With the pound’s value weaker now than it was at the peak of the financial crisis in 2009, money woes are hitting hearts just as hard as wallets, causing 72% of Brits to pinch pennies. Canvas8 sat down with 20 men and women from across the UK to find out what they cut back on when money’s tight.

Brits are spending like the recession never ended. But while the purse strings have tightened when it comes to necessities like groceries, products that promise aesthetic perfection are enjoying huge growth. Why do skint 20-somethings feel the need to look good when times are hard?

Nearly seven in ten Americans have less than $1,000 in their savings accounts, and 34% have nothing set aside whatsoever. Conserving cash can be difficult, but finance app Digit wants people to leave it to a bot. How has it managed to save people over $230 million in just 18 months?

Gen Yers came of age during one of the worst global financial crises, got saddled with a record amount of student debt, and are worse off than their parents were at the same age. So how are they managing the money they owe? And how have attitudes towards borrowing changed for this cohort?