How often do you get your hair cut? When was the last time you ate out? Do you subscribe to Netflix? Questions more akin to filling out online dating profiles will soon be asked by mortgage providers across the UK. But is it another case of a step too far for big data?

Estate agents are up there with solicitors and bankers as the most despised professions. They’re stereotypically pushy, cheesy, con artists. The Modern House is different. Started by two former design journalists, it doesn’t sell by postcode or price, instead listing only beautifully designed properties.

A fifth of US renters spend more than half of their salary on housing. And with many others pushed towards long-term renting by student loans, an unstable job market or negative financial factors, Gen X and Y are finally stepping on to the property market. How are they going about their house hunt?

There are 76 million Boomers in the US, but when it comes to housing, much of the chatter is centred on Gen Yers. They may be looking for affordability, but what do Boomers want from their dream home? Marketing company Hanley Wood and developer Taylor Morrison claim to have figured it out.