In her 2024 book published by Verso, Anna Kornbluh meditates on immediacy and why speed, flow, and direct expression now dominate cultural style. 

Immediacy, or The Style of Too Late Capitalism

People are time-poor and overwhelmed but still health conscious, so they're looking for nutritious quick fixes, like Winning Food's convenient and eco-friendly plant-based frozen food blocks.

Quick nutrition 

Etsy's AI tool aims to 'make you the perfect gift giver' without any of the effort usually involved. This speaks to a desire for tech to do the thinking, even when it's the thought that counts. 

Thoughtless gifting

Claiming to be 'the world's first AI doctor's office', CarePod offers instant, self-service preventative care without the hassle of visiting a doctor.

Self-serviced health

Family Guy 'Boring Ahh' multitasking memes make light of the constant overstimulation experienced on the internet, making it increasingly difficult to focus on time-consuming, singular tasks.

Boring Ahh

People are looking for seamless travel experiences without the need to put in the work, so they're turning to ChatGPT to plan dream holidays, from locations to itineraries.

AI travel planners

Korean luxury hospitality group Josun Hotels & Resorts has launched a store to expand its online presence via its distinctive food and lifestyle products. With people searching for accessible indulgences, premium hotel-branded products can bring luxury escapism into homes.

Josun Hotels & Resorts launches online lifestyle store

Despite traditionally being the prime time for high street shopping, data suggests that Britons intend to spend more online over the 2024 festive season than in 2023. As social feeds open consumers up to new Christmas shopping options, the art of gifting is taking on new forms.

Rise in online shopping shapes Britons' gifting choices

More than ever, South Koreans are seeking holiday accommodation that’s a destination in itself. With hotels in South Korea rebounding from the pandemic, Koreans are also evolving their definitions of ‘rest,’ ‘luxury,’ and ‘hospitality,’ prompting local tourism to adapt too.

How South Korean hotels are adapting to attract visitors

Lemme, Kourtney Kardashian’s supplement brand, joins a saturated market of celebrity-owned wellness products. Still, it stands out for creating products that people obsess – and sue – over. Despite explicitly marketing its products for aesthetics, why does the brand see a loyal Gen Z following?

Why Lemme promotes aesthetic health for Gen Zers online

Istanbul is offering free public transport to job seekers in the hope of addressing unemployment and rising costs. With cities and countries globally implementing innovative mobility solutions, these initiatives highlight a trend towards more accessible and affordable public transportation.

Istanbul introduces free public transit for job hunters 

Paysafe and Deutsche Bank have partnered to enable the bank’s customers in Germany to deposit and withdraw cash to and from their accounts at participating retail locations across the country. The initiative balances tradition and digital innovation, lowering barriers to entry for many.

Deutsche Bank allow users to use cash services at stores

Uncertain economic conditions are causing inflation to hike up insurance costs and premiums. In response, Aussie consumers want tech-informed policies and products aligned with the current financial situation. What does this mean? Accessible and affordable coverage.

Why Australians want insurance to reflect their real-life needs

Kakao Mobility is the dominant force in South Korea's ride-hailing market, achieving a nearly 90% share. With the introduction of features such as robot delivery and a tourist-friendly app, it’s harnessing tech to maximise convenience – setting a new standard for transport apps in the process.

How Kakao streamlines mobility for hustling Koreans

Banks and financial institutions in Australia have spent the last decade competing with each other by improving their customer experience and providing seamless online transactions. With the dramatic rise of fraud and scams in the country, is it time to put some of that friction back?

Can payment friction combat Australia’s online fraud?

DHL found that shoppers in APAC see next-day delivery or alternative options as very important for their online purchases. These findings highlight how people are continuing to seek streamlined shopping experiences, prioritising flexibility and transparency, especially online.

Online shoppers in APAC want convenient delivery options

A London-based concept store is set to rethink the traditional retail space with ‘TikTok-length attention spans’ in mind. As people become more accustomed to and reliant on a constant flow of stimulation, brick-and-mortar stores are evolving to keep pace with the speed of digital culture.

Future Stores revamps retail to mirror online experience

Macy's is taking over Herald Square for a holiday market that showcases over 30 New York City-based businesses. Initiatives like this make it easier for people to find personalization and hyper-local experiences while showcasing how brands can invest in collaborations to stand out.

Macy's hosts holiday market with local businesses

DC GO! is 'a new frontier of webcomics' designed for mobile devices, providing fans with reformatted old stories and original content. Brands are adapting their offerings as people’s media consumption habits shift away from traditional avenues, and this move recognizes the popularity of webcomics.

DC gives on-the-go readers mobile-formatted comics

For anyone visiting Australia, one thing that quickly becomes most apparent is how everyone is seemingly running on an early schedule – as in, sunrise early. With a majority of the country reportedly up before 7am, we examine why Aussies jump out of bed earlier than most. 

What are Australians doing (and buying) so early in the morning?

Airtasker allows users to outsource home tasks and chores, offering convenience for busy Aussies and income opportunities for gig workers. The platform’s huge popularity in Australia and ongoing global expansion highlight the rising role of task outsourcing in people’s busy modern lives.

Why Airtasker outsources chores for busy Australians

Riding on the popularity of Netflix's Culinary Class Wars, convenience stores across South Korea are launching items in collaboration with participants from the show. These collaborations offer fans a way to enjoy the foods featured in the programme in an accessible way while ensuring quality.

Korean convenience stores collab with Netflix star chefs

The meat alternative brand released three new products to make plant-based eating more accessible to families across the US, reflecting a shift in people's approach to vegan eating to be more approachable and taste-driven rather than focused on health or environmental causes.

Impossible foods launches family-friendly products

How can you tap into the ‘hacker snacker’ mindset? Where is the future of snacking heading? What are the biggest opportunities in snacking culture right now? Our Spotlight on snacking culture will answer all your questions. 

Spotlight on: Snacking culture 

Gen Zers are looking for in-store experiences that feel like online shopping –​​ instant, personalized, and frictionless – and when their expectations aren’t met, they leave stores empty-handed. Incorporating technology is key to enhancing convenience, speed, and efficiency.

Gen Z want IRL shopping to mirror online experience

Despite media narratives suggesting widespread dating app fatigue, these platforms remain popular and are unlikely to be abandoned by users. Canvas8 spoke to Dr. Rachel Katz about innovative ways brands in this space can engage users through unexpected experiences and tailored solutions.

Dr. Rachel Katz on the future of dating apps

Passenger numbers are almost back to pre-pandemic levels, but the airline sector is still battling cancellations and delays. Here’s how United Airlines is using technology to boost transparency, personalize its offerings, and improve customer experience even in the face of disruptions.

How United Airlines uses new tech to put travelers first

TikTok Shop has launched the UK’s first-ever Super Brand Day with L’Oreal Paris, featuring a 12-hour live beauty shopping event streamed at Piccadilly Circus. In a social shopping era, live streams have become a hub for community engagement centred around shared interests and product placements.

L'Oreal Paris' 'Super Brand Day' courts social shoppers

German food-tech startup Freda is gaining momentum, offering premium frozen meals that address people’s desires for convenience and low costs without compromising quality. Brands have an opportunity to balance this expansion with the more symbolic aspects of dining - from community to indulgence.

Freda gains momentum in Germany with premium frozen foods

Geographer Nat Henry created the Close map to show Seattle's neighborhood connectivity without a car. It went viral and now covers the US, highlighting walkability, bikeability, and transit options. Despite concerns about movement, there's a desire for convenience provided by nearby amenities.

Close app allows Americans to identify 15-minute cities

The healthcare multinational has launched a digital ecosystem that supports people on their journey to healthy ageing. As Britons’ appetites for digital health and wellness coaching continue to grow, there’s an opportunity to cater to older adults who are often underserved in this space.

Bayer personalises healthy ageing with tech companions

As Americans are increasingly traveling longer distances to get to work, transport choices are becoming integral to their lifestyles. Canvas8 spoke to eight people across the US about their habits, challenges and priorities when considering EVs, carpooling, and public transit.

What do Americans want from their transport choices?

While Britons often turn to buses and trains as eco-options, they’re increasingly unhappy about rising costs and unreliable services – especially outside major cities. Canvas8 spoke to seven people across the UK to find out what's dictating their mobility choices.

What do Britons want from their transport choices?

A growing passion for wellness getaways and personalised adventures is seeing Singaporean and Chinese travellers take tourism to the next level. With wallets open and AI on their side, they’re harnessing platforms like Trip.com to help them enjoy memorable and truly transformative experiences.

Why Trip.com fulfils the Asian need for organised travel

JPMorgan Chase has ventured into the travel sector with Chase Travel, helping aspiring luxury travelers streamline the planning process and get extra value from their everyday spending. With Gen Zers and Yers eager to go on once-in-a-lifetime trips, it’s making experiential desires more attainable.

How Chase Travel centers loyalty in financial services

In the AI arms race, Google has a powerful advantage – its operating system is used by billions of people worldwide. Their Gemini app has been made available in the UK, making it easy for Britons to access the AI chatbot on the go. This represents an exciting new era for the digital assistant.

How Google’s Gemini AI model is assisting Britons 

What do people want from their car purchasing journeys? What are the key initiatives driving inclusion in the sector? How are people hacking transport systems for their immediate needs? Why is the desire for self-expression finding its way into mobility and transport choices?

Getting Around Sector Snapshot: September 2024

As trends come and go at lightning speed, Shein stays ahead by producing ultra-fast, trend-driven products that capture the essence of real-time retail. It has also started offering products in its physical store in Japan, where people look for trendy and affordable items with seamless shopping.

Why Shein blends online convenience and offline retail for Japanese shoppers

K-food is making its mark on Japan’s food market with the growth of quick-fix frozen Korean-style meals. People are increasingly looking for authentic global food experiences and convenience, and they are taking the lead from wider cultural phenomena to find inspiration.

Korea's cultural influence in Japan expands to food

Zoomcar has launched a partnership with Mappls MapmyIndia to integrate its cars with AI-driven map technology. As people seek ways to make their journeys smoother, brands can utilise the power of new technologies to enhance the travel planning process and make public transport accessible to all.

Zoomcar and Mappls enhance road travel in India

Healthcare technology company Zelis has debuted an out-of-network payments solution to help plan members navigate medical bills in a convenient and accessible way. The service acknowledges challenges around paying for medical care, addressing pain points around affordability and transparency. 

Zelis removes barriers around medical payments

Are virtual idols the future of pop? Can AI benefit creative industries? Are established media titles regaining audience trust? What will streaming look like in the future? In this part of the 2025 Expert Outlook, we speak to three experts about how media and entertainment are changing worldwide.

2025 Expert Outlook on Media and Entertainment

Fast food giant Pizza Hut is opening stores that offer smaller, cheaper versions of its favourites to attract cost-conscious diners in China. With people cutting back on dining out amid financial uncertainty, fast-food chains are proving to be more affordable and convenient options.

New Pizza Hut concept stores in China help diners save 

After initially launching in Europe, Volkswagen will roll out its ChatGPT-powered voice assistant in the US market. While fears around AI’s presence in vehicle systems abound, people are still willing to invest in tech-led personalization and convenience to improve their driving experiences.

Volkswagen enhances connected driving with ChatGPT

Sexual health company Bold Care has launched Sextember, a month-long campaign to spotlight men’s sexual wellness in India. Young people are dispelling the shame around such topics, and they’re gravitating towards more progressive brands that can help them live out fulfilling sex lives.

Bold Care helps Indian men normalise sexual wellbeing

Zillow's upgraded AI-powered search lets people describe their ideal home in conversational text, providing tailored recommendations based on millions of listings. Expectations of search and discovery are increasing as AI becomes increasingly used to enhance personalization.

Zillow enhances home search with AI personalization

Back-to-schoolers are booking 5 am natural glam makeup appointments for the first day of school. As teenagers and Gen Alpha increasingly spend on beauty products, this trend raises concerns about their priorities on aesthetics, driven by social media's influence on their self-image.

Teens are hiring back-to-school makeup artists

Visa has announced an initiative to help boost consumer protection when people pay bills by bank transfer. As concerns over financial fraud with digital and online banking increase, the enhanced security measures are set to give consumers greater control and protection over how they pay.

Visa to launch enhanced consumer payment protections

Trainline is transforming European rail travel by making it more affordable, culturally engaging and aligned with the growing demands for ‘slow travel’. Through innovative technology and strategic partnerships, the platform enhances accessibility and sustainability.

How Trainline accelerates Britons’ love for slow travel

Uber is trying everything in India – from flexible pricing and cheaper two-wheeler alternatives to switching to electric vehicles. The company achieved a goal of reaching a million drivers this year, but is this enough to keep pace and fend off competition in a robustly evolving mobility market?

How Uber keeps pace with India’s need for dynamic mobility

Strained healthcare systems mean more patients have to complete their treatment at home – and remote treatment can generate a whole host of anxieties. Looking to support patients at home, Doccla leverages advanced tech to offer patients first-of-its-kind ‘hospital at home’ services.




Doccla treats patients at home with virtual hospital beds

The retailer will be bringing over 1,000 stock-keeping units (SKUs) across 20 premium brands to its e-commerce platform. Appetite for high-end beauty shows no signs of slowing, and brands that are banking on accessibility will need to rethink their premium positioning to maintain allure.

Walmart Marketplace hones in on premium beauty

As people are looking to streamline their busy lifestyles, meal preparation remains an obstacle for many – and especially younger generations. Catering to them, Heinz has rolled out a carbonara sauce as a quick and easy solution for pasta fans with on-the-go lifestyles.

Heinz woos convenience-seeking Gen Z pasta lovers

The CFDA has announced a streaming partnership with the Rockefeller Center to showcase collections from American designers at NYFW. This move speaks to a growing desire for brands to break down barriers to accessing luxury by reviving people’s interest in local fashion stories.

CFDA aims to boosts appeal of US fashion during NYFW

Bookshop.org has launched a buy-back scheme, offering readers website credit in exchange for used books. As conscious shoppers look to balance ethical consumption with time constraints and financial strain, the move helps bridge the value-action gap by making sustainability a more convenient option.

Bookshop.org is incentivising ethical consumption 

Survey data shows that American Gen Zers are increasingly relying on social commerce for their holiday shopping sprees. In line with young people’s changing festive shopping habits, there’s an opportunity to get creative with interactive immersion to augment the joys of holiday gifting.

Gen Z take social-first approach to holiday shopping

Are people’s perceptions of value changing? Will they still turn to beauty products during times of uncertainty? And how will China’s crackdown on live streaming affect beauty shoppers? Three industry leaders explore the key factors that will impact the beauty industry next year.

2025 Expert Outlook on Beauty

Prepackaged cups of ice have been flying off the shelves of Chinese convenience stores this summer. As people continue to look for affordable indulgences, cost-conscious young shoppers are experimenting with drink combos to make cheaper cold beverages that don't involve a trip to a cafe.

Chinese audiences turn to ice-cups for affordable drinks

Prominent content creators are shifting towards slower and less attention-grabbing 'no-edit' formats to recapture audiences fatigued by content overload. In an increasingly saturated social media environment, people are looking to take back control through more mindful modes of consumption.

Creators opt for no-edit content to battle ‘brain-rot’

Since the 70s, Japan has celebrated Christmas as part of its love for American culture. Despite religious differences, the Japanese adopted a unique holiday tradition that places KFC’s fried chicken at the centre of the holiday table, especially in a culture that loves festivals and convenience.

Why a KFC bucket became a Christmas tradition in Japan

Data has revealed that Gen Zers are 'too busy' to follow a skincare routine and that multi-step practices often fall by the wayside. As skin maintenance gets more complex, people are looking to reduce the number of steps taken and are choosing an ingredient-focused approach instead.

Gen Zers 'too busy' to follow skincare routines

Indians are increasingly drawn to exclusivity, customisation, and status when it comes to their gadgets, opening doors for high-end phones and specialised services. Leading this shift in the country are brands like Apple and Samsung, which are considered luxury products.

How are phones transforming into personal assets for Indians?

Stables is at the forefront of digital payment innovation, bridging traditional finance and the stablecoin market. By pioneering new ways to integrate and simplify digital assets, it taps into Australia’s growing adoption of digital transactions, making stablecoin a seamless part of finances.

How Stables drives crypto inclusion in Australia

Lime is entering Japan’s growing e-scooter market, competing against homegrown startup Luup. Even as uptake has slowed among other countries, Japan’s micromobility market is expanding, with companies having to adhere to strict governmental regulations that address safety concerns. 

Lime e-scooters enter the Japanese micromobility market

Political polarization, social shifts, and economic pressures are reshaping how Americans celebrate major holidays and personal occasions. Canvas8 spoke to eight people across the country to find out more about how they approach gatherings, hostings and traditions in the shifting world.

How are Americans celebrating special occasions?

As people in the UK continue to grapple with the cost of living crisis, it's having an impact on celebration spending for Christmas, Eid, Diwali and other occasions. Canvas8 spoke to eight people across the country to find out their takes on gift-giving, festive meals and shared entertainment.

How are Britons celebrating special occasions?

Mexican beer company Tecate has launched Momentitos, an app that syncs with Google Calendar to help friends find time to meet. The move promotes Tecatita Light, a low-alcohol beer claimed to be perfect for casual, everyday meetups and combats the loneliness epidemic that haunts many friendships.

Momentitos offers casual socialisation for damp drinkers

Technology company Delta H Innovations is tackling temperature with a smarter and smaller device that allows warm drinks to cool on the go. The creation has gained GBP 150,000 (roughly $196,538) in crowdfunding and is entering a market that has attempted to crack the self-cooling issue for decades.

Delta H Innovations cools drinks for Britons on-the-go

Online dating in Southeast Asia is undergoing a fascinating evolution, where cultural nuances shape distinct trends across the region. From the growing emphasis on value-driven connections to the alarming rise of online scams, dating apps are adapting and innovating to meet these challenges.

What are dating app trends in Southeast Asia?

Southwest Airlines is teaming up with ten content creators to appeal to Gen Z shoppers on social media. As young people increasingly rely on social media for purchase decisions, they want brands to partner with creators who can authentically represent their products beyond the price tag.

Southwest Airlines sets sights on Gen Z social shoppers

Axis Bank has joined hands with Visa to launch Primus, a premier credit card for India’s ultra-high-net-worth individuals (UHNWIs). As luxury appetites mature, affluent Indians will expect brands to offer insider, bespoke products and services that centre on one-of-a-kind experiences.

Axis Bank unlocks VIP experiences for India’s UHNWIs

South Koreans’ notion of the ‘home’ is changing with the times. As the nation’s decreasing birth rate is challenged by the rising demand for single-household apartments, people are evolving their interior design choices to meet their needs within city high-rise complexes.

How are South Koreans designing their homes?

The price and rigidity of healthcare payments present a major barrier to Americans getting the support they need. Acknowledging the challenges around payment plans, PayZen enables people to pay their healthcare costs in installments either before or after they receive the treatment.

PayZen adds flexibility to American healthcare bills

’Tis the season to gift, browse, and shop. Aussies haven’t lost any appetite for the Christmas season as a majority of the country continues to celebrate despite rising costs of living, spending most of their time and money with family. How can brands tap into the country’s holiday spirit?

How are Aussies shopping for Christmas?

Due to community feedback, The Ordinary is expanding into a new body care product category. The new line features affordable, ingredient-focused products. Building on its trusted reputation of straightforward education and accessibility, the brand has also found success on TikTok.

The Ordinary expands reach with body care on TikTok Shop

Japan’s fast-food industry is a fascinating landscape where historical roots and modern innovations merge. From the early days of speedy dining to the fusion of flavours and the focus on healthy food, it highlights exciting opportunities for creative culinary innovation and global expansion.

What are Japanese people craving for in their fast food?

Amid South Korea’s economic downturn and shifting job-seeker preferences influenced by a low unemployment rate and traditional workplace norms, JobKorea launched AI-driven recruitment services to improve the emerging employee experience. What does this say about the job market in South Korea today?

How JobKorea fosters AI trust and job autonomy in Gen MZ

Japan’s healthcare system is undergoing a digital overhaul. Meanwhile, healthcare apps and personalised wellness tools empower citizens to take charge of their health. However, Japanese hospitals are still expensive, leaving room for brands to step in and make healthcare more accessible to all.

Health-conscious Japanese people turn to digital therapeutics

Due to changes in price and fashion trends, younger generations in India are changing how they look at gold jewellery. They prefer minimal, stylish, low-carat designs over traditional heavy pieces meant for investment. What can brands learn from this shift, and where is this change headed?

Why do Indian Gen Y and Z want minimalist gold jewellery?

India is in the thick of the monsoon season, and Amazon has released an ad that speaks to the importance of rekindling community during this time. In a market where local resonance is key to winning with shoppers, global brands are zeroing in on specific cultural codes to strike relevance.

Amazon humanises Indian e-commerce with local stories

Social media is increasingly becoming a key channel for driving Gen Z purchases, as more platforms offer a one-click shopping experience that doesn't require leaving the app. With high expectations for seamless and convenient shopping, one-stop shopping experiences win favor with this cohort.

Study shows social media drives Gen Z retail behaviours

Everyone knows that Gen Zers are a digitally savvy bunch – but not all banks seem to have caught up yet. With the majority of this cohort now in adulthood and ready to open a flurry of accounts with financial services providers, how can brands win them over and satisfy their need for convenience?

What are Gen Zers looking for in a bank account?

HSBC has launched a campaign starring Priyanka Chopra Jonas that showcases food as an antidote for homesickness. With India cementing itself as a global hub for luxury spending, there’s an opportunity for brands to zero in on the lifestyle needs and desires of HNW Indians living abroad.

HSBC taps star power to court wealthy Indian expats

Conversations around AI are often derailed by an existential fear that this fast-developing technology will engender a global catastrophe. Canvas8 spoke to Henry Coutinho-Mason about resisting the lure of the extreme when imagining the future of human-centred innovation.

Henry Coutinho-Mason on the future of consumer trends

After a three-year wait, Revolut has received a UK banking licence (with restrictions) from the sector regulator. Digital banks are becoming increasingly popular in the UK, meeting audience expectations for convenience, personalisation, and accessibility, whereas legacy banks are lagging behind.

New licence puts Revolut in revamped challenger position

Convenience has become a north star for travel experiences. Tapping into this, GS Retail is rolling out Trip Pass Cards, which will enable tourists in Korea to use one card for a variety of services, from paying at local convenience stores to transport to getting tax refunds at duty-free shops.

GS Retail makes payments easier for tourists in Korea

Japan’s favourite flea market app, Mercari, is hitting multiple birds with one stone. Its website offers second-hand items to the masses and is an outlet for the Japanese people’s stockpiling behaviour – all while innovating with crypto and becoming the government’s aid to recycling waste.

How Mercari helps Japanese people declutter their lives and homes

Venmo, the American mobile payment service, has achieved cultural clout and a dedicated following among US Gen Y and Zers thanks to its novel approach in making it fun to send money between friends. What does its rise in popularity say about how people's money management skills are shifting?

How Venmo became the go-to payment provider for US youth

A Mercedes partnership will add DC fast chargers to 100 Starbucks along Interstate 5, the main north-south highway on America's west coast. As EVs transform how we 'refuel', people will seek new ways to spend charging time, turning brief gas station stops into longer, more meaningful experiences.

Mercedes-Benz and Starbucks expand EV charging network

A national survey has found that the number of UK adults reading regularly is declining, with younger adults finding it especially difficult to pick up a book. With many reporting that time scarcity and overwhelming distractions are to blame, there's a challenge – and opportunity – for slow media.

Digital distraction is driving a decline in UK reading 

South Koreans have become more health-conscious post-pandemic. The demand for dietary and body fat reduction supplements – available in various forms – is rising. This shift is driven by innovative product offerings and the seamless shopping experiences of leading health and beauty retailers.

What's driving South Koreans' fascination with supplements?

Indian fintech startup Jupiter is refashioning banking in India at breakneck speed. With its live expense tracking, easy investment channels and smart saving tools, Jupiter takes on the role of a financial partner to Indian Gen Y and Z. But how did it make its name in the sacred space of banking?

How Jupiter simplifies money management for Gen Y Indians

Deliveroo may be known as a brand of choice for Britons who want to get their food fixes quickly, but the delivery giant is entering the hardware arena with a Screwfix partnership. As local on-demand services win over consumers, brands are stepping up their game to give them what they’re after.

Why Deliveroo and Screwfix provide on-demand hardware

Time-poor, wallet-conscious Britons are looking for ways to speed up their home cooking and eating routines so they can free up precious leisure time. From AI solutions to meal prep, Canvas8 spoke to seven people across the UK about their favourite food and nutrition hacks.

How are Britons optimising their nutrition?

Americans are striving to find time-efficient, cost-effective, and healthy meals, but striking a balance is challenging. Canvas8 spoke to seven people from across the US about their favorite hacks, shortcuts, and quick-fix solutions for caring for their nutrition in an increasingly fast-paced life.

How are Americans optimizing their nutrition?

The nutraceutical start-up Wellbeing Nutrition has launched a campaign that uses humour to promote its dissolvable oral nutrient strips. As more Indians adopt a ritualised approach to health and wellness, brands can be assistive by showing how customers can build new routines around their products.

Wellbeing Nutrition makes health rituals fun for Indians

Despite a data breach and disputes over its ownership, most of Japan’s population and millions around Asia continue to use LINE, the messaging platform-turned-super app that has become a must-have for everyday needs. How has it embedded itself in people’s lives and provided a safe space online?

How LINE connects Japan’s netizens to easy self-expression

Unsure what the future holds and still making up for years of restrictions, Gen Y and Z are prioritizing the here and now and splurging on non-essentials. As a result, they're turning to credit and their parents' support, signaling both a desire for escape and a need-it-now mentality.

Gens Y and Z turn to parents instead of saving

Australians in urban centres spend approximately an hour commuting daily, depending on which major city they live in. With the rise in the cost of living, changes in hybrid working options, and emphasis on ‘greener’ commuting choices, how and how long people commute daily is evolving.

Australian public transport faces a crisis – how are Aussies coping?

Ahead of the Paris 2024 Olympics, NBC is partnering with social media platforms to enhance coverage through creators and influencers. Recognizing the shift towards unfiltered, relatable content, NBC seeks to engage younger audiences with intimate, behind-the-scenes access to athletes.

NBC taps creators to improve Olympics coverage

A study has found that ‘travel now, pay later’ (TNPL) arrangements are garnering traction among young Indians. As growing disposable incomes make travel a more affordable reality for the country’s middle class, brands are dialling up the flexibility around trip planning to entice holidaymakers.

Indian vacationers are keen on ‘travel now, pay later’

Lifecycle

The need-it-now mentality has become the norm