Speed and convenience have become the consumer norm. Since the COVID-19 pandemic, when people worldwide were introduced to instant access to goods and services via apps and digital platforms, the supply and demand considerably grew and splintered. The 'I need it now' culture shows no signs of slowing down, ye...

COVID-19 has put a stop to life as we know it, forcing companies, governments, and individuals to adapt at breakneck speed. Business leaders are being encouraged to look at their infrastructure, production, and marketing with fresh eyes, and put them to work in innovative and unconventional ways – mirroring t...

With lockdown measures around the world restricting out-of-home activities, much of everyday life has moved online out of necessity. Whether they’re hosting digital dinner parties and happy hours via Zoom or touring museums from their sofas, people are rapidly adopting solutions that bring the outside world i...

With public resources stretched, COVID-19 has created opportunities for brands to demonstrate their pro-social values. But how are people evaluating their responses to the crisis? Canvas8 spoke to 16 Britons and Americans to learn how brand actions may affect customer loyalty in the future.

From perfumes to furniture, there’s a subscription platform for everything – but why do some people keep paying for services they never use? Canvas8 spoke to Jennifer Savary, an assistant professor of marketing at the University of Arizona, to find out why cancelling a subscription is so hard.

Appealing to those seeking both convenience and healthy food, meal kits are expanding from doorstep delivery to grocery stores, where their à la carte options allow shoppers to make last-minute eating decisions. As we try to do more with less time, how are these kits transforming our days?

COVID-19 could potentially reshape people’s shopping habits based on the way that businesses respond to the crisis. Canvas8 spoke to semiotics expert Soma Ghosh to learn how brands are honing their communications to reassure and empower audiences – and win their loyalty in the process.