People across the world are increasingly looking for transparency, truth, trust and fair representation from media and news outlets. Local newspapers and websites are giving readers the reputable content they desire, with Britons placing more trust in publications that reflect localised identities.
Consumption of news may be dwindling in the UK, with 55% of people that avoid consuming the news doing so because it negatively impacts their mood and outlook on life, but pandemic-provoked sentiments of community and support for local businesses are shifting audiences away from global news outlets and towards more localised channels and approaches to news.
A survey conducted by Newsworks and OnePoll found that 81% of survey respondents trust news and information published in their local newspapers and websites, a figure that has risen by 7% since 2018. Data also revealed that 40 million people read local news in newspapers and online every month.
With the interest in local news rising, people are getting their news consumption from a greater variety of places with niche, hyper-local news sources able to better tap into what's going on in local communities. But with 33% of TikTokers in the US saying they regularly get their news on the app, up from 22% in 2020, the future of news will continue to shift as media consumption habits evolve.