Social media, self-care, and flexible working mean that women often want to look their best before, during, and after a workout. With a rise in athleisure, big brand make-up ranges such as Puma x Maybelline’s collaboration are coming on the market, but what do women really want from active beauty?
Jane Bradley is a make-up artist with more than 25 years of experience in the industry. She has worked with leading models and photographers across the globe on titles including Elle, Marie Claire, Harper's Bazaar and Vanity Fair, with stars from the music, film and fashion industries. She recently published her first book, The Teenage Girls Survival Bible.
Leyla Cooper is the founder of Pretty Athletic. After spending a number of years researching, testing the market, and developing products, the brand officially launched to retail in January 2018. Pretty Athletic won a Pure Beauty Award the same year and is set to move into its first non-UK territory, Spain, in 2019.
Jo Peters spent 20 years in international agencies working for brands such as Nike and Playstation. Having set up her trend consultancy, Jo volunteered with Samaritans. In 2020, she trained as a coach with the Co-Active Training Institute, helping clients make positive changes in their professional and personal lives. Jo recently studied with Climate Change Coaches, partnering with those wanting to take action on this vital systemic issue. Together with writing on consumer trends and design, Jo loves the big outdoors, from the beach in Shoreham-by-Sea where she lives to MTB on the South Downs.
