From aiding weight loss to protecting against diseases, the alleged benefits of ‘clean eating’ are vast and varied. Bloggers have built careers around this lifestyle, while brands have gained new health-conscious audiences – but the critics now rival the advocates. Are people fed up with this fad?
Dr. Signe Rousseau is a lecturer at the University of Cape Town. She is the author of Food Media: Celebrity Chefs and the Politics of Everyday Interference and Food and Social Media: You Are What You Tweet. She is also co-chair of Gastronomica: The Journal for Food Studies (University of California Press).