From finally splashing out on a dream car from one’s youth to splurging on a new dress in celebration of a promotion, there are numerous reasons to buy yourself a treat. Canvas8 polled 1,000 Britons and spoke to four people to find out why they indulge in self-gifting from time to time.
Ope Oduwole is a junior behavioral analyst at Canvas8. He has a BA from the University of Nottingham and leans on the inquisitive nature of his studies. With an avid interest in all things creative, if he’s not at a concert or poetry reading, he’s buried inside a book with a cup of green tea.