Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

Today, audiences are shaping the cultural agenda. Empowered to speak up for the causes they believe in, people are actively calling out brands they see as inauthentic. What are the main drivers of this behavioural shift? And how can brands win the trust of these outspoken advocates?

China may be returning to a state of ‘normality’ following COVID-19, but after spending months in lockdown, certain crisis-time consumer habits seem to be sticking around – one of the most visible being a mass shift to e-commerce. So, how do people want to browse and buy online post-pandemic?

In America’s divided political landscape, women’s issues have come to the fore in recent years. Yet for conservative women and their central organizing group, The National Federation of Republican Women, political views and consumer trends are often expressed and formed along partisan lines.

Being stuck at home during the COVID-19 pandemic has forced people to reevaluate their lives, leading some to embrace a simpler way of living by starting a vegetable garden or figuring out an effective work-life balance. Will this change in habits spark a minimalist resurgence in the long term?

As the impact of plastic on the planet becomes clearer, people want brands that prioritize sustainability. But with convenience still a priority, coupled with new COVID-19 behaviors, The Wally Shop’s zero-waste grocery delivery system offers Americans hygiene, ease, and eco peace of mind.