Residents in nursing homes have been going clubbing as part of an initiative to promote active lifestyles, redefining retirement for older adults seeking unique adventures.


Partying pensioners

TikTok videos of the #DINK lifestyle are going viral, with over 14,000 videos garnering over 100,000 likes, showcasing this aspirational lifestyle filled with travel, ample finances, and freedom. 


DINK lifestyles

China’s graduating Class of 2023 turned into zombies, as part of the tangping (lying down) movement that challenges the culture of overworking. 

Lying flat

Young adults are choosing to live with their parents since moving back in with your folks is becoming less stigmatised.


Generation boomerang

“Climate grannies” are leading active retirements by emerging as environmental activist leaders.


Climate grannies

Australian doctors experiencing an IV shortage have criticised wellness clinics for offering non-essential IV treatments like hangover cures while GPs struggle to meet patient needs. The conflict highlights the growing tension between the booming wellness industry and a strained healthcare system.

Australian GPs blame wellness clinics for IV shortages

The rise of AI hiring tools and AI in the workplace is resulting in discrimination against older workers. As new technologies present a host of opportunities and challenges, there is a growing demand for business practices that prioritise AI inclusion and education for older professionals.

Older workers face exclusion due to AI bias 

Research has shed light on the invaluable benefits of art in healthcare settings, boosting the wellbeing of both patients and staff members. As healthcare systems evolve to embrace alternative therapies and holistic approaches, people are seeking environments that integrate these elements.

Art in hospitals improves patient health and wellbeing

Some disillusioned workers in France are travelling out of the city to work the soil – but only for a few days a week. Seeking both meaning in life and financial stability, these workers are contributing to the popularity of multi-hyphenate careers spanning both urban and rural environments.

French seek meaning and money through part-time farming

'Living alone vlogs' on Xiaohongshu celebrate singlehood as a fulfilling lifestyle that emphasises economic independence and self-care. As Chinese citizens' priorities shift, more young adults are choosing to remain unmarried, reflecting women's societal roles beyond traditional expectations.

Women celebrate the joys of solo living on Xiaohongshu

As people become fatigued by their ever-present smartphones, XOR Mobile has emerged as a disruptor. Handcrafted in limited numbers, the phone targets people seeking an escape from the modern world, sitting at the intersection of technology and luxury.

How XOR Mobile turns digital detox into a British luxury

Enterprise Flex-E-Rent has recruited a new cohort of 15 apprentices in the UK and Ireland to join its two-year HGV mechanic or panel beater apprentice programme. As people seek alternative career trajectories, brands are providing training and development to become part of a skilled workforce.

HGV apprenticeship programme supports practical careers

Americans are deeply aware of AI's impact on the job market, and many are keen to upskill so they don't fall behind. But soft skills also remain in focus across generations. Canvas8 spoke to Gen Zers and Xers from across the US to understand their outlooks on the shifting careers landscape.

How are Americans staying ahead of the job market?

As technology transforms the job market, people are striving to future-proof their skill sets. Canvas8 spoke to nine Britons from Gens Z and X to find out what they want to learn and which qualities they prioritise as they navigate drastically different stages of their careers.

How are Britons staying ahead of the job market?

A study has revealed that Gen Xers are likely to be hit the hardest by the retirement crisis brewing in the UK. While reforms promise to deliver higher returns for pensioners, declining institutional trust means that people will be looking to brands for support around their retirement needs.

UK Gen Xers’ retirement dreams don’t match up to reality

No longer a sci-fi concept, leg-lengthening surgery is gaining traction among young men unhappy with their height. The trend reflects pervasive male body insecurities, highlighting the need for more positive representations of masculinity and open discussions about men's mental health.

Height insecurities lead young Britons towards surgery

In a record-breaking win for the Philippines, gymnast Carlos Yulo secured two gold medals in the 2024 Olympics. Brands and supporters back home put him on a pedestal and his family life under a microscope, showering him with money, gifts, and controversies that changed the face of local sport.

How Carlos Yulo changes sports culture for Filipino fans

A new campaign by Australian Unity reflects the challenge of balancing work and life through multiple life stages, improving representation and services for older Australians. The campaign highlights an opportunity for brands to consider the evolving health needs of older shoppers.

Australian Unity spotlights balance throughout life

Demoralised by their career situations, many young Chinese are retreating from large cities to the countryside. This reverse migration might prove to be only temporary, but it highlights a growing desire to break with the career-centric life choices of previous generations in China.

Young Chinese rethink life choices away from cities

A rapidly ageing population and recent economic boom are giving rise to a new model of senior living in South Korea. Blending independence with high-end leisure and luxury, interest in services designed for ageing on one's own terms is emerging in the East.

South Korean seniors seek out luxury retirement homes

Chinese people are hiring emotional support companions for hikes, highlighting a larger cultural trend of addressing loneliness through paid companionship. As the loneliness epidemic continues to impact daily life, people are seeking revitalised and supportive ways to socialise.

Chinese hikers are paying climbing buddies for support

The 2024/25 Generational Snapshot of Gen Z looks at this cohort’s yearning for nostalgia and tangible experiences, the shifting nature of wellness towards being a 24/7 pursuit, young people’s evolving demands from the working world, and attitudes towards politics in a polarised landscape.

2024/25 Generational Snapshot of Gen Z

From waking up early to using less plastic, people find it easier to make better choices when they’re being kept on track by a friend or a digital journal. To understand how to help people sustain responsibilities, Canvas8 spoke to Dr Mujde Yuksel about the mechanisms that influence accountability.

Wait, I can do it?! The science of accountability

As the stigma of single dining fades, more Americans are choosing to dine out alone for convenience, exploration, and personal time. Signaling desires for autonomy and self-care, the shift presents restaurants with opportunities to create accommodating and personalized experiences for solo diners.

Americans are dining out alone more than ever

Nearly half of American adults say they’re planning to leave their jobs next year, with Gen Z respondents leading this trend. Disillusioned by traditional corporate culture, young workers are seeking more fulfilling ways to work and pioneering a shift in attitudes towards employment more broadly.

US Gen Zers are planning mass resignation

China’s ageing population is a concern for its government, but travel companies are excited about the opportunities around older travellers and domestic tourism. Catering to renewed desires for adventure, providers are adjusting their services to tap into a potentially lucrative consumer base.

‘Silver travel’ primed to boost China’s domestic tourism

Why are Chinese people becoming reluctant to get married and be parents? This report delves into the social, economic, and cultural reasons behind their decision and how this affects the country’s landscape and brands looking to tap into the second-largest economy in the world.

Why raising a child is no longer a must in China

Do people value creativity over convenience in their homes? How are older generations redefining care and retirement? In what ways is the shift in modern masculinity impacting relationships? Where is the perfect balance between social connections in the online world and IRL?

Home and Relationships Sector Snapshot: July 2024

Amid economic and societal pressures in Japan, more and more people are choosing not to get married. Many also work as ‘nonregular workers’ and like being alone. What does the future of dating and relationships look like in Japan, and what can brands learn from these shifting preferences?

Why Japanese people are choosing to stay single

Young Koreans are coping with burnout, a poor job economy, and loneliness by adopting dogs and – increasingly – cats. They’re also spending lots of money on them, creating a growing pet service industry in South Korea. The trend highlights what they value – independence, relaxation, and alone time.

South Koreans are curing their loneliness by spoiling their pets

Stunted by the cost of living, young Singaporean couples are turning to early marriage to secure affordable housing through the government, leading to regret for some. As both marriage and divorce rates rise among the young, there's a need for more comprehensive financial support and education.

Couples in Singapore get married earlier to afford homes

Australia’s ageing population puts pressure on the government to address the demand for support services. Through a technology-first approach, Mable allows those seeking assistance to connect with the most capable and available support workers, creating the best possible carer-patient match.

Why Mable celebrates Aussies' age and ability choices

Many young Chinese singles are focusing on themselves rather than getting married and starting a family. Although a rising singles economy leads to lower birth rates and an ageing population, changing social norms have allowed Chinese youth to explore who they are and their adult life priorities.

A new era of Chinese singles is shaping the economy

As pets get VIP treatment inside UK homes, pet-friendly boutique hotel The Egerton House Hotel is taking this to another level by designing a full-on luxury experience for furbabies and their fur parents. This comes at a time when pets are earning a new status among family units in British society.

How The Egerton uses luxury to indulge Britons pet parents

Australia's surf scene is evolving, with older Gen Yers and Gen Xers riding the waves at higher rates than young people. From surf parks to mental health initiatives, the sport is becoming more accessible and diverse, reflecting broader societal trends in fitness and lifestyle.

Why there’s a swell of middle-aged surfers in Australia

a photo of people sat outside around a table

With a shift away from ‘revenge’ travel following COVID-19, Klook digitises personalised trips and curates immersive experiences for people seeking new experiences and flexible lifestyles. Partnering with governments, international banks, and content creators, it’s redefining exploration.

How Klook co-defines APAC travel with world explorers

For Gen Y, the cultural script for adulthood is in flux. With increasing numbers of this cohort now choosing to delay or forego traditional life milestones, new research suggests that, for many Gen Yers, the infamous mid-life crisis is just another financial impossibility.

Gen Yers can’t afford a midlife crisis

With more young adults choosing to own pets instead of having children, animals are taking on a more prominent role in modern family households and dynamics. As a result, grieving pet parents are developing elaborate new rituals to commemorate and memorialize their beloved furry companions.

Pet owners ease grief with elaborate memorials

Construction has begun on an explicitly LGBTQ-friendly senior housing complex in Pittsburgh, aiming to provide compassionate elder care for retirees. As Boomers enter their sunset years, they’re seeking to live their lives as freely as they can, rewriting conventional perceptions of old age.

LBGTQ+ friendly senior home helps rewrite retirement

A study has revealed that teens from lower-income households in South Korea are less inclined to have a family in the future, signalling the deep-seated inequalities within Korean society. Financial pressures are putting young people off starting a family, changing and altering life milestones.

Money woes put Korean teens off the idea of marriage

Overwhelmed by rising day-to-day spending, Americans are grappling to control their finances. Many are embracing loud budgeting and small investments, but are these methods bringing them any closer to their life milestones? Canvas8 spoke to eight people from across the US to find out.

How is the cost of living shaping Americans’ life milestones?

Buying a house? Having a baby? Retiring? Many Britons feel the necessity to reframe their expectations in the face of prolonged financial pressure and the housing crisis. Canvas8 spoke to eight people from across the UK to find out how this shift plays out across generations.

How is the cost of living shaping Britons’ life milestones?

The way that people are listening to music is changing. Gone are the days of tinny, low-quality sound – they want something better. British audio brand KEF has long stood at the higher end of innovation and price, but it’s shifting gears in an effort to democratise high-fidelity sound.

How KEF lowers barriers to high-fidelity sound in the UK

The 2024-2025 Generational Snapshot of Older Adults explores this cohort's growing need for innovative healthcare solutions, their refusal to succumb to age, their desire to connect socially and romantically, and how they’re defeating age assumptions by being online more than you might think.

2024-2025 Generational Snapshot of Older Adults

Sandra Hüller has become a household name for her emotionally resonant performances in non-English films Anatomy of a Fall and The Zone of Interest. Her journey from German stage actress to Oscar-nominee signifies the spotlighting of global talent and older women in media and fashion.

Why Sandra Hüller is a beacon of on-screen representation

A study has revealed that Boomers don't see themselves as old, despite what younger generations might think. As generational assumptions shift, brands have a unique opportunity to connect with wealthy Boomers by going beyond stereotypes and generalisations and truly understanding what they want. 

Boomers are redefining what it means to age

As life expectancy continues to grow, the number of older people is shooting up globally. But in China, the country's social security systems aren’t prepared to provide people with decent income and comfortable lifestyles as they age, leading droves of seniors to the brink of poverty.


Poverty among Chinese seniors necessitates pension reform

Research has found that more workplaces are offering extended time off, and workers are taking them up on it. With younger generations rejecting hustle culture and seeking out careers that don't define their lives, norms around holidays and time off will continue to shift for most workers.

Gen Zers take more sabbaticals for better work-life balance

Financial insecurity is driving many to reconsider conventional barometers of success, and traditional timelines of marriage, home ownership, and childbirth are no longer a priority for the growing number of young women who want to combine incomes with their partners without kids in the picture.

Young people are aspiring to be DINKs

Residents from three Brussels nursing homes have been partying at a nightclub as part of an initiative to promote active lifestyles among the elderly. Wanting to redefine retirement, older adults are increasingly seeking unique adventures to feel alive and to make long-lasting memories.

Belgian older adults are embracing nightclubs again

How is Japan’s shrinking, ageing population impacting locals’ decisions? Are government efforts to regulate work hours actually leading to shifts in Japan’s notoriously overworked society? This Cultural Snapshot uses local stats to explore the behavioural norms shared by people in Japan in 2024.

A Cultural Snapshot of Japan: 2024

Gen Zers are planning for an early retirement in their forties and plan to live off $500,000 in their old age. But as the economic climate suggests these desires may be unrealistic, and there's a need to educate young people about responsible methods for planning their futures.

American Gen Zers are making plans to retire early

Findings show that young people in the US are opting for permanent contraception in the wake of Roe v. Wade being overturned. With women twice as likely to undergo such procedures compared to men, and a widespread lack of trust in institutions, people are taking matters into their own hands.

Young people in US are opting for permanent contraception 

Chinese youth are fleeing megacities in favor of slower lives in small towns, as money worries and a tough job market hamper their ambition. As economic troubles continue to leave young people behind, many are reacting by changing their priorities and looking for slower lives in smaller cities.

Chinese youth flee megacities for a slower life

Real estate company StreetEasy has created a mural that compares buying a property in NYC to an epic odyssey, spotlighting the twists and turns of the ever-changing market. The campaign touches on a uniquely New York problem in a style that stands out in the city’s sea of distractions.

StreetEasy campaign addresses challenges of home buying

Poppi began as a small, Texan family-owned beverage brand known as Mother. Since rebranding in 2020, the prebiotic, apple cider vinegar-based soda has launched a massive 360-degree marketing campaign, found a large Gen Z market, and become a burgeoning competitor for the likes of Coca-Cola and Pepsi.

Why Poppi provides fun sodas for Gen Z health buffs

The Senior Papa Project is an initiative to support older fathers in Japan who are struggling to balance responsibilities with demanding work schedules and continued social stigma. As milestones modernise, social structures will need to adjust to accommodate changing behaviours with empathy.

The Senior Papa Project supports older fathers in Japan

A 2024 study has revealed that an ageing population in South Korea is living increasingly alone, demonstrating an increase in single-person households as young people put off marriage. Korean society is changing, and people are looking for brands to offer solutions to increasing social isolation.

The number of South Koreans living alone is rising

Disillusioned with the state of the housing market, Gen Yers are giving up on their goals of homeownership and focusing on making their rentals their own with renovations. This is a signal of changing attitudes towards major life milestones and the troubling economic state of play.

Gen Yers are renovating rentals instead of buying homes

Once aspirational and teeming with tenants, Japanese complexes on the outskirts of cities are now being abandoned – except by the elderly and the recluse. To usher in new life and youth in these areas, Muji started a renovation project that upgrades yet preserves these heritage neighbourhoods.

How Muji helps battle loneliness among Japanese tenants

Burger King is celebrating its 70th birthday. To mark its seventh decade of flame-grilled success, the company has released an ad campaign challenging ageist stigmas. As ageing changes, campaigns that address stereotypes in fresh ways are landing with older audiences that want new, true narratives. 

Burger King busts taboos to celebrate its 70 fiery years

Praised as an edgy blend of Jack Ryan and Girls, spy dramedy Mr. and Mrs. Smith reinvents the aughts-era Angelina Jolie and Brad Pitt film by highlighting Gen Y relationship anxieties. Its success speaks to younger generations' hunger for bold and subversive storytelling.




Mr. and Mrs. Smith spotlights Gen Y malaise

Tax season is a daunting time, especially for American Gen Zers who say they are often reduced to tears by the process. To navigate the complexity, many turn to parents for support and to fight the financial literacy they are battlingm and the disconnect with banks drives search for info elsewhere.

Overwhelmed US Gen Zers turn to parents for tax advice

Facing a labour shortage, a German transport company is training students to drive trams on the weekends and between classes. With public services at risk due to a lack of skilled workers, there are growing demands for training and upskilling opportunities to attract young people.

German students drive trams amid labour shortages

Why are China’s youth giving up their hard-earned credentials to become ‘full-time children?’ How did rest become an act of rebellion? How has the pandemic affected shopping habits in China? This Cultural Snapshot uses local stats to explore the behavioural norms shared by people in China in 2024.

A Cultural Snapshot of China: 2024

A survey has exposed the extent to which young Americans are financially disillusioned, revealing that most Gen Zers and Yers feel they’re starting from further behind other generations. Feeling behind on conventional milestones, young people are changing their measures of success.

Young Americans are falling behind financial milestones

Urban youth in Vietnam are feeling increasingly disillusioned by the promise of social mobility due to a housing crisis and the effects of ‘flex’ culture, leading them to redefine their adulthood. What does this mean for brands looking to engage with Vietnamese Gen Zers?

Why adulthood looks different for Vietnamese Gen Zers

Are Gen Zers' workplace priorities set to change the UK's job market for good? Canvas8 spoke to British Gen Zers to hear their take on work-life balance, career progression, social opportunities in the office, and what they want from their employers.

What do UK Gen Zers value in their careers?

The South Korean government is deploying 7,000 AI companion dolls for senior citizens and patients with dementia. With the country having one of the fastest-ageing populations coupled with the lowest birth rate in the world, the health sector has to consider ways to improve care for aged citizens.

AI robot companions help South Koreans battle loneliness

What is behind the rise of anti-work sentiment? How is AI continuously upending the workforce landscape? What do Gen Zers want from their careers? And how is the demand for more positive, engaged and active approaches to education putting Gen Alpha on their future career paths?

Careers Sector Snapshot: March 2024

The 2024 Generational Snapshot of Generation Y in the Asia-Pacific region explores how a move towards purposeful living and stable life has Gen Ys spending with more intention, taking care of their health and overall wellness, and enjoying the freedom that comes with not having children.

2024 APAC Gen Y Snapshot

'Climate grannies' are emerging as activist leaders in environmental spaces, offering guidance and experience in direct political action. Armed with free time and income, Boomers are increasingly becoming an activist generation, looking to provide leadership to their young counterparts.

'Climate grannies' signal politically active retirements

With UK Gen Z workers struggling to maintain a work-life balance post-pandemic, the younger generation is turning to wellness to solve their problems and looking for travel experiences that provide rest and relaxation. How can the leisure industry capitalise on this growing interest?

How Gen Z is embracing wellness travel for rest

Australian retirement village operator Aveo has launched a campaign highlighting how community and human connection don't have to stop at retirement. As people's ideas of retirement become more fluid and positive, brands can help them explore the rich possibilities of a life well lived.

Aveo rethinks retirement as community-oriented lifestyle

Despite the envious gaze of younger generations, older Britons with poor finances are being forced to re-enter the rental market – and when they get there, their options are often limited to house-shares. Where are the flexible housing solutions for these older Britons?

Older Britons forced to reenter rental market

Single-person households are on the rise around the world. But what are the unique emotional and practical needs of those who live alone compared to those who live with friends, family, or strangers? And how can brands best speak to this emerging yet significant minority?

How is the rise of solo living influencing interiors?

British adults who are providing support to their parents, children, and even grandchildren are in a precarious spot as the cost of living crisis places strain on their finances. How are members of Gen X coping in their role as multigenerational financial anchors, and how can brands help them out?

How is the cost of living crisis impacting Gen Xers?

With youth unemployment in China reaching record highs, graduates are increasingly opting for vocational training to give themselves a fighting chance in a crowded job market. The shift suggests a glaring mismatch between the Chinese education system and the current labour market.

Interest in practical skills soar among China graduates

Older Chinese individuals are breaking away from traditional norms and exploring the tender world of modern dating. Their quest for companionship is marked by an openness to building relationships, increasingly facilitated by digital platforms like dating apps and livestreaming channels.

How China’s older adults navigate the world of modern love

A report has found that Gen Z attitudes look poised to change the record-low marriage rates in the US. Despite economic barriers, this cohort's growing emphasis on communication and emotional wellbeing could pave the way for stronger and healthier marriages in the future.

US Gen Zers are still interested in marriage

The US-based dating app Score lets people prove they have good-to-excellent credit scores before they match. As people face increased cost of living and volatile economic landscapes, they're looking to extend financial responsibility to as many parts of their lives as possible.

Dating app connects users via credit scores

Bearing a rising cost of living and the financial burdens of their parents and children, Indonesians are now managing their finances at much younger ages. As they brace themselves for this double whammy, Gen Z-focused app Whiz aims to empower them – one less lonely financial journey at a time.

How Whiz helps young Indonesians bond with family and finance

Amid China’s booming beauty market, there’s still a notable gap in mature beauty options. Brands face the task of appealing to the country’s thriving multi-billion dollar silver economy – the ageing who are digitally savvy, financially able, and discerning in their expenses.

‘Mom beauty’: the self-care boom among Chinese Gen Xers

A report by Linkedin India highlights the country’s changing career landscape – with workers looking to move jobs for higher wages and better work-life balance. However, a competitive job market means people are expanding their searches beyond their current industries and reassessing career plans.

Report reveals Indian workers' changing priorities

'Fringe friends' – casual relationships based on proximity or wide social circles – are falling in number for many Americans as new behavioral patterns and a digital-first existence hamper human connection. Amid an epidemic of loneliness, young people are having trouble building IRL social networks.

'Fringe friends' fall casualty to loneliness epidemic

A study found generational differences in Lunar New Year spending in Southeast Asia, along with family members taking the lead in shopping. The report highlights how brands have the opportunity to be attuned to specific demographics and their needs by paying close attention to family dynamics.

New family dynamics emerge from Lunar New Year report

Opting for nights in, experimenting with sober lifestyles, and adopting a holistic approach to wellness, the US is shifting to what's being called an 'Introvert Economy'. It promises a boom for athleisure and wellness brands but presents a challenge for those relying on vibrant nightlife.

Young Americans drive growth of the ‘Introvert Economy’

Research shows that, while office mandates have little to no effect on a company’s bottom line, they negatively impact employee wellbeing. Though employers are focused on driving workers back into the office, many prefer employers that offer flexibility not just as a perk but as a constant.

Office mandates harm employee wellbeing

Conventional markers of womanhood are shifting as people recalibrate life milestones. Amid the pressures of the cost of living crisis and weak health and childcare systems, French authorities are rethinking parental leave to combat low birthrates.

French parental leave reform signals motherhood shift

HomeEquity Bank's 'Ask Yourself' campaign encourages Gen X Canadians to explore the option of home equity for enhanced later-life financial flexibility. Inflation and the cost of living crisis has made many Gen Xers rethink their financial futures, prompting them to consider saving alternatives.

HomeEquity Bank tempts Gen Xers with reverse mortgages

Research has highlighted a trend of UK Boomers returning to urban areas from rural locations as changing retirement attitudes prioritise vibrant communities, amenities, and independence. Innovations, like driverless on-demand vehicles, are responding to the evolving needs of older urban dwellers.

Boomers return to urban life for an active retirement

Jane Garvey and Fi Glover’s podcast provides honest advice and relatable inspiration around the lived experiences of Gen X women. In a media landscape that often overlooks the experiences of older females, Off Air with Jane and Fi provides a warm and relatable platform that feels tailored to them.

How ‘Off Air with Jane & Fi’ empowers Gen X women

As the ageing Japanese population grows, so does the number of dementia cases. Mistaken Orders’ restaurant and cafe pop-ups create an environment where older people and those living with dementia can still live their lives by making dining a warmer, educational experience for patrons.

Why Mistaken Orders hires servers with dementia

Plufl’s human-sized dog bed became so popular in 2023 that it appeared on Google’s Holiday 100. For many, this is driven by the ongoing embrace of pets as ‘fur babies’, but for others, it’s part of better compartmentalizing homes that must be retrofitted to service work, rest, and play.

Plufl human dog bed encourages indulgent slow living

The Korean government will expand childbirth and welfare benefits for families with newborns as part of broader efforts to boost the country’s declining birth rate. As socioeconomic factors impact traditional milestones, there is a need to support people in whatever life paths they choose.

South Korea expands support to tackle low birth rates

A decade since its first store in China, the retail store MINISO has seen itself become a global lifestyle brand offering affordable, top-quality products. With thousands of locations globally, it entices ‘kidults’ through blind boxes and themed stores that elevate the dollar-store experience.

Why MINISO spreads the ‘kidult’ lifestyle in global retail

Chinese youth are embracing a trend of becoming 'full-time children,' moving back in with parents to achieve work-life balance. Social media – particularly Xiaohongshu – has become an outlet to express frustrations with traditional norms and prompt reevaluation of life goals with a focus on balance.

Chinese youth embrace ‘full-time children’ movement

Amid the cost of living crisis, traditional retirement plans are becoming out of reach for many people. Instead, ageing populations are considering 'flextirement' to continue working in some capacity to ensure they have enough money to make ends meet without a regular income.

Older adults look to 'flextirement' for financial security

Amid an uptick in high-profile celebrity divorces, sensational headlines and online buzz are highlighting a profound shift in perceptions of marriage and the relationships between stars and their fans. What do people’s reactions to these break-ups suggest about parasocial and personal connections?

How celebrity divorces reflect fans' parasocial bonds

Why are Gen Yers embracing going out amid a cost of living crisis? How are parents letting go of ‘sharenting’? What is this cohort’s fresh take on wellness? And what is luring them away from big cities? Our 2023 Generational Snapshot of Gen Y explores the key behaviours shaping this cohort.

2023 Generational Snapshot of Gen Y 

Lifecycle

People are embracing personalised milestones 