Gamers and Harry Potter fans had heated debates about the ethics of playing and streaming Hogwarts Legacy because of JK Rowling’s transphobic comments in the media.

Hogwarts Legacy controversy

Disney+ animation Moon Girl and Devil Dinosaur has been praised for its child-friendly approach to the serious topic of alopecia.

Disney spotlights alopecia in the Black community

Victoria’s Secret has increased its commitment to diversifying its core offering by signing Sofia Jirau, the brand’s first model with Down’s syndrome. 

Victoria’s Secret signs first model with Down’s syndrome

Activists condemned corporations donating to Ron DeSantis as hypocritical, slamming them for running Black History Month campaigns while donating to the Florida Governor, who cut African American history courses from school curriculums.

Corporate DeSantis donors under fire for hypocrisy

‘Lift Every Voice and Sing’, commonly known as the Black national anthem, was sung at the Super Bowl for the first time in 2023.

Black national anthem sung at Super Bowl for the first time

Sabrina Carpenter’s rise to stardom has been anything but short n’ sweet, despite what the title of her sixth album suggests. The former Disney kid has spent the past decade carefully cultivating her image using relatability and humor to establish herself as the polished pop star we see today.

Why Sabrina Carpenter gives fans a taste of pop humor

Luca Guadagnino’s romantic drama Queer, starring Daniel Craig and Drew Starkey, boldly explores homoerotic desire and longing. The film is part of a growing trend of sexually explicit queer content that’s appealing to mainstream viewers and challenging established audience expectations.

‘Queer’ spotlights rise of carnal gay narratives 

A course on Beyoncé's cultural impact is set to launch at Yale University in spring 2025. Addressing the growing demand for non-linear career paths, the program aims to showcase how people from ethnic minority backgrounds continue to navigate a fraught climate of gender, race, and identity.

Yale course amplifies Beyoncé's global cultural impact 

Australian doctors experiencing an IV shortage have criticised wellness clinics for offering non-essential IV treatments like hangover cures while GPs struggle to meet patient needs. The conflict highlights the growing tension between the booming wellness industry and a strained healthcare system.

Australian GPs blame wellness clinics for IV shortages

Challenging the state of diversity in advertising, Unstereotype Alliance Australia has conducted research demonstrating the dearth of disability diversity. As people demand DEI efforts that go beyond the surface, brands need to ensure they are committed to representation across identities.

Advertising Down Under lacks disability representation

Although romance is a staple in much of today's teen media, young people are increasingly interested in stories that focus on friendship and platonic relationships. For them, building genuine connections and showcasing these authentic relationships in media narratives has become a priority.

Gen Z prefer on-screen tales of friendship, not romance

Fortnite is deepening its music industry ties through live-streamed in-game concerts and musician-inspired locations. As gaming and music converge, brands must balance virtual and real-world offerings to create meaningful experiences that go beyond superficial representation.

Fortnite debuts music artist avatars amid uncertainties

Jaypore is collaborating with traditional artisans like the Ghadwa community to bring India’s cultural heritage to a global audience through the art of Dokra metalwork. The partnership supports the preservation of the craft while creating sustainable income opportunities for the community.

Jaypore deeps artisanal craft ties with Dokra line

Hollywood films like Babygirl, A Family Affair, and The Idea of You center on intergenerational relationships between middle-aged women and younger men. They show the potential for original, raw, and nuanced media narratives that challenge traditional norms and examine female sexual agency.

Glossy age-gap romances spotlight female midlife desire 

BBC mini-series Mr Loverman explores a hidden decades-long gay relationship within the Windrush generation. It challenges typical narratives about Caribbean immigrants in post-war Britain, contributing to a growing trend of more nuanced, authentic portrayals of Black experiences in the media.

‘Mr Loverman’ expands British Black narratives  

America's political landscape is transforming rapidly, with the multiracial population growing from 3% to 10% since 2010. This shift, combined with digital platforms reshaping civic engagement, is creating more nuanced political dialog and challenging traditional assumptions about representation.

Political parties struggle as American identity blurs

With a new name and renewed vision, Q Rising has launched a talent incubation and mentorship programme with Lagos Fashion Week. The initiative will equip local African designers with opportunities, knowledge, and resources at a time when there is a growing appreciation for locally made products.

Fashion incubator seeks to bolster African designers

Nintendo has launched its first music-focused app where users can access soundtracks from its games. As the gaming community grows more inclusive, brands can play a pivotal role in expanding virtual worlds by leaning on nostalgia and kidult behaviors to appeal to both hardcore and casual fans.

Nintendo entices kidults with nostalgic music app

Camden County's NOS program uses peer support to aid prison leavers, reducing recidivism and supporting successful reintegration. Recognizing the limitations of top-down strategies, it prioritizes the experiences of formerly incarcerated individuals – something often lacking in traditional programs.

Peer-led program supports prisoners rejoining society

Australian men have a higher life expectancy than most of their global peers. But obstacles such as low health literacy, stereotypes of masculinity, and a lack of male-centred institutional support are keeping them from being healthier.

How to cater to Aussie men’s desire to be healthier

Natura has launched a body care line that aims to enhance the beauty rituals of Afro-Brazilian women. Despite the diversity of Brazil’s population, Black and Brown people continue to be underserved in the beauty sector, presenting brands with rich opportunities to plug these gaps.

Natura tailors body care for Afro-Brazilian women

To commemorate Black History Month, Gymshark has created a pop-up that offers hairstyling services for visitors with textured hair. The initiative is just one of Gymshark’s many efforts to champion minority voices, showing how brands can meaningfully rise above one-off gestures towards inclusion.

Gymshark pop-up combats textured hair woes at the gym

Indian beauty brand Sugar Cosmetics has launched a campaign that showcases beauty rituals as a form of empowerment. It’s going one step further than the ‘girlboss’ narrative in Indian advertising, highlighting how women’s identities are fluid and can exist outside of the family-work dichotomy.

Sugar Cosmetics embraces femininity as power in India

Virgin Atlantic introduces BSL-trained crew, addressing communication concerns for deaf and hard-of-hearing passengers. This allows marginalised travellers to feel supported and gives them autonomy and confidence to navigate a world that is often not the default for individual nuances.

Virgin Atlantic meets deaf needs with BSL-trained crew

A Mastercard campaign aims to boost autism acceptance in Singapore, sharing stories and driving inclusion in everyday spaces. As people choose to back brands that reflect their values and take steps toward inclusion, this ad highlights how brands can connect through intentional storytelling.

Mastercard spotlights autism and hidden disabilities 

Young Australians are stepping up to support the arts, while galleries are adapting to social and economic pressures. As Indigenous and contemporary works take centre stage, how will the Australian art market respond to these changes?

What does the art market reveal about Gen Z luxury attitudes?

Neuro-inclusive nightlife events are on the rise, creating sensory-free spaces for neurodivergent people to enjoy live music. Demonstrating how tailored environments can enable fuller participation in cultural experiences, these events are paving the way for a more inclusive nightlife scene.

Inclusive clubs cater to neurodiverse needs 

As women's health innovation faces systemic underfunding, AthenaDAO fosters community and collaboration. By leveraging decentralized science, this pioneering organization empowers women to advocate for their health, bridging gaps in research and support for underserved populations.

How AthenaDAO bridges the research gap for women’s health

The art historical canon is being shaken up at Art Basel Paris 2024 with a section devoted to showcasing non-traditional artists and works. People continue to demand diverse and inclusive representation across sectors, but brands may risk a backlash if it's not done right.

Art Basel Paris spotlights inclusivity in new exhibition

An exhibition at the Centraal Museum in Utrecht is providing a platform to designers from Morocco and the Moroccan diaspora, showcasing their contributions to the fashion world – seemingly a response to previously overlooked communities calling for acknowledgement and representation across sectors.

Fashion exhibition spotlights Moroccan designers

To celebrate the Indian Festival of Lights, Mattel has introduced its first-ever Barbie Diwali doll. The brand continues to fulfil an essential role in enhancing playtime for children by blending creative play with real-world education and cultural representation in each new toy release.

Diwali Barbie shows need for diverse representation

Asda has partnered with Colgate to provide free dental kits to schools in some of the most deprived areas of the UK, providing support to kids who face barriers to accessing dental care. It's an example of how brands are taking greater action to tackle health inequities in underserved communities. 

Asda and Colgate promote dental health in schools

Nespresso Professional has launched a coffee capsule in the Origins range that captures the diverse flavours of the Indonesian archipelago. Coffee drinkers are increasingly mindful of ethical and sustainable practices from producers, seeking benefits for the environment and local communities. 

Nespresso adds Indonesia to its premium Origins range

In tandem with the 2024 Women’s T20 World Cup, Qua has launched its pre-fall collection with a campaign starring the Indian women’s national team. It’s breaking barriers in a male-dominated cricket culture and aligning with people’s growing support for women’s representation in the sport.

Qua campaign pays homage to India’s women cricket icons

Nescafé Sunrise has launched a new campaign to celebrate and champion the hard work of coffee farmers in Karnataka. As people seek products that reflect their values and heritage, brands can cultivate trust by emphasising local food tales that bridge the gap between community and culture.

Nescafé Sunrise pledges support for local coffee farmers

The resurgence of techno music and rave culture is striking a chord among younger generations, and the fashion world is taking note. As Prada and Courrèges collaborate with DJs and party collectives, how can brands successfully embrace rave’s sense of hedonism and in-the-know exclusivity?

Why techno culture is defining what's in style in 2024

A Heinz advert for its “family-size” pasta sauce has received backlash for allegedly perpetuating the racist stereotype of the absent Black father. People are demanding greater social and cultural fluency and responsibility, meaning harmful advertising can no longer fly under the radar.

Heinz ad faces backlash for "racist stereotyping"

The super-app announced a S$4 million investment in its gig workers' benefit program to provide better support for health and career progression. This highlights the growing expectations for companies to uplift employees' lives beyond work and how brands can commit to wellbeing.

Grab invests in platform worker welfare

In a record-breaking win for the Philippines, gymnast Carlos Yulo secured two gold medals in the 2024 Olympics. Brands and supporters back home put him on a pedestal and his family life under a microscope, showering him with money, gifts, and controversies that changed the face of local sport.

How Carlos Yulo changes sports culture for Filipino fans

Luxury streetwear label Aries has partnered with Premier League club Arsenal on a 26-piece collection that pays homage to their shared birthplace of North London. Here, geography plays a key role in the credibility of the collaboration, but there are other ways to make co-branding appeal to shoppers.

Arsenal x Aries leans on the appeal of shared experience

Women's sports bar The Sports Bra is partnering with United City FC Women to launch a livestreaming channel dedicated to women's sports. This initiative simultaneously promotes women's sports, addresses the current disparity in media coverage, and creates inclusive spaces for female fans.

The Sports Bra launches streaming channel for W-sports

Dudu Bertholini uses fashion as a medium to challenge social expectations around gender and identity in Brazil. As a public non-binary figure, Bertholini's dedication to inclusive representation has cemented their status as a cultural tastemaker who sheds light on important societal issues.

How Dudu Bertholini gives a voice to Brazil’s LGBTQIA+ community

A third of teens and young adults in the US can’t afford or access menstrual products, according to new research from Children’s National Hospital in Washington. Despite some progress, period poverty remains a widespread issue impacting people who menstruate, pointing to a need for more action.

Study finds widespread period poverty in US 

After decades of activism and growing public support for LGBTQ+ rights, Thailand has made history as the first Southeast Asian country to legalise marriage equality. But concerns around pinkwashing remain, and LGBTQ+ people have called on businesses to ensure their policies move with the times.

Thai marriage equality law spurs meaningful DE&I action

A new study reveals a persistent gender pay gap in the UK's architecture sector. As people demand greater equality and inclusivity in the workplace, businesses and brands can address the root causes of this disparity by collaborating with supportive collectives and groups to change systems from within.

Gender pay gap in UK remains high among architects

The summer of 2024 was a vibrant season of sport across Europe, with German teams and athletes attracting eye-watering sponsorship deals. But as people’s interest in sport evolves beyond the mainstream, Sponsoo is helping lesser-known athletes, teams, and leagues get in on the action.

How Sponsoo empowers German fans to sponsor sports

For over 157 years, Arnott’s has been central to snacking Down Under, offering everything from Taylor Swift-inspired Tim Tams to the exclusive Yo-Yos of the south. As Australians embrace more snack-focused eating habits, how is Arnott’s reinforcing its prized place in the nation's pantry?

How Arnott’s defines Aussies' love for snacking moments

Digital challenger Parabank has teamed up with fintech provider Dock to launch cards that cater to Brazilians with disabilities. With the fintech revolution well underway in the country, the brand demonstrates what an intersectional approach to financial inclusion might look like.

Parabank meets financial needs of Brazilians with disabilities

The misrepresentation or outright exclusion of Boomers in advertising is contributing to negative stereotypes surrounding ageing. To counter this, AIC is working to promote more authentic and positive perspectives on ageing, encouraging people and brands to confront and rethink their own biases. 



AIC challenges ageist stereotypes in latest campaign   

Tiimo is an innovative visual planning app that addresses executive function challenges common among neurodivergent people. Its growing success signals an essential shift in how tools and technology can be designed to be more inclusive, catering to diverse cognitive profiles.

Tiimo courts neurodiverse users with productivity tools 

Infinity Song have found a niche within soft rock while exploring sounds from different musical genres as they blend the old with the new, carving out an identity beyond genre and time. What does their success say about winning over modern music fans with blended tastes?

How Infinity Song captivate modern music fans

British-Nigerian designer Tolu Coker took to the LFW runway with a collection that celebrates her Nigerian roots. As the link between fashion and identity deepens, brands can reframe national heritage for new audiences by using style as a tool for cultural expression and community connection.

Tolu Coker’s LFW runway pays homage to Nigerian roots

Italian luxury fashion house Tod’s has unveiled a collaboration with renowned Indian couturier Rahul Mishra. Luxury brands are placing greater emphasis on artisan craftsmanship in a shift to slower production and celebration of diverse cultural heritage from around the world.

Tod's collaboration celebrates Indian craftsmanship

J.C. Penney has launched an innovative apparel line designed specifically for women who use wheelchairs as part of its continuing commitment to adaptive fashion. With growing calls for truly inclusive fashion, launches like this show that brands are beginning to listen and respond.

J.C. Penney debuts apparel line for wheelchair users

Research has disproved the 'go woke, go broke' catchphrase, showing that inclusivity in advertising has a positive brand impact. As polarisation grows, many brands have taken a step back from signalling support for social causes, but this research further demonstrates the benefits of taking a stand.

Research proves positive brand impact of inclusive ads

Train travel may be on the up, but so are rail journeys from hell. The disruptions and cancellations are only half the battle for disabled passengers. Avanti West Coast is one operator modernising the customer experience with both innovative and inclusive features to upgrade UK rail.

How Avanti makes way for personalised access on UK rails

Katanning, a town of 4,000 people located 300 km from Perth, has seen a rise in Asian tourists following a viral video showcasing its vibrant Malaysian community. The videos’ popularity highlights the demand for diverse content to foster cultural connections and understanding.

YouTube video draws Asian tourists to rural Australian town

At the 2024 VMAs, Tyla won the Best Afrobeats award for her amapiano hit 'Water' and used her speech to emphasise the diversity of African music beyond just afrobeats. With increased global appeal for local cultures, there’s a need to monitor how they are represented in international settings.

Tyla VMAs speech educates on diversity of African music

In the AI arms race, Google has a powerful advantage – its operating system is used by billions of people worldwide. Their Gemini app has been made available in the UK, making it easy for Britons to access the AI chatbot on the go. This represents an exciting new era for the digital assistant.

How Google’s Gemini AI model is assisting Britons 

The global market demand for athleisure is rising, and one brand that remains at the forefront is Lululemon. Its premium product range is underpinned by a community and ethics-focused business strategy that ensures that, despite the hefty price, the brand remains accessible.

Why Lululemon encourages active shopping among Britons

Kendrick Lamar has been announced as the headliner for the Super Bowl LIX halftime show, scheduled for next February in New Orleans. The decision sparked controversy over rapper Lil Wayne's exclusion, highlighting regional pride and the strong reactions audiences tie to local representation.

Kendrick Lamar Super Bowl controversy sparks local pride

The Juggernaut is transforming media by focusing on South Asian narratives often overlooked by mainstream outlets. Despite challenges in funding, the platform's subscriber-supported content is striking a chord with young desis who are eager to invest in narratives that truly resonate with them.

Why The Juggernaut explores South Asian identity in US media

Dove has teamed up with tennis star Venus Williams to launch the brand’s first-ever beauty bar collaboration. As more women and girls engage in sports participation and fandom, brands have the opportunity to showcase their dedication by breaking down entry barriers through meaningful partnerships.

Dove taps Venus Williams to help girls stay in sports

A New York-based film festival is screening a series of hyperlocal stories in a bid to burst the algorithm bubble. Amid rising concern about the cultural and political impact of personalized feeds, the event aims to combat digital division by platforming underrepresented perspectives.

Brooklyn film festival combats digital divisiveness

The social enterprise Plate It Forward brings community to the kitchen by providing a safe working space for some of Australia’s marginalised individuals. Dining there means donating a meal to someone in need, touching on Australians’ core values and connecting with them beyond just a transaction.

Why Plate It Forward serves expat cuisine for an Aussie cause

In a stagnating toy market, LEGO has managed to remain relevant in modern times. Enjoyed by both adults and kids alike, the beloved bricks demonstrate how to engage cross-generational fans across multiple platforms through contemporary collaborations and consumer co-creation.

How LEGO engineered enduring appeal in the digital era

The Ladies League is the first sports bar in Sydney specifically designed for women, aiming to provide a welcoming and inclusive space for fans of women's sports. It meets a deeply felt need for spaces where women can enjoy sports free from the male gaze and feel genuinely welcomed and comfortable.

The Ladies League offers a safe space for women's sports

Charli XCX’s Brat has dominated the zeitgeist, slicking green across popular culture. Brat Summer will have one last hurrah at London Fashion Week as H&M and Charli XCX announce a party-fuelled collaboration. By turning Brat, both LFW and H&M are set to receive a critical boost to engagement.

Charli XCX x H&M turn London Fashion Week Brat

Trapstar London emphasises the importance of cultural relevance and giving back to its audience, cementing itself as a key player in the global streetwear space that has a loyal following online and offline. What does its dominance say about the value of community connection and engagement?

Why Trapstar London builds on community and culture

A group of Brooklyn mothers have forged a supportive network at the local skate park, taking a more inclusive approach to the sport. Born of desires to escape responsibility and build community, the grassroots group represents a wider movement to redefine the cultural narrative around motherhood.

Skateboarding offers community for New York moms

Penguin has unveiled a book vending machine for students in Scotland. Spotlighting diverse writers like Salman Rushdie and Toni Morrison, the initiative ensures young readers can access and appreciate diverse narratives, pushing a shift towards a more representative literary landscape in the UK.

Book vending machine boosts diverse education in the UK

For a fourth year, Heinz has pledged support for Black-owned restaurants in the US through its grant program. As people call for more equitable solutions to address diversity issues, brands will be challenged to go beyond virtue-signaling and tackle the systemic causes of disparity.

Heinz renews support for Black restaurateurs in the US

The NFL has kicked off the 2024 season with a campaign that positions football as a force of unity. The campaign shows how DE&I has become baked into the brand’s DNA and looks to demonstrate how narratives of inclusivity can actually help drive resonance in these polarizing times.

NFL ushers in football season with DE&I-focused ad

In the age of pervasive social media, platforms like TikTok and YouTube become critical to preserving indigenous cultures and passing them on to younger generations. However, rigid censorship rules often impede this work, which calls for a designated approach to such content on these platforms.

Online censorship risks loss of Indigenous cultures

UK-based refugee charity, Refugease, has launched a gripping campaign that simulates the dangerous boat crossings made by refugees every day. The campaign not only highlights the power of representing real stories, but uses emotionally captivating immersive mediums to draw viewers in.

Immersive campaign spotlights the reality of refugee journeys

The origin story of an Irish-language rap group has proven a surprise hit at the box office and is driving renewed interest in the local language. As people seek to reclaim heritage through a contemporary lens, demand is growing for diverse cultural identities to be reflected within the mainstream.

'Kneecap' film champions Irish language on a global stage

China’s first AAA level game, Black Myth: Wukong, represents a major breakthrough of the country’s game industry and its global influence. The game offers a fresh perspective on a classical story, appealing to domestic and international players by tapping into the country's rich cultural heritage.

'Black Myth: Wukong' sees China's gaming influence grow

Sprite has partnered with a local Australian restaurant to host its first-ever food challenge for spicy wing lovers. At a time when people are seeking local products and foods with local stories, the partnership speaks to the 'glocal' opportunities around mealtime novelty and connection.

Sprite's local activation targets spice-loving Aussies

Apple's new short film, The Relay, showcases athletes of all abilities competing side by side, with disabled athletes using accessibility features to assist in their preparation. The film highlights elite athleticism and the importance of inclusive, convenient technology.

Apple showcases athletic diversity in latest campaign

Two Texas women who were denied abortions for life-threatening ectopic pregnancies have filed a complaint demanding a federal investigation. Restrictions on women’s bodily autonomy are having serious health and social consequences, as many struggle to navigate the barriers imposed by governments.

New legal environment growing around US abortion access

Clean Beauty Action Network (CBAN) has issued an open letter to the FDA calling for a ban on toxic products in hair relaxers. As people adopt a holistic approach to hair care routines, they want brands to be transparent about product materials and create products made with their needs in mind.

Toxic materials in hair relaxer prompts urgent action

Sinéad O’Dwyer’s SS25 showcase at Copenhagen Fashion Week has made headlines for its boundary-pushing commitment to equity on the runway. As inclusion efforts seem to have taken a backseat in the fashion world, the brand offers a blueprint on how to resonate with representation-hungry customers.

Sinéad O’Dwyer moves the needle on inclusive fashion

Breast Cancer Now has launched a new campaign drawing attention to difficult conversations. Inspired by real people living with breast cancer and their stories, the campaign looks to highlight their struggles and help them find the words to express what they are going through.

Breast cancer film exposes patients' hidden struggles

For almost 100 years, it seems the Year of the Tiger has reigned. In a masterclass of longevity and creativity, brands might learn valuable lessons from the roaring Singaporean beer brand about catering to the ever-evolving tastes, values, and excitement of Southeast Asia.

How Tiger Beer creates fresh buzz among SEA drinkers

The Mid-Autumn Festival's influence stretches globally, touching billions of people of Chinese descent. Specifically, Southeast Asia houses the largest concentration of China's diaspora. What do the region’s localised celebrations of the event look like, and how can brands connect with its citizens?

How have Southeast Asians localised the Mid-Autumn Festival?

Ad Council has launched a new campaign designed to highlight the barriers LGBTQ+ people face in their pursuit of equality. Taking an emotional approach, it looks to open people’s eyes to the injustices impacting so many and take action to ensure everyone has the opportunity to pursue their dreams.

'American Dreams' calls for year-round LGBTQ+ support

With about 663,000 Australians confronting mobility challenges, the Australian wayfinding app BindiMaps answers to those with accessibility needs by navigating indoor spaces. Inclusivity-driven, it deepens customer convenience by providing built-in accessible text, audio, maps, routes, and more.

How BindiMaps helps Aussies find ways to public autonomy

Ahead of the US elections, HBCUs have embarked on a ten-stop tour to educate and mobilize young, ethnically diverse voters. As people increasingly lose trust in traditional authorities, brands can earn trust and stand out by highlighting the power of organizing on a local, grassroots level.

HBCU’s campus tours aim to drive youth civic engagement

Breaking made headlines in its Olympic debut, but perhaps not for the reasons many had hoped. Organisational issues and unconventional moves dominated conversations, highlighting the challenges of establishing cultural relevance – especially during mainstream sporting events.

Breaking fails to land cultural relevance at Olympics

The ‘metal is girlypop’ trend is redefining metal music by combining cutesy dances with thrashing songs like ‘Custer’ by Slipknot. As posts about 'metal girls' gain traction online, this trend challenges the boys’ club mentality in metal, creating an inclusive community for female fans.

Who are the girly metalheads?

For its soft representation of gay dating, Netflix’s The Boyfriend took the world by storm. Its nuanced layers of representation – from championing alternative lifestyles to reimagining the dating scene in Japan – easily enamoured not just the Japanese public but singles across the globe.

How The Boyfriend gently breaks barriers for Japan’s gay men

As more Chinese women advance in their careers, many are splurging on themselves. More than just shopping, these purchases are forms of self-care and self-discovery. In 2024, a ‘she-economy’ is rising in the country, with brands specifically targeting women and their new wants and needs.

Exploring China’s surging she-economy

Netflix's unexpected reality hit, The Boyfriend, chronicles a heartfelt journey of love and friendship among a group of Japanese gay and bisexual men. Blending elements of the BL genre and showcasing a diverse cast, the show challenges Japanese cultural norms and captivates global female audiences.

'The Boyfriend' celebrates wholesome queer love in Japan

Despite calls to de-stigmatise menopause, many women lack basic knowledge of its symptoms, let alone confidence to talk about it openly. Addressing this, Morrissons has unveiled dedicated bays to raise awareness of menopausal symptoms and offer women experiencing them targeted products.

Morrisons targets knowledge-gap with menopause campaign

As Britons continue to navigate polycrisis, they’re seeking emotional repireve, solace, and immersive escapism from their entertainment. Canvas8 spoke to seven people from across the UK to find out which emotions – from fear to nostalgia – they’re most likely to engage with in media.

Do Britons want big feelings with their entertainment?

Black Eats LDN vibrantly celebrates Black-owned food businesses in the capital, with its events and markets showcasing diverse cuisines and supporting entrepreneurs. How does its approach resonate with a new generation’s hunger for authentic and inclusive dining experiences?

How Black Eats LDN gives Britons a taste of Black diaspora

Amid economic uncertainty and political polarization, Americans are seeking comforting entertainment as a reprieve. Canvas8 spoke to seven Americans to explore how they emotionally engage with media, investigating whether emotional content can help people process and escape the current polycrisis.

Do Americans want big feelings with their entertainment?

Women's sports are growing in popularity, giving rise to new fandoms and a desire for mainstream sports spaces that cater to the needs of a new cohort of women's sports fans. 'Watch Me!' Sports Bar is one of the few places in the US that focuses specifically on the needs of women sports fans.

'Watch Me!' Women's sports bar appeals to growing fandom

Cosmetic brand Tirtir has revolutionised K-beauty with its Mask Fit Red Cushion, achieving global fame through word-of-mouth marketing and influencer partnerships. The brand transcends borders and stereotypes by adapting to diverse beauty standards, customer feedback, and experiential desires.

Why Tirtir expands the shades of K-beauty globally

Luxury beer is having a moment in China despite beer sales being generally flat. Eschewing bland marketing for traditionally feminine packages and fruitier flavours, young Chinese women are leading a charge among Gen Z to turn drinking into an experience rather than a mundane Friday night activity.

What’s brewing in the world of young Chinese beer drinkers?

California's new safety measures protect workers by mandating safe indoor working conditions in extreme heat. As people increasingly feel the impact of climate change, employers and governments will need to address and manage the challenges people face while working in extreme weather.




California mandates indoor heat protection at work

Lifecycle

People want their identities to be reflected in mainstream culture