Among the American upper-middle class, social status relies on displays of cultural capital more than mere financial wealth. In fact, almost 

 say they value ‘simplicity’ in their lifestyles, just over one in five claim to never spend on traditional luxury products, and almost half of young shoppers always check that luxury goods are ethically produced before buying.

In a similar vein, only 37% of Britons consider a new car with a new license plate to be a status symbol. As the social cachet 

 is diminished by environmental concerns, gender norms, advancing technologies, and ride-hailing services, brands are adapting their vehicle designs and marketing to modern expectations of customisation, user-centricity, and experience.

Even recycling gold, which was once thought to diminish its value, could now be considered a signifier of social status. Ethical jewellery brand 

 is tapping into this shift, catering to conscious shoppers with recycled fine materials that meet their demands for sustainability.

Status signalling is shifting outside of the Western world as well, albeit in a different direction. In China, which accounts for almost a third of all luxury purchases, the 

 – wherein people pose on the ground with their expensive possessions scattered around them – demonstrated how the young and well-off feel a need to signal their wealth, often using Western brands to help them in this pursuit.

Dripping with diamonds might once have been the ultimate status symbol, but these days buying organic is equally likely to win you prestige. Canvas8 spoke with Elizabeth Currid-Halkett, a consumer economy expert, to understand how markers of social status in America are currently evolving.

How are status symbols evolving in the US?

Due to mounting environmental concerns and discourse around toxic masculinity, the traditional gas-guzzling, hyper-macho image of the sports car is losing its lustre. How are luxury car manufacturers developing and marketing their vehicles to meet people’s changing perceptions of status?

What are the new status symbols for getting around?

After an intense selection process, Chanel has appointed Matthieu Blazy as its new artistic director, marking its first major designer hire in 40 years. By choosing an insider favourite, the luxury fashion house is prioritising craftsmanship and innovation over celebrity appeal.

Chanel appointment prioritises craft over celebrity 

As well as contributing costumes to a Timotheé Chalamet-led biopic, Levi’s has announced a capsule collection featuring recreations of Bob Dylan’s wardrobe. Brands are finding new ways to enter the cultural conversation, leveraging their connection to iconic histories to reach new audiences.

Levi's taps rock and roll heritage in Bob Dylan capsule

Audiophilia, a love of high-quality sound experience, is getting more immersive as people use music in various life moments. As audio quality and tangible technology become the standard, what can the audio tech industry learn from Devialet’s market-leading products and patented technology?

How Devialet sets the lifestyle tone for audiophiles

Saint Laurent has channelled the resurgence of reading and cultural nostalgia in a holiday campaign inspired by Proust’s In Search of Lost Time. Featuring John Waters, Charlotte Gainsbourg, and Addison Rae, the spot taps into a renewed appetite for intellectual pursuits and cultural cachet.

YSL leverages cultural currency in holiday campaign

As more Australians with disposable income bolster the country’s travel industry, the luggage brand July has responded by expanding its affordable luxury offerings. Selling both style and practicality, it has met the needs of travellers seeking a bespoke touch as they head abroad.

Why July designs luxe luggage for cost-savvy travellers

InterContinental Hotels Group is enhancing its multigenerational travel offering to boost growth for its luxury portfolio. As high-net-worth travelers prioritize vacations as a collective experience with their loved ones, they’ll expect brands to craft holidays that have something for everyone.

IHG embraces multigenerational holidays in luxury travel

Hosted in a different city each year, Chanel's Métiers d'Art fashion show took place in China for its 2024/25 run. The tension among audience responses reflects growing scrutiny of global brands’ cultural nods, as audiences demand deeper, more authentic engagements in China's evolving luxury market.

Chanel fans call for greater nuance in Chinese designs

As the fashion and automotive worlds collide, luxury streetwear brands Kith and Aimé Leon Dore are leading a transformation of classic BMW and Porsche models. This reflects a broader shift as cars become style statements, speaking to Gen Z's focus on cultural relevance over traditional car culture.

Gen Z drivers seek cultural relevance from car brands

Fashion stans started joining the queue for Chopova Lowena’s bi-annual sample sale in December 2024 as early as 3am. But the queue – as an endurance test and a temporary community for the fashion-focused – became a destination in its own right, showcasing a growing subculture around sample sales.

Chopova Lowena sample sale draws queues of Gen Z stans 

Louis Vuitton has brought its 2024 holiday campaign to life with a carousel installation at Place Vendome in Paris along with matching AR filters and customisable digital cards. This physical-digital experience aims to foster connections and authenticity while creating an air of celebration.

Louis Vuitton taps experiential holiday shoppers

2024 was the year of bag charms and collectible toys. Bring those two together and you get Labubu, a cute little monster adults are now obsessively collecting. APAC lead editor Therese Reyes looks into the latest viral craze and what it tells us about affordable luxury in the region.

Editor's Briefing: What the Labubu craze tells us about affordable luxury

With personal care products reflecting the skin-brain connection, neurocosmetics brand JustHuman meets Indians' demand for verifiable ‘clean beauty.' Using a science-backed approach, the brand caters to oft-ignored Gen X women, helping them battle negative environmental changes and stressors.

How JustHuman rethinks beauty for mindful women in India

With women in China being more self-sufficient than ever before, this financial freedom has influenced how they travel, and many are choosing to do so alone. But amid tensions between the rising “she economy” and persistent social expectations to start a family, some are keen to make travel rewarding.

Why Chinese women feel empowered to travel solo

Forecast to dominate the sector by 2030, American Gen Yers are the driving force behind the future of luxury online shopping. Yearning for a traditional sense of prestige while still expecting modern innovations, how can brands successfully strike a balance to attract this cohort?

What do US Gen Yers want from luxury online shopping?

Louis Vuitton celebrated its first anniversary on Discord with an immersive game for its online community. As people are drawn to playfulness and fun from luxury brands, there’s an opportunity to deepen loyalty by appealing to niche digital communities for connection and belonging.

Louis Vuitton deepens connection through video games

Bottega Veneta has launched a capsule collection inspired by the work of beloved American author-illustrator Richard Scarry. Offering a keyring belt, cushion, and a woven intrecciato leather notebook, the brand's exploration of childhood wonder and awe feeds into the comforting appeal of nostalgia.

Bottega harnesses nostalgia for capsule collection

The way we approach interior design is changing. While classic styles remain powerful, social media is introducing fast-moving microtrends, transforming how people design and decorate their homes. In recent years, we've seen an explosion of colour and individuality in homeware. Here's why.

Homeware as self-expression: how social media is shaping interior design

French start-up La Vitre’s screen helps link stakeholders within the luxury fashion industry with live translation, close-up product views, and high-resolution life-sized videos. Experts have highlighted that AI and VR will be key disruptive forces for the luxury sector in 2025.

Human-sized video screen transforms luxury fashion

The allure of food tourism is growing in Australia, with hyper-local produce and tasting menus taking centre stage. Young Australians are shaping the culinary landscape, making it more about memorable and personalised experiences.

Why food tourism is winning luxury fans in Australia

A survey has found that of those using TikTok as a source of inspiration while doing their holiday shopping, nearly half are looking for food and beverage-related gifts. As food intersects with other areas of culture, like fashion, high-end food and drink products are becoming status symbols.

People turn to TikTok in search of food-related gifts 

As luxury sales slow down, China is witnessing the emergence of a thriving second-hand market. Owing partly to ongoing economic concerns since the COVID-19 pandemic, shoppers in the country are becoming more price-conscious, leading many to look for more cost-effective luxury.

Price-conscious Chinese buyers go for second-hand luxury

Sustainability is a key concern for people. But how are luxury fashion brands helping or harming this cause? Investing in true quality and supporting new sustainable raw materials is helping to boost sustainability across the industry, but greenwashing remains a persistent problem.

Why sustainable R&D is luxury's trust-building opportunity

With so much going on, it’s hard to keep track of endless shifts in relevance and  to make sense of whether something truly is era-defining. Our Best of Insights awards recognises 20 products, people and campaigns that broke through and mattered – and analyses how they did it. 

Who captured the zeitgeist in 2024? 

Louis Vuitton has cloaked its New York flagship store with a luggage-inspired facade as it undergoes renovation. The extravagant display of logomania is significant amid declining luxury revenues, with audiences perhaps needing a greater psychological push to justify their splurges.

LV's giant installation leans into surrealist marketing

Chanel has launched its first-ever comprehensive beauty house in Paris. Crafted around the brand's mind-body approach and geared towards the desire for personalised experiences, the store offers treatments and tools to immerse beauty lovers in the brand's take on classic Parisian luxury.

Chanel's House of Beauty courts new-age beauty lovers

LVMH is setting its sights on domestic wine and spirits production to mitigate potential tariffs on alcohol imports under Donald Trump’s presidency. Against this backdrop, people’s palates may shift inward, and brands can consider emphasizing American-ness through innovative, unexpected narratives.

LVMH boosts Made in America drinks in light of tariffs 

Miu Miu's SS25 show featured an artist-curated newspaper with links to cultural criticism texts and image-less ads. As luxury brands redefine their aesthetic codes and associations, they have the opportunity to surprise people with provocative and unexpected collaborations.

Miu Miu's SS25 show courts shock-led fashion audiences

Gen Z is redefining athleisure as more than just workout gear – it's a lifestyle statement woven into their values, fitness goals, and identity. Prioritising durability and brand connections over big names, they seek labels that foster community through shared experiences and authentic engagement.

Why are Gen Zers sporting luxury athleisure?

Soho House, the international private members' club, is continuing its global expansion with the Ibiza Farmhouse, a first for Spain. Members-only clubs are becoming increasingly popular thanks to their promise of curated exclusivity, privacy, and refuge from homogenised experiences.

Soho House to open in Ibiza amid members-only club boom

Korean luxury hospitality group Josun Hotels & Resorts has launched a store to expand its online presence via its distinctive food and lifestyle products. With people searching for accessible indulgences, premium hotel-branded products can bring luxury escapism into homes.

Josun Hotels & Resorts launches online lifestyle store

The Four Seasons has introduced luxury pyjamas as part of its Four Seasons at Home line, which honors the brand’s hospitality heritage and offers an entry point for those who can’t afford a hotel stay. The move aligns with a luxury trend towards accessible experiences amid economic constraints.

Four Seasons pyjamas offer an at-home luxury experience

As e-commerce casts doubt over the future of physical stores, Dover Street Market reaffirms the importance of experiential spaces in luxury retail. Integrating fashion, art, and emerging designers to revolutionise the customer experience, the famed store is shaping fashion commerce.

How Dover Street Market inspires fashion rediscovery

Luxury fashion houses in Paris are moving to the silver screen, producing films to deepen their cultural influence and connect with new audiences. As they step from the runway to the cinema, how can other brands harness this shift to elevate their storytelling and create more immersive brand experiences?

Why cinema lovers are luxury's next opportunity

The revival of Tom Ford’s Oud Minérale – and its move from the brand’s Private Blend collection to its Signature Line – taps into a desire for self-expression, little luxuries, and ‘smellmaxxxing’, even if on a budget. The scent draws fragrance fans and young men still forming their identities.

How Oud Minérale embodies the essence of personal luxury

More than ever, South Koreans are seeking holiday accommodation that’s a destination in itself. With hotels in South Korea rebounding from the pandemic, Koreans are also evolving their definitions of ‘rest,’ ‘luxury,’ and ‘hospitality,’ prompting local tourism to adapt too.

How South Korean hotels are adapting to attract visitors

Luxury brand Moschino is leaning into absurdism with the release of a bag modelled on a stalk of celery. Blending humour and hyper-realism, the move speaks to a growing appetite for self-aware humour within the industry, which may be particularly appealing to meme-savvy young shoppers.

Moschino lures luxe buyers with hyper-real celery clutch

Indians are increasingly buying luxury products while travelling abroad, according to spending data from Visa. In response, some brands are creating personalised shopping experiences overseas, aligning with the industry-wide shift towards immersive and curated experiences.

Luxury brands court Indian tourists with VIP shopping

Luxury travellers have a new and exclusive way to experience Italy with the launch of the Orient Express’ La Dolce Vita sleeper trains. The revival of the once-defunct brand highlights the continued demand for luxury travel experiences, even as sales of high-end goods slump.

The Orient Express launches first new route in decades

“Diamonds are a girl’s best friend,” so sang Marilyn Monroe, but with questions over ethics and the environment, mined stones are falling out of favour. Lab-grown diamonds and recycled precious metals are attracting Gen Y and Gen Z. We explore what’s behind the explosion in ethical engagement rings.

How engagement rings are becoming more sustainable

Puig exceeded expectations with its Q3 earnings, bolstered by fragrance and skincare sales and demand in the EMEA region and Americas. As brands within luxury ponder whether to ‘go high’ or 'go low', Puig is opting for an enticing strategy – ‘go niche’ to stand out in a turbulent market.

Puig courts niche audiences within luxury

Jacquemus has opened the doors to its first-ever US concept store with a location in New York. The move highlights people's increased appetite for immersive retail experiences that blend hyperlocal connections and unique storytelling to showcase the characters and feelings of various locales.

Jacquemus’ first-ever NY store elicits Parisian pride

Tanishq has perfected the dance between tradition and modernity with its jewellery. From Diwali-exclusive collections to evolving its appeal, India’s favourite jeweller remains a festival staple – even as gold prices rise and tastes change. How does Tanishq keep its Diwali shine?

How Tanishq makes gold traditions glitter during Diwali

Prada and Axiom Space have unveiled a space suit that combines high fashion expertise with advanced tech. As people show interest in unique, futuristic experiences that blend aesthetics with functionality, luxury brands can leverage cross-industry collaborations to make waves.

Prada goes to space with high-tech moon suit design

Tiffany & Co. has partnered with The Nature Conservancy to protect the oceans. As people become more conscious of brands' environmental impact, those that demonstrate a genuine commitment to ecological causes may appeal to customers seeking meaning through their purchases.

Tiffany & Co. dives into ocean conservation

Young Australians are stepping up to support the arts, while galleries are adapting to social and economic pressures. As Indigenous and contemporary works take centre stage, how will the Australian art market respond to these changes?

What does the art market reveal about Gen Z luxury attitudes?

Major luxury brands are reporting losses and facing challenging times as shoppers around the world hold back on their spending. Understanding the changing needs of aspirational and wealthy shoppers across different markets will be key for brands to weather this slowdown.

Global spending slowdown hits UK luxury brands hard

China’s first and only couturier acclaimed by the Chambre Syndicale de la Haute Couture, Guo Pei embodies expressive Chinese luxury in her designs, adding depth to the flashy guochao trend. As these designs travel globally with Guo, Chinese fashion remains evergreen and inspired by her works.

How Guo Pei turns China's history into high fashion

Alaïa has launched the exclusive 'La Table' dinner series in collaboration with We Are Ona. The initiative feeds into a growing trend of luxury brands creating immersive culinary experiences, catering to the desire for exclusive, insider-only events in fashion and arts.

Alaïa’s 'La Table' merges fashion and fine dining

Female Lamborghini owners in the US were invited to the #SHEdrivesalambo retreat in Arizona to experience the brand’s latest cars and participate in wellness activities. Luxury brands can tap into people’s desire for insider status and novelty experiences with such targeted outreach events.

Lamborghini retreat blends luxury with lifestyle

LVMH has inked a ten-year partnership with Formula 1, helping to expand its influence in the sports sector. This collaboration arrives at a time when brands are leveraging the power of fandoms to foster new forms of collective identity while rewriting luxury codes for aspirational buyers.

 LVMH extends reach into sports with F1 collaboration

The perfume industry, while smaller than the broader luxury market, is growing nearly twice as fast, driven by innovations that merge fragrance with emotional wellbeing. As people increasingly prioritize self-care – reflected in the rise of wellness spending and a greater focus on beauty – fragrance is evolving into a key player for ‘scentsational’ mind-body connection.

Why fragrance is the new quiet exclusivity in the US

All-day wearable fitness trackers that monitor our health outside of the gym are changing from bands, straps, and watches into jewellery and luxury goods. Why are people keen for their wearables to be high-fashion items? And how are brands entering this luxury market?

How are fitness trackers competing on cool to win luxury shoppers?

While cost of living pressures persist, luxury sales are booming in Australia, partly due to international tourists and the country’s growing wealth. As global brands seek to expand their presence in the market, how can they adapt their stores and use collaborations to edge out the competition?

Why luxury thrives Down Under despite the cost of living

Australians’ appetite for holidays is insatiable. And despite a cost of living crisis, many are still willing to pay more for luxury accommodations and new, unique experiences. Many are also looking for multi-generational trips that offer something for the entire family.

What do Aussies want from luxury holidays?

A rapidly ageing population and recent economic boom are giving rise to a new model of senior living in South Korea. Blending independence with high-end leisure and luxury, interest in services designed for ageing on one's own terms is emerging in the East.

South Korean seniors seek out luxury retirement homes

Single-child households and "Very Important Babies" are on the rise in South Korea. Their parents are keen for their offspring to keep up appearances at school and out and about, with must-have luxury items fast becoming signifiers of not just individual prosperity but successful parenting.

Child luxury: a new status for parenting in South Korea

With China’s economy experiencing poor shopper sentiment and a dip in spending power, demand for dupes has grown. Some luxury brands are experiencing sustained success despite the headwinds, but others could embrace the expansion of dupe culture by collaborating with high-street brands.

Demand for dupes grows in China

Affluent buyers, both local and foreign, are seeking unique, high-end homes that reflect a new sense of luxury in Australia. From waterfront properties to future-proof designs, they’re investing in properties that offer sustainability, technology, and new bespoke features.

Why waterfront homes are Australia’s number one luxury

Pandora has committed to using 100% recycled gold and silver in its jewellery, joining a wider industry effort to put sustainability first. As people become more aware of the urgency of the climate crisis, they're increasingly expecting businesses to go the extra mile to do their bit.

Pandora pledges to use only recycled gold and silver

A desire to live to the max is fueling interest in experiential luxury among Americans, who are increasingly opting to spend on memories over material goods. Canvas8 spoke to eight people from across the US about their expectations of luxury experiences across travel, wellness, and retail.

What do Americans want from luxury experiences?

As people recalibrate their priorities regarding luxury spending, the sector is witnessing a shift towards experiences over material goods. But what do Britons want from immersive luxury moments? Canvas8 asked nine people from across the UK what makes elevated experiences memorable and worthwhile.

What do Britons want from luxury experiences?

The restaurant Silo has launched a fermentation lab in London, spotlighting zero waste and regenerative culinary experiences. As people become increasingly aware of the climate crisis and food waste issues, innovative, creative, sustainable dining could provide new options for eco-conscious experimentation.

Silo tackles food waste creatively 

Mulberry has achieved B Corp certification. As luxury fashion brands are increasingly scrutinised for their sustainability and green claims, third-party certifications like these spotlight transparency, rebuild trust and help people feel safer and more confident about their choices.

Mulberry recognised for eco-commitments 

Telfar is debuting its first leather bag with an exclusive pop-up at Selfridges. As demand for localised stories rises, brands can redefine luxury by fostering deeper connections through tactile engagement and culturally fluid narratives, offering a fresh perspective on traditional luxury concepts.

Telfar redefines accessible luxe with debut leather bag

What new categories and destinations are shaping luxury right now? How is heritage serving as a timely anchor in a turbulent world? Why is the luxe sector looking to be more fun? How are brands making sure they remain in the zeitgeist through cultural connections and innovation?

Luxury Sector Snapshot: October 2024

Luxury

When it comes to travel, mindsets are shifting. As awareness of overtourism grows, Brits are becoming more intentional and conscious tourists. Brands and businesses that educate and empower travellers on how sustainable travel can be a force for good will come out on top.

How overtourism is changing Brits' travel habits

European grocery shoppers want it all, seeking out physical retail formats that combine convenience with exciting product options, alongside experiential and tech-driven elements as well. With its purpose-led, fresh-produce concept store Oxygène, Franprix is attempting to tick all the boxes.

How Franprix adds fresh life to French grocery shopping

Germans love their chocolate, and Ritter Sport’s ever-expanding range speaks to the nation’s growing demand for healthier, flavourful, and ethical options. As the ethics of cocoa sourcing come to the fore, Ritter shows how other brands can indulge chocolate lovers in creative, guilt-free ways.

Why Ritter Sport makes chocolate for eco-healthy Germans

Under pressure to enhance its eco-credentials, Amazon has teamed up with Orbital to pilot carbon capture tech at a data centre, using server airflow to absorb emissions. This marks a shift in Big Tech and beyond, where environmental responsibility is balanced with the pursuit of profitability.

Amazon and Orbital trial carbon capture innovation

With its strong preference for tangible, authentic experiences, Gen Z is redefining the shopping landscape. How can brands successfully blend online convenience with engaging in-store interactions, while also staying true to the ethical and sustainable practices that Gen Zers value?

Why Gen Zers are going to the store to do their shopping

WWF has teamed up with an award-winning animation studio to create an emotionally engaging film that raises awareness of the effects of rising ocean temperatures. Disruptive, authentic approaches like this can help brands more effectively convey their environmental messaging to sceptical audiences.

WWF crafts an emotive story to tackle climate change

When French-founded firm Duralex faced bankruptcy, its employees stepped in, forming a cooperative to modernise the brand while preserving its world-renowned heritage. This decision reflects a rising collectivist spirit, reshaping trust and resilience amid global instability.

Duralex employees unite to save company and its heritage

Paris has outlined plans to create a greener, climate-proofed city by 2030. As extreme weather conditions become more of a certainty than a likelihood, there is a growing sense of urgency from both citizens and governments to reduce carbon emissions and plan for a climate-changed future.

Paris reveals ambitious plan to combat climate concerns

Off-season cruises are growing in popularity as people look for ways to beat the crowds and mitigate the effects of overtourism. Not only are they more wallet-friendly but they may also cater to a growing desire to escape summer temperatures that have become increasingly unbearable.

Off-season cruises offer cooler, crowd-free holidays

France's Green Belt combats farmer retirements by removing barriers to the sector for young people, providing them with affordable plots, training, and market access. The project aims to prevent a food system collapse and foster new entrants while boosting local food networks.

Green Belt project empowers young aspiring farmers 

German brand Weleda has been creating botanical formulas for over 100 years, with Rihanna and Julia Roberts among its celebrity advocates. As people grow unsatisfied with simple ‘natural’ claims, the brand’s continued success stems from its adaptation to the need for transparency in beauty.

How Weleda repackages skincare for eco-conscious Germans

Zillow is offering climate risk data for US homes via an interactive map that allows prospective buyers to peek into the future of properties. With climate risks becoming crucial to home-buying decisions, Zillow is helping buyers and sellers make informed choices about their investments.

Zillow allows Americans to view climate risk of homes

eBay has unveiled the global expansion of its Circular Fashion Fund (CFF), aiming to support fashion start-ups with circular business models. As circularity becomes an expectation across sectors, brands are showing commitment by supporting smaller businesses and collaborative innovation. 

eBay expands fund to support circular fashion 

Hello Kitty will be redesigned as cute algae for the 2025 Osaka Expo, where the iconic cat will showcase ways of combating climate anxiety. Aiming to engage youth in sustainable efforts, it offers hope via innovation, dissolving climate doomism with tangible answers to the world's biggest challenge.

Hello Kitty is combating climate doomism through algae

The meat alternative brand released three new products to make plant-based eating more accessible to families across the US, reflecting a shift in people's approach to vegan eating to be more approachable and taste-driven rather than focused on health or environmental causes.

Impossible foods launches family-friendly products

Considered by some to be a ‘climate haven,’ Asheville, North Carolina, was hit by Hurricane Helene, leaving a trail of devastation in its wake. With extreme weather events increasingly salient to citizens, they may begin to expect climate mitigation as a minimum from the brands they shop with.

Hurricane Helene shatters myth of climate ‘safe zones’

The outdoor brand’s resale platform allows customers to buy and sell second-hand products in the US, showcasing their commitment to sustainability. As people continue to prioritize eco-consciousness, brands that make it easier to shop with their values continue to stand out.

Fjällräven launches resale marketplace to reduce waste

The artist teamed up with Google Maps to spotlight sustainable transport and food options on her North American tour. As people want their favorite artists to reflect their values, there is an opportunity to appeal to eco-friendly habits by fostering discovery and community engagement.

Billie Eilish promotes eco-friendly actions on US tour

Morrisons has launched farm tours in the UK, bringing its customers closer to the people who make the food they eat. Supply chain transparency can undoubtedly boost brands’ eco-credentials, and Morrisons' initiative shows how companies can go beyond certifications for a more human approach. 

Morrisons ventures into eco-travel with UK farm tours

Italy’s antitrust agency is investigating the fast-fashion retailer over misleading sustainability claims on their website. As people feel they're shouldering the burden of climate change, they’re increasingly calling for government action that forces companies to change their behaviour.

Italy investigates SHEIN for greenwashing

Dove may be known for its focus on doing good for women, but Greenpeace is drawing attention to its role in damaging the planet through plastic pollution. With people cynical about eco efforts, they're looking to businesses to hold themselves, and each other, to account.

Greenpeace campaign targets greenwashing from Dove

Rotterdam Urban Winery is turning surplus table grapes into wine, addressing food waste and supply chain issues and appealing to eco-conscious wine sippers. This mirrors a trend of eco-driven innovations in alcohol but only acts as a part of a holistic approach to sustainable drinking experiences.

Rotterdam Urban Winery transforms grape waste into wine

Zara has announced plans to launch its pre-owned platform in the US after running in 16 European countries. As the shift towards circularity gains traction, people expect brands to support their eco-values by encouraging convenient ways to repair, reuse, and extend the life cycle of garments.

Zara bolsters eco-efforts with pre-owned expansion

Malaysian car brands are launching their own EVs to compete with BYD and Tesla. While local appetites for EVs are growing, promising affordability isn't enough – ensuring that both product and infrastructure are in a good place is also essential when convincing people to switch.

Malaysia bets on local brands to win over EV-curious

Renault has released the R17, a concept electric vehicle based on the 1971 Renault 17. With EV adoption facing challenges around the world, a number of auto manufacturers are blending nostalgia and sustainability by bringing retro-inspired designs to the electric vehicle market.

Renault concept EV blends nostalgia and sustainability

Audio manufacturers Bang & Olufsen have released a line of future-proof headphones with modular components designed for easy repair and replacement. As eco-concerns converge with more critical spending habits, perspectives on sustainability are shifting to centre durability and slower consumption

Bang & Olufsen centre durability with modular headphones

Some Gen Alpha kids are taking a stand against overconsumption – and dragging their parents along for the ride. With the climate crisis in mind, Alphas’ green expectations are impacting their parents’ purchasing choices, pushing brands to pursue sustainability in all offerings.

Kids are discouraging their parents from overconsumption

As the realities of climate change start to threaten the production of raw ingredients, businesses are having to pioneer adaptable strategies to meet demand. Production in the cocoa industry is especially high stakes. Innovation is becoming a core strategy to build trust and solve supply challenges.

Cocoa industry uses sustainable solutions to build trust

As the saying goes, you’re never too old for Disney – but Hong Kong Disneyland also believes you’re never too young to make a difference. The park’s environmental efforts blend signature storytelling with best practices to teach kids how and why they should be climate warriors.

How Hong Kong Disneyland makes climate talk magical

Sustainability

People are status signalling within closer networks

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