On average, LGBTQ+ people in the US earn less, have fewer savings, and are more likely to live in poverty. From non-conforming identity documents causing credit difficulties to being denied mortgages or loans because of discrimination – Daylight is combating LGBTQ+ exclusion from the financial sector. Created by queer Gen Yers millennials who have experienced this kind of discrimination firsthand, the bank is actively targeting challenges that members of the community are most likely to face. Daylight allows for debit cards to be listed with a chosen name, and provides a 'Walk the Walk' analytics tool to rate companies on their gender-inclusive toilets, use of pronouns, and causes. These are designed to protect their customers from micro-aggressions and support them with tailored financial solutions and advice.

“You can’t provide great services to LGBTQ+ people just by slapping a rainbow sticker on things,” says co-founder and chief technical officer of Daylight, Paul Barnes-Hoggett. “You need to understand our unique needs.” With 5.6% of Americans self-identifying as LGBTQ+, Daylight has created a uniquely safe space for their customers to share fertility goals, treatment successes, and has even provided a feature to support crowd-sourcing funds for gender transition. This shows that brands can have a real positive impact on the lives of the LGBTQ+ community by addressing real and tangible day-to-day needs. Another brand doing just this is Folx, providing inclusive healthcare for the trans community.