 helped popularise all things ‘cosy’ and ‘comforting’, minimalist homes are proving hard to maintain for busy families. Instead, people are seeking this comfort from more opulent, maximalist themes - be that 

 or textual richness and knick-knacks - that add a personal touch to their homes. With this new-found cosiness extending beyond just what people’s homes look like and towards what they smell like too - with sales of global fragrance, including home products, expected to reach 

 by 2022 - people are personalising their abodes to feel warm, without appearing cluttered.

While DIY isn’t everyone’s cup of tea - 

 of Brits are painting their homes every two years. And with ‘home decor’ and ‘DIY & crafts’ among the 

 Pinterest categories, people are becoming increasingly design savvy. Helping inspire a renovation in decorating, 

 is mixing paint pigment with a more meaningful backstory. From Salt Red - a colour inspired by the boats in a Danish port - to Barca de Lago - a pigment inspired by the Swiss Alps - the paint pots are offering an experience, as well as an aesthetic - a winning combination considering 

 want brands to engage with storytelling.

Wallpaper is getting a makeover too. With John Lewis seeing a 20% increase in wall sticker sales, alongside a 20% decline in wallpaper sales in 2016, 

 is tapping into the power of storytelling with its magnetic designs for kids. From mini dinosaurs to reusable speech bubbles, it’s giving kids an outlet for their creativity, at the same time as involving them in the decorating process. And with 92% of kids saying they’d spend more time in their bedroom if they’d helped decorate it, Sian Zeng is helping create spaces where all the family can feel at home.

Adding a new coat of paint is an easy way to update one’s home, with 15% of Britons doing so annually. But as people gain more confidence in interior design, paint brands are going the extra mile to stand out. How is ColourCourage using the power of storytelling to sell its pots of pigment?

ColourCourage: paint pots with a backstory

The desire to make our homes as cosy as possible is not just affecting the cushions and blankets we buy, but also the scents we choose to spread through products like diffusers and candles. With Gen Y keen on all things ‘natural’ and ‘clean’, what smells appeal to the noses of this cohort?

What do Gen Y want their homes to smell like?

With social media an integral part of digital natives’ growth and development, the social news and networking platform Reddit stands out for its diverse communities and engaging discussions. The platform provides a space for US teens who are too afraid to talk about sensitive topics with parents.

How Reddit became a trusted adviser to American families

With over 300 million users on Xiaohongshu, the image-sharing platform has become a safe space for Chinese women, giving rise to communities and even unconventional connections – from dating to friendships and job connections. What’s driving these unique ways of building relationships online?

How Xiaohongshu captures new forms of Chinese connections

As singletons fight dating app fatigue, Bored of Dating Apps helps people meet potential partners by hosting offline events that prioritise connection. The platform brings together like-minded individuals through activity-led experiences that urge slow, nostalgic romance over clinical swiping.

How Bored of Dating Apps helps singles find love offline

Do EdTech platforms encourage helicopter parenting? Is conservatism the answer to declining birth rates? How can apps bridge the gap between loneliness and social anxiety? In this part of Expert Outlook 2025, we speak to three experts about how people are mining the past for relationship reconnection.

2025 Expert Outlook on Home and Relationships

Zillow's upgraded AI-powered search lets people describe their ideal home in conversational text, providing tailored recommendations based on millions of listings. Expectations of search and discovery are increasing as AI becomes increasingly used to enhance personalization.

Zillow enhances home search with AI personalization

Tapping into sustainable shoppers in Barcelona, Aesop has launched a new store built on recycled local materials. The brand aims to spotlight its commitment to circularity and sustainability while inspiring others to explore the creative reuse of materials within a unique retail and design experience.

Aesop's anastylosis-centred design targets eco shoppers

The charitable organization has commenced its annual Game to Change the World campaign aimed at Gen Alpha fundraisers. Gaming has become a pivotal tool in Gen Alpha’s sense-making practices, and young audiences will be expecting more than just immersion when it comes to virtual activations.

Comic Relief US nurtures Gen Alpha changemakers

Spanish Gen Zers are swapping dating apps for pineapples in supermarkets, underscoring a broader movement towards more authentic, experience-driven socialising among the youth. Brands can facilitate real-world interactions by creating innovative spaces and experiences for organic connections.

Spanish Gen Zers add a tropical twist to their dating lives

IKEA has launched a peer-to-peer marketplace in Madrid to help customers sell their unwanted furniture directly to others. As the shift towards circularity gains momentum, brands that adopt eco-driven business models can extend their lifespan and deepen consumer trust and long-lasting loyalty.

IKEA trials peer-to-peer marketplace in circularity push

Chinese youth are showing renewed interest in traditional culture and spirituality in an attempt to regain a sense of stability. As discussions around death become gradually more open, funeral handcrafts are providing a meaningful way for Gen Zers in China to connect with heritage.

Chinese Gen Z rediscover traditional funeral art

Feeld, a dating app catering to the vastness of human experience and relationships, sponsored an off-Broadway play called Pretty Perfect Lives. As many grow tired of being bombarded with advertising content, sponsoring cultural production is a more organic, grassroots way of reaching audiences.

Feeld soothes ad fatigue with off-Broadway sponsorship

Multi-generational dance parties are growing in number on the streets of New York, offering a much-needed source of release for locals, young and old. As people navigate the myriad stressors of modern life, they’re yearning for small moments of collective joy to cut through the gloom.

New Yorkers find release in inclusive dance parties

A combination of responsibilities for their children and aging parents and economic challenges mean Gen Xers are feeling financially unprepared for retirement. Many are considering moving in with their kids to make ends meet and may need help broaching these conversations.

Gen X ‘Silver Squatters’ feel unprepared for retirement

A group of Brooklyn mothers have forged a supportive network at the local skate park, taking a more inclusive approach to the sport. Born of desires to escape responsibility and build community, the grassroots group represents a wider movement to redefine the cultural narrative around motherhood.

Skateboarding offers community for New York moms

How are UK cities engaging their inhabitants in city life? Where do city dwellers go for fun, and to spend their money? And what challenges are people in cities facing in 2024? This Urban Cultural Snapshot blends data and expert insight to illuminate contemporary behaviours in UK cities.

A Cultural Snapshot of the urban UK 2024 - 2025

Why are rural Britons more concerned with climate change? How is a shift in political leadership impacting rural communities? Why is there renewed invest in localism? This snapshot explores the behavioural shifts and norms of those living in rural communities up and down the UK in 2024.

A Cultural Snapshot of the rural UK 2024 - 2025

Indians are becoming eco-conscious and more discerning about brands’ efforts to protect the environment. To meet their growing demand for eco-friendly alternatives, design company YLEM creates decorations, notebooks, and footwear from agricultural waste like eggshells, feathers, and palm leaves.

How YLEM uses eco-creativity to combat waste in India

Psychotherapist Esther Perel has encouraged millions of readers to think about intimacy and romantic desire in new ways. As cultural values continue to shift and change, and as Gen Zers rethink their goals around long-term partnership, Esther Perel’s voice now provides guidance, direction, and hope.

How Esther Perel is helping to redefine relationships

Gen Zers are becoming landlords in increasing numbers as property investment grows as a side hustle for ambitious young Britons. As traditional career paths fracture, young people are looking for alternative ways to make ends meet, looking for passive income to allow them to pursue their passions.

Buy-to-let culture builds British Gen Z's passive income

Hinge has enlisted a group of contemporary writers to create an anthology inspired by real user love stories. At a time when young people are turning their backs on digital dating, the campaign taps budding interest in romance literature to reframe perspectives on modern love.

Hinge’s ‘No Ordinary Love’ taps romance lit buzz

As the older half of Gen Xers approach retirement age, many are without adequate pension funds to leave the workforce. As this group navigates a myriad of financial pressures, there’s an opportunity for brands to better support the needs of an often overlooked generation.

Retirement is becoming a distant dream for US Gen Xers

Tesla's 'Dog Mode' was designed to offer in-car pet care during hotter months. However, the feature has come under scrutiny, with tests finding inconsistencies and reports of glitches during the summer season. As people look for pet support, trust in tailored offerings is central.

Tesla’s 'Dog Mode' glitch challenges automated car care

Modern mortuaries are getting a revamp, using minimalist millennial aesthetics to make death feel more familiar. As spirituality becomes more mainstream and attitudes towards death change, Gen Y are moving to shake up old traditions, even in the most austere environments.

Exit Here is changing funeral planning for Gen Y 

Mexican beer company Tecate has launched Momentitos, an app that syncs with Google Calendar to help friends find time to meet. The move promotes Tecatita Light, a low-alcohol beer claimed to be perfect for casual, everyday meetups and combats the loneliness epidemic that haunts many friendships.

Momentitos offers casual socialisation for damp drinkers

Online dating in Southeast Asia is undergoing a fascinating evolution, where cultural nuances shape distinct trends across the region. From the growing emphasis on value-driven connections to the alarming rise of online scams, dating apps are adapting and innovating to meet these challenges.

Can dating apps fulfil Southeast Asian's search for a connection?

Research has found that most infant and toddler foods sold in Australia fail to meet the WHO’s nutritional standards. As young parents have to navigate an overwhelming information landscape, brand credibility and trust will factor into their purchase decisions more saliently than ever.

Aussie parents faced with misinformation on baby food

Palliative Care Queensland has launched an animated campaign encouraging open conversations about death and palliative care. Taking a light-hearted approach, it reflects a broader societal shift towards greater acceptance and preparedness in dealing with death and grief.

Palliative care ad taps into changing attitudes to dying

Modern homesteading has entered the public consciousness, and a budding community of young male creators is building an online niche around their efforts to live off the land. With ongoing systemic failures driving down faith in institutions, interest is growing in more self-sufficient lifestyles.

Off-the-grid homesteaders promote autonomous living

South Koreans’ notion of the ‘home’ is changing with the times. As the nation’s decreasing birth rate is challenged by the rising demand for single-household apartments, people are evolving their interior design choices to meet their needs within city high-rise complexes.

How are South Koreans designing their homes?

An emerging wave of content creators is drawing attention to ‘unschooling’, a flexible education system that rejects the standard syllabus. After significant pandemic learning losses, Gen Alpha's education remains a topic of concern, and parents are seeking alternative learning methods.  

‘Unschooling’ influencers promote flexible learning

In 2024, Australians will navigate the balance between their deeply held values and economic realities. While their decisions mirror their desire for societal change, the cost of living crisis has shifted priorities. How do these dual realities shape people’s lives and decisions amid trying times?

A Cultural Snapshot of Australia: 2024

Fashion fans looking to sleep in style are fuelling growth in the nightwear category and driving fresh demand for premium offerings. As disconnecting from busy digital lifestyles becomes increasingly difficult, people are increasingly viewing relaxation as a symbol of luxury. 

Bedcore sees premium shoppers elevate their sleep style

Ad Council has launched a new campaign designed to highlight the barriers LGBTQ+ people face in their pursuit of equality. Taking an emotional approach, it looks to open people’s eyes to the injustices impacting so many and take action to ensure everyone has the opportunity to pursue their dreams.

'American Dreams' calls for year-round LGBTQ+ support

Videos of Gen Y parents hilariously struggling to converse in Gen Alpha lingo are making the rounds online. As younger generations’ niche slang enter the mainstream, there’s an opportunity for brands to play the role of translator and help parents bridge the gap in understanding.

Gen Alpha slang is impacting parent-child dynamics

The wedding conventions of a new generation are beginning to take shape as Gen Zers start tying the knot. In line with a broader shift away from the overly polished visuals of the 2010s, wedding content is growing increasingly unfiltered as fiancées adopt a curated anti-curation approach.

Gen Z weddings reflect new modes of social performance

Young men and boys are feeling left behind in societal conversations while grappling with what it means ‘to be a man’ today. To understand the challenges they’re facing, Canvas8 spoke to journalist Ruth Whippman about what can be done to foster inclusive and supportive conversations for their development.

Ruth Whippman on the challenge of impossible masculinity

Sexual wellness and health have become intrinsic to self-care, and no one believes this more than Gen Z. Yet the current sex tech market is dominated by cis-het men, leaving the sapphic sex toy sector seriously lacking – but lesbian-led Ma Joie is innovating in a bid to shake things up.

Why Ma Joie is innovating in the sexual wellness space

As Gen Zers engage with slower, mindful lifestyles, phillumeny – the art of collecting matchboxes – is increasingly gaining popularity. Driven by a desire for connection and shared memorabilia, people are looking for brands that can bring discovery and adventure to niche interests.

Matchbox mania speaks to Gen Z love of memorabilia 

An entertainment company has introduced a new benefit to encourage people to explore and expand their social lives comfortably. As people prioritise personal relationships and expect workplaces to offer holistic benefits, this move highlights the creative ways employers can retain talent.

'Tinder Leave' offers employees social life perks

Overwhelmed by tech dread and isolation, Gen Z is seeking quality connections with an offline element. Enter online communities that help people bond over shared interests and facilitate IRL meet-ups. How are these groups bringing back lost third spaces, and how can brands get involved?

How young people find communities in online third spaces

Gen Z is increasingly embracing celibacy, viewing it as a path to personal growth and self-discovery. Influenced by mental health awareness, shifting social norms, and more individual goals, why is Gen Z deprioritizing traditional sexual and romantic relationships? And what does it mean for brands?

How Gen Z seeks empowerment through celibacy

As more Chinese women advance in their careers, many are splurging on themselves. More than just shopping, these purchases are forms of self-care and self-discovery. In 2024, a ‘she-economy’ is rising in the country, with brands specifically targeting women and their new wants and needs.

Exploring China’s surging she-economy

Dolce & Gabbana has unveiled its latest fragrance, Fefé, an alcohol-free mist for furry friends. People are increasingly obsessed with their pets, and this perfume for already well-groomed and well-dressed pooches demonstrates the deepening care and attention owners are bestowing on them. 

Pup parents can now spritz their pals with D&G perfume

Amid a global loneliness epidemic, people are turning to AI for company. Loverse, a Japanese AI startup, offers digital companionship to singles, including LGBTQ+ and female users. This shift reflects new communication norms and a growing reliance on AI to combat feelings of isolation.

AI dating app helps young Japanese people with flirting skills

India is in the thick of the monsoon season, and Amazon has released an ad that speaks to the importance of rekindling community during this time. In a market where local resonance is key to winning with shoppers, global brands are zeroing in on specific cultural codes to strike relevance.

Amazon humanises Indian e-commerce with local stories

Friend, an AI-powered wearable pendant, has just entered the market. It does not aim to help people be more productive but rather to curb their loneliness. While friendship remains in flux for people of all ages, it’s unclear if they will accept AI companionship as a substitute for the real thing.

Friend is an AI-powered wearable to cure loneliness

Indianapolis Public Schools will support US parents with Back to School Nights, a space to meet teachers and pick up school supplies. The move recognizes how urgent it is to support caregivers from underserved communities, alleviate financial burdens, and ease overstretched wallets.

IPS Back to School Nights support stretched parents 

Why are Chinese people becoming reluctant to get married and be parents? This report delves into the social, economic, and cultural reasons behind their decision and how this affects the country’s landscape and brands looking to tap into the second-largest economy in the world.

Why raising a child is no longer a must in China

Increasing awareness, economic independence for women, and a celebrity maternity culture are making pregnancy ‘cool’ in India, leading to tremendous growth in the maternity products and services market. What does this mean for brands looking to break into the country’s health and wellness sector?

How maternity products are changing India’s pregnancy landscape

With influencers like Nara Smith and Hannah Neeleman glamorizing rigid gender roles, ‘tradwives’ are firmly in the spotlight. Is this trend reflective of a move toward traditional values, a slower pace of life, and the rejection of hustle culture? And what does such content say about society?

Who are the internet’s tradwives?

On the seventh month of the lunar calendar, Chinese communities all over the world pay their respects to the departed as they roam the earth to be with their families and friends once again. But times – and people’s values – are changing. How do Chinese people observe Ghost Month in 2024?

How can Chinese people keep the spirit of Ghost Month alive?

Amid looksmaxxing trends, young men are grappling both with the online narratives of toxic masculinity and the gendered cultural and economic expectations projected by society. Canvas8 spoke to British Gen Z men to find out what masculinity means to them and how they like to express it

How are young British men redefining masculinity? 

Gen Zers are often at the forefront of micro-trends heralding new archetypes of masculinity, from ‘hot rodent men’ to ‘golden retriever boyfriends’. But how are Gen Z men navigating the tricky terrain of shifting masculinity in an increasingly polarized and atomized society?

How are young American men redefining masculinity? 

Gumtree has launched a national campaign in Australia to raise awareness of the importance of rehoming pets. Having launched a pet category on its site in early 2024, the marketplace is encouraging Aussies to consider adopting animals that need a home rather than prioritising newly bred pets.

Gumtree focuses on animal welfare to promote pet category

Pampers has sought to bridge childcare gaps at the Paris Olympics by opening the first nursery for children of athletes. As people redefine work-life integration, brands can pioneer inclusive solutions that seamlessly blend career and personal ambitions with family commitments to establish trust.

Pampers bridges childcare gaps at Paris Olympics

Do people value creativity over convenience in their homes? How are older generations redefining care and retirement? In what ways is the shift in modern masculinity impacting relationships? Where is the perfect balance between social connections in the online world and IRL?

Home and Relationships Sector Snapshot: July 2024

In today’s hyperconnected world, people are growing tired of constant scrolling. Many are starting to realise that nurturing pockets of community outside of their devices is crucial for a healthy and balanced lifestyle. However, while people are prioritising IRL connections, many are also reconsidering what they want from social media.

Disconnect, Reconnect

Masculinity is evolving. Women, gender-diverse, and queer individuals are challenging traditional archetypes of stoicism and dominance, and symbols of empathy, fluidity, and vulnerability are gaining cultural traction. This, in turn, is affecting the dynamics of parenting, sensuality, and connection among men.

Evolving Masculinity

Increasing longevity is changing how people perceive ageing, retirement, and family relationships. On the one hand, Boomers and Older Adults are showing they’re no strangers to sports, communal gatherings, and romance, but on the other, the senior care system has yet to adjust to extending life spans and meeting their full range of needs.

Senior Shifts 

As the permacrisis continues, people are not only seeking a sense of safe refuge in their homes – they also want to express themselves and indulge in fun and creativity while curating their spaces. Prioritising convenience and practicality is still crucial, but the drive for uniqueness and playfulness is catching up.

Creative Homes 

The Sims 4 Lovestruck Expansion Pack allows gamers to play out their relationship ideals with various Sims. As relationship norms diversify and more expansive dynamics mainstream, people want their reality to be reflected in the media they consume and the games they play.

The Sims 4 update celebrates alternative relationships

The pregnancy looks of major fashion tastemakers are influencing a more daring approach to maternity style. As traditional family dynamics evolve with a new generation of parents, the archetype of the mother is being redefined in a way that balances parenthood with personhood.

Fashion it-girls tap into shifting notions of motherhood

IKEA has partnered with Save the Children, setting up installations in its stores to encourage Australian shoppers to imagine the lived realities of homeless women and children. With audiences experiencing digital fatigue, the IRL installation sensitively engages viewers with complex topics. 

IKEA prompts Aussie shoppers to rethink homelessness

Hound House, a new private members dog club, has opened in Toronto. Combining an indoor doggie park with co-working spaces, the care space caters to the growing demand for luxury pet services, which are increasingly desired, especially by pet-focused and lifestyle-oriented Gen Y and Gen Z.

House Hound taps pet-focused Gen Z with luxe doggie care

Casa Yuma Hotel in Mexico elevates sustainable luxury hospitality with interiors and architecture crafted entirely from local, natural materials. As demand for authentic local experiences in luxury travel grows, eco-projects like these attract environmentally conscious HNWIs.

Mexican eco-luxe hotel champions native materials

Home and Relationships

Waves of AI-generated tarot readers have begun popping up on TikTok, hinting at new modes of virtual spirituality. As the world’s relationship with tech evolves, people are seeking solace in the digital space, and while emerging AI tools can offer support, experts stress a need for continued caution.

TikTok tarot bots signal rise of virtual spirituality

A report has found that a major scheme helping people in England connect with nature resulted in big improvements in mental health. With a mental health crisis across the UK, there is a need to support people in getting access to care, and connecting to nature is one avenue to help.

Report shows nature prescriptions improve mental health

Prominent content creators are shifting towards slower and less attention-grabbing 'no-edit' formats to recapture audiences fatigued by content overload. In an increasingly saturated social media environment, people are looking to take back control through more mindful modes of consumption.

Creators opt for no-edit content to battle ‘brain-rot’

The male mental health crisis is well-documented, and yet this problem shows little sign of easing. Men still struggle to seek help when required and report high rates of loneliness. What can brands do to help men find community, positive role models, and, ultimately, a better quality of life?

How can brands help men speak about their mental health?

Telehealth startup Eucalyptus is taking the Australian healthcare arena by storm with digital clinics catering to different regions. However, alongside its rising clientele came controversy surrounding its asynchronous consultations and prescriptions. What does this mean for Aussie’s healthcare?

Why Eucalyptus democratises telehealth autonomy for Aussies

Kunstmusuem Den Haag is inviting people with dementia to a multi-sensory tour so they can experience art alongside their loved ones. People's perceptions of the syndrome are shifting, and the museum's move highlights the power of creativity in forging new bonds and boosting mental stimulation.

Dutch multi-sensory gallery supports people with dementia

The AAMWA and WeRun313 have partnered to launch health programs explicitly designed to promote Black men's wellness. By combining physical activity with community support and health education, initiatives like these address multiple facets of wellness in particularly vulnerable groups.

AAMWA and WeRun313 boost Black men's health in Detroit

TikTok users are divided over 'coffee badging' – an office trend where workers show up, get a coffee, and go home to finish the day. The trend points to a desire for greater career autonomy and is part of how younger generations question traditional work structures and office norms.

‘Coffee badging’ showcases desires for flexible work

‘Wild-eating’ is gaining popularity among China’s Gen Z population, allowing for a return to simplicity, freedom, and balance. Renowned for intensive work expectations, China’s youth is reassessing their priorities and leaning on nature and the outdoors as a means to improve wellbeing.

Chinese Gen Zers turn to 'wild-eating' for escapism

Meditation app Headspace has launched a free toolkit aimed at helping people cope with election-induced stress. As election cycles ramp up around the world, there’s a clear need for empathetic understanding and action from brands as consumers look for intentional mental health support.

Headspace toolkit combats election-induced stress 

A report of global workers revealed that wellbeing among younger workers dropped in 2023. It comes as younger generations are rethinking the way they approach their careers. To boost engagement, companies need to not only understand wellbeing but also a larger desire for progression.

Survey finds drop in wellbeing in younger employees

Despite being known for their strong work ethic, Japanese employees are becoming frustrated with outdated workplace values and expectations, leading to more quiet quitting than anywhere else in the world. As younger generations shake up norms, the meaning of work is changing in Japan. 

Japanese employees rank highest on quiet-quitting scale

Self Space has launched a Walk Club in London, helping people get movement into their lives and have therapist-led chats in a group setting. This enables Britons to boost their physical and mental health with like-minded people in a safe, accessible, and affordable space.

Walk Club offers accessible therapy through socialisation

Japanese nationals living abroad are feeling more lonely than their counterparts at home due to language barriers and culture shock as they adjust to new countries. Amid an epidemic of loneliness, people are looking for support in finding community and forming connections with others. 

Japanese nationals abroad feel particularly lonely

Run clubs have quickly gained momentum across Australia, but many women are put off joining because they're intimidated or afraid of being too slow. Instead of merely creating run clubs that are rhetorically 'open to all', New Balance has created safe spaces for those being left out.

New Balance x Kic boosts inclusivity of Aussie run clubs

Birdwatching, once labelled as boring, is being adopted by many young people across the world as a way to reconnect with nature. Luckily for these hobbyists, a recent study revealed that birdwatching boosts mental health and physical wellbeing, but not everyone is aware of these benefits.

Birdwatching boosts mental and physical wellbeing

Lenovo has powered a thought-provoking social experiment seeking to bridge the gap between Gen Z’s digital and physical identities. Amid deepening concerns around youth mental health, the project outlines the value of exploring smart technologies as tools for advancing emotional wellbeing.

Lenovo uses AI to connect Gen Z to their digital selves

Gatorade is reviving its 'Is It In You?' tagline to inspire athletes to focus on their inner drive amid external pressures. Alongside brands like Dove and Athleta, Gatorade promotes a holistic, inclusive approach to sports, emphasizing personal growth and wellbeing over performance.

Gatorade pushes the importance of athletes' wellbeing

A viral social media trend – ‘Twenty Minutes in the Park’ – is sending droves of young people in China to local parks to slow down and regain mental balance. In response, brands are setting up events in parks to resonate with their audiences through a variety of green activities.




Stressed urbanites are flocking to parks in China

ADHD is in the spotlight globally, with a particular increase in adult diagnoses, which has sparked literature and a social media movement around the condition. What does InFlow’s highly personal approach to ADHD say about the state of the mental health market in the UK?

Why InFlow gives attention to alt ADHD treatment

In an era when young adults are keen on reclaiming their childhood, Ocean Teabags captivates its patrons with playful animal-themed products, riding the booming ‘kidult’ phenomenon and redefining the traditional tea experience. What can brands do to help people reconnect with their inner child?

How Ocean Teabag steeps childhood warmth into Japan’s kidults

A global survey found that the internet boosts wellbeing, with users reporting more life satisfaction, positive experiences, and social gratification. However, young women felt less satisfied than their counterparts, indicating that certain demographics need support in digital spaces. 

Study reveals internet boosts wellbeing, but not for all

Mental health disorders in young Australians have soared in the last 15 years, and the local health system is struggling to cope with the growing demand. Mello steps in offering real-time assistance and a user-friendly approach to a social app that makes Australian youths feel seen and heard.

How Mello reworks social media for anxious young Aussies

Research has found that teenagers in the US say that video games have helped them develop important life skills like making friends and problem-solving. The findings highlight how gaming culture has become more mainstream and the impact it has on younger generations' social skills and mental health.

American teens cite video games as important social tool

With growing stress and a fresh focus on best practices for healthy living, Japanese people are moving away from supplements and towards functional foods instead. With the shift comes new possibilities for brands to cater to health-seeking snackers – so what opportunities are on the horizon?

Stressed Japanese workers are hungry for healthy, functional food

A partnership between Japanese-inspired hotel Nobu Ryokan Malibu and HigherDOSE will introduce wellness tech into its suites. As the wellness tourism industry continues to boom, brands can appeal to value-driven travelers by integrating holistic practices from arrival to departure.

Nobu Ryokan Malibu entices holistic travelers

Young Australians are facing difficulties finding professional help for their mental health, so many are turning to online platforms and AI. But the youth mental health app Momentum is doing the opposite, limiting the use of AI to balance the efficiency of tech with the need for human touch.

Australian mental health app Momentum limits AI use

McDonald’s removed the smile on its Happy Meal packaging as a sign of support for Mental Health Week. This comes at a time when one in five children in the UK have reported probable mental health disorders. Brands have the opportunity to lend a voice to destigmatising the ongoing conversation.

McDonald’s updates Happy Meals for Mental Health Week

Mental health

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