Perfection fatigue is driving some pissed off mums and dads to launch brands and platforms that show an understanding of what parenthood is really like. 

 is a fictional blog highlighting the tyrannic adventures of their family’s tiny tearaways. It’s satirical slant on parenting has amassed over 100,000 hits a month. Similarly Hurrah For Gin is a site by ‘mummy’ blogger Katie Kirby who illustrates the frustrations – and need for alcohol – felt by many new mums. Similarly founder Michelle Kennedy set up 

 – a Tinder-like app – for women that just happen to be mums. With 52% of mothers feeling like they lost their identity after having a child, the app matches mums on interests other than ‘Pampers and pastel shades’ - showing a real understanding that just because you’re a mum doesn’t mean you lose previous interests.

With just 19% of British mothers saying they’ve seen advertising that’s relatable to them as a parent, brands are also doing their bit to highlight ‘real parents’. In 2017, Bird’s Eye Fish Fingers launched 

, an ad campaign celebrating the ‘fish finger five’ - a group of ‘slummy mummy’ bloggers who were slammed online for ‘driving down’ parenting standards, which included feeding kids fish fingers. In standing with ‘imperfect parents’, the brand is a positioning itself as a welcome change to the mirage of flawless family life brands typically depict. Similarly, Vauxhall is 

 running errands while sporting their pyjamas in an ad for it’s new SUV, while 

 campaign wants mums and dads to take credit for their parenting - imperfections and flaws abound - showing that what’s imperfect to some can be just right for those who love them.

The UK’s NCT has long provided new parents with expert info and a route to a new set of pals. But the pricey classes and ideological zealotry mean that many mums are after an alternative. Enter Peanut, which applies a Tinder-like model to friendship, easing anxieties at this stressful life stage.

Peanut: swiping right for new mum mates

As any parent can confirm, raising a kid is no walk in the park – no matter the curated snaps yummy mummies and dishy dads post on social media. Fictional blog Peter and Jane is challenging the mirage of flawless family life with tragically laughable tales that ring true with real mums and dads.

Peter and Jane: relieving the pressure of parenthood

Korean luxury hospitality group Josun Hotels & Resorts has launched a store to expand its online presence via its distinctive food and lifestyle products. With people searching for accessible indulgences, premium hotel-branded products can bring luxury escapism into homes.

Josun Hotels & Resorts launches online lifestyle store

Disney's 2024 holiday ad, directed by Taika Waititi, showcases the magical friendship between a boy and an octopus. Emphasising emotional resonance, it joins other Christmas spots offering joyful escapism and genuine connection amid difficult times, reflecting a growing desire for heartwarming ads.

Disney's Xmas ad spotlights joyful, escapist fairy tale

Loneliness is sadly common among new parents, especially mothers. As social apps emerge to combat the issue by providing supportive communities and peer-to-peer guidance, how can brands tap into the trend authentically and appeal to a new digital-native generation of mums?

How social apps help mums find friendship and community

Amid a birth rate crisis driven by economic strain, China has launched a 'marriage school' in Changsha promoting parenting. However, it's faced backlash for pushing outdated gender roles, which, together with high parenting costs, are leading many women to shun marriage and pursue child-free lives.

Backlash to Chinese marriage expo sparks gender debate

CareYaya aims to connect those searching for caregivers with students in healthcare to create a mutual system of affordable care and learning experiences. The platform facilitates people demand for tech-based networks of support as they look to balance high costs of living.

CareYaya matches students to elders seeking care

Camden County's NOS program uses peer support to aid prison leavers, reducing recidivism and supporting successful reintegration. Recognizing the limitations of top-down strategies, it prioritizes the experiences of formerly incarcerated individuals – something often lacking in traditional programs.

Peer-led program supports prisoners rejoining society

With rents skyrocketing in major cities worldwide, committing to shared accommodation can feel like a decision not to be approached lightly. Tapping into this, SpareRoom is launching a 'Speed Flatmating' experience in London to help people meet and befriend potential flatmates over a pint.

SpareRoom helps Londoners find the right flatmate

China's 'home bars' are thriving, with these intimate gatherings in private homes offering a cozy alternative to traditional nightlife. As people seek casual socialising and meaningful connections, such personalised experiences can foster community and counter high loneliness rates.

Home bars provide a sense of community in China

Testosterone replacement therapy (TRT) is surging in popularity among young men in the US. Amid desires for an idealized version of manhood – characterized by high energy, strong libido, and a muscular physique – young men are hoping hormone therapy will be the key to unlocking their potential.

Young men are optimizing their bodies with testosterone

Americans will soon have a not-so-new pantry staple in the form of Chilean Sea Bass – Goldfish’s temporary rebranding of the 62-year-old cracker’s name. Nostalgia and kidulting ideals continue to be a driving force for people looking to hark back to their simpler childhood days.

Goldfish crackers temporarily renamed to attract adults

AI role-playing app Character.AI is facing a lawsuit after a teen user’s suicide. While chatbots could offer a solution to loneliness, they pose serious dangers in replacing human relationships, necessitating robust safeguards from tech companies to protect vulnerable users.

Character.AI lawsuit highlights risks of AI chatbots

How has Fintech changed the way Germans approach money management? How is the rise of spirituality and diverse belief systems changing the religious landscape? And why is marriage on the decline? This Cultural Snapshot of Germany in 2024 explores the key behavioural shifts.

A Cultural Snapshot of Germany: 2024 - 2025

'Living alone vlogs' on Xiaohongshu celebrate singlehood as a fulfilling lifestyle that emphasises economic independence and self-care. As Chinese citizens' priorities shift, more young adults are choosing to remain unmarried, reflecting women's societal roles beyond traditional expectations.

Women celebrate the joys of solo living on Xiaohongshu

Asda has partnered with Colgate to provide free dental kits to schools in some of the most deprived areas of the UK, providing support to kids who face barriers to accessing dental care. It's an example of how brands are taking greater action to tackle health inequities in underserved communities. 

Asda and Colgate promote dental health in schools

Despite media narratives suggesting widespread dating app fatigue, these platforms remain popular and are unlikely to be abandoned by users. Canvas8 spoke to Dr. Rachel Katz about innovative ways brands in this space can engage users through unexpected experiences and tailored solutions.

Dr. Rachel Katz on the future of dating apps

The surging property prices coupled with the meagre supply of rental units has left many people without a stable roof over their heads. An Australian  report suggests that this could be tackled by making use of millions of houses and rooms that currently sit empty across the country.



Empty rooms may solve Aussie’s housing crisis

With the cost of living crisis forcing Aussies to cook and entertain at home more, the kitchen is becoming more like the living room – a central communal area where families and friends come together. But with soaring rents contributing to space constraints, what appliances, design features, and smart solutions are seamlessly blending convenience with style?

What will Aussie kitchens look like in the future?

Single-child households and "Very Important Babies" are on the rise in South Korea. Their parents are keen for their offspring to keep up appearances at school and out and about, with must-have luxury items fast becoming signifiers of not just individual prosperity but successful parenting.

Child luxury: a new status for parenting in South Korea

Japanese employees have met a push to introduce a four-day workweek with scepticism due to the high social pressure Japanese feel toward work. However, attitudes might be changing with younger generations, and there’s an opportunity for brands to tap into this shift.

Japanese employees are sceptical of four-day workweek

Chinese people are hiring emotional support companions for hikes, highlighting a larger cultural trend of addressing loneliness through paid companionship. As the loneliness epidemic continues to impact daily life, people are seeking revitalised and supportive ways to socialise.

Chinese hikers are paying climbing buddies for support

REPLAY merges waste material, creativity, and play to promote sustainability by engaging participants in the creative process of construction and reuse. The initiative explores the relationship between people and space and demonstrates how materials can be innovatively recycled and up-cycled.

REPLAY taps sustainability with creative initiative 

A new study reveals a persistent gender pay gap in the UK's architecture sector. As people demand greater equality and inclusivity in the workplace, businesses and brands can address the root causes of this disparity by collaborating with supportive collectives and groups to change systems from within.

Gender pay gap in UK remains high among architects

Lab 54, a UK group, brings pro-level parties to homes for free. They provide sound, lighting, and DJs, transforming homes into vibrant venues. This reflects a shift in nightlife culture as young people seek affordable, intimate alternatives to clubs amid economic pressures and venue closures.

Lab54 house parties revitalise London's dance scene

Research conducted by nutrition and health app Lifesum reveals a staggering gap in menstrual health support in the workplace. People are increasingly prioritising holistic wellbeing and workplace equality, and the demand for comprehensive menstrual health support is growing.

Lifesum reveals gaps in workplace menstrual support 

The novelty of online dating appears to have peaked, with disillusioned singles turning to alternatives like run clubs, speed dating, and game nights. In Australia, young singles are prioritising mental health and personal values, signs of a broader shift in how they are approaching settling down.

Swiped-out Aussies seek alternatives to online dating

Lemay's sustainable chalet prototype showcases eco-friendly design, using reusable materials and harmonising with its surroundings. As demand for green living grows, the project highlights how architecture can meet environmental challenges and offer a blueprint for future sustainable housing.

Canadian chalet design taps eco-friendly living 

Perrier-Jouët has planted a biodiverse installation in its Champagne vineyard to elevate flora and fauna. Amid eco-claim fatigue, the project underscores the importance of scientific observation in regenerative agriculture and highlights how design can facilitate meaningful ecological conversations.

Perrier-Jouët enhances local biodiversity with art

The Mid-Autumn Festival has sparked a surge in local tourism, shopping, and dining in China. The holiday provides an opportunity to spend time with family, travel, and participate in rich traditions as people look to celebrate their heritage against a backdrop of rising national and cultural pride.

Mid-Autumn Festival sparks spending around celebrations

Audible has partnered with sex therapist Chantelle Otten to create an immersive dining experience that encourages conversations around sexual wellness. As food-based aesthetics continue to dictate marketing cool, there’s an opportunity to unlock meaningful indulgence for experience-hungry Aussies.

Audible podcast brings sex therapy to the dining table

While Gen Alpha has witnessed their parents interact and address global issues, they instead are looking to prioritise local and personal matters. Therefore, younger kids are looking to brands to support the challenges facing their communities instead of broader global problems.

Gen Alpha are prioritising local concerns over global

South Korean digital payments platform Naver Pay has launched a feature that allows users to raise a digital pet and earn points while doing so. As more Koreans embrace gamified e-commerce, brands are exploring more innovative mechanisms to keep people emotionally engaged.

Naver Pay levels up gamification with virtual pets

For the first time, sales of pet carriers have surpassed those of baby strollers in South Korea, highlighting the country's low fertility rate and evolving perspectives on gender roles, parenting, and family priorities, as more Koreans choose to invest in pets over children.

Pet strollers outsell baby strollers in South Korea

Meet Grok, the face of AI-powered toy company Curio. The rocket-shaped plushie, voiced by musician Grimes, is designed to have “endless conversations” with kids. But what does the toy tell us about celebrities as creators, American parental burnout, and the perceptions of AI in 2024?

How Curio tells us about AI, parenting, and celebrity marketing

Dating app Drybaby is creating a hub for sober curious singletons to connect offline. The hub taps into the shift among young Americans towards more mindful focused forms of leisure. And as dating app fatigue grows, it also shows the opportunity for brands to support a slower approach to dating.

Drybaby dating app caters to sober curious singletons

Fruittella Brazil launched a sun-activated storybook, Lá Fora É Mais Legal, encouraging kids to play outside by revealing stories only in sunlight. This initiative highlights the importance of outdoor play in reducing the effects of excessive screen time often faced by digital native Gen Alphas.

Fruittella's sun-activating book promotes outdoor play

IKEA is using AI-enabled tech to bridge the gaps between physical and digital shopping, creating a future-oriented retail experience for American customers seeking savings, personalized shopping, and immersive experiences. What does this mean for the shopping landscape in the US moving forward?

Why IKEA uses GenAI and AR to attract American shoppers

In Chengdu, all-women electrician classes are oversubscribed as Chinese women seek to enter the male-dominated electrical trade and learn practical skills for independent living. Women are redefining their role in the workforce, reflecting desires to dissolve outdated gender stereotypes.

38 Fix helps Chinese women break into electrical trade

Target is doubling down on pet lovers, unveiling their limited-edition pet collection, the Cuddle Collab. The brand recognizes the emotional significance and joy pets bring, aligning with people’s expectations for empathy and understanding from brands in their relationships with their furry friends.

Target releases limited-edition pet collection

With social media an integral part of digital natives’ growth and development, the social news and networking platform Reddit stands out for its diverse communities and engaging discussions. The platform provides a space for US teens who are too afraid to talk about sensitive topics with parents.

How Reddit became a trusted adviser to American families

With over 300 million users on Xiaohongshu, the image-sharing platform has become a safe space for Chinese women, giving rise to communities and even unconventional connections – from dating to friendships and job connections. What’s driving these unique ways of building relationships online?

How Xiaohongshu captures new forms of Chinese connections

As singletons fight dating app fatigue, Bored of Dating Apps helps people meet potential partners by hosting offline events that prioritise connection. The platform brings together like-minded individuals through activity-led experiences that urge slow, nostalgic romance over clinical swiping.

How Bored of Dating Apps helps singles find love offline

Do EdTech platforms encourage helicopter parenting? Is conservatism the answer to declining birth rates? How can apps bridge the gap between loneliness and social anxiety? In this part of Expert Outlook 2025, we speak to three experts about how people are mining the past for relationship reconnection.

2025 Expert Outlook on Home and Relationships

Zillow's upgraded AI-powered search lets people describe their ideal home in conversational text, providing tailored recommendations based on millions of listings. Expectations of search and discovery are increasing as AI becomes increasingly used to enhance personalization.

Zillow enhances home search with AI personalization

Tapping into sustainable shoppers in Barcelona, Aesop has launched a new store built on recycled local materials. The brand aims to spotlight its commitment to circularity and sustainability while inspiring others to explore the creative reuse of materials within a unique retail and design experience.

Aesop's anastylosis-centred design targets eco shoppers

The charitable organization has commenced its annual Game to Change the World campaign aimed at Gen Alpha fundraisers. Gaming has become a pivotal tool in Gen Alpha’s sense-making practices, and young audiences will be expecting more than just immersion when it comes to virtual activations.

Comic Relief US nurtures Gen Alpha changemakers

Spanish Gen Zers are swapping dating apps for pineapples in supermarkets, underscoring a broader movement towards more authentic, experience-driven socialising among the youth. Brands can facilitate real-world interactions by creating innovative spaces and experiences for organic connections.

Spanish Gen Zers add a tropical twist to their dating lives

IKEA has launched a peer-to-peer marketplace in Madrid to help customers sell their unwanted furniture directly to others. As the shift towards circularity gains momentum, brands that adopt eco-driven business models can extend their lifespan and deepen consumer trust and long-lasting loyalty.

IKEA trials peer-to-peer marketplace in circularity push

Chinese youth are showing renewed interest in traditional culture and spirituality in an attempt to regain a sense of stability. As discussions around death become gradually more open, funeral handcrafts are providing a meaningful way for Gen Zers in China to connect with heritage.

Chinese Gen Z rediscover traditional funeral art

Feeld, a dating app catering to the vastness of human experience and relationships, sponsored an off-Broadway play called Pretty Perfect Lives. As many grow tired of being bombarded with advertising content, sponsoring cultural production is a more organic, grassroots way of reaching audiences.

Feeld soothes ad fatigue with off-Broadway sponsorship

Multi-generational dance parties are growing in number on the streets of New York, offering a much-needed source of release for locals, young and old. As people navigate the myriad stressors of modern life, they’re yearning for small moments of collective joy to cut through the gloom.

New Yorkers find release in inclusive dance parties

A combination of responsibilities for their children and aging parents and economic challenges mean Gen Xers are feeling financially unprepared for retirement. Many are considering moving in with their kids to make ends meet and may need help broaching these conversations.

Gen X ‘Silver Squatters’ feel unprepared for retirement

A group of Brooklyn mothers have forged a supportive network at the local skate park, taking a more inclusive approach to the sport. Born of desires to escape responsibility and build community, the grassroots group represents a wider movement to redefine the cultural narrative around motherhood.

Skateboarding offers community for New York moms

How are UK cities engaging their inhabitants in city life? Where do city dwellers go for fun, and to spend their money? And what challenges are people in cities facing in 2024? This Urban Cultural Snapshot blends data and expert insight to illuminate contemporary behaviours in UK cities.

A Cultural Snapshot of the urban UK 2024 - 2025

What does life in the UK look like outside of cities? Why is wild swimming a lifeline for community? What's next for UK localism? This snapshot explores the behavioural shifts and norms of those living in rural communities up and down the UK in 2024.

UK Cultural Snapshot: Rural Behaviours 2024 - 2025

Indians are becoming eco-conscious and more discerning about brands’ efforts to protect the environment. To meet their growing demand for eco-friendly alternatives, design company YLEM creates decorations, notebooks, and footwear from agricultural waste like eggshells, feathers, and palm leaves.

How YLEM uses eco-creativity to combat waste in India

Psychotherapist Esther Perel has encouraged millions of readers to think about intimacy and romantic desire in new ways. As cultural values continue to shift and change, and as Gen Zers rethink their goals around long-term partnership, Esther Perel’s voice now provides guidance, direction, and hope.

How Esther Perel is helping to redefine relationships

Gen Zers are becoming landlords in increasing numbers as property investment grows as a side hustle for ambitious young Britons. As traditional career paths fracture, young people are looking for alternative ways to make ends meet, looking for passive income to allow them to pursue their passions.

Buy-to-let culture builds British Gen Z's passive income

Hinge has enlisted a group of contemporary writers to create an anthology inspired by real user love stories. At a time when young people are turning their backs on digital dating, the campaign taps budding interest in romance literature to reframe perspectives on modern love.

Hinge’s ‘No Ordinary Love’ taps romance lit buzz

As the older half of Gen Xers approach retirement age, many are without adequate pension funds to leave the workforce. As this group navigates a myriad of financial pressures, there’s an opportunity for brands to better support the needs of an often overlooked generation.

Retirement is becoming a distant dream for US Gen Xers

Tesla's 'Dog Mode' was designed to offer in-car pet care during hotter months. However, the feature has come under scrutiny, with tests finding inconsistencies and reports of glitches during the summer season. As people look for pet support, trust in tailored offerings is central.

Tesla’s 'Dog Mode' glitch challenges automated car care

Modern mortuaries are getting a revamp, using minimalist millennial aesthetics to make death feel more familiar. As spirituality becomes more mainstream and attitudes towards death change, Gen Y are moving to shake up old traditions, even in the most austere environments.

Exit Here is changing funeral planning for Gen Y 

Mexican beer company Tecate has launched Momentitos, an app that syncs with Google Calendar to help friends find time to meet. The move promotes Tecatita Light, a low-alcohol beer claimed to be perfect for casual, everyday meetups and combats the loneliness epidemic that haunts many friendships.

Momentitos offers casual socialisation for damp drinkers

Online dating in Southeast Asia is undergoing a fascinating evolution, where cultural nuances shape distinct trends across the region. From the growing emphasis on value-driven connections to the alarming rise of online scams, dating apps are adapting and innovating to meet these challenges.

What are dating app trends in Southeast Asia?

Research has found that most infant and toddler foods sold in Australia fail to meet the WHO’s nutritional standards. As young parents have to navigate an overwhelming information landscape, brand credibility and trust will factor into their purchase decisions more saliently than ever.

Aussie parents faced with misinformation on baby food

Palliative Care Queensland has launched an animated campaign encouraging open conversations about death and palliative care. Taking a light-hearted approach, it reflects a broader societal shift towards greater acceptance and preparedness in dealing with death and grief.

Palliative care ad taps into changing attitudes to dying

Home and Relationships

Hangout is an app that lets users host virtual DJ link-ups and enjoy music with friends. With trust in traditional social platforms waning, brands can lean into customization and personalization to appeal to younger audiences who want greater control and curation over their digital lives.

Hangout entices music fans with virtual DJ spaces

Research has revealed that teens in the US are struggling to identify false information online. It highlights the pressing need to help young people become discerning consumers of information, equipping them with the skills to navigate an increasingly complex media landscape.

US teens are vulnerable to conspiracy theories

Following Donald Trump’s election win, there has been a major uptick in searches relating to his plans to place tariffs on imported goods. This retrospective Googling points to a need for education on digital literacy and misinformation as news consumption becomes more atomized.

Tariff searches point to digital literacy challenges

In the wake of the US presidential election, interest has surged in the South Korean 4B movement – a feminist commitment that rejects interactions with men. Amid growing concern around the precarity of reproductive freedoms in America, advocates are urging radical action to preserve their rights.

US interest in the 4B movement spikes post-election

TikTok has played a significant role in raising ADHD awareness, with the platform serving as a locus of health-related information for many Gen Zers. Despite its potential to fuel misdiagnoses, people are finding relatable content that both reaffirms their identities and supports self-exploration.

TikTok is fuelling a spike in ADHD self-diagnoses

The Australian Government plans to ban social media for under-16s, citing physical and mental health risks. With social media consumption showing no signs of slowing globally and young people feeling deeply affected by platforms, there's a growing need for solutions to protect youth online.

Australia's under-16 social media ban sparks debate

Analysis of TikTok feeds in the run-up to the US presidential election highlighted a distinct gap in the political content shown to men and women across the platform. With social media serving as a political battleground, the data speaks to a widening ideological divide between genders.

Gender gap emerges in TikTok political content

Teens today view influencing as a viable career path, harnessing viral trends to build substantial followings and earn a salary previous generations could have only dreamed of. However, there's a trade-off as many big names deal with social isolation and scrutiny from peers and followers alike.

Teens seek influencer careers despite potential pitfalls

Viral animal tourism is on the rise as people travel worldwide for a glimpse of 'celebrities' like the pygmy hippo Moo Deng. The trend reflects how social media is letting individuals connect more deeply with their interests, fuelling a desire for more immersive IRL experiences.

Viral animals fuel trips to far-flung destinations

Japanese election candidates are flocking to YouTube Shorts to reach voters. While short videos boost accessibility, there are misinformation concerns about influencers and memes shaping political discourse, resulting in a push for increased media literacy for citizens based in Japan and abroad.

Short-form content boosts voter engagement in Japan

A Washington Post analysis found that Republicans are posting more, getting followed more, and going viral more on X now that the world’s richest Trump supporter is running the platform. People are gathering in closed digital communities that reflect their ideologies, deepening political divides.

Republican views dominate Elon Musk's X 

A university in Ireland now offers a bachelor's degree in content creation and social media. Addressing the growing demand for influencer careers, the program aims to equip students with the practical skills and psychological tools to navigate the challenging realities of the creator economy.

Influencer university degree launches in Ireland

Daze is a new messaging app that reimagines texting as a creative canvas with AI-powered tools. The app taps into Gen Z's desire for creative self-expression and customization in digital communications, reflecting the generation's increasing fatigue with traditional social media platforms.

Daze app platforms creative self-expression for Gen Z

Following an initial venture into e-books in 2023, TikTok’s parent company, Bytedance, is planning to steer its publishing arm towards print. Capitalising on a BookTok-fuelled reading renaissance, the move falls in line with shifting preferences towards analogue media, particularly among Gen Z.

Bytedance taps BookTok hype in move to print publishing

In a fresh wave of online mysticism, claims about the link between 'ancestral karma' and misaligned teeth are circulating on TikTok. With perspectives on health growing increasingly holistic, the social media-based trend speaks to an ongoing convergence of spirituality and wellness.

‘Teeth karma’ trend points to spiritual-wellness fusion

Thousands of celebrity deepfakes are flooding the web, targeting would-be investors with crypto scams. As people look to the fractured digital space as an authoritative source of information and open-source AI models bring deepfakes to the fore, the scam signals a new frontier for disinformation.

Elon Musk deepfake scam stokes disinformation fears

Amid a steep decline in relevancy among younger users, Facebook has launched a redesign aimed at tapping into Gen Z’s evolving relationship with social media. In line with a broader shift towards a 'post-platform' internet culture, the changes emphasise local, community-driven features.

Facebook redesign attempts to win back Gen Z users

Research has found that American adults prefer following pop culture and entertainment accounts over politicians and journalists on TikTok. With trust in traditional institutions on the decline, people's social media habits reflect a desire for both escapism and independent sources.

American adults avoid traditional figureheads on TikTok

Several Florida-based Tiktok users opted to ignore evacuation orders for Hurricane Milton to instead document their crisis response online. In light of a steep decline in institutional faith, some people are adopting attitudes of self-reliance and turning to social media to fill the trust vacuum.

Tiktok crisis content signals new axis of misinformation

Despite the 2009 ban on the sale, import, and advertising of e-cigarettes, illegal vapes are becoming increasingly popular in Brazil as they sell through social media platforms. With people finding ways around the ban, there are differences of opinion on how to best move forward.

Brazilians use social media to hack national vape ban

The stock of gaming platform Roblox has fallen in light of allegations that it has not done enough to protect children using it. With Gen Z and Gen Alpha spending more time per day on Roblox than any other platform, their safety hinges on how Roblox responds to these accusations.

Roblox stock falls amid safety lapse allegations

Millions of TikTok users are participating in a wholesome pay-it-forward movement for moms, showing that parents deserve some love, too. In a society where the sacrifices of parenthood often go unnoticed, the trend provides a tangible way to recognize and validate the challenges of motherhood.

'She Deserved the Purse' helps mothers in need

With social media consumption shows no sign of slowing, conversations about its ramifications on mental health become vital. Canvas8 sat down with Dr. Bre Mertz to explore these impacts, envision "social media wellness," and unpack opportunities for brands in this space.

Life beyond scrolling! The science of healthy social media

Japanese start-up Irori Corp. has launched Crafty, a social media platform dedicated to crafters and artisans. Building on the domestic success of alternative social media apps, it’s offering a niche and empathetic community for the country’s side hustlers and small-business owners.

Crafty helps Japanese artisans build community

Twitch streamer Ironmouse, known for her signature anime avatar, has broken the record for most subscribers. As trust in public figures declines, relationships with influencers are changing, and increasingly, people are seeking out emerging icons who break the mold, do good, and feel relatable.

Ironmouse becomes most subscribed-to streamer on Twitch

Renowned as a hotbed of stan culture, Brazil’s suspension of X has sparked a decline in fandom engagement online. As core accounts take their fandom to new spaces, the opportunity for brands to fill the void by offering fresh and authentic ways of connecting and expressing their passion is clear.

X ban in Brazil sparks decline in online fan engagement

Donald Trump’s high-profile visit to Georgia in the aftermath of Hurricane Helene is stoking polarization amid the presidential race. The disaster is accelerating people’s distrust of institutions, and they’ll be expecting brands to fill the gaps in societal leadership.

Hurricane Helene response becomes election battleground

The Australian government has introduced an industry code that requires dating apps to implement more robust safety measures to protect users. While efforts have largely focused on encouraging awareness and action, brands looking to eradicate harm will need to employ a whole-systems approach.

Australia codifies dating app protection for user safety

The new dating app After is working to tackle ghosting by encouraging users to be more honest about their reasons for unmatching one another. However, with dating app fatigue at a high, the new app may still not give people the sort of control and choice they’re actually looking for.

Texas-based dating app aims to stop ghosting 

Reddit has introduced an AI feature that can translate posts and comments into different languages. As people increasingly seek out multicultural social media experiences, there’s an opportunity for brands to empower users with the tools to co-create their own global villages.

Reddit weaves global communities with AI translation

Social networking

Parents are eschewing pressures to be perfect

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