A land rush for ‘collab houses’ has taken LA by storm as young creators move to the city with dreams of making it big on Tiktok. 

Hype House boom 

Ambitious plans for financial independence are at odds with spiking inflation and rising cynicism about ‘hustle culture’. 

Post hustle 

Caroline Dooner’s book on ‘Burnout at the Hands of Diet, Self-Help, and Hustle Culture’ gets to the heart of sellout fatigue. 

'Tired as F*ck'

Reaching students with just a 32GB Samsung Galaxy, 27-year-old tutor Maxwell Chimedza runs his private tutoring academy all on WhatsApp. 

WhatsApp academies

Crashes and crackdowns have exposed the deception underwriting many crypto influencers – most of whom boast over a million followers – in what Jackson Palmer, Dogecoin’s co-creator, calls ‘griftonomics’. 

'Griftonomics'

Social media has enabled people to monetise every aspect of their lives – even their REM cycles. ‘Sleepstreamers’ literally make money as they sleep, with thousands of viewers sending them in-app coins and gifts for the privilege of seeing them snooze.

Sleepstreaming

From Inventing Anna, the Netflix series on New York con artist Anna Delvey, to the Fyre Festival documentaries, people are fascinated by money-making rule-breakers. 

Capitalist cons

A university in Ireland now offers a bachelor's degree in content creation and social media. Addressing the growing demand for influencer careers, the program aims to equip students with the practical skills and psychological tools to navigate the challenging realities of the creator economy.

Influencer university degree launches in Ireland

Passionfroot is an online marketplace aimed at connecting brands with business-focused content creators. As the creator economy continues to grow, there's an opportunity for brands to level the playing field for creators from diverse backgrounds by offering more ways to monetise their skills.

Berlin start-up launches digital marketplace for creators

With a personality that’s become inextricable from her brand, engagement with customers through a bespoke platform that addresses them directly, and cross-sector collaborations that draw in new audiences, Charlotte Tilbury has curated a world of cult-status products, with an all-inclusive fanbase.

How Charlotte Tilbury personifies inclusive beauty

In a record-breaking win for the Philippines, gymnast Carlos Yulo secured two gold medals in the 2024 Olympics. Brands and supporters back home put him on a pedestal and his family life under a microscope, showering him with money, gifts, and controversies that changed the face of local sport.

How Carlos Yulo changes sports culture for Filipino fans

Japanese start-up Irori Corp. has launched Crafty, a social media platform dedicated to crafters and artisans. Building on the domestic success of alternative social media apps, it’s offering a niche and empathetic community for the country’s side hustlers and small-business owners.

Crafty helps Japanese artisans build community

A report has found high mobile banking app use across all generations, but also highlighted that 71% are anxious about AI in finance. While AI holds potential to streamline financial services, there's a challenge to balance this with a human touch – especially as financial fragility remains.




People value mobile banking but are weary of AI

Gen Z and Gen Y women are documenting their dating successes and failures on TikTok. These dating diaries enable women to demonstrate resilient optimism while opening up about their varied experiences, offering a sense of hope to those feeling disenchanted by current dating dynamics.

Dating diaries capture authentic romance reflections

Substack was founded as a writing platform, but it's quickly becoming a community and identity-building hub for influencers and brands by introducing new features like podcasting and video. What does this say about what American creators are looking for in their online channels?

How Substack reimagines the newsletter as a brand-building hub

Although influencer marketing is widely used by brands, its effectiveness and appeal to people at times of uncertainty are still poorly understood. Canvas8 spoke to Dr Natalya Saldanha and Dr Rajendra Mulye about their research on unique consumer-influencer dynamics during crises.

My lifeline! The science of influencer connectedness

Born in 2003, Carlos Alcaraz has experienced a rapid ascent in the tennis world, and this Gen Zer is pursuing new territory both on and off the court by capitalising on his youth and star power. As tennis undergoes a facelift, what do stars such as Alcaraz tell us about changing sports fandoms?

How Carlos Alcaraz became a Gen Z tennis icon

With the US government passing legislation in 2024 that would force the China-based owners of TikTok to sell the app, there’s a strong possibility that the entertainment-come-shopping platform could be banned. How might this risk the health of small businesses and drastically alter trend cycles?

How would a US TikTok ban impact social shopping habits?

The wedding conventions of a new generation are beginning to take shape as Gen Zers start tying the knot. In line with a broader shift away from the overly polished visuals of the 2010s, wedding content is growing increasingly unfiltered as fiancées adopt a curated anti-curation approach.

Gen Z weddings reflect new modes of social performance

Athletes with eye-catching manicures have been driving fan hype at the Olympics. As people crave connection with idols, a new mode of sports fandom is emerging that celebrates both performance and personality. The evolution makes room for partnerships that platform self-expression among athletes.

Olympic manicures speak to shifting sports culture

Canadian convenience store Ed's in Brookswood has become a viral sensation and unlikely tourist destination. The owner's eccentric personality, unique global snacks, and engaging social media presence have reimagined the convenience store experience, all while preserving a sense of local identity.

How Ed’s in Brookswood turns local charm into global appeal

Short video and live-streaming platforms like Kuaishou and Xiaohongshu are transforming recruitment in China. As live streams transcend e-commerce and entertainment to become an integral part of everyday life for Chinese people, traditional sectors can tap into these mediums to drive engagement. 

Chinese jobseekers turn to live streams to get a leg up

A wave of Olympic athletes are appearing on TikTok with sponsored fashion hauls courtesy of brands like Nike, Ralph Lauren, and Skims. The videos are courting a new generation of social-first sports fans who have come to view sports fandom within broader entertainment terms.

Influencer Olympians unbox sponsored gear on TikTok

Liu Yexi is your favourite AI influencer’s favourite AI influencer. With her trademark blend of traditional Chinese elements and modern design sensibilities, the country’s most popular avatar might pave the way for virtual influencers to take over Singles Day, Asia’s biggest online shopping event.

How Liu Yexi humanises AI influencers for social shoppers

Wu Yanni is China’s top-ranked 100-metre hurdler, but she’s equally known for her sparkly makeup and outspoken interviews. Despite being in the constant limelight, she has earned both praise and controversy among brands and netizens, especially Chinese women who turn to her for beauty inspiration.

How Wu Yanni influences the track of Chinese sports fans

Olaolu Slawn is a Nigerian-born, London-based artist forging his own path to global success via third-culture inclusion, co-creation, and an unapologetic approach to controversy. So what can brands learn from his organic approach to cultural relevancy and newfound attitudes to art?

How Olaolu Slawn uses cultural clout to draw in art fans

US tennis star Coco Gauff has partnered with UPS on an ad to "inspire the next generation of small business owners." As enthusiasm around non-traditional careers and side hustles grows, younger generations are forging their own paths and looking for understanding from brands.

Coco Gauff and UPS aim to inspire Gen Z entrepreneurs

TikTok is investing in resources to help small businesses grow on TikTok Shop. The accelerator programme, which is geared towards women and LGBTQ+-owned businesses, is the latest in the company's struggle to gain favour in the US market as regulators prepare to ban the platform.

TikTok launches small business accelerator in US

Devin Halbal, better known on TikTok as Hal Baddie, went viral for adapting local cultures and languages. The impact of her viral ‘kudasai’ videos underscores the power of cross-cultural connection and the universal appeal of genuine, respectful curiosity, especially in conservative parts of Asia.

How Hal Baddie speaks to Asians’ need for representation

Beyoncé's hair care line, Cécred, is capturing diverse beauty enthusiasts with its focus on inclusivity, self-care rituals, and scientific innovation. But can the brand maintain its momentum by addressing the industry's ‘texture tax’ and ensuring equitable pricing for all hair types?

Why Cécred weaves authentic science into Black hair care

Social media platform Lemon8 has seen rising popularity in the United States among people seeking algorithmic, carefully curated lifestyle content. But is the app performing based on its appeal, or a broader push by its owner to be a TikTok alternative in the wake of the social media crackdowns?

How Lemon8 is challenging the social media landscape

XBox and McCann London have won a Direct Grand Prix at Cannes Lions for their campaign 'Everyday Tactician', which saw them recruit a gamer as a tactician for Bromley FC. As people cash in on their pastimes, there's a wider appreciation for underdogs and unexpected icons from all walks of life.

Xbox’s ‘Everyday Tactician’ triumphs at Cannes Lions

As part of its offering for China’s 618 shopping festival, the Chinese e-commerce giant is encouraging CEOs to appear on its livestreams. As people demand greater transparency and authenticity from brands, they’ll increasingly expect business leaders to establish a direct line with their customers.

Alibaba drives 618 shopping with CEO livestreams

The 2024 Generational Snapshot of Gen Alpha in the APAC region looks into how the youngest generation values accelerated satisfaction, the role of representation and corporate responsibility in technological innovations, and finding solace in virtual worlds through gaming.

2024 APAC Gen Alpha Snapshot

Japanese fast-food chain MOS Burger is launching its first-ever record label, MOS Records, to uncover, support, and globally distribute its employees' music. Programs like these highlight how brands can actively celebrate and champion non-traditional paths to career success.

MOS Burger boosts music aspirations of employees

Expedia's Travel Shop feature allows users to access and save recommendations from travel creators in an effort to streamline information sharing on social media. This move shows how brands can bridge influencers and their audiences efficiently and create smoother experiences.

Expedia launches storefronts for travel influencers

Macy's initiative offers grants and mentorship to underrepresented entrepreneurs, establishing a pathway to become store vendors. Programs like these highlight how brands can redefine systems to become more equitable, especially as shoppers become increasingly discerning spenders.

Macy's accelerator boosts diverse small businesses

South Korea has produced some of the world’s most famous esports stars. But in the age of streaming, the nature of celebrity in the gaming world can vary, with content creators and fans joining the fray. What can competitive and non-competitive gamers teach about building a thriving fanbase?

How South Korea’s celebrity gamers build dedicated fandoms

The tarot card app allows users to explore the medium and book their own readings with professionals. The platform is tapping into the growing interest in spirituality and faith among younger generations who are on the lookout for stability, community, and self-discovery.

Moonlight takes tarot digital for accessible spirituality

As TikTok's fate in the US hangs in the balance, India's 2020 ban could be a cautionary tale. India's bold move disrupted its thriving creator scene, forcing a migration to new platforms. Now, the US weighs its options, urging a rethink of digital landscapes amid global tensions.

India banned TikTok. Can US TikTokers use this as a blueprint?

Maataso stands out from her fellow J-beauty influencers by downplaying her looks with refreshing hilarity, maintaining relatability even after undergoing trendy plastic surgery. Her fans' positive response says a lot about Japanese beauty ideals and her talents as an entertaining Mom YouTuber.

Why Maataso glamourises the ‘ugly’ parts of J-beauty

Political parties in India have enlisted the help of regional influencers to share political messaging. With contentious elections looming, this strategy highlights how politicians are turning to relatable figureheads to address younger generations’ declining trust in institutions.

Influencers tasked with election campaigning in India

The Walmart Start program broadens the retailer's beauty offerings by investing in up-and-coming businesses. As people continue to shop where they feel their morals and cultural nuances are valued, incubator programs like this highlight how legacy brands can get involved in a meaningful way.

Walmart accelerator uplifts small beauty brands

In America, Gen Zers are turning to online side hustles to supplement their full-time incomes, earn extra money, and build transferable skills. As younger generations continue to distrust institutions, they're taking things into their own hands and earning on their own terms.

Side hustles spike as Gen Zers seek skills and spare cash

Facing a labour shortage, a German transport company is training students to drive trams on the weekends and between classes. With public services at risk due to a lack of skilled workers, there are growing demands for training and upskilling opportunities to attract young people.

German students drive trams amid labour shortages

South African sensation Tyla made history by winning the inaugural Best African Music Performance award at the Grammys. Her rapid ascent to global fame, rooted in her genuine authenticity, ushers more spaces for global music in the mainstream, led by the likes of Afrobeats and Amapiano DJ remixes.

How Tyla bolstered the global appeal of African music

With two studio albums and a social media following of over seven million, Gen Z jazz star Laufey has taken the music world by storm. Leveraging TikTok and Instagram, the artist has weaved her nostalgic sound with modern-day sentiments to create a captivating world known as ‘Laufey Land’.

How Laufey is bewitching Gen Z jazz lovers

Digital wardrobe app LehLah has enlisted Athiya Shetty to give its users insider access to the Bollywood actress’ personal closet. The campaign is speaking to Indian fashionistas who are looking for more peer-influenced-curation when it comes to product discovery and recommendations.

LehLah brings community intimacy to style discovery

As US lawmakers look to ban TikTok, creators fear their livelihoods will be disrupted, and millions of users have decried the move. Frustrated with Big Tech and governments' control of their digital lives, people may continue engaging with the platform through inventive and even elusive ways.

US creators lobby and innovate around looming TikTok ban

Gen Alphas have produced the youngest social media influencers in history, many promoting skincare products and following TikTok trends. As this young cohort of influencers becomes an inevitability, how can brands take precautions to avoid targeting inappropriate products to this audience?

What’s driving the rise in Gen Alpha influencers?

In response to the increasing prevalence of gig work, Robinhood Retirement has introduced a savings plan tailored to the needs of those working through TaskRabbit, Grubhub, and Gopuff. As the working world changes, there are increasing expectations for financial products to adapt too.

Robinhood launches retirement product for gig workers

Consumer skepticism has seen an array of celebrity beauty brands develop a less-than-favorable reputation. However, invested consideration from emerging players such as Rhode by Hailey Bieber has been shown to win over beauty buffs in an oversaturated market, carving out a blueprint for success.

How Rhode uses star power to win over young beauty buffs

On Kuaishou, you’re likely to find slices of life in the countryside on videos or live broadcasts. The app has enabled countryfolk to break into the digital landscape, leading to the rise of rural content creation and e-commerce that empowers market growth in the middle of village life.

Why Kuaishou grows the influence of rural living in China

‘Poly-employment’ – working multiple jobs – is rising as people search for ways to combat inflation, find flexibility, and offset potential layoffs. Particularly common among Gens Y and Z, it signals that traditional attitudes towards employer loyalty and job security are shifting.

Poly-employment rises as workers try to hack the system

Headlined by the Paris Olympics, 2024 is set to be a big year for sports. With fandom now associated with digital engagement just as much as physical attendance, Canvas8 spoke to Nataliya Bredikhina, an assistant professor of sport management, to unpack the opportunities for brands and marketers.

No 'I' in 'Team'! The science of sports-star branding

Mixed martial artist Keith Lee has gained fame on FoodTok despite his culinary inexperience, with viewers instead being drawn by his relatable personality and no-nonsense approach to critiquing cuisine. As audiences put their trust in real people, candid content is gaining favor in digital spaces.

How Keith Lee became a culinary tastemaker

With only one Southeast Asian stop in The Eras Tour, Filipino Swifties saw daylight in the form of Taylor Sheesh. The drag queen recreates Taylor Swift’s performances in local mall shows and private events, making the concert hype accessible for fans while pushing queer visibility to the mainstream.

Why Taylor Sheesh’s drag enchants Filipino Swifties

Jane Garvey and Fi Glover’s podcast provides honest advice and relatable inspiration around the lived experiences of Gen X women. In a media landscape that often overlooks the experiences of older females, Off Air with Jane and Fi provides a warm and relatable platform that feels tailored to them.

How ‘Off Air with Jane & Fi’ empowers Gen X women

South Korea has created a unique visa that gives K-culture enthusiasts a taste of the Hallyu industry. As the global obsession with Hallyu continues to drive tourism in the country, the policy also signals the transformation of K-culture as an increasingly fluid and globalised commodity.

South Korea’s Hallyu visa courts aspiring K-pop idols

Growth in Electric Vehicle sales continues to outpace combustion vehicles in India despite a slowdown. Indeed, EVs are becoming a status symbol for those in India’s major cities and smaller towns; the challenge for brands will be adapting to a market typically focussed on affordability.

Electric two-wheelers are status symbols in India

With tensions rising surrounding feminism and gender identity, a pivot to gender-related content is seeing new voices emerge as key figures in this space. Hannah Pearl Davis, aka Pearl, has seen her audience surge in readership and reach due to her controversial views that play into this shift.

How Pearl Davis built a fanbase with divisive content 

Wagamama has joined a scheme to help prison inmates upskill in cookery, opening up new opportunities within the hospitality industry upon release. The initiative looks set to help address labour gaps in hospitality while responding to demands for companies to contribute positively to society.

Wagamama helps inmates find hospitality careers

After becoming a TikTok sensation in 2020, Seo Won-jeong embraced his international following and expanded his influence beyond social media. As a marketing force in South Korea, his journey offers insights into how advertisers can harness influencers' perceived trustworthiness and relatability.

How Seo Won-jeong rose above TikTok virality with borderless humour

Whalar has announced the launch of The Lighthouse, a number of physical campuses where content creators can learn, make content, and collaborate with their peers. 

As the creator economy continues to grow, brands are stepping in to facilitate and benefit from successful content creators.

Campus teaches people how to be content creators

In the Philippines, the esports industry is seeing a massive increase in players due to the popularity of mobile gaming. The local gaming landscape is not only for entertainment but for social inclusion, talent development, and national representation on a global stage.

Mobile games inspire a crop of new Philippine esports athletes

In Japan, flexible "spot worker" side-hustle gigs alongside full-time jobs are gaining popularity. While some people finding joy in optimising spare time, spot workers are largely fuelled by economic pressures, including karoshi hustle culture, with extra work generating stress and anxiety. 

Japanese spot workers are trying to make ends meet

The grocery chain's career development program is expanding with two new apprenticeships to help train people to be on the path to management. Initiatives like these show how brands can help facilitate personal and financial independence as people navigate a volatile world.

Whole Foods expands apprenticeships to boost labour force

LVMH and Tiffany have teamed up to offer apprenticeships to train the next generation of craftspeople and luxury artisans. Fostering and enhancing artisan skills could help ensure the longevity of luxury products and maintain the exclusivity and originality that HNWI customers are seeking.

LVMH and Tiffany train the next generation of artisans

DIRI is bringing expert knowledge to Malaysians with a localised spin on edutainment through the stories of successful personalities. The platform provides an alternative method of learning new life and career skills by tapping local inspirational figures to offer their nuanced teachings.

DIRI launches localised masterclasses in Malaysia

Substack has launched video creation tools to expand its offerings while maintaining a model that prioritises direct creator-subscriber support. In the context of a creator economy and social media fatigue, the platform is giving creators new ways to connect with their audience.

Substack adds new video tool to heighten connection

An NBC news poll has found that young people who previously backed President Joe Biden are feeling less committed, exacerbated by Biden's response to the Gaza crisis. The approval drop highlights the political engagement of young people in the US and their emphasis on humanitarian leadership.

Biden’s approval slips among Democrats and young people

TikTok creators are using money earned from content to donate to aid in Gaza, all while sharing recipes and stories to spread awareness. These creators highlight how monetised online platforms can be leveraged for social and political causes while culturally engaging their audiences.

TikTokers share Palestinian family recipes to fundraise

E.l.f. cosmetics company is making its foray into Roblox to help Gen Alpha build soft skills that can benefit their careers. With the youth's digital-first development, they're considered the most enterprising generation yet, and they look for practical support in unlocking creative potential.

e.l.f. encourages youth entrepreneurship with Roblox

Bleacher Report has committed to video podcast content, investing in production and training for star athletes. As sports media becomes a constellation of moments surrounding matches, the investment speaks to adapting forms of sports fandom and expectations of deeper access to sports stars.

Bleacher Report targets digital first sports fans

‘Subway fits’ have emerged as the latest fashion trend on TikTok as users post videos of their daily outfits from the subway. As culture is driven away from conspicuous consumption by the rising cost of living, relatable fashion and ways of elevating the mundane remain popular forms of escapism.

‘Subway fits’ speak to a desire for relatable fashion

Victoria Monét weaves nostalgia and craftsmanship into her music, creating a magnetic allure for a new generation of R&B enthusiasts. Blending classic R&B elements, modern production, and emotionally resonant lyrics, what does her music say about the new expectations of the genre?

Why Victoria Monét’s nostalgic aura is a music fan magnet

Micheal's online marketplace allows people to buy and sell handmade goods with lower barriers to entry and expand their craft community. As people explore hobbies as a means of comfort and even a source of income, platforms like these show how brands can support small businesses and crafts.

Micheals champions craft with online creator marketplace

TikTok continues to redefine entertainment and reshape the cultural landscape in Southeast Asia, with Gen Z at the forefront of this transformation. Through the short-form video app, they’re crafting a new narrative for what it means to connect, create, and communicate in this digital age.

Inside TikTok’s cultural footprint on Gen Z in Southeast Asia

Tough-love self-help gurus are schooling women online on how to ‘level up’ their lives by detaching from toxic relationships and embracing unapologetic selfishness as a lifestyle choice – and Gen Z women on TikTok are loving it. What’s behind this and what can brands take away from it?

Why Gen Z women seek ‘femininity gurus’ on social media

Amelia Dimoldenberg is the Gen Y talent behind the viral YouTube series Chicken Shop Date. Its popularity and cultural prominence have helped her land high-profile gigs interviewing A-listers, and her success lies in the power of authenticity and awkward humour to captivate digital audiences.

Why Amelia Dimoldenberg's deadpan comedy is so popular

Adidas has unveiled the first signature shoe of NBA star Anthony Edwards. The accompanying campaign stirred up a debate for being raw and slightly abrasive in its critique of other brands. Combining star power with personality can imbue sports brands with a greater sense of authenticity.

Adidas basketball ad embraces unpolished authenticity

Cult-worthy interior designers once labored in relative obscurity, but thanks to increased visibility on social media new design personalities are increasing their reach. One such personality taking #designtok by storm is Dani Klarić – TikTok’s latest interior design star in the digital spotlight.

How Dani Klarić elevates design identities on TikTok

Gen Z teens are among the biggest users of the social media platform Pinterest. With young people caught between desires to unplug and the inescapable nature of social media, Pinterest’s more passive forms of engagement with trends feel like a more leisurely version of an online community.

Pinterest gives Gen Z teens more passive social media

After Sabrina Bahsoon, aka Tube Girl, went viral on TikTok while dancing on the London Underground, she became an internet sensation and a hot ticket for brands wanting to connect with Gen Z. How has her unfiltered form of self-expression empowered Zers through self-love and community building?

How Tube Girl danced her way into the cultural zeitgeist

The National Academy of Sports Medicine is supporting fitness professionals in elevating their careers through exclusive access to training and resources. The initiative highlights how brands can be central in providing community and support, especially amid soaring living costs.

NASM platforms community for fitness professionals

Many generations have networked professionally, but Gen Zers are adding their own spin on approaching peer-to-peer connections to boost their career. They're doing it constantly through low-pressure interactions, and it's paying off, showing that their often criticised methods actually work.

Gen Zers constantly network through peer connections

Indonesia has unexpectedly banned TikTok Shop, blocking access to the app’s native e-commerce feature for more than 125 million users. However, enthusiasm for social shopping will likely remain high, meaning platforms can continue supporting the small businesses that are the most affected.

TikTok Shop's Indonesia exit disrupts local e-commerce

Gaming has grown exponentially across Asia, ushering in a wave of pro players. For the first time, the 19th Asian Games recognises esports as a medalled competition, exciting all kinds of gamers across the globe as the tournament reshapes the future of sports entertainment.

Asian Games: recognising esports gamers as pro athletes

Singles’ Day started as a tradition among friends in China and has now evolved into a monumental shopping event taking the world by storm. But COVID-19 and declining consumer confidence have changed this celebration, leaving brands to wonder how to recapture the spirit of this holiday.

Singles Day: Asia’s biggest online shopping event

Experiencing a gap between their online and offline self, creators face identity crises as they attempt to evolve their personal brand in line with their grown and changed selves. This can prove challenging in an age where young people adopt fluid approaches to creating a sense of identity.

Creators face online identity crises as they grow up

Across multiple social media platforms, parents have been engaging in various challenges and pranks targeting their unsuspecting toddlers in the quest for virality. But without agency, these toddlers are growing up with their problems now open for public scrutiny – creating possible future tensions.

Toddler pranks highlight problematic sharenting trend

So-called 'corporate goths' sharing their unconventional office attire on TikTok point to the post-pandemic erosion of office norms. Gen Zers are looking for lifestyle acceptance in the workplace, and employers looking to retain young talent are loosening dress codes to comply.

'Corporate goths' on TikTok signal changing office norms

A survey from Bankrate has revealed that Gen Zers are diving head first into the stock market, trading more than other generations. While some experts worry about the interest in day trading, being more active with their money may be a sign that Zers are looking to become more financially literate.

Cultural interest drives Gen Z engagement with investing

In a precarious job market, Gen Zers are taking advantage of non-traditional avenues to build connections that might benefit their careers. Using dating apps to get insider information on workplace culture and hiring processes, they're disrupting the existing networking norms.

Gen Zers turn to dating apps for career networking

Irregular Hours’ innovative New York-based careers center helps young people learn more about what they want from work before seeking a prospective employer. Gen Zers are looking for a more individual approach to job hunting to feel more optimistic about launching their careers.

Irregular Hours makes job hunting engaging for Gen Z

Hotmart is a global leader in the passion economy, empowering creators in over 100 countries to move beyond content monetisation toward building thriving online businesses. As we witness a new era of digital entrepreneurship, how are brands helping to expand creator collaborations and sponsorships?

Hotmart: digital entrepreneurship in a passion economy 

Gen Zers are overwhelmed with navigating workplace etiquette, especially regarding what to wear in the office. A unique style is crucial for them to communicate their personalities, but they're struggling with finding a balance between expressing themselves and professionalism.

Gen Zers want style advice for their workplace attire

Research shows that over 60% of Canadian Gen Zers are considering leaving their jobs before the end of 2023. With young people disenchanted by conventional corporate culture, the challenge for businesses is to prioritise wellbeing and provide opportunities to promote other skills or interests.

Canadian Gen Zers are planning to quit their jobs

As they seek an insurance policy against the precarious economy and job market, Americans are having to consider monetizing their hobbies – whether they like it or not. In a time of high inflation and economic pessimism, people are being forced to consider new avenues of income.

Inflation sees Americans attempting to monetize hobbies

In contrast to quiet quitting, resignation parties have become a new spectacle online in China. Borrowing from the tacky and nostalgic aesthetics of Chinese corporate culture, these parties demonstrate next-level irony that underscores how younger generations aren't taking themselves too seriously.

Resignation parties salute anti-hustle culture in China

As Gen Zers enter the world of work, they employ hacks and shortcuts to get up to speed in corporate environments. For some, this means using AI to create professional headshots for their LinkedIn profiles – indicating an openness to AI and data sharing if it means mutual gain.

Gen Zers are using AI to create their LinkedIn headshots

Lifecycle

People are cashing in on their personal brands 