The browser extension provides information on the funding sources and affiliations behind experts and organisations – all seamlessly integrated into the browsing process. The goal is to increase transparency around conflicts of interest and hidden agendas.

WhoFundsWho reveals hidden financial powers

Reporters Without Borders, an organisation that works to support and defend journalism worldwide, has launched The Uncensored Library within Minecraft to provide access to information that has been censored in different countries. As the game circumvents many internet restrictions, it allows people to access an underground library of banned texts despite widespread information controls.

The Uncensored Library by Reporters Without Borders

Meta plans to introduce labels identifying state-run media accounts and strengthen fact-checking on Threads. Aiming to promote transparency and curb misinformation, the company intends to apply the same standards across Facebook and Instagram.

Meta labels state media on Threads

As AI systems for automated news writing advance, the journalism industry is exploring how technologies like natural language generation and automated fact-checking can potentially transform news production, though there remain concerns around editorial oversight and accountability.

The rise of AI journalism

Peter-Lucas Jones and Keoni Mahelona, a Māori and Native Hawaiian couple, are working to revive the Māori language through a nonprofit radio station. They create their own AI models with community-sourced data and establish protocols to ensure data sovereignty, prioritising the needs of the Māori people.

Data for Indigenous preservation

Calm Tech Certification champions products that respect users' time and attention, spotlighting mindful design that minimizes distractions. From screenless devices to unobtrusive displays, the movement taps into rising demand for tech that fosters focus and wellbeing and addresses screen fatigue.

Calm Tech Certification empowers screen-fatigued users

Zevia’s seasonal promo taps into the power of authenticity by mocking synthetic reality. In a crowded market, the campaign aims to connect with people seeking trust, transparency, and relatability from brands, offering them an entertaining way to spark timely conversations.

Zevia targets AI fears with natural soda spot

Women in China have voiced concerns about a variety of misleading claims and harmful manufacturing side effects relating to sanitary pads. The backlash in the country points to the ways that consumer voices are growing louder as people demand better treatment from brands.

Chinese women rebel against misleading period products

From witty cartoons in India to dazzling mottos in Times Square, Amul proves that tradition and ambition can coexist. Its ‘utterly butterly’ tagline is etched in the minds of all Indians. As it eyes global expansion, how is the brand maintaining its appeal at home while appealing to Western palates?

How Amul delivers pure Indian identity to dairy lovers

The health-focused scanning app Yuka has introduced a feature to bring power to shoppers pushing for changes in the food and beauty industries. This aligns with the high demand for transparency and accountability as people prioritise informed, ethical, and sustainable choices.

Yuka turns shoppers into change agents

The Ordinary is countering the chaos of Black Friday with a slower approach to November sales, using striking campaigns to unveil the realities of this harmful phenomenon. The brand’s bold actions embody a growing movement toward mindful, intentional shopping over unnecessary consumerism.

The Ordinary's Black Friday ads target slower shoppers

According to Booking.com, travel scams have surged 900% over the past 18 months, partly fuelled by AI. With urgency-driven tactics luring victims into fraud, Australians’ tech scepticism may erode trust in online booking platforms and prompt a shift toward slower, more secure payment systems.

Travel scams fuel distrust of purchase pressures online

Americans' trust in scientists is rising for the first time since the start of the COVID-19 pandemic, but people remain divided over how involved scientists should be in governmental policy, highlighting lingering concerns about their involvement in politically charged issues.

Distrust in scientists driven by communication concerns

As AI threats continue to grow more complex and widespread, businesses will face increasingly sophisticated scams. Yet despite the growing threats on both an internal and external level, research shows a lag in corporate strategy to safeguard against the risks of AI tools and actors.

Businesses lack preparedness for mounting AI threats

The rise of AI hiring tools and AI in the workplace is resulting in discrimination against older workers. As new technologies present a host of opportunities and challenges, there is a growing demand for business practices that prioritise AI inclusion and education for older professionals.

Older workers face exclusion due to AI bias 

Smile 2 is letting horror fans watch the opening scene for free online – but the video only plays if users smile for the camera while watching. The move has sparked backlash, highlighting growing concerns about data practices and the need for transparency in an era of rapid AI development.

Smile 2 campaign raises concerns about data collection

Lemme, Kourtney Kardashian’s supplement brand, joins a saturated market of celebrity-owned wellness products. Still, it stands out for creating products that people obsess – and sue – over. Despite explicitly marketing its products for aesthetics, why does the brand see a loyal Gen Z following?

Why Lemme promotes aesthetic health for Gen Zers online

Teens today view influencing as a viable career path, harnessing viral trends to build substantial followings and earn a salary previous generations could have only dreamed of. However, there's a trade-off as many big names deal with social isolation and scrutiny from peers and followers alike.

Teens seek influencer careers despite potential pitfalls

The New York Times has endorsed Kamala Harris with a striking text-only message, urging readers to 'Believe' Trump's stated plans. Its approach reflects a shift towards fact-centered endorsements amid eroding trust in the media, appealing to audiences' desire for transparency and direct information.

NY Times' Harris endorsement taps calls for transparency

Zillow is offering climate risk data for US homes via an interactive map that allows prospective buyers to peek into the future of properties. With climate risks becoming crucial to home-buying decisions, Zillow is helping buyers and sellers make informed choices about their investments.

Zillow allows Americans to view climate risk of homes

With more Americans turning to social media for political information, political memes have become a powerful force in shaping US voter perceptions and election discourse. The rise of AI-generated memes adds a new layer to this trend, raising concerns about worsening misinformation and polarization.

What’s behind the memefication of American politics?

Lights, camera, action! Indian cinema is undergoing a dramatic transformation as regional films step into the limelight, outshining Bollywood. With the dynamic rise of OTT platforms and a shift towards more diverse storytelling, filmmakers are having to push the envelope – both on and off the screen. As the industry deals with gender representation and navigates political narratives, how is it reinventing itself to stay ahead?

How Indian cinema’s makeover is winning over fans

Morrisons has launched farm tours in the UK, bringing its customers closer to the people who make the food they eat. Supply chain transparency can undoubtedly boost brands’ eco-credentials, and Morrisons' initiative shows how companies can go beyond certifications for a more human approach. 

Morrisons ventures into eco-travel with UK farm tours

In a viral letter, the mother of a deceased EY India employee has accused the firm of driving her daughter to death by overwork. The controversy has thrust the country’s brutal workplace culture into the spotlight, and people are calling for meaningful brand actions to put employee wellbeing first. 

Indians demand accountability on EY overwork case

Dove may be known for its focus on doing good for women, but Greenpeace is drawing attention to its role in damaging the planet through plastic pollution. With people cynical about eco efforts, they're looking to businesses to hold themselves, and each other, to account.

Greenpeace campaign targets greenwashing from Dove

With the rise of cryptocurrency, AI-driven fraud, and an evolving regulatory landscape, innovative detection methods and regulatory technology (RegTech) firms that leverage new technologies, like ComplyAdvantage, can disrupt the fintech space in Australia. What is the future of this industry?

How ComplyAdvantage eases Aussie concerns about fraud

Gen Z and Gen Y women are documenting their dating successes and failures on TikTok. These dating diaries enable women to demonstrate resilient optimism while opening up about their varied experiences, offering a sense of hope to those feeling disenchanted by current dating dynamics.

Dating diaries capture authentic romance reflections

Streaming platform SoundCloud empowers artists to build and grow their careers by providing progressive tools, services, and resources. With AI having a huge effect on the music industry, SoundCloud aims to bridge the gap through empowerment, AI assistive tools, and building music communities.

How SoundCloud tunes into British creativity

Amid the rising popularity of microdramas, brands like KFC are increasingly embracing microdrama marketing. Through its "Reincarnation: Don’t Mess with the Foodie Empress”, KFC fosters more genuine connections with viewers through engaging branded content.

KFC releases microdrama for genuine connection

Beauty creator Golloria George has lauded Rhode founder Hailey Bieber for swiftly addressing her criticisms about the brand’s lack of inclusive formulations for its blush line. The viral exchange highlights the loyalty and trust pay-offs when brands pass the mic and listen with intention.

Rhode’s inclusion boost helps beauty buffs feel heard

Y2K high-street darling Abercrombie and Fitch is in the midst of a subtle post-cancellation renaissance by dint of practical, high-quality clothing, inclusive sizing, and influencer word-of-mouth. Its return to form has resonated with Brits looking for comfort and nostalgia in their fashion choices.

How Abercrombie & Fitch won back Gen Y with classic fits

TikTok creators are taking part in debates on the platform in the run-up to the US presidential election. These ‘political battlers’ are building new modes for political engagement and making up to $7000 a month through virtual gifts, but concerns remain about moderation and misinformation.

'Political battlers’ mix democracy with entertainment

The male mental health crisis is well-documented, and yet this problem shows little sign of easing. Men still struggle to seek help when required and report high rates of loneliness. What can brands do to help men find community, positive role models, and, ultimately, a better quality of life?

How can brands help men speak about their mental health?

Online dating in Southeast Asia is undergoing a fascinating evolution, where cultural nuances shape distinct trends across the region. From the growing emphasis on value-driven connections to the alarming rise of online scams, dating apps are adapting and innovating to meet these challenges.

What are dating app trends in Southeast Asia?

Research has found that most infant and toddler foods sold in Australia fail to meet the WHO’s nutritional standards. As young parents have to navigate an overwhelming information landscape, brand credibility and trust will factor into their purchase decisions more saliently than ever.

Aussie parents faced with misinformation on baby food

Olympic diver Tom Daley is the face of Malibu's water safety campaign, addressing research that shows many Brits drink before swimming. The initiative combines video messages and custom products to promote responsible behaviour around water, highlighting the dangers of mixing alcohol and swimming.

Tom Daley and Malibu target water safety with summer ad

Clean Beauty Action Network (CBAN) has issued an open letter to the FDA calling for a ban on toxic products in hair relaxers. As people adopt a holistic approach to hair care routines, they want brands to be transparent about product materials and create products made with their needs in mind.

Toxic materials in hair relaxer prompts urgent action

In 2024, Australians will navigate the balance between their deeply held values and economic realities. While their decisions mirror their desire for societal change, the cost of living crisis has shifted priorities. How do these dual realities shape people’s lives and decisions amid trying times?

A Cultural Snapshot of Australia: 2024

The user base for ingredient scanning app Yuka is growing, but it’s attracting criticism around its reliability. As the wellness boom continues, health buffs are turning to alternative sources of authority, but there’s a need for brands to foreground a balanced, science-backed approach.

Yuka app gains traction with health-conscious shoppers

Younger workers have gained a reputation for their disillusionment with work and the traditional structures that govern it. But what factors underlie these sentiments, and what do they mean for employers and workers alike? Canvas8 spoke to Dr Jared Scruggs about his research into the development and impacts of anti-work orientation.



Done with work?! The science of anti-work orientation

Whether she’s dancing to a viral hit that name-drops her in the hook or recalling her difficult upbringing in downtown New York in her memoir, Julia Fox’s authenticity and unfiltered honesty have seen her rise to the top. In what ways does her relatable persona resonate with her Gen Z fandom?

How Julia Fox's frankness and relatability captivate Gen Z

The Indian government proposed and quickly withdrew a bill targeting influencers, raising concerns about digital freedoms. With social media enabling decentralised and more open forms of news reporting, new tensions are likely to arise between state-sponsored media and creator culture.

Broadcasting bill raises transparency concerns in India

Nigerian creators are filming charitable acts in the hunt for online views, sparking debate on the ethics of profiting from philanthropy. With 'stunt philanthropy' dividing opinion, it's crucial to understand this new landscape to protect trust in charitable giving. 

'Stunt philanthropy' raises issues around gamified giving

Caitlin Clark's meteoric rise in women's basketball is reshaping sports stardom. Her authentic approach and cross-industry appeal are challenging traditional narratives around fandom – influencing brand partnerships, and reflecting shifting audience values, particularly among young Americans.

How Caitlin Clark marries basketball with youth culture

South Koreans have become more health-conscious post-pandemic. The demand for dietary and body fat reduction supplements – available in various forms – is rising. This shift is driven by innovative product offerings and the seamless shopping experiences of leading health and beauty retailers.

What's driving South Koreans' fascination with supplements?

Digital publisher Common is seeking to disrupt the toxicity of social media with a focus on good news, uplifting stories, and inspirational moments. The strategy to offer a refreshing break from the negativity of online news is already proving impactful, suggesting more opportunities for good news.

Common's good news strategy resonates with Australians

Co-op has become the first UK retailer to publish a report on its socioeconomic pay gap. The company’s decision to go public with its pay gap reporting is likely to resonate well with customers who are increasingly expecting brands to provide transparency on DE&I.

Co-op report spotlights socioeconomic pay gap

IKEA has partnered with Save the Children, setting up installations in its stores to encourage Australian shoppers to imagine the lived realities of homeless women and children. With audiences experiencing digital fatigue, the IRL installation sensitively engages viewers with complex topics. 

IKEA prompts Aussie shoppers to rethink homelessness

Etsy is implementing new product labels to clarify sellers' involvement, aiming to address concerns about marketplace infiltration by AI artists and resellers. However, the continued allowance of mass-produced items has led to scrutiny of the policy and Etsy's artisanal identity.

Etsy replaces its ‘handmade’ and ‘vintage’ labels

Fast-fashion behemoth SHEIN is launching a €200 million 'circularity fund' to tackle fashion waste. As a company that has received significant heat for its unsustainable practices, critics suggest the move is more about reputation management than a true commitment to better practice.

SHEIN launches circularity fund as it eyes IPO listing

Gen Z values online privacy, preferring ephemeral and anonymous posting options that minimize their digital footprint. Yet while they don’t trust companies with their data, their cybersecurity issues are often caused by their own online habits. How is this cohort’s approach to web safety evolving?

How are Gen Zers safeguarding themselves online?

Despite a data breach and disputes over its ownership, most of Japan’s population and millions around Asia continue to use LINE, the messaging platform-turned-super app that has become a must-have for everyday needs. How has it embedded itself in people’s lives and provided a safe space online?

How LINE connects Japan’s netizens to easy self-expression

In an attempt to beat ‘shrinkflation’ and restore consumer confidence in supermarket retailers, the French government has introduced compulsory ‘shrinkflation’ labels. As brand loyalty takes a hit amid rising prices and faltering trust, transparency is one way of restoring faith.

Shrinkflation labels encourage supermarket transparency

M.I.A. has released a streetwear line that claims to protect against electromagnetic waves. With faith in traditional authority declining, people are looking to decentralised sources of information and deeply felt uncertainty about the future has allowed fringe beliefs to merge with the mainstream.

Rapper M.I.A. launches conspiracy-laced fashion line

After declining in popularity for years, J-pop is catching up to K-pop on the world stage. By keeping their identities hidden, J-pop stars have allowed listeners to focus on their music rather than their personal lives. What does this say about how Gen Z feels about influencers and social media?

Anonymous J-pop stars connect with Gen Z’s desire to stay incognito

Yours Truly is championing customisation in hair care with the help of digital questionnaires and one-to-ones with experts. It’s facilitating a much-needed change in how people look after their locks, offering a thoughtful, transparent approach that caters to Germans’ beauty needs.

How Yours Truly personalises Germans’ natural hair goals

The Dusty Knuckle is a London-based bakery with a social purpose at its core, offering training and mentorship to at-risk young people. This mission has been instrumental to its success, resonating with conscientious consumers and distinguishing itself from other top-tier bakeries.

How The Dusty Knuckle builds community through baking

Gen Zers are interested in green jobs, but research indicates they lack the necessary skills. Since this cohort is expected to form a significant part of the workforce, businesses need to address the skills gap through training courses and more transparency about job roles and expectations.

Skill gap stops Gen Z from accessing green jobs

The National Trust has launched a series of events celebrating locally sourced produce. As people increasingly lose trust in large-scale food production systems, brands spotlighting local businesses and homegrown produce will stand out to conscious consumers – and help build stronger connections.



Love it Local events spotlights local British produce

As the application of generative AI expands across entertainment and culture, people continue to feel conflicted about automated creative expression. Canvas8 spoke to seven Americans to understand their feelings about AI’s place in art, writing, music, and generating new ideas.

Are Americans ready for AI creativity?

Though people have grown increasingly comfortable with AI's presence in their lives, they remain uneasy about outsourcing their creative pursuits. With generative art seeping into the mainstream, Canvas8 spoke to nine Britons to find out what they really think about the creative use of AI.

Are Britons ready for AI creativity?

Online meat marketplace Licious is making Indians ‘born to eat meat’ – to some extent. The brand attempts to organise a heavily unorganised meat sector, eat up the premium meat market, and fight social stigma. Already on the IPO route, how did Licious become a success in a not-so-vegetarian society?

How Licious repackages India’s meat-loving culture

UN Women’s Child Wedding Cards campaign has won the Health Grand Prix for Good at Cannes Lions. Aiming to inspire lawmakers in Pakistan to move the minimum age of marriage to 18, the organisation leans into radical transparency and emotive imagery to demand change from policymakers.

UN Child Wedding Cards make waves at Cannes Lions

Frankfurter Allgemeine Zeitung has taken home the Industry Craft Grand Prix at Cannes Lions for its 100th edition featuring holocaust survivor Margot Friedländer at the Holocaust Memorial in Berlin. As harrowing crises play out globally, people are looking for empathy and integrity.

German newspaper wins a Grand Prix for emotive campaign

Dutch telecoms company KPN – in partnership with Dentsu Creative Amsterdam – has won the Creative Strategy Grand Prix at Cannes Lions. The company has achieved widespread success in educating young people on the harm that the online sharing of intimate photos can enact on people’s lives.

KPN wins at Cannes Lions with 'A Piece of Me' campaign

Ahead of the Olympics, Visa has launched an inspiring film highlighting the importance of small steps in big achievements. It dispels the myth of an ‘overnight success’ and serves as a reminder that behind the scenes of greatness are late nights, tough days, and countless small efforts.

Visa film challenges the myth of overnight success

In response to data that shows low condom usage and rising STI rates amongst Gen Zers, Brook and Pasante have released a Regency-themed film. Drawing on the moment of the Bridgerton craze, the ad uses humour and honesty to address the critical failings of sexual health education and services.

Regency-themed contraception ad targets Gen Z

With skincare enthusiasts cutting down their routines, minimalism is in. Korean brand COSRX has risen beyond the saturated K-beauty market and built a global following through its ingredient-based, fuss-free approach designed to address its audience’s specific concerns.

How COSRX simplifies clean skincare for K-beauty fans

In Australia, two supermarket chains dominate the industry – Coles and Woolworths. They’ve been authorities for years, influencing products, pricing, and tech. This duopoly has impacted smaller retailers, many of whom struggle to compete, and has caused a shift in the shopping mindsets of Aussies.

Trouble in store: Aussies are tired of the supermarket duopoly

An omnichannel ad campaign from Spotify centres around the app’s data-driven personalisation features. Despite a growing sense of unease around data privacy, people remain drawn to hyper-personalised digital services, revealing a tension between caution and convenience.

Spotify’s campaign taps desires for personalised UX

As part of its offering for China’s 618 shopping festival, the Chinese e-commerce giant is encouraging CEOs to appear on its livestreams. As people demand greater transparency and authenticity from brands, they’ll increasingly expect business leaders to establish a direct line with their customers.

Alibaba drives 618 shopping with CEO livestreams

A TikTok user has gone viral by parodying people’s niche expectations for a partner. As people grow increasingly disillusioned with the realities of digital dating, they’re searching for new ways to approach romance and turning to social media to express their frustrations.

Viral TikTok signals a shift in the dating landscape

Conservative political commentator Candace Owens has been growing in popularity due to her ‘going against the grain’ nature, which is appealing to many Black Gen Zers in the US. But she’s also part of a wider shift in American values and voting amid tough financial times and geopolitical tensions.

How Candace Owens reshapes conservatism for US Gen Zers

The magazine industry has gone through many transformations, from Gen Yers flicking through photoshopped fashion spreads to the digitisation of these publications and a greater awareness of self-love and body positivity. With print readership on the decline, what do Gen Zers want from women’s mags?

What do Gen Zers want from women’s magazines?

Clairo’s latest single is resonating with Gen Z for its candid portrayal of romantic loneliness. As tension forms between young people’s increasingly atomised lifestyles and their desire for meaningful IRL connections, they’re drawn to honest depictions of modern romance in the media they consume.

Clairo comeback speaks to Gen Z’s candid vulnerabilities

India’s newfound love for speciality coffee is brewing a new era of beverage preferences among local caffeine lovers, driving market trends and redefining cafe enthusiasts’ tastes. This shift presents new opportunities for brands looking to innovate in a rapidly growing market.

What’s fuelling Indians’ newfound obsession with coffee?

In the run-up to the UK general election, party leaders on both sides of the political spectrum have begun campaigning via TikTok. As Gen Z’s trust in traditional media wanes, understanding the way young people engage with politics online is an increasingly important strategy for winning their vote.

UK leaders embrace TikTok to reach Gen Z voters

Korean skincare brand Innisfree is known for its commitment to clean beauty and natural ingredients. While it’s been a longtime champion of sustainability, its recent greenwashing scandal sparked conversations about brands’ commitments to eco-friendly practices and how genuine they are.

Why Innisfree’s rebrand led to debates on green K-beauty

India's booming youth demographic is propelling a surge in demand for homegrown beauty products, emphasising transparency and a fusion of age-old rituals with modern science. This marks a significant departure from the previous generation’s reliance on home remedies and global brands.

Why are young Indians leaning into homegrown beauty?

China’s local fast-fashion brands are flourishing and outperforming international competitors thanks to a rising preference for homegrown products. From respect and transparency to immersive experiences, what notes can other labels take to win over the powerhouse that is the Chinese shopper?

Why are Chinese shoppers progressing to homegrown fast fashion?

In a letter sent to over 700 global firms, Sony Music has prohibited the use of its content for AI training programs. The move comes amid an ongoing effort to mitigate the impact of generative AI within the creative industries and speaks to persistent concerns about the technology.

Sony Music takes a stand against unregulated AI

The 2024 Generational Snapshot of Gen Alpha in the APAC region looks into how the youngest generation values accelerated satisfaction, the role of representation and corporate responsibility in technological innovations, and finding solace in virtual worlds through gaming.

2024 APAC Gen Alpha Snapshot

The Ordinary has released a campaign promoting its high quality and scientific backing over influencer collaborations and far-fetched claims. As the cost of living crisis creates increasingly discerning consumers, skincare buffs are looking for products that are reliably effective and affordable.

The Ordinary platforms simple, science-backed beauty

In an increasingly curated and commercialised social media landscape, how much do Britons value authenticity over idealised posts? And what’s behind the rise of ‘Finsta’ accounts? Canvas8 spoke to people from across the UK to find out how much they’re willing to share online.

How honest are Britons on social media?

To raise awareness of the devastating impacts of textile waste, South American organisations have collaborated to host a fashion show highlighting creative uses for discarded clothes. With the simultaneous rise in popularity of second-hand clothing and fast fashion, clothing waste is increasing.

Fashion show reveals textile waste impact in Chile

Amid the cost of living crisis hitting Aussies, Gen Zers are finding new ways to save up despite the difficult job market and rising costs of goods. Younger generations are taking control of their finances, holding themselves accountable, and relinquishing their fear of judgement around money.

Why are Aussie Gen Zers embracing loud budgeting?

Summer often sees advertisers creating spots featuring warm weather and verdant backdrops, but KFC has unveiled its Ultimate BBQ Burger with a nod to the typically wetter reality of British summertime. The largely dialogue-free ad mitigates consumer ad fatigue by focusing on human storytelling.

KFC appeals to ad fatigued Britons for summer '24

How is Japan’s shrinking, ageing population impacting locals’ decisions? Are government efforts to regulate work hours actually leading to shifts in Japan’s notoriously overworked society? This Cultural Snapshot uses local stats to explore the behavioural norms shared by people in Japan in 2024.

A Cultural Snapshot of Japan: 2024

Deepfakes and other forms of AI-based disinformation are disrupting the democratic process across the globe, nowhere clearer than in the run-up to Brazil’s municipal elections in October. Who’s responsible for policing online disinformation and how is AI-generated media adding to the confusion?

How deepfakes influence political culture in Brazil

Ladies and gentlemen, it’s Sho-Time! The Los Angeles Dodgers’ prodigious Japanese two-way player is stealing hearts faster than he can steal bases with his unmatched capabilities. Despite being mired in controversy, Shohei Ohtani maintains a rapidly growing popularity that brands can learn from.

How Shohei Ohtani scores a home run with sports fandoms

John Lewis Partnership has published job interview questions online in full view of applicants (and everyone else), seeking to make the interview process less daunting. Old workplace norms are eroding as employers turn to a more skills-based hiring process to better identify talent.

John Lewis publishes interview questions to calm nerves

South Korean small and medium-sized fashion brands have launched a new association to crack down on counterfeit products. With IP theft posing a threat to creatives across industries, creator rights need to be protected while acknowledging the economic pressures that drive dupe culture.

South Korean fashion brands unite against counterfeits

Seventeen's global rise in K-pop defies norms, resonating deeply with fans through self-produced music and genuine connections. Despite K-pop's evolving landscape, their commitment to quality and authenticity sets them apart, bridging cultural gaps and inspiring loyalty worldwide.

How Seventeen charms fans with their perpetual authentic K-pop shine

Australian broadcaster SBS announced on Earth Day that one of its cooking shows has become the first in the world to measure its carbon footprint actively. With the film and TV industry having a notable impact on emissions, it shows how other broadcasters can take a greener approach to production.

Australian TV show is the first to measure carbon footprint

Although many Gen Zers are still swayed by influencers, authenticity is becoming less important, according to a 2024 study. As trust in influencer communications diminishes, young people are seeking authority and inspiration differently, and they're looking to others to help in collective sensemaking.

Gen Zers shun authenticity in influencers

Dating app users often share the details of their dates with close friends and family for safety and to gauge their opinions in a landscape full of doubt. Tinder's 'Share My Date' feature taps into this, making it easier for friends to stay in the loop about each other's romantic outings.

Tinder lets users share their date details with family

Chinese Gen Zers are stunning netizens by showcasing their drastic transformations from work stress, dubbed 'The Stench of Work'. As Chinese young people explore alternatives like "lying flat" or the '45-degree life', career dissatisfaction and mental health priorities are leading people to quit.

Chinese Gen Zers share their work-related glow-downs

A Traditional Medicinals campaign ditches actors and scripts for real stories from mothers who used the special tea to help them breastfeed. The ad looks to credit the authenticity and shared wisdom of motherhood, reinforcing the value of real-life experiences and communal knowledge among mothers.

Milk tea ad celebrates real stories of motherhood

The controversy surrounding the World Cup in Qatar exemplified how politicisation has shaken up the sports landscape. Fans are no longer passive observers and are actively engaged in wider conversations. With social consciousness on the rise, how will sports organisations adapt to new demands?

How is the politicisation of sports affecting fandoms?

Book a driverless taxi in LA. Fall in love with an AI boyfriend. Let Tesla’s Optimus robot cook you poached eggs for breakfast. Despite the convenience, rapid tech advancements are igniting anxieties about human work, ethics, and purpose. Are our fears overblown, or is this the beginning of the end?

Humanity vs technology: is there a war to be won?

Poppi began as a small, Texan family-owned beverage brand known as Mother. Since rebranding in 2020, the prebiotic, apple cider vinegar-based soda has launched a massive 360-degree marketing campaign, found a large Gen Z market, and become a burgeoning competitor for the likes of Coca-Cola and Pepsi.

Why Poppi provides fun sodas for Gen Z health buffs

Lifecycle

People are drawn to honesty and integrity in the post-truth era