L’Oreal has partnered with neurotech company EMOTIV to create a futuristic perfume consultation that's a first of its kind. Combining the power of science and AI, the tech provides precise fragrance recommendations based on a person’s mood and feelings. Is this the future of luxury perfumes?


L'Oreal x EMOTIV headset

Hugo Boss’s Oxford Street store is adopting avatar-based virtual try-on technology, giving customers in-store and online personalised avatars made to their exact measurements. 

Hugo Boss Avatars

In a bid to disrupt the shopping journey by providing ultra personalised touchpoints, beauty giant Ulta partnered with Haut.AI to built a platform that can scan for skin types and needs, and tailor product selections accordingly. The service can cross-segment on customer preferences including texture, smell, and even values, like sustainable ingredients.

Ulta Beauty, ultra personalised

DNA home testing kits are turning saliva samples into tangible, hyper-personalised information that can be used for reports into potential health risks including cancer, diabetes and genetic conditions. 

DNA decoding

People can now commission their own personalised avatars and purchase them on unlikely platforms, including Etsy.

Bespoke avatars on Etsy

Artist Ben Grosser challenges people to look at their personalised filter bubbles anew with a multimedia artwork that seeks to make them more aware of how algorithmic targeting shapes their preferences and reality

Depersonalization System

Hangout is an app that lets users host virtual DJ link-ups and enjoy music with friends. With trust in traditional social platforms waning, brands can lean into customization and personalization to appeal to younger audiences who want greater control and curation over their digital lives.

Hangout entices music fans with virtual DJ spaces

Supper clubs are offering an alternative to the restaurant experience without skimping on quality. In an age defined by digital interactions, some Britons are becoming exhausted by the pervasiveness of screens and are looking for more opportunities to connect IRL over a hearty meal.

How Britons are using supper clubs to beat digital fatigue

The revival of Tom Ford’s Oud Minérale – and its move from the brand’s Private Blend collection to its Signature Line – taps into a desire for self-expression, little luxuries, and ‘smellmaxxxing’, even if on a budget. The scent draws fragrance fans and young men still forming their identities.

How Oud Minérale embodies the essence of personal luxury

TikTok has played a significant role in raising ADHD awareness, with the platform serving as a locus of health-related information for many Gen Zers. Despite its potential to fuel misdiagnoses, people are finding relatable content that both reaffirms their identities and supports self-exploration.

TikTok is fuelling a spike in ADHD self-diagnoses

Loneliness is sadly common among new parents, especially mothers. As social apps emerge to combat the issue by providing supportive communities and peer-to-peer guidance, how can brands tap into the trend authentically and appeal to a new digital-native generation of mums?

How social apps help mums find friendship and community

At The Benemart, Benefit Cosmetics’ virtual shopping experience, people can shop, game, and socialise simultaneously. Brands continue to offer initiatives that blend the physical and digital world to engage shoppers, while also incorporating gaming elements to appeal to younger generations.

Benefit Cosmetics launches virtual shopping experience

A strategic partnership between leading cycling brands in China marks a shift in the country's evolving bike market. As the adoption of cycling as an everyday mode of transport grows among families with young children, bikes focused less on play and more on performance are on the rise.

Partnership brings performance to young bikers in China

Indians are increasingly buying luxury products while travelling abroad, according to spending data from Visa. In response, some brands are creating personalised shopping experiences overseas, aligning with the industry-wide shift towards immersive and curated experiences.

Luxury brands court Indian tourists with VIP shopping

Gen Yers account for a growing share of luxury jewellery consumers in the UK, and the market is transforming to reflect their tastes. High up on the priority list? Purchases that serve as a form of self-care and brands that demonstrate their economic value as well as their social value.

How Gen Yers are remaking the UK’s luxury jewellery market

What do people want from functional clothes in the era of climate adaptability? How are personalisation technologies changing fashion? How are people getting ahead with practical sustainability measures? Why is fashion becoming so playful and unserious?

Fashion and Style Sector Snapshot: November 2024

The insurance industry has a reputation for being traditional and low-interaction. With Youi’s promises of “you-shaped” plans, products, and brand partnerships, Australian Gen Y and Z can build their financial confidence in ways that resonate with their vibrant, digital-first lifestyles.

How Youi ensures financial confidence for young Aussies

In an era of declining consumer trust, an increasing number of brands are embracing strategic self-deprecation to help cut through noise. To better understand how a self-aware approach can help win over sceptical audiences, Canvas8 spoke to consumer psychologist, Vaishnavi Kale.

Who, Me?! The science of self-deprecation

Tatty Devine is a long-standing jewellery brand in the UK. Known for its outlandish, unusual designs and its all-female team, the brand stands out from the crowd by creating fun, pop culture-inspired pieces that appeal to young consumers. How did the brand become such an icon of personalisation?

Why Tatty Devine fosters individuality with pop jewellery

Natura has launched a body care line that aims to enhance the beauty rituals of Afro-Brazilian women. Despite the diversity of Brazil’s population, Black and Brown people continue to be underserved in the beauty sector, presenting brands with rich opportunities to plug these gaps.

Natura tailors body care for Afro-Brazilian women

Fan podcasts are enabling people to fulfill their wildest fantasy: becoming part of the worlds they idolize. Centered on specific celebrities, artists, or TV series, they contribute to the surrounding lore, immerse listeners, and gain fans themselves. But can the fan podcast also build ‘brandom’?

How American fan culture is fuelling the podcast boom

German brand Weleda has been creating botanical formulas for over 100 years, with Rihanna and Julia Roberts among its celebrity advocates. As people grow unsatisfied with simple ‘natural’ claims, the brand’s continued success stems from its adaptation to the need for transparency in beauty.

How Weleda repackages skincare for eco-conscious Germans

To commemorate Black History Month, Gymshark has created a pop-up that offers hairstyling services for visitors with textured hair. The initiative is just one of Gymshark’s many efforts to champion minority voices, showing how brands can meaningfully rise above one-off gestures towards inclusion.

Gymshark pop-up combats textured hair woes at the gym

Gen Alpha is all about building, creating, and making things their own. No wonder they love to game – so much so that gaming is to Gen A what social media has been to Gen Z and Y. As this young generation grows, understanding how they see and use digital spaces will be key to capturing and maintaining their interest.

What does Gen Alpha want from gaming?

Spotify has introduced a creative feature that allows users to design custom cover art for their playlists. The feature empowers listeners to transform their playlists with the artists and songs that hold meaning for them, allowing them to showcase their identities through music and design.

Spotify update lets fans customise playlist covers

Cash Cobain fans are being given the chance to create their own unique MP3 of his viral song 'Problem'. As artist-audience relationships become more fragmented, this presents an opportunity for gamified experiences that foster co-creation, allowing fans to strengthen their connection to the music.

US rapper fosters fan co-creation with unique MP3 verses

The NFL has released a collection of blazers with NY-based brand Veronica Beard for its first official fashion collaboration. People are searching for relatable touchpoints to engage with the world of sports, and cross-sector collaborations can prove pivotal in resonating with casual viewers.

NFL collab speaks to evolving sports fandom expectations

Jacquemus has opened the doors to its first-ever US concept store with a location in New York. The move highlights people's increased appetite for immersive retail experiences that blend hyperlocal connections and unique storytelling to showcase the characters and feelings of various locales.

Jacquemus’ first-ever NY store elicits Parisian pride

Passionfroot is an online marketplace aimed at connecting brands with business-focused content creators. As the creator economy continues to grow, there's an opportunity for brands to level the playing field for creators from diverse backgrounds by offering more ways to monetise their skills.

Berlin start-up launches digital marketplace for creators

Daze is a new messaging app that reimagines texting as a creative canvas with AI-powered tools. The app taps into Gen Z's desire for creative self-expression and customization in digital communications, reflecting the generation's increasing fatigue with traditional social media platforms.

Daze app platforms creative self-expression for Gen Z

TikTok is fast turning into an online shopping destination, and it’s reshaping the way we shop as a result. No industry has been more affected by this online retail revolution than the beauty business. How has ‘shoppertainment’ sent sales of make-up, skincare and hair care soaring?

How TikTok Shop is revolutionising UK beauty e-commerce

To celebrate the launch of a premium kidswear range, H&M has launched an exclusive pop-up experience at Selfridges. It's just one example of how brands are tapping into playfulness and nostalgia to elevate shopping experiences and encourage a sense of discovery and adventure.

H&M taps Selfridges for immersive kidswear launch

The coolest Gen Z adults in Los Angeles aren’t meeting up at bars. Instead, they can be found at LA Chess Club, a meet-spot up where people get together to play a game with an uncool reputation. What can this tell us about young people’s desire for authentic real-world connections?

How LA Chess Club forms a community from IRL competition

From Hanya Yanigihara on suit jackets to Virginia Woolf on evening bags, fashion brands are currently having a literature-inspired moment. But drawing design inspiration from authors is no new phenomenon in the world of style, so what’s driving this resurgence in 2024?

Decoding the fashion world’s literary renaissance

Headspace has expanded its in-app offerings with an AI-powered chatbot known as Ebb, which will provide instant and personalized mental health support to users. This move reflects how brands can help clinicians facing burnout, but there remain risks around relying on tech-driven companions.

Headspace adds AI chatbot for mental health support

AI is changing the way we shop, but what are the new expectations around immersive retail? Where will personalisation preferences show up in the future? How are digital agents changing the purchasing journey? And what does all of this mean for the holiday season? Explore AI-ready retail insights with our Spotlight.


Spotlight on: AI-ready retail

The likes of Sabrina Carpenter and Chappell Roan have taken over pop with highly stylized aesthetics and theatrical performances. In this cultural shift toward bold self-expression, authenticity and fantasy are two sides of the same coin. Driving it? Gen Z’s embrace of nostalgia and inclusivity.

Welcome to the theatre kid renaissance

To celebrate the Indian Festival of Lights, Mattel has introduced its first-ever Barbie Diwali doll. The brand continues to fulfil an essential role in enhancing playtime for children by blending creative play with real-world education and cultural representation in each new toy release.

Diwali Barbie shows need for diverse representation

Fintech start-up Fizz has revamped its money app, which empowers US students to manage their money with confidence. While there’s no shortage of finance apps aimed at Gen Z, it’s zeroing in on college students’ unique financial mindsets and challenges to achieve meaningful personalization.

Fizz helps college students achieve financial wellness

The perfume industry, while smaller than the broader luxury market, is growing nearly twice as fast, driven by innovations that merge fragrance with emotional wellbeing. As people increasingly prioritize self-care – reflected in the rise of wellness spending and a greater focus on beauty – fragrance is evolving into a key player for ‘scentsational’ mind-body connection.

Why fragrance is the new quiet exclusivity in the US

All-day wearable fitness trackers that monitor our health outside of the gym are changing from bands, straps, and watches into jewellery and luxury goods. Why are people keen for their wearables to be high-fashion items? And how are brands entering this luxury market?

How are fitness trackers competing on cool to win luxury shoppers?

McDonald’s Spain has unveiled an adult-focused Happy Meal to celebrate the 30th anniversary of Friends. As the lines between food and identity continue to blur, brands can appeal to kidulting ideals by tapping into nostalgia and creating unforgettable moments around meal time.

McDonald’s Spain taps nostalgia for kidult Happy Meal

Tarte Cosmetics faces backlash after simultaneous gifting campaigns created confusion, with some creators receiving luxury items while others did not. The recent campaign from the brand highlights growing demands for authenticity and fairness in the influencer marketing space.



Tarte’s influencer gifting campaign sparks criticism

Gen Z’s Y3K aesthetic envisions the year 3000 through the nostalgic lens of Y2K retrofuturism, offering Gen Zers a new way to express themselves. Brands can respond by matching their desire to experiment with identity and blur the lines between the old and the new, the digital and the physical.

How Y3K became Gen Z’s futuristic fashion frontier

Luxury has long defined Indian weddings, but young people are amping up the exotic factor by opting for destination weddings at home and abroad. Cost remains a concern for many, and people are looking for brands to democratise the offering without compromising on world-class experiences.

Indians are eyeing destination weddings as luxury cachet

In addition to impacting their viewing habits and loyalty to teams or players, Gen Z’s digital-first approach to sports fandom is transforming their relationship with gambling. How do they engage with betting apps, and how can brands in this space both appeal to and safeguard young adults?

How are Gen Zers approaching sports gambling?

A desire to live to the max is fueling interest in experiential luxury among Americans, who are increasingly opting to spend on memories over material goods. Canvas8 spoke to eight people from across the US about their expectations of luxury experiences across travel, wellness, and retail.

What do Americans want from luxury experiences?

Data shows that Gen Z is prioritising personal growth and work-life balance over traditional career trajectories. In light of this, companies may need to rethink their organisational structures and career development paths to attract and retain this generation of workers.




Gen Z is consciously "unbossing"

Photographer Guillaume Blot’s exploration of authentic French bistros highlights a growing yearning for comfort, stability, and slower-paced lifestyles. The resurgence of Caffs and McDonald’s nostalgic ads shows how brands can tap into people’s desire to escape modernity by connecting them to past eras.

Photographic series "Rades" taps into French nostalgia

What new categories and destinations are shaping luxury right now? How is heritage serving as a timely anchor in a turbulent world? Why is the luxe sector looking to be more fun? How are brands making sure they remain in the zeitgeist through cultural connections and innovation?

Luxury Sector Snapshot: October 2024

Statement jewellery has fully permeated the luxury landscape, partly due to Gen Z’s lust for experimentation and individualism during times of crisis. As industry lines blur, how are brands and designers in this space reacting to ways people people create identity via adornments and aesthetics?

Why Gen Zers are investing in statement jewellery

Millions of young people are blending reading and socializing on BookTok. Authors are becoming influencers, using DIY marketing and unconventional swag like custom perfumes to engage their micro-communities. What does the ‘lit-girls-as-it-girls’ trend tell us about how we’re reading in 2024?

The rise of the literary ‘it’ girls

Gender-neutral garments are emerging in Asia-Pacific. In Japan, specifically, intimate-wear brand Peach John has initiated collaborations with companies to foster inclusive fashion, eliminate gender envy, and transcend body types, without forgoing aesthetics and functionality.

How Peach John makes lingerie inclusive for Japanese women

The brainchild of start-up Koodos Labs, Shelf is a social app connecting people with similar media preferences. As Gen Zers feel increasingly disconnected from the ‘social’ in social media, they’re looking for digital safe havens that allow their personalities and interests to shine.

Shelf helps Gen Z build community around media tastes

Between a changing work environment and government cuts, young creatives in the UK have lost vital opportunities to connect and advance their careers. Digital spaces are stepping in to fill these gaps, but how can brands connect with these groups to foster creativity and a sense of community?

How digital spaces are reconnecting young creatives

Activewear label Crop Shop Boutique has garnered a cult reputation for putting its community first. As Aussie wellness and fitness enthusiasts seek out activewear that seamlessly fits from work to workouts, CSB empowers Aussie women to feel good about themselves in and out of the gym.

How Crop Shop Boutique brings style to active Aussies

Ride-hailing platform Grab is updating the safety measures on its app to include an audio recording feature. As people confront traditional expectations of car ownership, brands have the opportunity to emphasise the value of technology and advanced tools in ensuring that road journeys are safer.

Grab enhances safety measures with in-app audio feature

TikTok is awash with videos featuring artfully curated personal items in airport security trays, turning routine security checks into unique storytelling canvases. An expression of individual style and creativity, the trend highlights desires to find beauty in the mundane and everyday.

Airport tray aesthetic finds beauty in the everyday

How is climate change affecting people in Southeast Asia? How can companies evolve cooling technologies? And to what extent are people willing to adopt greener lifestyles? In the 2025 APAC Macro Expert Outlook, Lau Kong Cheen discusses what to expect from sustainability and business in 2025.

2025 Expert Outlook on APAC

Glossier has launched its first 'athlete-proof' lip gloss in partnership with the WNBA. As the beauty sector continues to intersect with the world of sports, niche brand collaborations will be crucial in re-framing outdated biases around beauty and building products that adapt to the needs of all.

Glossier and WNBA deepen make-up's place in sport

With AI embedding across more products and services within people's day-to-day, there are risks around exacerbating concerns about data privacy and security. Services like MineOS are aiming to mitigate fears, helping people and businesses navigate AI roll out by offering transparency.


MineOS gains popularity as AI exacerbates privacy fears

Electronic Arts, creator of video game The Sims, announced that The Sims 4 will have a feature that allows certain content creators to create and sell their own add-ons to the game. With personalisation the norm, user-generated content is helping to give the gaming community flexibility and control.

The Sims platforms in-game creative content creators 

Citius Retreats is joining hands with Six Senses Ibiza to curate a retreat that integrates sports medicine, holistic health, and community. As wellness experiences become more accessible to Britons, luxury brands in the space are tapping into elite sports to craft new codes of exclusivity.

Citius tailors wellness retreats for sports enthusiasts

Can Labour create a new reality? Will hope shape audience behaviour? Will the AI revolution mean more prosperity? And how can businesses stay connected to the shifting realities of life in the UK? In this Macro chapter of Expert Outlook 2025, Dr Nick Srineck discusses what to expect in the UK in 2025.

2025 Expert Outlook on the UK

Could AI be the next frontier in personalised travel? How can companies deal with overtourism? Are niche experiences going to replace shared global events? In this part of the 2025 Expert Outlook, we speak to three experts about how attitudes to travel and leisure are adapting to changing times.

2025 Expert Outlook on Travel and Leisure

AI-powered creative app Verse facilitates fuss-free self-expression by allowing users to create scrollable, shareable, multi-modal mini-sites. While sensitivity remains around how AI will impact human creativity, Verse positions generative technology as an aide to everyday creative potential.

Verse app platforms Gen Z creativity with AI

Meet Grok, the face of AI-powered toy company Curio. The rocket-shaped plushie, voiced by musician Grimes, is designed to have “endless conversations” with kids. But what does the toy tell us about celebrities as creators, American parental burnout, and the perceptions of AI in 2024?

How Curio tells us about AI, parenting, and celebrity marketing

What’s next for AI development? Will Gen Alpha’s presence on social media be regulated, and how will they shape these spaces to their needs? How can brands prepare themselves for accelerated innovation? In this part of the 2025 Expert Outlook, we speak to four experts about the future of technology.

2025 Expert Outlook on Technology

As trends come and go at lightning speed, Shein stays ahead by producing ultra-fast, trend-driven products that capture the essence of real-time retail. It has also started offering products in its physical store in Japan, where people look for trendy and affordable items with seamless shopping.

Why Shein blends online convenience and offline retail for Japanese shoppers

Is 2025 the year of AI integration? Will the gap between offline and online disappear? Are consumers disposing of a disposable society? In this chapter of Canvas8's 2025 Expert Outlook, we speak to three experts about the changes set to shake up retail in the year ahead.

2025 Expert Outlook on Shopping

Will AI regulation in finance curb innovation? What might help protect people from financial fraud? How will new pricing regulations impact shopper confidence? In this part of the 2025 Expert Outlook, we speak to three experts about where financial behaviours are headed next year.

2025 Expert Outlook on Money

E.l.f. has announced Get Ready With Music: The Album, a 16-track release inspired by the 'get ready with me' trend. Crafting a soundtrack for beauty routines, the move taps into the deep connection people feel between makeup and music as tools for self-expression and community-building.

E.l.f original album merges worlds of beauty and music 

Are virtual idols the future of pop? Can AI benefit creative industries? Are established media titles regaining audience trust? What will streaming look like in the future? In this part of the 2025 Expert Outlook, we speak to three experts about how media and entertainment are changing worldwide.

2025 Expert Outlook on Media and Entertainment

Streaming platform SoundCloud empowers artists to build and grow their careers by providing progressive tools, services, and resources. With AI having a huge effect on the music industry, SoundCloud aims to bridge the gap through empowerment, AI assistive tools, and building music communities.

How SoundCloud tunes into British creativity

Amid the rising popularity of microdramas, brands like KFC are increasingly embracing microdrama marketing. Through its "Reincarnation: Don’t Mess with the Foodie Empress”, KFC fosters more genuine connections with viewers through engaging branded content.

KFC releases microdrama for genuine connection

How is the second-hand market changing the definition of luxury? Is AI democratising access to luxury experiences? Should brands really be focusing on Gen Z? In this part of Expert Outlook 2025, we speak to three experts about how changing perceptions of luxury are transforming the sector.

2025 Expert Outlook on Luxury

With a range of sports gear that attracts the attention of athletes and office workers alike, activewear brand On has risen over the last few years to compete with legacy names in the market. Through high-end partnerships and A-list celebrity collabs, the brand caters to the casualwear needs of the European affluent.

Why On restyles activewear for modern fitness goers

As singletons fight dating app fatigue, Bored of Dating Apps helps people meet potential partners by hosting offline events that prioritise connection. The platform brings together like-minded individuals through activity-led experiences that urge slow, nostalgic romance over clinical swiping.

How Bored of Dating Apps helps singles find love offline

Do EdTech platforms encourage helicopter parenting? Is conservatism the answer to declining birth rates? How can apps bridge the gap between loneliness and social anxiety? In this part of Expert Outlook 2025, we speak to three experts about how people are mining the past for relationship reconnection.

2025 Expert Outlook on Home and Relationships

Selena Gomez’s Rare Beauty fuses makeup and mission by empowering people to develop their unique sense of self, using sales to support youth wellness. The brand's advocacy and expansion into China align with the country’s growing She-Economy, which prioritises mental health and self-care.

How Rare Beauty satisfies Chinese women's wellness values

Clue wants to understand the root causes of women’s health issues like endometriosis, and it utilizes its biggest asset to do it – its extensive and international dataset. The menstrual tracking app is strengthening its longevity and loyalty by collaborating with global researchers and its community.

Why Clue is addressing research gaps in women’s health

The Daughters of Mars is the soon-to-be-launched startup creating period products aimed at enhancing vaginal health and improving menstrual care for overall wellness. As more menstruating individuals desire ease and improvements around health and hygiene, how are brands optimising for better care?

How The Daughters of Mars levels up menstrual care

Is gentle wellness on its way out? Is health AI ready to preempt our needs? And can gynaecology recover in the face of a potential second Trump presidency? In this chapter of Expert Outlook 2025, we speak to three experts about the innovations and challenges set to shape health and fitness.

2025 Expert Outlook on Health and Fitness

Once the undisputed ruler of the electric vehicle market, Tesla now faces intense competition and changing preferences. How is it adapting its strategies to maintain leadership? And can a combination of family-friendly vehicles and AI innovation counter ambivalence towards the brand’s founder?

How Tesla is targeting accessibility to stay relevant

Prada has launched a hotline connecting callers with writer Miranda July to recreate the conversations at the heart of their latest campaign. With the lines between artist and audience blurring, people are seeking more participatory ways to engage with media and get a peek behind the scenes.

Prada campaign lets fans join the conversation 

Stitch Fix’s online subscription service connects users with professional stylists who help revamp their wardrobe with clothing from partner brands. As the demand for personalized services rises, how are brands evolving to meet people’s needs? And what role can AI play in building personal style?

How Stitch Fix diversifies access to personalized style

Research has found that social media posts of a destination can make the spot less appealing to other visitors. With digital discovery placing much of the world at our fingertips, exclusivity is harder to attain, and people are looking for choices off the beaten path to signal their individuality.

Destination selfies deter potential visitors

Are ‘better for you’ snacks on their way out? Are Gen Zers the last generation of session drinkers? Will 2025 be the year that nightlife makes its comeback? In this chapter of the 2025 Expert Outlook, we speak to three experts about how people are dining with less cash to spare.

2025 Expert Outlook on Eating and Drinking

Rising costs, declining work-life balance, and widespread screen addiction are keeping more Americans awake at night. To understand how people are improving and optimizing their sleep, Canvas8 spoke to seven Americans about the steps they’re taking to doze off despite tensions.

How are Americans sleeping amid the permacrisis?

As the emerging sleep economy offers a variety of products and solutions for effective recharging, what is the place of sleep in Britons’ increasingly busy and hectic lifestyles? Canvas8 spoke to seven people across the UK about how, when, and why they sleep.

How are Britons sleeping amid the permacrisis?

Chanel has jumped on the wearables bandwagon with the debut of its Première Sound Watch. Unlike other brands that are experimenting with more tech-forward approaches to wearables, the luxury house is putting a modern spin on old-school devices that could resonate with AI sceptics.

Chanel makes loud luxury play with nostalgic tech

How will AI impact creativity in 2025? What challenges are shaping perceptions of reality, fiction, and branding? How should brands adapt to evolving privacy preferences and authenticity demands? Three industry leaders explore the key factors that will impact the communications industry next year.

2025 Expert Outlook on Communications

Nintendo's success is rooted in its ability to evoke nostalgia, leverage IP, and build hype. By strategically tapping into its iconic franchises, collaborating with brands, and focusing on quality, Nintendo has cultivated a loyal fanbase and positioned itself as a leading player in gaming.

How Nintendo used nostalgia to become the UK gamer go-to

In a stagnating toy market, LEGO has managed to remain relevant in modern times. Enjoyed by both adults and kids alike, the beloved bricks demonstrate how to engage cross-generational fans across multiple platforms through contemporary collaborations and consumer co-creation.

How LEGO engineered enduring appeal in the digital era

Instagram has released a new slate of text-based creative tools for users to apply across their content on the platform. The update is yet another step in Instagram’s active transformation into a more creator-centric platform, offering a variety of tools designed to appeal to content creators.

Instagram update courts desires for creative flexibility

What’s behind the emergence of the sleep economy? How are people taking control of their health conditions? What’s next for longevity? And how is performance culture driving people to get more out of their body and mind? Our September 2024 Health and Fitness Sector Snapshot dives in.

Health and Fitness Sector Snapshot: September 2024

Substack was founded as a writing platform, but it's quickly becoming a community and identity-building hub for influencers and brands by introducing new features like podcasting and video. What does this say about what American creators are looking for in their online channels?

How Substack reimagines the newsletter as a brand-building hub

Survey data shows that American Gen Zers are increasingly relying on social commerce for their holiday shopping sprees. In line with young people’s changing festive shopping habits, there’s an opportunity to get creative with interactive immersion to augment the joys of holiday gifting.

Gen Z take social-first approach to holiday shopping

With a growing awareness of the need to create products for all skin tones and types, and as people increasingly look to take care of the skin beyond their face, NIVEA has created a bodycare range formulated for the specific requirements of people with higher levels of melanin in their skin.

How NIVEA is addressing the needs of Black skin

Forget outdated formulas, cheesy marketing, and questionable bluffs, REOME is embracing change to bring together beauty lovers’ passion for natural formulas and tech. Founded by ex-beauty director Joanna Ellner, the new-gen brand is creating botanical blends in a new and sustainable way.

Why REOME focuses on holistic skincare for beauty buffs

Are people’s perceptions of value changing? Will they still turn to beauty products during times of uncertainty? And how will China’s crackdown on live streaming affect beauty shoppers? Three industry leaders explore the key factors that will impact the beauty industry next year.

2025 Expert Outlook on Beauty

Lifecyle 

People expect products and services that feel made for them