As loneliness heightened during the pandemic and many singletons felt more pressure to find ‘the one’, a desire for more intentional and deeper romantic connections has led people to reevaluate what they want from a partner.
Singletons are looking for long-term relationships over casual flings - 63% of men in college claim they want to be in a relationship that is traditional rather than uncommitted, and 72% of Gen Yers have consciously remained single until they met ‘the one’.
As people look beyond superficial means and appearances towards common interests that stimulate their hearts as well as their minds, brands that allow singletons to find more meaningful ways to match will only grow in appeal.
With apps like Thursday offering a more mindful approach to dating, and Jigsaw providing authentic connection for today's modern daters, the high-speed swipe culture of modern dating may begin to lose favour at a time where people want to connect more intentionally - giving them a better shot at finding long lasting love.
