globally.

Considered the ‘Spotify of travel’, Bimble is an app that's looking to change how people remember places they’ve travelled to and share the ones they love. People can create ‘place lists’ and share them, just like a Spotify playlist. With a focus on independent businesses, the app serves as a repository for the experience generation. The app has attracted big-name investors like Dimitris Panagopoulos (an early-days Net-a-Porter backer), secured a partnership with EasyJet, and is on track to have 300,000 users by the end of 2021. Interestingly, a third of the investment behind the app has come from female Angel investors committed to backing other female entrepreneurs.

Sitting somewhere between a travel app and social media platform, Bimble is offering a way of curating hotspots for the people increasingly valuing experiential knowledge-sharing. “Review sites have had their moment, while socially aware, community media will define the next decade,” says Francesca Howland, Bimble founder. The success of Bimble may also be in part due to the rising levels of support for the livelihoods of small businesses, as well as people’s newfound appreciation for all that is hyper-local and a rise in domestic travel, especially in the UK. With 48% of people wanting to visit alternative destinations, Bimble’s rich offer of insider information is likely to pique interest.