With ecosystems in crisis, engineers and scientists are using AI to listen and decode the signals whales are sending out to better understand how to save their habitats.

How to use AI to talk to whales

PlantGang is a decentralised community of citizen scientists, researchers, and plant enthusiasts dedicated to protecting and immortalising nature through 3D-scanned specimen collections.

PlantGang

People are struggling to balance their climate anxiety with their desire to act, looking for a balance point between paralysis and rage.

What to do with climate emotions 

Environmentalists are warning about how climate catastrophe will exacerbate existing systems of discrimination.

Queer environmental activists warn of LGBTQ+ people 'suffering first'

People are gathering inspiration from the gender fluidity of plants to better understand their own identities.

The queer lives of plants 

An Inuit-developed social networking app is helping communities pool generational knowledge to better manage climate effects in the far north.

Nunavut

Biotech is putting carbon footprint at the forefront of cosmetics development, offering a blueprint for how eco-conscious innovation can change the world.

Biotechnology is revolutionising skincare

Libraries of Things is gaining serious traction as people search for smarter, more sustainable ways to access items without the burden of ownership.

How Library of Things builds community around rentals

Alcohol consumption in Africa has often been led by lifestyle aspirations but now Nigerian artists are taking innovative, collaborative, and non-commercial approaches to producing alcohol by infusing craft beers and gins with botanical flavours and contemporary African narratives.

What’s behind the rise of Nigerian alcohol brands?

France's Green Belt combats farmer retirements by removing barriers to the sector for young people, providing them with affordable plots, training, and market access. The project aims to prevent a food system collapse and foster new entrants while boosting local food networks.

Green Belt project empowers young aspiring farmers 

In Brazil, Nespresso coffee capsules are getting a new lease of life through Natura’s aluminium upcycling initiative for its hand moisturiser packaging. With the environment in crisis and shoppers being sensitive to greenwashing, brands are under pressure to take meaningful action.

Natura upcycles coffee capsules in hand cream packaging

To help mitigate food waste, the free app Saveful empowers Aussies to turn their leftover pantry ingredients into tasty dishes without sacrificing taste. The brand’s initiatives encourage creativity and personalisation in the kitchen amid the persisting cost of living and food insecurity crises.

How Saveful inspires mindful home cooks to combat waste

Hello Kitty will be redesigned as cute algae for the 2025 Osaka Expo, where the iconic cat will showcase ways of combating climate anxiety. Aiming to engage youth in sustainable efforts, it offers hope via innovation, dissolving climate doomism with tangible answers to the world's biggest challenge.

Hello Kitty is combating climate doomism through algae

REPLAY merges waste material, creativity, and play to promote sustainability by engaging participants in the creative process of construction and reuse. The initiative explores the relationship between people and space and demonstrates how materials can be innovatively recycled and up-cycled.

REPLAY taps sustainability with creative initiative 

Lemay's sustainable chalet prototype showcases eco-friendly design, using reusable materials and harmonising with its surroundings. As demand for green living grows, the project highlights how architecture can meet environmental challenges and offer a blueprint for future sustainable housing.

Canadian chalet design taps eco-friendly living 

Perrier-Jouët has planted a biodiverse installation in its Champagne vineyard to elevate flora and fauna. Amid eco-claim fatigue, the project underscores the importance of scientific observation in regenerative agriculture and highlights how design can facilitate meaningful ecological conversations.

Perrier-Jouët enhances local biodiversity with art

How is climate change affecting people in Southeast Asia? How can companies evolve cooling technologies? And to what extent are people willing to adopt greener lifestyles? In the 2025 APAC Macro Expert Outlook, Lau Kong Cheen discusses what to expect from sustainability and business in 2025.

2025 Expert Outlook on APAC

Rotterdam Urban Winery is turning surplus table grapes into wine, addressing food waste and supply chain issues and appealing to eco-conscious wine sippers. This mirrors a trend of eco-driven innovations in alcohol but only acts as a part of a holistic approach to sustainable drinking experiences.

Rotterdam Urban Winery transforms grape waste into wine

A report has found that a major scheme helping people in England connect with nature resulted in big improvements in mental health. With a mental health crisis across the UK, there is a need to support people in getting access to care, and connecting to nature is one avenue to help.

Report shows nature prescriptions improve mental health

Uber is trying everything in India – from flexible pricing and cheaper two-wheeler alternatives to switching to electric vehicles. The company achieved a goal of reaching a million drivers this year, but is this enough to keep pace and fend off competition in a robustly evolving mobility market?

How Uber keeps pace with India’s need for dynamic mobility

Tapping into sustainable shoppers in Barcelona, Aesop has launched a new store built on recycled local materials. The brand aims to spotlight its commitment to circularity and sustainability while inspiring others to explore the creative reuse of materials within a unique retail and design experience.

Aesop's anastylosis-centred design targets eco shoppers

Will AI put a stop to fashion creativity? Are brands adopting a back-to-basics approach? Can make-do mindsets reignite people’s love for sustainability? In this part of the 2025 Expert Outlook series, we speak to three experts about how people are rethinking fashion experiences for a new age.

2025 Expert Outlook on Fashion and Style

As the realities of climate change start to threaten the production of raw ingredients, businesses are having to pioneer adaptable strategies to meet demand. Production in the cocoa industry is especially high stakes. Innovation is becoming a core strategy to build trust and solve supply challenges.

Cocoa industry uses sustainable solutions to build trust

Will a new political order impact civic optimism? How will AI influence climate action, and will AI's environmental impact accelerate experiences of extreme weather? And how will individualism change expectations of ESG? We speak to three experts about society, politics, and the environment in 2025.

2025 Expert Outlook on Citizenship

As the saying goes, you’re never too old for Disney – but Hong Kong Disneyland also believes you’re never too young to make a difference. The park’s environmental efforts blend signature storytelling with best practices to teach kids how and why they should be climate warriors.

How Hong Kong Disneyland makes climate talk magical

Fashion rental platform Rent The Runway is at the forefront of this sector’s revival, thanks to an influx of Gen Y and Z intrigue, smart use of AI, and a wildly successful thread of IRL events. So, what can brands learn from this thriving subsector of sustainable fashion?

How Rent The Runway renews fashionistas' eco values

eBay is bringing secondhand items to the runway with the launch of its first-ever Pre-Loved Fashion Week. As younger generations continue to turn to circular fashion to redefine luxury norms, brands can stand out by creating convenient and accessible ways for people to update their wardrobes.

eBay’s Pre-Loved Fashion Week boosts circular economy

Forget outdated formulas, cheesy marketing, and questionable bluffs, REOME is embracing change to bring together beauty lovers’ passion for natural formulas and tech. Founded by ex-beauty director Joanna Ellner, the new-gen brand is creating botanical blends in a new and sustainable way.

Why REOME focuses on holistic skincare for beauty buffs

Newless is a bespoke upcycling service in the UK, aiming to transform pre-loved garments into custom, fashion-forward pieces. As people seek ways to reduce their environmental impact, there is a strong desire for products that align with these values while still offering individuality and style.

Custom upcycled service courts eco-ambitious fashionistas

Indians are becoming eco-conscious and more discerning about brands’ efforts to protect the environment. To meet their growing demand for eco-friendly alternatives, design company YLEM creates decorations, notebooks, and footwear from agricultural waste like eggshells, feathers, and palm leaves.

How YLEM uses eco-creativity to combat waste in India

As people begin to embrace a more experimental approach to sustainable solutions, designer Jinghan Li is pioneering a new approach to both waste and industry collaboration. Her Project FabriCandy initiative turns waste textiles into edible treats and attempts to show a new way of creating food.

Designer sustainably turns waste fabric into safe sweets

Madrid is testing 'natural cooling' bus shelters to provide relief from an increasing number of extreme heatwaves. The bus stops use evaporative cooling, solar power, and rainwater to offer an eco-friendly cooling solution that appeals to desires for holistic, inventive responses to the climate crisis.

Cooling bus stops offer solutions to climate change

India faces a severe water crisis, with many people lacking clean drinking water. Water utility company Uravu offers a sustainable solution through water-from-air technology. The brand’s installed modular systems and water bottles urge Indians to reduce reliance on erratic groundwater sources.

Why Uravu designs a futuristic water system for Indians

The singer’s music video is facing potential legal action for possible damage to the protected dunes of S’Espalmador in Spain. With ongoing shifts in artist-fan relationships, people are expecting their favourite artists to use their platform for social and environmental good.

Katy Perry’s comeback further mired by eco legal action

In line with its sustainable ethos, CPHFW SS25 saw designers deconstruct micro-trends through material innovation. As people are torn between buying into trend culture and pursuing slower consumption, there’s an opportunity to examine what it means to be on-trend through a more sustainable lens.

Copenhagen Fashion Week’s eco focus resists trend cycles

In 2024, Australians will navigate the balance between their deeply held values and economic realities. While their decisions mirror their desire for societal change, the cost of living crisis has shifted priorities. How do these dual realities shape people’s lives and decisions amid trying times?

A Cultural Snapshot of Australia: 2024

’Tis the season to gift, browse, and shop. Aussies haven’t lost any appetite for the Christmas season as a majority of the country continues to celebrate despite rising costs of living, spending most of their time and money with family. How can brands tap into the country’s holiday spirit?

How are Aussies shopping for Christmas?

As the heat wave persists in South Korea, leading to outages, fires, and heat-related deaths, there is growing concern for older adults who are more vulnerable to its impacts. As the climate crisis worsens, people are calling for governments to provide greater health and safety protections.

Korean heatwave prompts concern for older adults at risk

PepsiCo has launched the Planting Pathways initiative to provide opportunities for under-supported and early-stage farmers in Iowa. Intersectional environmentalism is key to developing a diverse and resilient ecosystem, and people are looking for targeted and holistic help from businesses.

PepsiCo pledges to support local farmers

Twisters is a summer blockbuster that has made an impact with its refreshingly heartfelt portrayal of rural America. Avoiding overt climate change messaging, the film prioritises authentic storytelling and joins a growing trend of offering nuanced portraits of rural life and environmental issues.

Twisters film celebrates authentic Americana 

Thrifting is becoming more popular in Japan, driven by the rising cost of goods, weakening yen, and shifting attitudes towards sustainability. With the fashion industry among the top polluters worldwide, brands face new challenges to meet the needs of fashionable but price- and eco-conscious youths.

Behind the sustained rise of thrifting in Japan

Conversations around AI are often derailed by an existential fear that this fast-developing technology will engender a global catastrophe. Canvas8 spoke to Henry Coutinho-Mason about resisting the lure of the extreme when imagining the future of human-centred innovation.

Henry Coutinho-Mason on the future of consumer trends

Scavengers Reign has bagged an Emmy nomination for immersive world-building that transports viewers to an alien planet where futuristic explorers survive an unknown planet. Amid struggles, the show's moments of beauty reflect the growing desire for protopian narratives found in solar punk theory.

Scavenger Reign's protopian narratives appeals to Gen Z

Japan’s favourite flea market app, Mercari, is hitting multiple birds with one stone. Its website offers second-hand items to the masses and is an outlet for the Japanese people’s stockpiling behaviour – all while innovating with crypto and becoming the government’s aid to recycling waste.

How Mercari helps Japanese people declutter their lives and homes

As much as Aussies want to cut back on fast fashion purchases, living costs make the issue unavoidable. This pattern is why circular fashion brand Citizen Wolf is using AI to cut back on the price of lasting, personalised clothes, as it lends a hand to solving Australia’s textile waste problem.

How Citizen Wolf tailors eco-fashion for Aussie budgets

The EV brand Zeekr has been edging out Tesla in the brand’s home turf of China, thanks to its focus on sleek modernity and efficiency. Zeekr’s rapid output and practical functionality deliver new features to Chinese car-seekers that simultaneously drive patriotic purchases and the local workforce.

How Zeekr shifts the EV gear toward Chinese identity

The acceleration of trend cycles has caused the demand for fast fashion (and the synthetic textiles used throughout the industry) to skyrocket. How might concerns about the effects of microplastics on health finally shift younger generations' conflicting attitudes towards the sector?

The planet versus Gen Z’s fast fashion microplastics

Podiatry hasn't historically packed a cultural punch, but as Vivobarefoot is finding, it has the potential to cut through a crowded sneaker market. With more people interrogating the value of their purchases, tailored and optimised design has taken on new credibility. 

Vivobarefoot champions power of barefoot running 

Georganics is offering eco-minded Britons options for updating their oral care and dental hygiene routines. With its painstaking natural production process, diverse food-grade oral hygiene products, and plastic-free packaging, Georganics stands out as a wholesome and sustainable alternative.

How Georganics elevates eco-conscious oral care

Chocolatiers are seeking cocoa alternatives as prices rise worldwide, looking to supplement its use in chocolate. As climate change makes certain resources more scarce, brands and consumers alike are looking for sustainable alternatives to their longstanding favourites.

Chocolatiers seek cocoa alternatives as prices surge

Luna Rossa Prada Pirelli has partnered with UNESCO to promote ocean conservation at the 37th America's Cup. This collaboration highlights people's increasing expectations for brands and sports to protect the environment and raise awareness about marine protection issues.

Luna Rossa Prada becomes UNESCO's ocean ambassador

Nestlé has introduced Maggi Rindecarne, a new plant-based ‘meat extender’ meant to be mixed into animal-derived meat. As plant-based meat loses its stigma, many are looking to alternative proteins to help fill out their diets in a way that’s friendly to their budgets and their palates.

Nestlé introduces plant-based 'meat extender'

The sustainable travel platform Byway is using AI software to streamline flight-free journeys. Heightened eco-awareness has piqued interest in slow travel, and as people seek to remove the friction from sustainable options, brands can help support these values through solutions-based tech.

Byway is leveraging AI to help travellers go green

In partnership with Sojo, M&S has announced its plans to launch a digital clothing repair service for consumers. As shoppers increasingly seek longevity and durability in their purchase decisions, the brand is imbuing circular practices and value for money into its business model.

M&S extends garment life cycle with repair service

SOM teams up with Energy Vault to create urban and landscape designs that generate and store green energy. With biophilic designs providing escapism from city life, the partnership highlights the role of architecture in transforming buildings and natural spaces into sustainable power sources.

SOM x Energy Vault spotlights innovative urban eco designs

As generic eco-friendly claims fuel a sense of eco-fatigue, many people are craving innovative, inspiring, and visceral solutions that respond to the climate crisis. So, how can brands create products, campaigns, and services that meet these demands and provide hope for the future?

How codes of sustainability are shifting amid eco-fatigue

Slow Factory is a fast-growing digital platform that champions climate justice and human rights through engaging and intentional content. By centering marginalized voices and creating digestible news on social media, it has built a loyal community of people seeking radical change.

How Slow Factory articulates climate justice for Gen Z

British retailer John Lewis has launched a circularity initiative for homeware and fashion offerings. As shoppers increasingly seek longevity and durability, brands are taking steps to promote longer-lasting and affordable options, helping their audiences make conscious choices.

John Lewis centres circularity in new collections

Adore Me has launched an AI tool for shoppers to customise their own bralette sets. In addition to adding a personalised touch to their styles, the feature promotes more sustainable consumption habits, responding to eco-conscious shoppers looking for innovative green initiatives from brands.

Lingerie brand launches AI tool for slow consumption

The National Trust has launched a series of events celebrating locally sourced produce. As people increasingly lose trust in large-scale food production systems, brands spotlighting local businesses and homegrown produce will stand out to conscious consumers – and help build stronger connections.



Love it Local events spotlights local British produce

Amid growing concerns about climate change and its impact on travel plans, insurance startup Sensible Weather is offering extreme weather guarantees to give tourists peace of mind. As unpredictable weather events become more common, the industry is preparing for a new normal of disrupted travel.

Weather insurance shields tourists from climate extremes

Research from Coop and the University of York offers a glimpse at what might be on British dinner tables by 2054 – lab-grown burgers and cricket salads. As the world grapples with the challenges of sustainable food production, the research offers a glimpse into the future of our diets.

Insects and lab-grown are the future of British cuisine

How is the value of human creativity changing in the era of generative AI? Are people officially over dating apps in favour of in-person connection? How is technology offering solutions to the climate crisis? Is Gen Alpha heralding the future of digital platforms which run on instant gratification?

Technology Sector Snapshot: June 2024

‘Go organic, go local’ is on the minds of Aussies as country folk and city slickers have embraced urban farming, transforming their backyards into productive gardens. Can urbanising agriculture offer a sustainable solution as global populations rise and natural disasters shadow like a dark cloud?

Why are Aussies growing their own food?

India's PM Narendra Modi won a third term, but his party lost an outright majority. Luxury spending rises, but the class divide grows. Tech innovations loom but also spread misinformation. Why? This Cultural Snapshot uses local stats to explore behavioural norms shared by people in India in 2024.

A Cultural Snapshot of India: 2024

‘Farmfluencers’ play an important role in shaping the perception of products and agricultural methods in the farming community. Green loans company HeavyFinance is making brand ambassadors out of highly respected, digitally savvy farmers who are helping spread the word about sustainable practices.

How HeavyFinance engages climate-conscious farmers

Chinese clothing is no longer synonymous with low cost and low quality, thanks to “fast luxury” store Urban Revivo. With its carefully curated collections, unique concept stores, and organic online following, it might just be the newest top-of-mind brand for local fashion enthusiasts.

Why Urban Revivo tailors Chinese luxury into fast fashion

The nature tech industry, dedicated to addressing the challenges of climate change and nature loss, has seen exponential growth in recent years. As confidence in these technologies to drive meaningful environmental change increases, what does the future of this growing sector hold?

What does the future of nature tech look like?

Tesco is looking to 'tattoo' avocados by using lasers to etch information onto the skin, avoiding the wasteful plastic stickers usually used to label the fruit. As people look to cut down on waste, brands are implementing radical solutions to imagine more ecological packaging methods.

Tesco tattoos avocados to cut down on plastic waste

Birdwatching, once labelled as boring, is being adopted by many young people across the world as a way to reconnect with nature. Luckily for these hobbyists, a recent study revealed that birdwatching boosts mental health and physical wellbeing, but not everyone is aware of these benefits.

Birdwatching boosts mental and physical wellbeing

Extreme weather events are becoming impossible to ignore, and as climate change puts pressure on brands and people alike, which initiatives can boost the future wellbeing of the Earth? Canvas8 spoke to social psychologist Kimberly Doell about her research on creating positive behavioural change.

To each their own! The science of climate action

In a nod to its brand legacy, Levi’s has reproduced the oldest pair of jeans in its archive for a limited run. The move taps into a growing desire to opt out of fleeting micro-trends and a shift in focus toward circular fashion, emphasising longevity and value over novelty.

Levi’s honour brand heritage with classic jeans remake

A study found that Hollywood films lack stories and characters acknowledging, let alone addressing, climate change. As people become more conscious of their individual impact on the climate, there is a rising need for storytelling to reflect the world as it is in an effort to make a difference.

Hollywood films aren't discussing climate crisis enough

Hotel chain JW Marriott has partnered with the LA-based homestead Flamingo Estate to offer nature-focused wellness to luxury travellers. The venture taps into a growing desire to unplug from digital lifestyles and signals a drive in demand for luxury experiences grounded in the natural environment.

JW Marriott helps luxury travellers connect to nature

Korean skincare brand Innisfree is known for its commitment to clean beauty and natural ingredients. While it’s been a longtime champion of sustainability, its recent greenwashing scandal sparked conversations about brands’ commitments to eco-friendly practices and how genuine they are.

Why Innisfree’s rebrand led to debates on green K-beauty

With screen-based and sedentary lifestyles seeing many people lose touch with the natural world, the iNaturalist app hopes to plug the connection gap. It utilizes a gamified, social network-style format to encourage natural discovery and inspire a fresh generation of citizen scientists.

How iNaturalist provides a gateway to the natural world

Coachtopia is an offshoot of the luxury fashion brand Coach, aiming to redefine luxury fashion’s relationship with the planet. Coach’s APAC expansion targets young shoppers through circular fashion, collaborative creativity, and localisation, positioning the brand as a pioneer in sustainable luxury.

Why Coachtopia harnesses eco-luxury for APAC fashionistas

Despite growing demand for sustainable luxury, financial pressures mean many are compromising their green values. However, alternate purchasing paths offer a new frontier for eco-conscious purchasing. Canvas8 spoke to Diana Verde Nieto to understand the future of sustainability in the luxury market.

Diana Verde Nieto on the future of sustainable luxury

SustainabilityTracker.com's app provides customers with sustainability information on the products they buy, helping them make more informed choices. The tracker also drives brand loyalty by giving businesses the tools to increase transparency around their eco-credentials.

Sustainability tracker facilitates eco transparency

Research shows that Europeans have less trust in their food systems than ever before, demonstrating that low confidence is impacting the way many choose to improve their diets. As confidence in food manufacturing remains low, there’s an opportunity for brands to educate consumers to build trust.

Europeans lack trust in food production

As climate anxiety abounds, Berlin-based condom manufacturer Einhorn is encouraging people to install solar panels by bringing much-needed levity to its eco branding. With faith in governments waning, a more playful and collaborative approach to climate action could be the solution to eco-doom.

German condom brand Einhorn is making solar energy cool

London-based Toast Brewing Company is minimising food waste by turning surplus bread into award-winning beers, all the while collaborating with other breweries and donating profits to fight food waste. What can brands learn about the brand’s success in the circular economy?

How Toast's bread waste beer attracts conscious drinkers

Young activist Aditi Mayer is empowering a new generation of climate enthusiasts to lead lasting changes that leave no one behind. By recognising the interconnected nature of oppression and climate justice, Mayer inspires collective action by weaving narratives that span climate, craft, and culture.

How Aditi Mayer sees a better climate future with Gen Z

How is Japan’s shrinking, ageing population impacting locals’ decisions? Are government efforts to regulate work hours actually leading to shifts in Japan’s notoriously overworked society? This Cultural Snapshot uses local stats to explore the behavioural norms shared by people in Japan in 2024.

A Cultural Snapshot of Japan: 2024

As climate change continues to be front of mind for many, people are looking for ways to cut food waste and introduce more sustainable diets. Tapping into this, FreshDirect has released a meat alternative made from mushroom stalks, which are often discarded in the food manufacturing process.

FreshDirect's mushroom meat tackles food waste

International fashion brands’ sustainability strategies sometimes fail in China because they are unaware of the local culture. What is the modern narrative Chinese people seek regarding the environment, and how can brands understand their consumption attitudes and behaviour toward being eco-minded?

Why is localisation the key to sustainable fashion for Chinese shoppers?

A 200-year-old Japanese ceramics company has seen its stock prices double as a result of its products having newfound use as heat dissipators in AI server farms. The convergence of traditional craftsmanship and new technologies raises questions about how we best tackle AI energy consumption.

Japanese ceramics help to reduce heat caused by AI

As the cost of living crisis overlaps with environmental concerns, people are struggling to action eco habits. However, brands such as Hellmann’s are raising awareness, particularly among Gen Z of the connection between reducing food waste and money saving with the latest sneaker concept.

Hellmann’s raises food waste awareness with new sneaker 

Spanish eyewear brand Multiópticas raised awareness about childhood myopia by offering a walking service for kids. The campaign highlights the need for time spent outdoors to prevent eye problems in kids, such as nearsightedness, with myopia rates expected to rise globally.

Kid-walking service raises childhood myopia awareness

Amid the housing crisis in America, compact and tiny living spaces are gaining popularity as people are priced out of typical US homes. Tiny home supplier Cosmic Buildings simplifies access to ADUs with modular homes, customisable eco-friendly features, and off-grid options that reduce labour.

Cosmic Buildings make tiny eco-smart homes a reality in the US

Google has partnered with local environmental agencies in Australia to study giant kelp forests, which play a vital role in the underwater ecosystem. The partnership shows how technology can underpin important conservation efforts and is part of Google’s wider environmental initiative.

Google uses AI to help restore Tasmania’s kelp forests

Furniture company Dowel Jones champions Australian-made furniture and embraces authenticity amid new market dynamics. The brand’s pillars of durability, timeless design, and emotional resonance effectively negotiate what it means to do functional design in the modern day.

How Dowel Jones puts fun in functional Aussie furniture

Terra, an AI-powered pocket-sized gadget, enables users to explore without their phones. People are trying to manage their own screen time and overwhelm from being chronically online, but they don't want to give up the convenience of tech-enabled living – and digital minimalism offers a solution.

Pocket-sized AI compass enables screen-free exploration

Natuurhuisje's 'Talking Paths' encourage disconnecting from phones to reconnect with loved ones and nature. These paths prompt meaningful conversations, catering to walks with friends, family, or romantic partners on natural paths, meeting the rising demand for offline bonding experiences.

Talking Paths encourage meaningful connection in nature

Traditional city playmats for kids lack green spaces, promoting car-centric views of urban areas from an early age. Tackling this, a new generation of children has reimagined the old-school playmat with Bolt to promote healthier city living with greenery, public transit, and bikes. 

Bolt commissions kids to reimagine cities on playmats

The viral ‘Black Women Homesteading’ Facebook group and media platform acts as a virtual commune for Black women interested in self-sufficient agricultural lifestyles. Brands can champion underrepresented communities like these by amplifying their achievements, services, and initiatives.

‘Black Women Homesteading’ ignites community building 

Solar terms that mark seasonal shifts are often used in Chinese customs, but brands have recently been using them to revive tradition. With young Chinese citizens seeking a connection to nature amid modern pressures, promoting breaks in nature for wellbeing can also help strengthen ties to culture.

Solar campaigns in China resonate with exhausted Gen Zers

People are increasingly recognising the importance of green spaces for their productivity and overall wellbeing, yet few places outside urban areas boast infrastructure suitable for work. Addressing this, Croatia has launched co-working initiatives in its hinterland park, brimming with wildlife.

Croatian national park launches nature-immersed workspace

The 'Girls Just Wanna Grow Plants' campaign by the Agency for Nature appeals to Gen Z women seeking an escape from hustle culture and a connection to nature. Despite the positive impact nature has on mental health, many young Britons feel disconnected from nature, causing them to seek it out. 

Agency for Nature pushes for rewilding rustle culture 

YSL has showcased its rewilding and ecofeminist efforts in Morocco. As consumers increasingly prioritize sustainability and value-driven choices, rewilding strategies help brands authentically engage in environmentally conscious initiatives that empower local communities and protect biodiversity.

YSL Beauty celebrates ten years of rewilding efforts

The Chumash tribe is leading conservation efforts to establish a federally recognized aquatic sanctuary equivalent to a national park. In the face of ongoing climate crises, this initiative highlights how indigenous knowledge of land and water stewardship can lead to environmental healing.

Chumash tribe creates a marine sanctuary in California

Lifecycle

People are looking for experimental, inventive ways to engage with a planet in crisis 