Inclusivity for women in sports - the Adidas’ ‘Impossible Is Nothing’ campaign encourages the participation of women in sports and captures their loyalty by sharing inspiring stories and driving gender inclusivity. As the women's activewear market is expected to grow by over $37 billion by 2026, brands can respond to the individual needs of female sports enthusiasts and support greater gender representation in sports.

Ecosystems designed to help women succeed at work - The Stack World – a space built for women, by women – offers an online environment in which members can network, foster community, and evolve their careers. As hybrid working surges, brands and businesses are helping women who want alternative working environments outside of traditional office spaces.

Women in Germany are reclaiming pleasure - as taboos surrounding sexual health and wellness fade, German women are taking charge of their pleasure- and health-related needs by pushing for greater openness around sexual wellbeing. As gaps remain in the support provided by mainstream healthcare, brands can advocate for more inclusive and holistic spaces that cater to women's sexual health and wellness needs.

#momscream events give women a safe space to release their anger - women are feeling frustrated, angry, and left without an outlet as they are often overworked, overburdened, and under-paid - but #momscream events allows stressed out strangers to come together and let out their emotions. As the existence of these gatherings points to a lack of avenues for women to freely vent, brands can cultivate more spaces where women can emotionally release.

Ladettes of the ‘90s are tackling menopause - with a growing number of women wanting to learn how to navigate one of the most challenging times of their lives, menopause advocates that are vocal and frank are helping women navigate this tricky landscape. As the menopausal support conversation garners mainstream attention, brands have a chance to partner with influencers who understand the unique challenges of this period in a womans life.

‘Internal Menstrual Report’ inspires Chinese women - Chinese influencer Alex has launched an online video series called ‘International Menstrual Report’, which covers initiatives to advance gender equality and female representation around the world. Amid calls for greater gender equality, brands can create a community of empowerment, knowledge, and allyship among women by boosting visibility of their lived experiences.

Female gamers are shifting the narrative in India - women in India are changing the narrative around gamer identity by breaking down male-centric stereotypes and defying old-school gaming conventions. As many women turn to mobile games as a form of escapism and entertainment, brands can help to create more opportunities for women in this space.

DojaCode empowers young girls to learn how to code - Doja Cat has collaborated with Girls Who Code to create the world's first codable music video, allowing fans to drive the plot of her song ‘Woman’. As stereotypes have socialised young girls to refrain from pursuing STEM careers, interactive and collaborative experiences like DojaCode shows how brands can contribute to closing the gap in STEM fields by highlighting the connection between coding and girls' interests.

Black and Brown women want holistic wellness - as Black and Brown women have long been underrepresented and underserved in wellness spaces, organisations like Black Girl’s Healing House are providing an online holistic healing platform for marginalised women in the company of others like them. As alternative healthcare behaviours and interest rises, brands can provide refuge to underrepresented groups across the wellness industry.

Women push for body positivity in digital spaces - influencers like Isabella Davis are using their social media platforms to create communities motivated by self-love and support, in an effort to combat negative body image issues and lowering self-esteem. As body positivity advocates authentically inspire their largely female communities, brands can tap into this sense of empowerment and use leading female figures to provide genuine connection.