Actress Chloe Sevigny opened up her studio to shoppers looking to buy items from the star’s collection as well as pieces from her personal wardrobe, signalling a change in norms around second-hand shopping.

Chloe Sevigny invites strangers to shop her closet

Apple has announced plans to comply with legislation across markets making it obligatory to give consumers the ability to repair their own devices – a step towards ending industry-wide monopolies on repairs.

Apple concedes to ‘Right to Repair’ act

BMW has ended an experiment offering in-car subscriptions for upgrades like heated seats following consumer backlash against subscriptions for hardware installed in-factory.

BMW retracts heated seat subscription plan

Subscriptions have become prevalent in everything from software to consumer goods, even though consumers admit that they’d almost always rather pay a one-time fee than get charged monthly.

Why is everything a subscription now?

Several upscale restaurants are introducing dynamic pricing for sought-after tables, risking the ire of diners who have already had to cut back on eating out during economic difficulties.

Chicago restaurants experiment with dynamic pricing

Sony has introduced a new version of its iconic Walkman cassette player aimed at young people looking to segment their technology use and embrace analogue media.

Sony introduces new Walkman model for analogue-crazy Gen Zers 

Experts like Cory Doctorow have identified a pattern of rent-seeking behaviour that many netizens have seen and felt first-hand, leading to increased insecurity on platforms that many rely on for both discovery and commerce.

Online platforms' death spiral

Libraries of Things is gaining serious traction as people search for smarter, more sustainable ways to access items without the burden of ownership.

How Library of Things builds community around rentals

Netflix has dropped a trailer for ‘Buy Now! The Shopping Conspiracy’, which aims to zero in on the ethical and environmental impacts of overconsumption. As critical spending habits persist following the cost of living crisis, the film taps emerging desires to opt out of harmful consumption cycles.

Netflix documentary taps anti-consumerist sentiments

Puig exceeded expectations with its Q3 earnings, bolstered by fragrance and skincare sales and demand in the EMEA region and Americas. As brands within luxury ponder whether to ‘go high’ or 'go low', Puig is opting for an enticing strategy – ‘go niche’ to stand out in a turbulent market.

Puig courts niche audiences within luxury

Tanishq has perfected the dance between tradition and modernity with its jewellery. From Diwali-exclusive collections to evolving its appeal, India’s favourite jeweller remains a festival staple – even as gold prices rise and tastes change. How does Tanishq keep its Diwali shine?

How Tanishq makes gold traditions glitter during Diwali

Following an initial venture into e-books in 2023, TikTok’s parent company, Bytedance, is planning to steer its publishing arm towards print. Capitalising on a BookTok-fuelled reading renaissance, the move falls in line with shifting preferences towards analogue media, particularly among Gen Z.

Bytedance taps BookTok hype in move to print publishing

Young Australians are stepping up to support the arts, while galleries are adapting to social and economic pressures. As Indigenous and contemporary works take centre stage, how will the Australian art market respond to these changes?

What does the art market reveal about Gen Z luxury attitudes?

Netflix is giving London superfans the chance to purchase memorabilia from popular titles with a one-day-only pop-up store. Leveraging audience desires for more interactive forms of engagement, the move taps a growing interest in high-value collectables among young people.

Netflix pop up taps fandom-fuelled memorabilia hype

Inspired by travelling, A Kind of Guise crafts timeless menswear that blends contemporary trends with a commitment to quality and lasting design. Its ‘slow and steady’ approach has earned it a loyal fanbase that values its sustainable credentials as much as its authentic street-style campaigns.

Why A Kind of Guise makes streetwear for practical Germans

The UK is piloting its first network of mobility hubs in the West Midlands to encourage Britons to go car-free. On top of their environmental benefits,  shared hubs have the potential to strengthen a sense of belonging and communal ownership amid increasing rates of social isolation.

UK introduces mobility hubs for connected communities

With China’s economy experiencing poor shopper sentiment and a dip in spending power, demand for dupes has grown. Some luxury brands are experiencing sustained success despite the headwinds, but others could embrace the expansion of dupe culture by collaborating with high-street brands.

Demand for dupes grows in China

Ride-hailing platform Grab is updating the safety measures on its app to include an audio recording feature. As people confront traditional expectations of car ownership, brands have the opportunity to emphasise the value of technology and advanced tools in ensuring that road journeys are safer.

Grab enhances safety measures with in-app audio feature

Searching for the right car can be a stressful, daunting experience. But for overwhelmed drivers in the United Kingdom, Auto Trader is helping them make sense of the car-buying process through trust, transparency, knowledge sharing and convenience with benefits for both people and dealerships.

How Auto Trader helps British drivers buy smarter

As Americans are increasingly traveling longer distances to get to work, transport choices are becoming integral to their lifestyles. Canvas8 spoke to eight people across the US about their habits, challenges and priorities when considering EVs, carpooling, and public transit.

What do Americans want from their transport choices?

Zara has announced plans to launch its pre-owned platform in the US after running in 16 European countries. As the shift towards circularity gains traction, people expect brands to support their eco-values by encouraging convenient ways to repair, reuse, and extend the life cycle of garments.

Zara bolsters eco-efforts with pre-owned expansion

After being discontinued in 2017, J.Crew is bringing back its catalog – a once-beloved staple of 90s American style. In a bid to escape the digital deluge, people are seeking out slower and more intentional modes of consumption, finding a sense of grounding in the analog.

J.Crew catalog re-launch taps analog newstalgia

Betty Smith effectively taps into the growing demand for authentic, localised experiences by offering a range of immersive activities – from custom jeans-making workshops to factory tours and museum exhibits – catering to today’s consumers who seek deeper connections with brands.

Why Betty Smith weaves Japan’s heritage into its jeans

The EU has announced plans to reduce tariffs on Tesla EVs made in China while maintaining higher tariffs on other Chinese EVs. According to ING, this risks slowing the push to net zero, pointing to the complex relationship between people’s financial concerns, desire for convenience and ethics.

Fluctuating EV cost in Europe reveals dwindling interest

South Koreans’ notion of the ‘home’ is changing with the times. As the nation’s decreasing birth rate is challenged by the rising demand for single-household apartments, people are evolving their interior design choices to meet their needs within city high-rise complexes.

How are South Koreans designing their homes?

The UK has become a nation of side hustlers, with more people earning outside of their jobs and plenty of platforms helping them do so. From selling second-hand clothes to launching bonafide businesses, why are Britons topping up their pay, and how are their relationships to work changing?

What are the new norms of hustle culture in the UK?

Airbnb has partnered with By Rotation to offer free dress rentals with accommodation for wedding guests abroad. Amid soaring wedding costs, people are increasingly seeking out integrated, eco-friendly solutions that combine travel and fashion needs while reducing expenses.

Airbnb offers outfits to rent for destination weddings

Due to changes in price and fashion trends, younger generations in India are changing how they look at gold jewellery. They prefer minimal, stylish, low-carat designs over traditional heavy pieces meant for investment. What can brands learn from this shift, and where is this change headed?

Why do Indian Gen Y and Z want minimalist gold jewellery?

TikTokers are embracing #underconsumptioncore, a trend that challenges consumerist habits by advocating the use of fewer products. Building on de-influencing, frugality trends are gaining popularity as people seek ways to cope with the ongoing cost of living crisis and environmental concerns.

Frugality TikTok trend encourages underconsumption

European freelancers are looking to stay freelance long-term, according to research, pointing to a major shift in working norms post-pandemic. As workers have grown accustomed to the freedom of freelancing, many have begun to prioritise flexibility over economic security.

European freelancers rethink working norms

Some young Americans are rejecting the dream of homeownership, arguing instead that renting offers flexibility that makes more sense for their budgets and lifestyles. As homeownership becomes less attainable, young people are shifting their priorities and looking for new paths to success.

Some American Gen Yers are giving up on homeownership

Apple Diagnostics for Self Service Repair, a tool enabling users to troubleshoot issues and obtain repair diagnostics, is now available in 32 European countries, including the UK, France, and the Netherlands. This announcement coincides with Apple's increased focus on prioritising product longevity.

Apple expands self-service repair program to Europe

The demand for high-quality, special feature-packed DVDs is increasing among film buffs and cinephiles. In response to a growing sense of content overload and concerns about the nature of digital ownership, physical media is being imbued with a new higher level of cultural cache.

 Indie film-buffs are rediscovering DVDs

With gamified experiences, celebrity collaborations, and a strong omnichannel presence, Bombay Closet Cleanse is transforming the thrifting scene in India. See how their approach fuels the perception of circular fashion as cool and accessible to India's young, fashion-conscious population.

Why Bombay Closet Cleanse makes thrifting exclusive

China’s ‘national wave’ has reached the shore, ready to sail to distant lands. Local athleisure brand Anta is part of the leading pack, outperforming global players like Adidas and Nike. As Gen Zers drive nationalism, local brands and culture are being revitalised for the rest of the world.

How Anta paces with Chinese Gen Zers’ sporty lifestyles

As people begin to rethink their use of subscription services, streaming platform Mubi is diversifying its offering by launching Mubi Fest in the UK this summer. The move taps into a growing desire among young people to form communities around shared interests and find connection IRL.

Mubi launches film festival to connect UK cinephiles

Quiet luxury brought understated elegance and exclusivity into the spotlight. Offering a refreshing alternative to flashy fast fashion, The Row focuses on quality, social media exclusivity, and understated sophistication, proving that slow growth and discretion can lead to loyalty.

Why The Row redesigns luxury for quiet self-expression

Spotify chief Daniel Ek has sparked controversy for his remarks on the cost of content creation. In line with a wider shift in labour dynamics and deepening concerns about the fate of human creativity, the response speaks to a growing intolerance of inequities within the creative industries.

Spotify controversy highlights evolving labour dynamics

Online luxury shopping is advancing at a rapid pace, leaving multi-brand retailers scrambling to remain relevant to consumers with access to a variety of choices. Canvas8 spoke to Helene Holzmann about interacting with luxury online and how brands can sustain emotional connections beyond a purchase.

Helene Holzmann on the future of online luxury shopping

In a nod to its brand legacy, Levi’s has reproduced the oldest pair of jeans in its archive for a limited run. The move taps into a growing desire to opt out of fleeting micro-trends and a shift in focus toward circular fashion, emphasising longevity and value over novelty.

Levi’s honour brand heritage with classic jeans remake

Increasingly, young people are opting for convenience and efficiency in their transport, and the app Hiyacar provides the perfect solution. By enabling people to rent out private vehicles, the start-up leverages the sharing economy to offer personal transport for Britons with car commitment issues. 

How HiyaCar found new routes to car ownership in the UK

A group of Amsterdammers have been granted a plot of land to build cooperative housing – allowing residents to build, manage and control their housing independently. Amid Amsterdam's housing crisis, this initiative highlights how people create their own solutions, emphasising the need for reform.

Amsterdam cooperative build to combat housing crisis

Chinese Gen Zers’ financial concerns are changing where and how they shop on social channels. From deal hunting to virtual influence, what do brands need to know about the new realities of social commerce in the country – and where do the biggest opportunities for innovation lie?

Gen Zers’ thrifty mindsets are changing social shopping in China

IKEA’s new Bangkok store marks its first city-center location in Southeast Asia. Its central location strategically fits into the Thai people’s busy urban lives, and they are now more encouraged to benefit from the brand’s convenience, affordability, and unique offerings.

Why IKEA centres city-life creativity inside Bangkok homes

The resale start-up Known Source is opening its first store in London with the aim of elevating second-hand fashion. As value-driven shoppers approach luxury with resale in mind, brands have an opportunity to build trust by emphasising the communal aspects of resale culture.

Known Source courts second-hand shoppers

Apple has received significant pushback for an ad that featured various artistic tools being destroyed and crushed together to form an iPad. People are gaining interest in analogue technology as a response to mass digitisation, creating an opportunity for brands to create single-purpose tools.

Dismay over Apple ad shows the depth of analog appeal

A 2024 study has demonstrated that the face of luxury shopping is changing, revealing that young parents are becoming the most likely to make luxury purchases. As economic uncertainty has shoppers remaining hesitant to make big purchases, luxury shopping is becoming increasingly aspirational.

Luxury demographics are skewing younger

UKTikTok has introduced its 'Preowned Luxury' category within its TikTok Shop in the UK, enabling users to browse and purchase luxury fashion while remaining on the platform. As TikTok looks to expand its Shop even further, it's tapping into the growing market of resale luxury goods.  




TikTok Shop debuts pre-owned luxury category in UK

The cost of living crisis is putting a huge strain on Australian pet owners, who are increasingly having to decide between buying food for themselves, their children, and their pets. What are Aussie pet owners spending on, and what concerns and needs do they factor in for their furbabies?

Exploring the rising cost of living impact on Aussie pet parents

With a growing demand for electric vehicles (EVs), more people are opting for used EVs to combat higher prices. But what other factors are encouraging consumers to purchase pre-owned EVs? And how can brands further tap into buyers who are looking to go electric at an affordable price?

What’s encouraging people to buy pre-owned battery EVs?

The combination of high living costs and busy working lives has made holidaymaking increasingly difficult for low-income French families. With a view to improve people’s wellbeing, Parents Vacances connects single-parent families with holiday homeowners to make getaways more attainable.

How Parents Vacances supports families with getaways

Despite slowing sales of global luxury brands in South Korea, the online luxury resale market is continuing to grow even amid an economic slump. As consumers turn to second-hand to purchase luxury goods for more affordable prices, platforms can build consumer trust further through verification. 



Luxury resale market continues to grow in South Korea

Real estate company StreetEasy has created a mural that compares buying a property in NYC to an epic odyssey, spotlighting the twists and turns of the ever-changing market. The campaign touches on a uniquely New York problem in a style that stands out in the city’s sea of distractions.

StreetEasy campaign addresses challenges of home buying

Eco-friendly brand Veja is expanding in the US and has launched its first cobbler studio in New York. Cobbling is an increasingly viable means of extending the shelf life of shoes. The increased demand for sustainable practices signals a shift in consumer culture, with purchase habits changing.

Veja opens its first American sneaker repair store

Furniture company Dowel Jones champions Australian-made furniture and embraces authenticity amid new market dynamics. The brand’s pillars of durability, timeless design, and emotional resonance effectively negotiate what it means to do functional design in the modern day.

How Dowel Jones puts fun in functional Aussie furniture

Dazed and IKEA have partnered on a collaborative zine that delves into the meaning of home for young people. The zine will be exclusively launched at Milan Design Week, showcasing the importance of relatable and authentic depictions of homeownership amid housing market challenges.

Dazed and IKEA court young homebuyers 

Older shoppers are buying into shopping second-hand as economic and environmental concerns drive them toward pre-loved clothing. As older people's shopping habits change, brands have an opportunity to lean into this trend and appeal to Boomers, who are relatively new to this space.

Older shoppers are increasingly buying second-hand

Posse has become the ‘it girl’ label of choice by winning the hearts of celebrities and fashion enthusiasts globally for its sustainable ‘leisurewear.’ As high-quality, timeless products take precedence over fast-fashion fleeting styles, how did the brand build such a formidable reputation?

Why Posse understates Paris chic for Aussie fashionistas

In 2021, IKEA opened its largest branch in the world, right in the heart of Metro Manila. Despite reeling from the effects of the pandemic, its successful run is a masterclass in how brands can capture the tastes of the minimalist, sustainability-minded Filipino homeowner.

How IKEA designs curated spaces for Filipino minimalists

A survey has exposed the extent to which young Americans are financially disillusioned, revealing that most Gen Zers and Yers feel they’re starting from further behind other generations. Feeling behind on conventional milestones, young people are changing their measures of success.

Young Americans are falling behind financial milestones

Urban youth in Vietnam are feeling increasingly disillusioned by the promise of social mobility due to a housing crisis and the effects of ‘flex’ culture, leading them to redefine their adulthood. What does this mean for brands looking to engage with Vietnamese Gen Zers?

Why adulthood looks different for Vietnamese Gen Zers

Limited-edition releases have been a long-standing marketing strategy that appeal to our psychological triggers, tapping into our desire for exclusivity and a niche community. How are brands enticing consumers’ desires through rare product releases and tech advancements?

What’s driving the desire for limited-edition products?

The 2024 Generational Snapshot of Generation Y in the Asia-Pacific region explores how a move towards purposeful living and stable life has Gen Ys spending with more intention, taking care of their health and overall wellness, and enjoying the freedom that comes with not having children.

2024 APAC Gen Y Snapshot

Waymo, a self-driving car company, has been approved to deploy fare-based, driverless taxis in Los Angeles, California, the second-largest city in the US. As awareness of AI continues to increase, people are weighing up their fears about the technology against the convenience it can provide.

Self-driving taxis launch with US government approval

The grim financial outlook for young people is no secret – and they’re catching on. Their intense worries have given rise to ‘money dysmorphia’, with their fiscal anxiety spiraling even when their situation isn’t that bleak. How can brands help to soothe them and make them feel more in control?

Money dysmorphia is changing young spending habits

IKEA's first artist-in-residence, Annie Leibovitz, has captured the diverse meaning of 'home' in a 25-image exhibition series, Life at Home. The exhibition ran throughout Paris Fashion Week, showcasing alternatives to the white-picket-fence nuclear family on the global stage. 

IKEA's photo series showcases new perspectives of 'home'

As part of an attempt to change China’s title as the world’s biggest polluter and bridge the say-do gap in EV adoption, homegrown brands are working double time to make innovation as accessible as possible. BYD rises to the top of this list, overtaking Tesla’s dominance in the eco-driving market.

How BYD speeds up Chinese drivers’ access to green vehicles

Despite changes in principles, traditions are still a living part of Indian culture, especially through material memory. This is why the jewellery brand Aurus crafts artisanal pieces that appeal to family-oriented and autonomous women, preserving Indian tradition through highly visual storytelling.

Why Aurus crafts visual heirlooms for modern Indian women

Recent data revealed that Gen Xers and Boomers are behind Temu’s rapid success. Young adults are taking this to TikTok, mocking their mums for buying questionable gadgets on the platform. Albeit ironically, this trend highlights the implications of Temu’s aggressive marketing for older consumers.

Gen Zers bring their moms’ Temu addiction to TikTok

Step aside The Sims; there's a new life simulator in town. Paralives might seem lighthearted on the surface, but deeper inspection reveals how the game offers a sense of agency that can help players navigate milestone anxiety, providing them with a much-needed escape from reality.

Paralives enables players to play out their ideal lives

Minimalist styles dominate the global furniture market, led by Swedish brand IKEA, which Japanese brand Nitori wants to challenge. In their current battleground, Southeast Asia, Nitori attempts to get ahead by tapping into locals’ preferences for more practical and convenient living.

Why Nitori builds utilitarian spaces for SEA homemakers

Gen Yers may feel like they’re redefining what it means to be in one’s 30s and 40s, but are their youthful appearances and attitudes solely a result of consciously avoiding traditional ageing? Or have economic structures made the typical markers of adulthood a financial impossibility?

How economic woes led to an extended youth for Gen Y

The 2024 Generational Snapshot of Gen Zers in the APAC region explores how young people today express their national identities while keeping a global mindset, assert their individuality in the workplace alongside AI, and look to markers from simpler times for stability and inspiration.

2024 APAC Gen Z Snapshot

Rental e-bikes, e-scooters, and cars are rapidly becoming part of many Britons’ day-to-day routines. What’s driving them to choose these shared mobility services – and do they prefer them to owning their own vehicle? Canvas8 spoke to eight people in the UK to find out. 

What’s driving Britons towards shared mobility services?

Despite car ownership being a key marker of the American lifestyle, shared services are booming thanks to a desire for affordable and low-maintenance transport options. Canvas8 spoke to eight people from across the US to find out why they opt for e-bikes, scooters, and ride-hailing apps.

What’s driving Americans towards shared mobility services?

AI-powered stores are now the future of shopping, the ultimate benefit being to save costs on staff, reduce unnecessary discounts, reduce waste, and encourage further sales. But what is the impact of such efficiencies on shoppers – and are these changes always welcome from a customer’s perspective?

How AI-powered stores are changing shopping

A village south of Paris has banned the use of mobile phones in public areas, citing a need to raise more awareness about the adverse effects of screens on our lives. In this context, brands have an opportunity to help educate but also provide light-hearted commentary to ease anxieties.

French village bans use of mobile phones in public

Have we reached the watershed moment for EV adoption? How are shared mobility services shaping the lives of urbanites? What does it take to get people to switch to more innovative or sustainable travel methods? What are people’s expectations from exclusive travel experiences?

Getting Around Sector Snapshot: February 2024

China’s top developers face scorn from the nation as they file for corporate default, leaving homeowners-to-be far from the promised land. As the Chinese youth are caught between a housing crisis and long-standing expectations of home ownership, they have resorted to living in ‘refined poverty.’

Young Chinese people resort to ‘refined poverty’ amid housing crisis

As Japan grapples with the impact of the Noto earthquake, Nintendo is offering support with free repairs for products damaged in the natural disaster. This showcases unique brand backing and support, strengthening existing customer relationships and fostering new ones through real-world action.

Nintendo offers free repairs in wake of Noto earthquake

Lee Valley urged crafters to repurpose their Christmas trees in the new year. Embracing sustainable values, the woodworking company promotes upcycling amid a broader shift in reconsidering possessions. People are looking for purposeful crafting, a circular economy, and eco-minded decor trends.

Lee Valley helps DIYers turn Christmas trees into crafts

The iconic Bratz dolls have gone digital, signing a deal with Flickplay to create collectible 'Digital Dolls' based on the animated show airing on TikTok. Toy brands are looking to attract digital-first Gen Alphas by designing phygital crossover opportunities that cater to omnichannel play.

Bratz Digital Dolls encourage seamless phygital play

Despite the country's firm religious roots, Christmas is also a commercial holiday in the Philippines with shopping playing a major role in how people celebrate. But as economic crises have shifted audience priorities, people are reevaluating what they want to give and receive during the holidays.

Christmas is major for Filipinos. How do they invest? 

Japanese attitudes toward thrifting are changing as people revitalise fashion aesthetics and embrace secondhand clothes. Rising prices have made secondhand shopping more appealing, reflecting a shift in consumer sentiment beyond just style considerations and sustainable values.

Secondhand garments get a second life in Japan

Prize-draw company Omaze has combined property porn with the irresistible opportunity to win big. With traditional routes to ownership becoming ever more challenging for Gen Y and Gen Z, lottery-like games are gaining in popularity as people hope to hack the system.

How Omaze offers Gen Rent the chance of a dream home

The practice of photoshopping luxury items into photos is taking off in China as young people seek to signal status without spending. The trend can be seen as part of a broader push towards anti-consumerism, as Chinese youth use their photo-editing skills to navigate social pressures.

Virtual bling helps Chinese youth flex without spending

The objects that people consume increasingly exist in digital formats, and this is having implications on how people are experiencing ownership. Canvas8 spoke to Dr. Rebecca Mardon about how digital products and offerings can overcome barriers to become meaningful possessions in people’s lives

How do I make it mine? The science of digital ownership

A new dawn for a sustainable future has arrived in Australia. The nation's abundant natural resources, rapid adoption of rooftop solar panels, and government incentives have reduced reliance on fossil fuels. The country charts a path towards sun and wind power, but can more Aussies get on board?

For many Australians there’s no question renewable energy is the future

Users who search for viral beauty products on Google will now automatically get recommendations for dupes on the search engine. The change is reflective of how people’s hacking desires and changing attitudes towards ownership are reshaping the architecture of platforms and e-commerce altogether.

Google is making hunting for product dupes easier

L'Oreal and the Perfume Shop have joined forces to introduce the UK's first multi-brand fragrance refill station. With fragrances high in demand, the innovation seeks to build brand loyalty by offering cost savings for repeat buyers and prioritising sustainable shopping options.

L'Oréal x Perfume Shop courts sustainable scent shoppers

Lidl has launched a rental service for its popular Christmas jumpers, allowing customers to rent their back catalogue of jumpers for the holidays. As circular aspirations grow, consumers are looking for ways to get around one-time purchases, including rental and resale.

Lidl's jumper rental offers a more eco-friendly holiday

Any Wear, Anywhere is a service from Japan Airlines that allows passengers to rent clothes for their trip to Japan. Offering twin benefits of sustainability and hyper-convenience, it motivates people to make more sustainable choices by fitting into and serving busy, time-poor urban lifestyles.

Why Japan Airlines is renting clothes to travellers

In honor of global 'Car-Free Day,' carsharing platform Zipcar has released a survey revealing the extent of the desire to cut ties to a personal vehicle in America. Urbanites in major cities are looking to ditch their cars to cut costs, among other environmental and lifestyle factors.

Zipcar highlights the declining need for a car in the US

The iPhone 15 will no longer have the lightning port, so users will not require separate cords to charge their iPhones versus other devices. With implications for e-waste reduction, it also marks the slight opening of a closed system that fostered consumer reliance on Apple products.

iPhone 15's USB-C port marks shifting tech attitudes

In Australia, collaborative research, industrial patents, and sustainable practices are shaping the fashion industry's future. Brands could lean into the shifting attitudes of consumers worldwide who are hungry to buy products that align with their values and don’t make them feel guilty.

Is sustainability the future of fashion in Australia?

The Barbie hype has spurred a new era of hot pink products flooding shoppers' purchases. However, Chinese women are prompting many to rethink the choice to click 'buy' – with criticism levelled at the pink-induced shopping habits convincing women to part with their cash.

Chinese women defy overconsumption amid Barbie hype

Burberry’s 'Goddess' fragrance comes with a refillable bottle as part of a sustainability initiative to reduce packaging waste. The project may also foster brand loyalty among consumers at a time when Gen Zers are jumping from scent to scent, exploring a myriad of options.

Burberry embraces refillables with 'Goddess' perfume

Glossier has launched a collection of skincare-based foundations and has used its marketing channels to showcase the product's durability. Personalized beauty products that are durable and versatile are appealing to people looking to buy less to reduce consumption and save money.


Glossier campaign showcases durable make-up

Sales of handbags declining and interest in functional and casual styles, like fanny packs and tote bags are rising. People are turning away from luxury bags, instead opting for the practicality, comfort and affordability that workwear and more utilitarian styles provide.

Handbag sales decline as people opt for casual totes

Because of inflation, middle-class luxury shoppers are cutting back spending, pushing brands to target the wealthy. But many people still want indulgent experiences and affordable luxuries, so some companies are recalibrating to balance exclusivity with accessible indulgence in the shifting market.

Economic stresses cut out aspirational luxury shoppers

Built with a focus on what happens to products after they are used up, Junk Theory's skincare line aims to help consumers 'live junk-free'. By reducing plastic consumption and focusing on items people need the most, the brand is offering a minimalist and eco-friendly approach to beauty buying.

Junk Theory skincare pushes for better product recycling

Lifecycle

People are reconsidering what possessions mean to them 