Extremely important people
The pandemic proved to be a massive driver for pre owned luxury, with 69% of US consumers having purchased pre owned luxury between mid-2020/2021 and authenticity remaining a top priority for 96% of HNWIs shoppers. Mr. Porter Resell products are vetted and authenticated by Reflaunt which are then categorised based on their quality, but what really makes the brand stand out is its approach to customization - most notably is its tailored service that's exclusively offered to the brands ‘Extremely Important People’. Yet, while the value of the resale economy is expected to reach $77 billion by 2025, the question remains: can luxury and resale make for a good mix? According to Mr Porter’s managing director, Fiona Firth, bringing luxury items into the resale market is a no-brainer. “When you think of luxury, you think of a long lasting product, which is the opportunity consumers have with a service such as Mr Porter Resell,” says Firth. Consumers are forgoing spur of the moment purchases, with 65% of people in the UK and Germany expressing a desire to buy more durable fashion items since the start of the pandemic. Are next level VIPS putting their money where their mouth is, and dipping a toe into the sustainable fashion sector?

Its a mans eco world
According to research, ‘tall, dark and handsome’ no longer cuts it when it comes to what makes a man attractive - instead it's all about the green mate appeal as pro green consumption is seen as an honest sign of commitment in men. And while it may seem as though the eco gender gap is causing women to take on the majority of responsibility when it adapting to sustainable lifestyles, 53% of men aged 25 to 34 preferred shopping with a sustainable fashion brand compared to 47% of women. Not only does this pushback against the ‘green feminine stereotype’, it also signifies an opportunity for luxury menswear brands to shift to more sustainable business models. Yet, among all of the competition in the resell market, what makes Mr Porter’s latest venture stand out? With durability, quality and exclusivity key factors for HNWI shoppers, Mr Porter’s handling of selling luxury resale fashion takes the pressure off of consumers who don't want to sift through endless apps and websites - never finding what they're actually looking for. And as its personalised service not only ensures long lasting quality, but also ticks all the boxes for luxury consumers with a soft spot for the planet, is this the future of eco-conscious fashion consumption?