Driven by concerns about the luxury sector’s impact on the environment, as well as heightened health fears due to COVID-19, the industry has adapted how it presents itself to the world. Fashion week events in London, 

 have moved online, mitigating both the carbon footprint of air travel and virus transmission. Meanwhile, with up to 

 driven by people making purchases outside of their home country, retailers such as 

 and Galeries Lafayette are reaching out to customers in lockdown by offering personal shopping through video calls and same-day delivery.

Luxury consumption typically takes place in out-of-home settings, but the extra time indoors due to lockdown has integrated such moments into everyday routines. With 

 agreeing that shopping can make them feel better when they’re down, spending on small luxuries from the comfort of their sofa is helping them cope with widespread uncertainty. They’re investing in necklaces and earrings as 

 becomes a new norm, and indulging in high-end cuisine as 

Gen Yers and Zers were already shaping strategy and design elements within luxury pre-pandemic, but their homebody existence during the crisis has forced brands to push their creativity further to connect with them. Gamified experiences and digital entertainment are being woven into brand offerings to boost discovery and engagement. For instance, online outlet 

 enables retailers to engage price-conscious young shoppers through virtual icons and AR, while 

 has designed a collection of sportswear for characters to wear in the game 

As fears of a recession cause purse-strings to tighten, luxury brands are searching for new ways to reach audiences. Having long relied on the in-person experience, how are fine jewellery firms tackling this challenge? And what will HNWIs prioritise when buying high-end accessories post-pandemic?

How will jewellers dazzle HNWIs post-COVID-19?

With store closures, reduced custom, and an abundance of excess stock, the luxury industry is feeling the impact of the pandemic. Alibaba hopes that Luxury Soho, a platform to sell excess stock at discounted prices, will lure Chinese Gen Zers into post-COVID-19 spending.

Luxury Soho: a gateway to luxury for Gen Zers

Indians are increasingly buying luxury products while travelling abroad, according to spending data from Visa. In response, some brands are creating personalised shopping experiences overseas, aligning with the industry-wide shift towards immersive and curated experiences.

Luxury brands court Indian tourists with VIP shopping

Luxury travellers have a new and exclusive way to experience Italy with the launch of the Orient Express’ La Dolce Vita sleeper trains. The revival of the once-defunct brand highlights the continued demand for luxury travel experiences, even as sales of high-end goods slump.

The Orient Express launches first new route in decades

“Diamonds are a girl’s best friend,” so sang Marilyn Monroe, but with questions over ethics and the environment, mined stones are falling out of favour. Lab-grown diamonds and recycled precious metals are attracting Gen Y and Gen Z. We explore what’s behind the explosion in ethical engagement rings.

How engagement rings are becoming more sustainable

Puig exceeded expectations with its Q3 earnings, bolstered by fragrance and skincare sales and demand in the EMEA region and Americas. As brands within luxury ponder whether to ‘go high’ or 'go low', Puig is opting for an enticing strategy – ‘go niche’ to stand out in a turbulent market.

Puig courts niche audiences within luxury

Jacquemus has opened the doors to its first-ever US concept store with a location in New York. The move highlights people's increased appetite for immersive retail experiences that blend hyperlocal connections and unique storytelling to showcase the characters and feelings of various locales.

Jacquemus’ first-ever NY store elicits Parisian pride

Tanishq has perfected the dance between tradition and modernity with its jewellery. From Diwali-exclusive collections to evolving its appeal, India’s favourite jeweller remains a festival staple – even as gold prices rise and tastes change. How does Tanishq keep its Diwali shine?

How Tanishq makes gold traditions glitter during Diwali

Prada and Axiom Space have unveiled a space suit that combines high fashion expertise with advanced tech. As people show interest in unique, futuristic experiences that blend aesthetics with functionality, luxury brands can leverage cross-industry collaborations to make waves.

Prada goes to space with high-tech moon suit design

Tiffany & Co. has partnered with The Nature Conservancy to protect the oceans. As people become more conscious of brands' environmental impact, those that demonstrate a genuine commitment to ecological causes may appeal to customers seeking meaning through their purchases.

Tiffany & Co. dives into ocean conservation

Young Australians are stepping up to support the arts, while galleries are adapting to social and economic pressures. As Indigenous and contemporary works take centre stage, how will the Australian art market respond to these changes?

What does the art market reveal about Gen Z luxury attitudes?

Major luxury brands are reporting losses and facing challenging times as shoppers around the world hold back on their spending. Understanding the changing needs of aspirational and wealthy shoppers across different markets will be key for brands to weather this slowdown.

Global spending slowdown hits UK luxury brands hard

China’s first and only couturier acclaimed by the Chambre Syndicale de la Haute Couture, Guo Pei embodies expressive Chinese luxury in her designs, adding depth to the flashy guochao trend. As these designs travel globally with Guo, Chinese fashion remains evergreen and inspired by her works.

How Guo Pei turns China's history into high fashion

Alaïa has launched the exclusive 'La Table' dinner series in collaboration with We Are Ona. The initiative feeds into a growing trend of luxury brands creating immersive culinary experiences, catering to the desire for exclusive, insider-only events in fashion and arts.

Alaïa’s 'La Table' merges fashion and fine dining

Female Lamborghini owners in the US were invited to the #SHEdrivesalambo retreat in Arizona to experience the brand’s latest cars and participate in wellness activities. Luxury brands can tap into people’s desire for insider status and novelty experiences with such targeted outreach events.

Lamborghini retreat blends luxury with lifestyle

LVMH has inked a ten-year partnership with Formula 1, helping to expand its influence in the sports sector. This collaboration arrives at a time when brands are leveraging the power of fandoms to foster new forms of collective identity while rewriting luxury codes for aspirational buyers.

 LVMH extends reach into sports with F1 collaboration

The perfume industry, while smaller than the broader luxury market, is growing nearly twice as fast, driven by innovations that merge fragrance with emotional wellbeing. As people increasingly prioritize self-care – reflected in the rise of wellness spending and a greater focus on beauty – fragrance is evolving into a key player for ‘scentsational’ mind-body connection.

Why fragrance is the new quiet exclusivity in the US

All-day wearable fitness trackers that monitor our health outside of the gym are changing from bands, straps, and watches into jewellery and luxury goods. Why are people keen for their wearables to be high-fashion items? And how are brands entering this luxury market?

How are fitness trackers competing on cool to win luxury shoppers?

While cost of living pressures persist, luxury sales are booming in Australia, partly due to international tourists and the country’s growing wealth. As global brands seek to expand their presence in the market, how can they adapt their stores and use collaborations to edge out the competition?

Why luxury thrives Down Under despite the cost of living

Australians’ appetite for holidays is insatiable. And despite a cost of living crisis, many are still willing to pay more for luxury accommodations and new, unique experiences. Many are also looking for multi-generational trips that offer something for the entire family.

What do Aussies want from luxury holidays?

A rapidly ageing population and recent economic boom are giving rise to a new model of senior living in South Korea. Blending independence with high-end leisure and luxury, interest in services designed for ageing on one's own terms is emerging in the East.

South Korean seniors seek out luxury retirement homes

Single-child households and "Very Important Babies" are on the rise in South Korea. Their parents are keen for their offspring to keep up appearances at school and out and about, with must-have luxury items fast becoming signifiers of not just individual prosperity but successful parenting.

Child luxury: a new status for parenting in South Korea

With China’s economy experiencing poor shopper sentiment and a dip in spending power, demand for dupes has grown. Some luxury brands are experiencing sustained success despite the headwinds, but others could embrace the expansion of dupe culture by collaborating with high-street brands.

Demand for dupes grows in China

Affluent buyers, both local and foreign, are seeking unique, high-end homes that reflect a new sense of luxury in Australia. From waterfront properties to future-proof designs, they’re investing in properties that offer sustainability, technology, and new bespoke features.

Why waterfront homes are Australia’s number one luxury

Pandora has committed to using 100% recycled gold and silver in its jewellery, joining a wider industry effort to put sustainability first. As people become more aware of the urgency of the climate crisis, they're increasingly expecting businesses to go the extra mile to do their bit.

Pandora pledges to use only recycled gold and silver

A desire to live to the max is fueling interest in experiential luxury among Americans, who are increasingly opting to spend on memories over material goods. Canvas8 spoke to eight people from across the US about their expectations of luxury experiences across travel, wellness, and retail.

What do Americans want from luxury experiences?

As people recalibrate their priorities regarding luxury spending, the sector is witnessing a shift towards experiences over material goods. But what do Britons want from immersive luxury moments? Canvas8 asked nine people from across the UK what makes elevated experiences memorable and worthwhile.

What do Britons want from luxury experiences?

The restaurant Silo has launched a fermentation lab in London, spotlighting zero waste and regenerative culinary experiences. As people become increasingly aware of the climate crisis and food waste issues, innovative, creative, sustainable dining could provide new options for eco-conscious experimentation.

Silo tackles food waste creatively 

Mulberry has achieved B Corp certification. As luxury fashion brands are increasingly scrutinised for their sustainability and green claims, third-party certifications like these spotlight transparency, rebuild trust and help people feel safer and more confident about their choices.

Mulberry recognised for eco-commitments 

Telfar is debuting its first leather bag with an exclusive pop-up at Selfridges. As demand for localised stories rises, brands can redefine luxury by fostering deeper connections through tactile engagement and culturally fluid narratives, offering a fresh perspective on traditional luxury concepts.

Telfar redefines accessible luxe with debut leather bag

What new categories and destinations are shaping luxury right now? How is heritage serving as a timely anchor in a turbulent world? Why is the luxe sector looking to be more fun? How are brands making sure they remain in the zeitgeist through cultural connections and innovation?

Luxury Sector Snapshot: October 2024

Statement jewellery has fully permeated the luxury landscape, partly due to Gen Z’s lust for experimentation and individualism during times of crisis. As industry lines blur, how are brands and designers in this space reacting to ways people people create identity via adornments and aesthetics?

Why Gen Zers are investing in statement jewellery

People are looking for brands to be more fun – it's not all about quiet and understated luxury. As a result, some high-end labels are collaborating with artists, adopting more experimental aesthetics, and tapping into fandoms to get people's attention. It’s a sign of how entertaining and memorable experiences are becoming integral in the luxury world.

Playful Prestige

The notion of heritage has been a cornerstone of luxury for decades, providing a sense of stability and historical connectivity. In the polycrisis, people increasingly want brands to be an anchor in culture, prompting some labels to reimagine heritage and adapt it to the needs of contemporary consumers.




Contemporary Heritage

Faced with mounting challenges, brands in the luxury market are looking for new ways to attract people and safeguard their legacy for the future. From investing in culture to innovation and sustainability measures, they are trying to reimagine status and entertainment for diverse audiences.

Tomorrow's Icons

Luxury spending is going through big changes. There are various economic pressures that are making aspirational shoppers more discerning, but at the same time, new luxury categories are on the rise and geographical shifts in the market promise to reshape the sector.




Spending Shifts

The luxury market has taken a hit post-pandemic because of slower tourism and the rising cost of living. In France, this means that Parisian stores are recalibrating their strategies to increase accessibility, showing how a shifting landscape can open new and exciting opportunities.




Parisian stores aim to make luxury accessible again

Bottega Veneta has tapped 'child-like wonder' on the MFW runway. As people seek escape from global stressors through nostalgia and playful experiences, luxury brands can create emotional connections by evoking fond childhood memories while maintaining sophistication in their products and experiences.

Bottega Veneta reveals luxury fashion's inner child

The RealReal taps people's emotional connections to clothes to encourage resale and fashion circularity. The company aims to help individuals turn their luxury goods into profit while promoting the idea of giving pre-owned items a new life and fostering a sense of shared purpose. 

The RealReal taps emotional connections for luxe resale

The "Made in the UK" series champions Burberry's commitment to supporting British manufacturing. Brands that spotlight hyper-locality with storytelling and offerings will resonate with audiences looking for authentic, rooted experiences in an increasingly interconnected world.

Burberry spotlights local heritage with Made in the UK

In a China-exclusive campaign, Prada has tapped ambassador and table tennis star Ma Long for a special match with veteran actress Wu Yanshu. While athletes have become influencers du jour for luxury brands, there’s a demand for stories that showcase sports in a humanistic, thought-provoking light.

Prada’s table tennis campaign combats ageism in China

As the luxury sector takes a hit, the UK branch of Bulgari announced losses in 2023 due to economic instability and reduced tourism. With financial concerns worsening, trends like #underconsumptioncore and 'affordable luxury' rise, offering leverage for smaller, cheaper, and stylish alternatives.




Smaller brands may emerge as Bulgari UK struggles

Luxury hotel The Standard taps tattourism by giving guests exclusive access to local tattooists during their stay. With the desire for curated, local experiences continuing to grow among travelers, The Standard is attracting dedicated followers seeking one-of-a-kind, locally-inspired experiences.

The Standard luxury hotel courts tattoo aficionados 

Fair Luxury x The Goldsmiths' Centre taps ethical responsibility in luxury jewellery. The partnership responds to people's growing demand for eco-conscious offerings and ethical responsibility, aiming to set high standards of transparency from jewellery providers.

Ethical jewellery collective spotlights eco-values

Hospitality brand Sbe revolutionizes wellness with lifestyle concepts. With people increasingly prioritizing health and wellness, brands can follow Sbe's lead in redefining the intersection of luxury hospitality and preventative healthcare.

Sbe taps longevity and luxury with hospitality offering

Italian luxury fashion house Tod’s has unveiled a collaboration with renowned Indian couturier Rahul Mishra. Luxury brands are placing greater emphasis on artisan craftsmanship in a shift to slower production and celebration of diverse cultural heritage from around the world.

Tod's collaboration celebrates Indian craftsmanship

For Milan Fashion Week, the Italian label Etro broadcasted its runway show live via the Apple Vision Pro. While spatial computing is still nascent territory for most people, novelty-seeking HNWIs will be looking for cutting-edge phygital experiences as luxury currency.

Etro broadcasts runway show via Apple Vision Pro

A new partnership between Sotheby’s and Marriott will auction highly valuable collectables alongside exclusive itineraries. As the signifiers of status evolve and the lines between goods and experience blur, HNWIs are looking to commodify one-of-a-kind experiences to signal exclusivity.

Marriott and Sotheby’s upgrades exclusivity for HNWIs

How is the second-hand market changing the definition of luxury? Is AI democratising access to luxury experiences? Should brands really be focusing on Gen Z? In this part of Expert Outlook 2025, we speak to three experts about how changing perceptions of luxury are transforming the sector.

2025 Expert Outlook on Luxury

Montblanc has been associated with luxury and refinement ever since the launch of its first pen collection in 1906. The brand has since diversified into leather goods, clothes, and its beloved watches – all while retaining its elegant identity. What’s the secret to its long-term success?

How Montblanc rewrites status for luxury shoppers

How do you brand an invisible product? By building captivating worlds that immerse your senses. The creators of Gentle Monster foray into the olfactory with TAMBURINS. Inside its stores, huge, life-like sculptures and miniature figures come together, inviting shoppers to experience scents beyond smell.

Why TAMBURINS designs luxury perfume for Korean senses

Amidst the cost of living crisis, the luxury sector is increasingly collaborating with mass-market brands to reach new audiences. Canvas8 speaks to three academics about their research into ‘masstige’ co-branding and other brand expansion strategies.

You’re partnering with who!? The science of masstige co-branding

Diptyque Paris is debuting a luxury perfume concept that draws inspiration from the natural world. The collection caters to fragrance enthusiasts seeking unique, exclusive offerings, aligning with the growing trend of personal expression through niche, narrative-led perfumes.

Diptyque launches luxury line of conceptual scents

The Macallan has released 200 bottles of its oldest whisky yet, each priced at $190,000 and available for purchase by invitation only. The marketing strategy and design mirror the approach of luxury watch brands, making it a collectors' item – and tapping luxe whisky connoisseurs.

The Macallan releases whisky to buy by invitation only

Tapping into sustainable shoppers in Barcelona, Aesop has launched a new store built on recycled local materials. The brand aims to spotlight its commitment to circularity and sustainability while inspiring others to explore the creative reuse of materials within a unique retail and design experience.

Aesop's anastylosis-centred design targets eco shoppers

Chanel has jumped on the wearables bandwagon with the debut of its Première Sound Watch. Unlike other brands that are experimenting with more tech-forward approaches to wearables, the luxury house is putting a modern spin on old-school devices that could resonate with AI sceptics.

Chanel makes loud luxury play with nostalgic tech

For its 140th anniversary, Breitling has launched a heritage-inspired pop-up museum. Visitors explore its history via the Time Tunnel and its air, land, and sea "universes." The experience appeals to Gen Z's love for experiential retail, highlighting a shift toward heritage-focused branding.

Breitling immerses visitors in its history with pop-up

Net-A-Porter x King's Foundation champions local craftsmanship and sustainability with community training programs for new talent. The initiative highlights how luxury brands can build deeper connections with their audiences while fostering local talent and building long-lasting, enduring value.

Net-A-Porter spotlights local craft and community values

The CFDA has announced a streaming partnership with the Rockefeller Center to showcase collections from American designers at NYFW. This move speaks to a growing desire for brands to break down barriers to accessing luxury by reviving people’s interest in local fashion stories.

CFDA aims to boosts appeal of US fashion during NYFW

British luxury carmaker Aston Martin has ventured into the world of fashion through a collaboration with BOSS. The partnership takes cues from the worlds of motorsport and premium apparel, courting existing luxury audiences who are shopping in alternative product categories.

Aston Martin x BOSS courts cross-category shoppers

While some luxury brands are struggling to succeed, the Prada Group is making a profit – largely thanks to its label Miu Miu. By championing genderless fashion, instigating community-led activations, and generating social media buzz, the brand continues its ascension as people can’t get enough of it.

How Miu Miu makes cutting-edge luxury globally inclusive

Balmain is making its mark in the prestige beauty space with its first perfume collection. As fragrances become the new expression of the lipstick effect, the brand is changing up the luxury beauty launch by side-stepping cosmetics and diving headlong into the world of perfume first.

Balmain’s beauty debut capitalises on fragrance boom

From fine to bridge jewellery, luxury brand Amrapali Jewels knows how to tap the Indian aesthetic. As the affluent demographic in India grows, the brand is widening its luxury net to cater to both the burgeoning middle class looking for light, daily wear and the traditional ultra-wealthy who spend on weddings.

How Amrapali is evolving with India’s growing affluence

Rodarte has created a capsule collection inspired by the upcoming film Beetlejuice Beetlejuice, available exclusively at Saks. Luxury and pop culture collaborations are courting younger fans who consider fandoms a key part of their identity, allowing them to signal their status and self-expression.

Saks-exclusive Rodarte collection targets Beetlejuice fans

The tourism industry has seen a significant resurgence post-COVID-19, with numerous travellers eager for wine-focused experiences. But in this vast opportunity, how can wineries of any size, from small, family-run ventures to larger operations, truly capitalise on it?

Why is wine tourism booming globally?

Chinese beauty shoppers are becoming increasingly price-sensitive, and higher-end retailers like Sephora are feeling the heat. After incurring losses, the brand announced job cuts to its workforce in China, reflecting an economic and purchasing downturn.

Sephora China job cuts reflect spending slowdown

Overtourism is driving travel companies to invest in secluded spots for resorts, and sales of private islands have spiked since the end of the pandemic. As travelers turn to more off the beaten track destinations, brands are looking to take advantage of those tired of well-worn vacation spots.

Overtourism is driving a rise in private island vacations

Luxury

Death cafes provide spaces to discuss mortality openly. Led by end-of-life doulas, they follow simple rules and offer comfort to those grieving. Part of the 'death positivity' movement, these gatherings, along with grief raves and grief-tech, aim to demystify death and provide outlets for grief.

Death cafes offer collective grieving experiences 

Japanese 'healing fiction' featuring cats is gaining popularity among English readers. This iyashikei trend offers comfort amid modern anxieties and everyday challenges, with communities on social media driving interest in soothing yet fantastical narratives that facilitate escapism.

Japanese healing fiction offers cat-based comfort

CareYaya aims to connect those searching for caregivers with students in healthcare to create a mutual system of affordable care and learning experiences. The platform facilitates people demand for tech-based networks of support as they look to balance high costs of living.

CareYaya matches students to elders seeking care

Australian men have a higher life expectancy than most of their global peers. But obstacles such as low health literacy, stereotypes of masculinity, and a lack of male-centred institutional support are keeping them from being healthier.

How to cater to Aussie men’s desire to be healthier

Amid a loneliness epidemic, finding ways to build meaningful connections is crucial. While social support has typically centred on conversation, emerging research suggests gift-giving could be a key tool to help people feel more connected. How can giving gifts tackle loneliness, and what are the opportunities for brands to tap into?

That’s for me?! The science of gift-giving

The Victorian state government is updating its respectful relationships programme to address toxic masculinity in schools. Brands and governments face the challenge of promoting healthier masculinities without alienating audiences to which they are trying to teach in the process.

Government in Victoria seeks to combat toxic masculinity

Headspace has expanded its in-app offerings with an AI-powered chatbot known as Ebb, which will provide instant and personalized mental health support to users. This move reflects how brands can help clinicians facing burnout, but there remain risks around relying on tech-driven companions.

Headspace adds AI chatbot for mental health support

The California Department of Public Health (CDPH) has tapped Megan Thee Stallion for a youth suicide prevention campaign. The move highlights the need for accessible, youth-focused health resources and the importance of creating safe spaces for open conversations about mental wellbeing.

Megan Thee Stallion campaign tackles youth suicide

Dementia patients in Belgium have been given access to an AI-powered tool from Kodak that enables them to engage in photo reminiscence therapy. The tool helps to reconstruct memories for which no photo exists and is a prominent example of how AI can potentially democratise access to therapy.

Kodak supports dementia therapy with AI-powered tool

A highly competitive culture in Korea is causing an alarming increase in poor mental health experiences. Yet, the stigma surrounding these illnesses prevents many from reporting them, resulting in their meagre coverage in medical insurance policies, which perpetuates the vicious circle.



Stressed out Koreans want better insurance coverage

A new campaign by Australian Unity reflects the challenge of balancing work and life through multiple life stages, improving representation and services for older Australians. The campaign highlights an opportunity for brands to consider the evolving health needs of older shoppers.

Australian Unity spotlights balance throughout life

Due to post-pandemic fitness rituals, the mainstreaming of weight loss drugs, and the ebb and flow of the trend cycle, thinness is back in the form of the "ballet body." People want brands to care for their mental and physical health and continue to represent all body types. 

'Ballet body' trend signals return to thinness ideals

Asics is continuing its Movement for Mind initiative through a foul-mouthed campaign starring Succession star Brian Cox, who encourages workers to escape their desks and get some exercise. People are emphasizing their fitness and mental health, so wellness is no longer separate from work.

Asics calls for workers to move for their minds

lululemon's 2024 Wellbeing Report found that though people are doing more for their wellbeing, they’re experiencing counterproductive stress to maintain it. These findings highlight the need for more flexible and accessible approaches to wellness that can keep people healthy without pressure.

Study finds people are feeling pressure to appear well

IKEA Singapore's new RESTEN bag is a revamp of their original tote that doubles as a pillow, catering to sleep-deprived Singaporeans. As Asians focus more on wellbeing, the value of sleep is moving beyond a basic need and being coveted as a premium experience that enables slower, mindful living.

IKEA encourages Singaporeans to rest on the RESTEN bag

In a viral letter, the mother of a deceased EY India employee has accused the firm of driving her daughter to death by overwork. The controversy has thrust the country’s brutal workplace culture into the spotlight, and people are calling for meaningful brand actions to put employee wellbeing first. 

Indians demand accountability on EY overwork case

Instagram has recently launched 'Teen Accounts' to offer a safer, more supervised app experience. As Gen Z and Gen Alpha continue to grapple with mental health exacerbated by social media, Big Tech is facing intense scrutiny from the government and parents alike to protect younger users.

Instagram's 'Teen Accounts' put parents in control

A new Virgin Active campaign takes aim at unlicensed wellness advice, urging people to “leave the cult” and “join the club” when it comes to health. As people grow weary of fleeting wellness fads, they’re seeking a more accessible approach to fitness that centres self-care before self-optimisation.

Virgin Active targets harmful fitness fads

Waves of AI-generated tarot readers have begun popping up on TikTok, hinting at new modes of virtual spirituality. As the world’s relationship with tech evolves, people are seeking solace in the digital space, and while emerging AI tools can offer support, experts stress a need for continued caution.

TikTok tarot bots signal rise of virtual spirituality

A report has found that a major scheme helping people in England connect with nature resulted in big improvements in mental health. With a mental health crisis across the UK, there is a need to support people in getting access to care, and connecting to nature is one avenue to help.

Report shows nature prescriptions improve mental health

Prominent content creators are shifting towards slower and less attention-grabbing 'no-edit' formats to recapture audiences fatigued by content overload. In an increasingly saturated social media environment, people are looking to take back control through more mindful modes of consumption.

Creators opt for no-edit content to battle ‘brain-rot’

The male mental health crisis is well-documented, and yet this problem shows little sign of easing. Men still struggle to seek help when required and report high rates of loneliness. What can brands do to help men find community, positive role models, and, ultimately, a better quality of life?

How can brands help men speak about their mental health?

Telehealth startup Eucalyptus is taking the Australian healthcare arena by storm with digital clinics catering to different regions. However, alongside its rising clientele came controversy surrounding its asynchronous consultations and prescriptions. What does this mean for Aussie’s healthcare?

Why Eucalyptus democratises telehealth autonomy for Aussies

Kunstmusuem Den Haag is inviting people with dementia to a multi-sensory tour so they can experience art alongside their loved ones. People's perceptions of the syndrome are shifting, and the museum's move highlights the power of creativity in forging new bonds and boosting mental stimulation.

Dutch multi-sensory gallery supports people with dementia

The AAMWA and WeRun313 have partnered to launch health programs explicitly designed to promote Black men's wellness. By combining physical activity with community support and health education, initiatives like these address multiple facets of wellness in particularly vulnerable groups.

AAMWA and WeRun313 boost Black men's health in Detroit

TikTok users are divided over 'coffee badging' – an office trend where workers show up, get a coffee, and go home to finish the day. The trend points to a desire for greater career autonomy and is part of how younger generations question traditional work structures and office norms.

‘Coffee badging’ showcases desires for flexible work

‘Wild-eating’ is gaining popularity among China’s Gen Z population, allowing for a return to simplicity, freedom, and balance. Renowned for intensive work expectations, China’s youth is reassessing their priorities and leaning on nature and the outdoors as a means to improve wellbeing.

Chinese Gen Zers turn to 'wild-eating' for escapism

Meditation app Headspace has launched a free toolkit aimed at helping people cope with election-induced stress. As election cycles ramp up around the world, there’s a clear need for empathetic understanding and action from brands as consumers look for intentional mental health support.

Headspace toolkit combats election-induced stress 

Mental health

People are inviting luxury brands to engage with them at home

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