The prestige grocery store collaborated with the designer brand on jet-black juice at a fashion show, highlighting the increased perception of wellness as a luxury.

Erewhon x Balenciaga collab

The Gwyneth Paltrow-owned brand saw shutdowns of their retail locations in major cities like San Francisco and London, speaking to people’s rejection of elitist (and expensive) definitions of wellness. 

GOOP store closures

Entrepreneur Bryan Johnson went from venture capitalist to anti-ageing evangelist, developing a protocol and nutrition service to help people hack their bodies to feel younger.

Bryan Johnson

The normalisation of therapy and destigmatising mental illness has led to people weaponising mental health, blurring the lines between expressing empathy and delivering effective care. 

Self-diagnosis culture

There’s increased criticism of the self-care and wellness industries as people recognise the hyper-individualism it fostered. 

How the self-care industry made us so lonely

Content platform PopSugar relaunched its PS platform dedicated to living life well, showing an investment in accessible resources and broadening conversations of what wellbeing actually means. 

PS makes wellness accessible through real-life stories

Young men are turning to the prescription drug for recreation as well as sexual pleasure, highlighting the ways people are prioritising hedonism just as much as their health.

Why are so many young men using Viagra?

Freshleaf, an Indian start-up, is redefining tea by transforming regular consumption into a wellness-focused "personal delightful moment of joy" for urban Indians. Young consumers' preference for premium tea is driven by a health-conscious lifestyle and an inclination towards niche categories.

How Freshleaf elevates the joy of tea for young Indians

Bumble and Puma India have partnered to create a bespoke running event for single Gen Zers and Yers, combining fitness and dating. The event comes at a time when young people around the world are looking for unique experiences that blend wellbeing, community, and even romance.

Puma and Bumble partner for singles-only running event

Addressing a younger, female-majority audience, podcaster and social media influencer Alex Clark is a wellness warrior and vocal conservative. As political polarization swells in the aftermath of Trump’s election victory, there is the potential for influencers such as Clark to grow in popularity.

Alex Clark brings conservatism to the wellness space

What do people want from functional clothes in the era of climate adaptability? How are personalisation technologies changing fashion? How are people getting ahead with practical sustainability measures? Why is fashion becoming so playful and unserious?

Fashion and Style Sector Snapshot: November 2024

A study has indicated that users of the weight-loss drug Ozempic might be more protected against developing Alzheimer's disease. It is one of several pieces of research on the controversial drug’s non-weight-related health benefits, bolstering Ozempic’s positioning as a cure-all product.

Ozempic's 'cure-all' rep bolstered by Alzheimer's study

Testosterone replacement therapy (TRT) is surging in popularity among young men in the US. Amid desires for an idealized version of manhood – characterized by high energy, strong libido, and a muscular physique – young men are hoping hormone therapy will be the key to unlocking their potential.

Young men are optimizing their bodies with testosterone

Americans are increasingly drinking less to achieve better wellbeing and have more energy for busy lifestyles. But what determines their choices when looking for low- and no-alcohol alternatives, especially in social situations? Canvas8 spoke to people across the country to find out.

What do Americans want from alcohol alternatives?

Britons are increasingly adopting a more moderate approach to drinking, but don't want to miss out on its social aspects. From flavours to rituals and value for money, Canvas8 spoke to people across the UK to understand what they want from non-alcoholic beverages.

What do Britons want from alcohol alternatives?

Amid a loneliness epidemic, finding ways to build meaningful connections is crucial. While social support has typically centred on conversation, emerging research suggests gift-giving could be a key tool to help people feel more connected. How can giving gifts tackle loneliness, and what are the opportunities for brands to tap into?

That’s for me?! The science of gift-giving

Tied to the country’s expertise in dermatology, plastic surgery, and K-beauty, dental care is becoming a booming industry in South Korea. What does this tell us about the lengths people will go to achieve the perfect smile? What do Koreans value, and what can brands learn from the tooth trend?

Korean dental care is getting the K-beauty treatment

A survey has revealed that gyms are now outpacing pubs as preferred meeting spots for British Gen Zers. This shift demonstrates their functional approach to life, where even leisure time is viewed as an opportunity for personal development and building connections in a health-positive environment.

British Gen Zers ditch pubs for gyms as new social hubs 

Prada and Axiom Space have unveiled a space suit that combines high fashion expertise with advanced tech. As people show interest in unique, futuristic experiences that blend aesthetics with functionality, luxury brands can leverage cross-industry collaborations to make waves.

Prada goes to space with high-tech moon suit design

More and more Britons are growing conscious of how gut health is an important facet of an overall healthy lifestyle. Available through online grocery platform Ocado, XOXO Soda’s prebiotic soda feeds the curiosity around products that promote gut health while meeting a demand for indulgent treats.

XOXO Soda meets health-minded Britons’ need for treats

From the associated plastic pollution to the high levels of sugar, Australia’s love affair with soft drinks needs an intervention. How can companies in the fizzy pop game focus more on reuse than recycling and planet over profit? And what notes can they take from the functional beverage market?

Why Aussies want a functional future for soft drinks

In a fresh wave of online mysticism, claims about the link between 'ancestral karma' and misaligned teeth are circulating on TikTok. With perspectives on health growing increasingly holistic, the social media-based trend speaks to an ongoing convergence of spirituality and wellness.

‘Teeth karma’ trend points to spiritual-wellness fusion

As part of its Self-Esteem Project, Dove is joining hands with kids’ YouTube channel Blippi to promote a healthy body image among preschoolers. Gen Alpha’s beauty anxieties are taking root even before the tween years, and brands have an opportunity to instill body-positive attitudes from day one.

Dove taps Blippi to help Gen Alpha build body confidence

With tech integrations, shifting wellness priorities, and the increasing popularity of cosmetic enhancement, oral care is getting the luxury treatment. As demand for high-quality, aesthetically pleasing oral care solutions grows, brands are responding with gamified experiences and innovative products.

Why luxury oral care is America’s next wellness obsession

For anyone visiting Australia, one thing that quickly becomes most apparent is how everyone is seemingly running on an early schedule – as in, sunrise early. With a majority of the country reportedly up before 7am, we examine why Aussies jump out of bed earlier than most. 

What are Australians doing (and buying) so early in the morning?

France is trialling a complete phone ban in 180 middle schools, potentially extending the scheme nationwide in 2025, aiming to foster a healthier learning enviornment. As screen time becomes a widespread concern, parents are seeking ways to keep their kids off smartphones as much as possible.

France bans devices from schools to limit screen time

All-day wearable fitness trackers that monitor our health outside of the gym are changing from bands, straps, and watches into jewellery and luxury goods. Why are people keen for their wearables to be high-fashion items? And how are brands entering this luxury market?

How are fitness trackers competing on cool to win luxury shoppers?

For Gen Alphas, skateboarding isn’t just a sport – it’s a chance to build community, channel creativity, and express oneself. As more children and teens turn to skateboarding as both a way to stay active and a wider lifestyle, what does this say about the connections young people form with sport?

Who are the Gen Alpha skateboarders?

With social media consumption shows no sign of slowing, conversations about its ramifications on mental health become vital. Canvas8 sat down with Dr. Bre Mertz to explore these impacts, envision "social media wellness," and unpack opportunities for brands in this space.

Life beyond scrolling! The science of healthy social media

Japan’s drinking culture seems to be changing, with declining sales, bans on public drinking and disputes over advertising in public spaces. As alcohol consumption declines since the COVID-19 pandemic, there’s an opportunity for brands to craft more original drinking occasions.

Japanese drinking habits are changing after the pandemic

Changing norms around male grooming, new-age body ideals and cosmetic advancements are causing an uptick in men seeking six-pack surgery. Grappling with new pressures around appearance and status, surgical treatments are seen as the quick-fix path to self-improvement for a growing number of men.

Body dissatisfaction leads men to undergo ab-sculpting

Single-child households and "Very Important Babies" are on the rise in South Korea. Their parents are keen for their offspring to keep up appearances at school and out and about, with must-have luxury items fast becoming signifiers of not just individual prosperity but successful parenting.

Child luxury: a new status for parenting in South Korea

Due to post-pandemic fitness rituals, the mainstreaming of weight loss drugs, and the ebb and flow of the trend cycle, thinness is back in the form of the "ballet body." People want brands to care for their mental and physical health and continue to represent all body types. 

'Ballet body' trend signals return to thinness ideals

Portion sizes in US restaurants are beginning to shrink due to rising food costs, climate concerns, and the "snackification" of mealtimes. Despite a sizeable contingent of Americans being unwilling to relinquish their super-size portions, the dining landscape is shifting.

US restaurant portion sizes begin to shrink

Asics is continuing its Movement for Mind initiative through a foul-mouthed campaign starring Succession star Brian Cox, who encourages workers to escape their desks and get some exercise. People are emphasizing their fitness and mental health, so wellness is no longer separate from work.

Asics calls for workers to move for their minds

lululemon's 2024 Wellbeing Report found that though people are doing more for their wellbeing, they’re experiencing counterproductive stress to maintain it. These findings highlight the need for more flexible and accessible approaches to wellness that can keep people healthy without pressure.

Study finds people are feeling pressure to appear well

With budgets stretched and wellness front of mind, the mid-strength and no-and-low beer segments are thriving among drinkers Down Under. As people navigate financial headwinds and explore sober experiences, how can brands in the sector keep up with their evolving tastes?

What do Aussie drinkers want from their beer?

The 2024/25 Generational Snapshot of Gen Z looks at this cohort’s yearning for nostalgia and tangible experiences, the shifting nature of wellness towards being a 24/7 pursuit, young people’s evolving demands from the working world, and attitudes towards politics in a polarised landscape.

2024/25 Generational Snapshot of Gen Z

Hospitality brand Sbe revolutionizes wellness with lifestyle concepts. With people increasingly prioritizing health and wellness, brands can follow Sbe's lead in redefining the intersection of luxury hospitality and preventative healthcare.

Sbe taps longevity and luxury with hospitality offering

From waking up early to using less plastic, people find it easier to make better choices when they’re being kept on track by a friend or a digital journal. To understand how to help people sustain responsibilities, Canvas8 spoke to Dr Mujde Yuksel about the mechanisms that influence accountability.

Wait, I can do it?! The science of accountability

Activewear label Crop Shop Boutique has garnered a cult reputation for putting its community first. As Aussie wellness and fitness enthusiasts seek out activewear that seamlessly fits from work to workouts, CSB empowers Aussie women to feel good about themselves in and out of the gym.

How Crop Shop Boutique brings style to active Aussies

In a viral letter, the mother of a deceased EY India employee has accused the firm of driving her daughter to death by overwork. The controversy has thrust the country’s brutal workplace culture into the spotlight, and people are calling for meaningful brand actions to put employee wellbeing first. 

Indians demand accountability on EY overwork case

Citius Retreats is joining hands with Six Senses Ibiza to curate a retreat that integrates sports medicine, holistic health, and community. As wellness experiences become more accessible to Britons, luxury brands in the space are tapping into elite sports to craft new codes of exclusivity.

Citius tailors wellness retreats for sports enthusiasts

A new Virgin Active campaign takes aim at unlicensed wellness advice, urging people to “leave the cult” and “join the club” when it comes to health. As people grow weary of fleeting wellness fads, they’re seeking a more accessible approach to fitness that centres self-care before self-optimisation.

Virgin Active targets harmful fitness fads

Audible has partnered with sex therapist Chantelle Otten to create an immersive dining experience that encourages conversations around sexual wellness. As food-based aesthetics continue to dictate marketing cool, there’s an opportunity to unlock meaningful indulgence for experience-hungry Aussies.

Audible podcast brings sex therapy to the dining table

The healthcare multinational has launched a digital ecosystem that supports people on their journey to healthy ageing. As Britons’ appetites for digital health and wellness coaching continue to grow, there’s an opportunity to cater to older adults who are often underserved in this space.

Bayer personalises healthy ageing with tech companions

Fitness First is the first mainstream UK gym to offer IV drips to its members, tapping into the rising interest in holistic health solutions. As more people seek diverse forms of all-encompassing wellness, brands will need to expand their offerings and innovate to meet these evolving expectations.

Fitness First launches IV treatments for members

Dating app Drybaby is creating a hub for sober curious singletons to connect offline. The hub taps into the shift among young Americans towards more mindful focused forms of leisure. And as dating app fatigue grows, it also shows the opportunity for brands to support a slower approach to dating.

Drybaby dating app caters to sober curious singletons

A viral trend sees users deconstruct their overnight self-care routine in a bid to wake up looking their best. As beauty and wellness rituals gradually merge, people are taking a more integrated approach to personal care, but experts urge that some extreme measures may fuel harmful beauty standards.

‘Morning shed’ trend signals beauty-wellness fusion

Fruittella Brazil launched a sun-activated storybook, Lá Fora É Mais Legal, encouraging kids to play outside by revealing stories only in sunlight. This initiative highlights the importance of outdoor play in reducing the effects of excessive screen time often faced by digital native Gen Alphas.

Fruittella's sun-activating book promotes outdoor play

The global market demand for athleisure is rising, and one brand that remains at the forefront is Lululemon. Its premium product range is underpinned by a community and ethics-focused business strategy that ensures that, despite the hefty price, the brand remains accessible.

Why Lululemon encourages active shopping among Britons

Body deodorants are transforming our approach to sweat and body odour in unexpected places, and demand for them is rising. Cultural shifts and open conversations are driving a shift to safe, multifunctional alternatives to traditional antiperspirants. How can brands navigate this space with empathy?

Why are people using more body deodorants?

With a range of sports gear that attracts the attention of athletes and office workers alike, activewear brand On has risen over the last few years to compete with legacy names in the market. Through high-end partnerships and A-list celebrity collabs, the brand caters to the casualwear needs of the European affluent.

Why On restyles activewear for modern fitness goers

Industry data shows that amid an economic slowdown, Chinese shoppers are increasingly prioritising simplicity and affordability when it comes to mooncake buying. As luxury purchases move away from the conspicuous, people are driving new codes of premiumisation in gifting culture.

Chinese appetites for mooncakes are getting muted

Clue wants to understand the root causes of women’s health issues like endometriosis, and it utilizes its biggest asset to do it – its extensive and international dataset. The menstrual tracking app is strengthening its longevity and loyalty by collaborating with global researchers and its community.

Why Clue is addressing research gaps in women’s health

The Daughters of Mars is the soon-to-be-launched startup creating period products aimed at enhancing vaginal health and improving menstrual care for overall wellness. As more menstruating individuals desire ease and improvements around health and hygiene, how are brands optimising for better care?

How The Daughters of Mars levels up menstrual care

Cetaphil has launched the Gentle Exfoliating collection, which addresses the specific needs of 'Gen Zalpha' who want to exfoliate but have sensitive skin. As interest in skincare grows, brands are catering to Gen Z and Alpha by providing age-appropriate products and greater education about safety.

Cetaphil launches skincare line catered for Gen Zalpha

Through limited-edition flavors, a focus on nostalgia, and attention to TikTok, Goldfish is successfully bridging generational gaps and bringing its snack to more people. What do brands need to know about the company’s resurgence in modern times, and what can they learn?

How Goldfish uses nostalgia to reach US snackers

With the launch of Smidgin, a high-botanical gin intended to be used in short pours to make low-alcohol cocktails, Suffolk-based brewery Adnams is taking new, flavour-forward experiences to the increasing British demand for low-alcohol beverages. What does this say about what sober drinkers desire?

Why Adnams’ Smidgin mixes hyperlocal buzz for sober drinkers

How will AI impact creativity in 2025? What challenges are shaping perceptions of reality, fiction, and branding? How should brands adapt to evolving privacy preferences and authenticity demands? Three industry leaders explore the key factors that will impact the communications industry next year.

2025 Expert Outlook on Communications

What’s behind the emergence of the sleep economy? How are people taking control of their health conditions? What’s next for longevity? And how is performance culture driving people to get more out of their body and mind? Our September 2024 Health and Fitness Sector Snapshot dives in.

Health and Fitness Sector Snapshot: September 2024

Asda Opticians has launched a new apprenticeship programme, giving optical assistant colleagues the opportunity to become a dispensing optician. Initiatives like these provide an opportunity for people to gain skills to progress in their careers, supporting those who choose alternative pathways.

Asda Opticians launches apprenticeship programme

Forget outdated formulas, cheesy marketing, and questionable bluffs, REOME is embracing change to bring together beauty lovers’ passion for natural formulas and tech. Founded by ex-beauty director Joanna Ellner, the new-gen brand is creating botanical blends in a new and sustainable way.

Why REOME focuses on holistic skincare for beauty buffs

Are people’s perceptions of value changing? Will they still turn to beauty products during times of uncertainty? And how will China’s crackdown on live streaming affect beauty shoppers? Three industry leaders explore the key factors that will impact the beauty industry next year.

2025 Expert Outlook on Beauty

‘Meatfluencers’ are encouraging people to embrace meat-based diets that reconnect with an idealised hunter past. Driven by the ‘manosphere’ but also rising among women, carnivorism represents a rejection of ‘woke’ narratives around health and sustainability and a desire for agency.

The US manosphere drives surge in 'carnivore diets’

After years of being among fashion’s major influences, streetwear has been toppled by ‘corpcore’ according to a  2024 report by The RealReal. Driven by Gen Z’s presence in the workplace and return-to-office mandates, people are adopting more formal styles, though not without personal expression.

'Corpcore' topples streetwear fashion influence

Data has revealed that Gen Zers are 'too busy' to follow a skincare routine and that multi-step practices often fall by the wayside. As skin maintenance gets more complex, people are looking to reduce the number of steps taken and are choosing an ingredient-focused approach instead.

Gen Zers 'too busy' to follow skincare routines

Long associated with the virtue of hard industriousness, or Fleiß, Germany is now seeing a change in attitudes toward work. Propelled by a return of unions and the sentiment of younger generations, people are seeking better work-life balance, despite alarm about economic productivity around Europe.

German Gen Z and unions drive changes to work culture

Holland & Barrett is piloting the world’s first express DNA test service, offering audiences immediate genetic insights for skincare and better sleep. People are seeking out wellness products and services that are hyper-personalised, addressing individual needs in immediate, convenient ways.

Holland & Barrett DNA test offers personalised wellness 

Teens are turning to summer jobs again in increasing numbers, reversing a decades-long decline. The cost of living crisis is pushing Gen Z to look for short-term work during the season. As teens look to get an early start on their careers, employers have an opportunity to attract young talent.

Cost of living crisis spikes Gen Z summer job growth

The internet has become obsessed with being ‘very demure, very mindful’ after creator @joolieannie showed followers how to be demure at work. Despite its satirical origins, the trend speaks to young people’s interrogation of tradition, even if they’re complying with the conventions they poke fun at.

'Very demure' gives workplace culture a viral glow up

GLP-1 weight loss drugs are changing users’ skin, according to plastic surgeons across the US, pointing to unseen side effects from the still-novel drugs. With adoption poised to continue skyrocketing, a market may emerge for skincare products for GLP-1 users to treat these side effects.

'Ozempic face' reflects impact of drug on people's skin

As part of its recent transformation to align with the rise of anti-obesity drugs, WeightWatchers has launched #FitsYou. The campaign features real customer stories that challenge conventional weight-loss narratives while highlighting the brand's expanded offerings.

'Fits You' campaign challenges weight-loss narratives

Fashion fans looking to sleep in style are fuelling growth in the nightwear category and driving fresh demand for premium offerings. As disconnecting from busy digital lifestyles becomes increasingly difficult, people are increasingly viewing relaxation as a symbol of luxury. 

Bedcore sees premium shoppers elevate their sleep style

The user base for ingredient scanning app Yuka is growing, but it’s attracting criticism around its reliability. As the wellness boom continues, health buffs are turning to alternative sources of authority, but there’s a need for brands to foreground a balanced, science-backed approach.

Yuka app gains traction with health-conscious shoppers

The wedding conventions of a new generation are beginning to take shape as Gen Zers start tying the knot. In line with a broader shift away from the overly polished visuals of the 2010s, wedding content is growing increasingly unfiltered as fiancées adopt a curated anti-curation approach.

Gen Z weddings reflect new modes of social performance

Young people's beauty trends are becoming increasingly food-focused, with culinary-aesthetic-inspired online trends taking over the beauty world. As these aesthetics grow in popularity, brands are turning to unorthodox collabs in order to attract Gen Z and Alpha attention.

Beauty brands turn to food collabs for Gen Z appeal

Sexual wellness and health have become intrinsic to self-care, and no one believes this more than Gen Z. Yet the current sex tech market is dominated by cis-het men, leaving the sapphic sex toy sector seriously lacking – but lesbian-led Ma Joie is innovating in a bid to shake things up.

Why Ma Joie is innovating in the sexual wellness space

Due to community feedback, The Ordinary is expanding into a new body care product category. The new line features affordable, ingredient-focused products. Building on its trusted reputation of straightforward education and accessibility, the brand has also found success on TikTok.

The Ordinary expands reach with body care on TikTok Shop

As more Chinese women advance in their careers, many are splurging on themselves. More than just shopping, these purchases are forms of self-care and self-discovery. In 2024, a ‘she-economy’ is rising in the country, with brands specifically targeting women and their new wants and needs.

Exploring China’s surging she-economy

Gen Z is making fitness a priority, with gym attendance rising due to weightlifting trends and inclusivity movements. Zers also see gyms as a way to find connections, creating opportunities for gyms to enhance social spaces and integrate workouts with overall wellbeing.

Gen Zers are flocking to the gym for social experiences

Japan’s fast-food industry is a fascinating landscape where historical roots and modern innovations merge. From the early days of speedy dining to the fusion of flavours and the focus on healthy food, it highlights exciting opportunities for creative culinary innovation and global expansion.

What are Japanese people craving for in their fast food?

Telehealth startup Eucalyptus is taking the Australian healthcare arena by storm with digital clinics catering to different regions. However, alongside its rising clientele came controversy surrounding its asynchronous consultations and prescriptions. What does this mean for Aussie’s healthcare?

Why Eucalyptus democratises telehealth autonomy for Aussies

The youngest members of Australia’s workforce face challenges as they find ways to make a path for themselves amid a cost of living crisis. As they navigate a competitive job market, they are unafraid to break down long-standing norms to find career options that suit their goals and preferences.

What’s driving Gen Z careers in Australia?

Lasting damage to hair has long put people off using heat-based styling devices. Addressing this, Shark Beauty has released hair-drying products that focus on scalp health, marking a shift towards more holistic forms of hair care that align with shifting attitudes to beauty.

Shark Beauty focuses on scalp health to tap beauty fans

As sun protection trends on social media across Australia, Gen Z is becoming increasingly interested in sun protection and anti-ageing products. Ultra Violette appeals to Gen Z Aussies with its SPF-enhanced cosmetics, high-quality sunscreen, and awareness of social media skincare trends.

Why Ultra Violette protects Aussie skin through cosmetics

Japan’s healthcare system is undergoing a digital overhaul. Meanwhile, healthcare apps and personalised wellness tools empower citizens to take charge of their health. However, Japanese hospitals are still expensive, leaving room for brands to step in and make healthcare more accessible to all.

Health-conscious Japanese people turn to digital therapeutics

Gen Zers are drinking less alcohol than any other generation. This doesn't mean they lack interest in beverages; rather, they're creating new habits and rituals around drinking, whether it's with alcohol, functional drinks, or low- and no-options. They're drinking mindfully with a focus on wellness.

How drinking culture is changing for Gen Z

Optimize by Equinox takes luxury wellness a step further by integrating longevity-focused health values into its exclusive program – specifically tailored to HNWIs. As its high price point and exclusive access underscore its status as a premium service, is luxury set to take over the fitness space?

How Optimize personalizes fitness longevity for HNWIs

Running clubs in the Philippines have given fitness enthusiasts safe spaces and a venue to connect. Brands across varied industries have begun to align with club interests, supporting them while positioning themselves to ride the massively growing participation and interest in the sport.

How Filipino running clubs connect brands and their audience

British drinking habits are shifting, with low- and no-alcohol beers gaining popularity during sporting events. The shift represents a departure from the stereotypical image of rowdy, intoxicated British sports fans, with many opting for sobriety without compromising their passion for the game.

British football fans drive sales of alcohol-free beer

Kayla Itsines, the ultimate Aussie gymfluencer, tackles the gender exercise gap in the fitness industry and makes a healthy lifestyle accessible for all women. But what factors have contributed to Itsines’ meteoric rise, and how has she managed to sustain herself in the fickle world of social media?

How Kayla Itsines bridges the gender gap in Aussie fitness

Indian Edtech juggernaut Vedantu offers services such as preparation for competitive exams and traditional academic disciplines. Bridging the gap associated with rural India’s internet infrastructure, the brand is implementing hybrid learning approaches that blend online and offline education.

How Vedantu rethinks hybrid learning for Indian students

From dazzling veneers to discreet aligners, everyone seems to be on a quest for a million-dollar smile. But how exactly do Americans define ‘perfect teeth’? And what role does the US dental industry play in shaping grins – and subsequently making everyone's teeth look the same?

Why are Americans in pursuit of perfect teeth?

In a world of constant noise, Loop earplugs are leading a quiet revolution. From office workers seeking sensory control and focus to ravers protecting their hearing, the brand is redefining how people engage with daily soundscapes – blending wellness, technology, and fashion in the process.

How Loop turns down the volume on auditory overload

South Koreans have become more health-conscious post-pandemic. The demand for dietary and body fat reduction supplements – available in various forms – is rising. This shift is driven by innovative product offerings and the seamless shopping experiences of leading health and beauty retailers.

What's driving South Koreans' fascination with supplements?

Closeup has revolutionised the oral care market in Southeast Asia by leveraging innovative products and emotionally resonant campaigns that boost customer confidence. Discover how the brand’s bold and daring approach to soul-stirring marketing and technology changed how people smile.

How Closeup brightens Southeast Asians' smiles and confidence

On social media platforms, meals are getting a little calorific. As women embrace the carnivore lifestyle and swap out vegetables for hunks of meat and butter, it’s fueling a shift in diet culture and giving rise to collectives with like-minded, non-mainstream foodie values.

Who are the new lady carnivores?

Endometriosis Australia’s first television commercial brings attention to common endometriosis symptoms, encouraging people to take symptoms seriously. The campaign aims to reduce the six-and-a-half-year average journey toward a diagnosis for people living with endometriosis in Australia.

Australian campaign spotlights on endometriosis symptoms

Launched in the late 1980s, Australian beauty brand Aesop is well known for its quiet, understated, and minimalist design. It has long pioneered the concept of ‘quiet luxury,’ even before there was a name for it, and imagines its customers as worldly and cosmopolitan rather than beauty buffs.

How Aesop sustains beauty and quiet luxury for Aussie men

Run clubs are gaining popularity in Australia as a milder way to socialise, fostering connections and friendships better than conventional events. This trend reflects a cultural shift, blending fitness enthusiasm with a solution to digital isolation and fulfilling the need for genuine social bonds.

Run clubs are the new dating apps for Australians

Life cycle

People are embracing diverse forms of all-encompassing wellness 