The pandemic heightened Gen Z's demands for authenticity, particularly towards like-minded communities and diverse groups. Increasingly, young people seek to bypass the gatekeepers of mainstream music culture by leaning on online independent radio stations.

Indie-casting communities

Amid a decline in traditional forms of professing faith in Western countries, mindfulness, meditation, and other similar practices are becoming attractive alternative spiritual journeys, offering new ways of creating a sense of community and spirituality. 

Faithfully fit

As part of a collective quest to decode biases, many young people are reclaiming national or regional symbols as a way of resignifying cultural appropriations and forming new community bonds.

Nationalism reclaimed

People are expanding the notion of fandom by putting their fingerprints on storytelling. Despite the crypto meltdown, headless brands upended the brand-consumer relationship by giving people the creative licence to build brand narratives.

Open-source storytelling

What has grown to be a second online language, meme culture is helping both to educate and separate people in political matters. Through memes, they are discovering new ways of protesting and expressing themselves politically.

Memefication of politics

Trump's victory has sent the fashion industry reeling, with proposed tariffs threatening global supply chains and potential environmental rollbacks endangering sustainability goals. The response reflects a sector caught between commercial pressures and growing demands for social consciousness.

Fashion industry begins to react to Trump victory

Netflix has announced its commitment to generative AI in game development, which can be used to produce concept art, 3D models, voice performances, or in-game dialogue. But fears around gen AI remain widespread in the industry, fuelling a movement that puts a premium on human creativity.

Netflix Games’ gen AI push stirs modern luddite fears

Amid a birth rate crisis driven by economic strain, China has launched a 'marriage school' in Changsha promoting parenting. However, it's faced backlash for pushing outdated gender roles, which, together with high parenting costs, are leading many women to shun marriage and pursue child-free lives.

Backlash to Chinese marriage expo sparks gender debate

Cheers is a dating app designed to leverage the power of friend networks, offering a curated and trustworthy dating pool. This approach combats dating app fatigue by prioritizing quality connections grounded in trust and fostering a sense of community through shared social contexts.

Dating app lets users play matchmaker with friends

As people in Britain usher in Remembrance Day on November 11th, the gesture of wearing poppies in memory of soldiers fallen during past wars – once simply regarded as a patriotic act – is now viewed by some as an unwelcome endorsement of ‘Britishness’ amid declining national pride.

Remembrance poppies spark polarising nationalism debate 

Dating apps promised to revolutionise romance for singletons, but the pursuit of human connection through digital means has only led to disappointment for many users. With some daters now swearing off apps and even dating itself, how can tech evolve to meet the ‘boy sober’ moment?

Boy sober: Why women are ditching dating

In partnership with Trainline, Brentford FC is offering fans discounted train tickets to attend its away matches. The initiative highlights the gradual shift towards slow travel and the pivotal role brands can play in bridging the gap between eco-conscious desires and actions.

Brentford FC encourages sustainable game day travel

People are being encouraged to make more use of bicycles for their daily commutes as a way to redress climate degradation. However, bikes are seldom appealing to people in terms of design and performance – a gap that Schwinn aims to fill with an e-bike designed specifically for younger riders.

Schwinn targets Gen Z with a fast and stylish e-bike

Australian app Kic redefines how women approach wellness by promoting inclusivity, balance, and healthy fitness habits. Founded by Steph Claire Smith and Laura Henshaw, Kic provides accessible, judgement-free fitness programmes that encourage sustainable health goals for all kinds of women.




How Kic fights toxic diet culture for Australian women

Natura has launched a body care line that aims to enhance the beauty rituals of Afro-Brazilian women. Despite the diversity of Brazil’s population, Black and Brown people continue to be underserved in the beauty sector, presenting brands with rich opportunities to plug these gaps.

Natura tailors body care for Afro-Brazilian women

While Japanese LGBTQ+ people still face challenges in their quest for equal rights, Tokyo’s predominantly queer Ni-chōme district has thrived thanks to its tight-knit social circles and atmosphere of activism. While the district mostly comprises smaller ‘box’ bars, there are still plenty of lessons that bigger brands can learn from their success.

How Ni-chōme’s safe spaces attract LGBTQ+ revellers and their allies

To commemorate Black History Month, Gymshark has created a pop-up that offers hairstyling services for visitors with textured hair. The initiative is just one of Gymshark’s many efforts to champion minority voices, showing how brands can meaningfully rise above one-off gestures towards inclusion.

Gymshark pop-up combats textured hair woes at the gym

Uncertain economic conditions are causing inflation to hike up insurance costs and premiums. In response, Aussie consumers want tech-informed policies and products aligned with the current financial situation. What does this mean? Accessible and affordable coverage.

Why Australians want insurance to reflect their real-life needs

After Tom Holland stepped into the world of sobriety, he enjoyed the array of non-alcoholic beers but was frustrated with their obvious labelling, which singled out sober and damp drinkers. So, he founded Bero to offer discreet alternatives, giving sober drinkers another option while socialising.

Tom Holland launches Bero, a discreet non-alcholic beer

Bad Bunny has endorsed Kamala Harris in the wake of comedian Tony Hinchcliffe’s inflammatory remarks about Puerto Ricans at a Trump rally. Celebrity culture is more entwined with politics than ever, and election campaigns are foregrounding pop culture-led strategies to resonate with younger voters.

Bad Bunny amplifies pop culture’s sway over US elections

Car buyers in Germany are showing muted demand for electric cars as the cost and quality of EVs fail to meet their needs. Countries recognise the need for an urgent transition towards a greener future, but balancing the competing needs of people and brands is an uphill battle.

Fewer German car buyers are opting for electric vehicles

In Brazil, Nespresso coffee capsules are getting a new lease of life through Natura’s aluminium upcycling initiative for its hand moisturiser packaging. With the environment in crisis and shoppers being sensitive to greenwashing, brands are under pressure to take meaningful action.

Natura upcycles coffee capsules in hand cream packaging

The Ordinary has introduced a 'choose a price' system for its Daily Set, offering full-price and discount options. This empathetic, trust-based model aims to make skincare accessible, foster community care, and acknowledge financial realities, contrasting with typical pricing systems.

The Ordinary allows skintellectuals to pick their price

Enterprise Flex-E-Rent has recruited a new cohort of 15 apprentices in the UK and Ireland to join its two-year HGV mechanic or panel beater apprentice programme. As people seek alternative career trajectories, brands are providing training and development to become part of a skilled workforce.

HGV apprenticeship programme supports practical careers

Despite the controversy, the National Football League has announced its plans to extend its ongoing relationship with Roc Nation at the Super Bowl Halftime Show. The relationship between fans and artists is fragmenting, with the former demanding meaningful connection and shared values.

NFL extends Roc Nation deal amid fan-artist decline

More companies are giving employees election day off, encouraging them to volunteer, or hosting nonpartisan info sessions. Brands supporting meaningful civic engagement during social and political turbulence demonstrates a commitment to democratic values and employee empowerment.

Brands support employee civic engagement for elections

When Detroit People's Food Co-Op opened, the growing interests of the local community in food culture converged with values-focused community businesses. Its cooperative model and local partnerships highlight the opportunities for grocery stores to build customer enthusiasm and loyalty.

How Detroit People's Food Co-Op fills a hunger for community

An animated film based on research on the lived experiences of garment workers in Leicester has highlighted the human cost behind fast fashion labels. The Stories We Wear aims to raise awareness of local garment exploitation and spotlight the individual role shoppers play in the process. 

Film reveals local human cost of fashion industry

Indonesia’s huge working-age population means it has plenty of economic opportunities. But people nationwide also face rising living costs, changing religious and cultural beliefs, and an online culture that exacerbates FOMO. This Cultural Snapshot delves into what Indonesians value in 2024.

A Cultural Snapshot of Indonesia: 2024

Macy's is taking over Herald Square for a holiday market that showcases over 30 New York City-based businesses. Initiatives like this make it easier for people to find personalization and hyper-local experiences while showcasing how brands can invest in collaborations to stand out.

Macy's hosts holiday market with local businesses

Tiffany & Co. has partnered with The Nature Conservancy to protect the oceans. As people become more conscious of brands' environmental impact, those that demonstrate a genuine commitment to ecological causes may appeal to customers seeking meaning through their purchases.

Tiffany & Co. dives into ocean conservation

From the associated plastic pollution to the high levels of sugar, Australia’s love affair with soft drinks needs an intervention. How can companies in the fizzy pop game focus more on reuse than recycling and planet over profit? And what notes can they take from the functional beverage market?

Why Aussies want a functional future for soft drinks

As women's health innovation faces systemic underfunding, AthenaDAO fosters community and collaboration. By leveraging decentralized science, this pioneering organization empowers women to advocate for their health, bridging gaps in research and support for underserved populations.

How AthenaDAO bridges the research gap for women’s health

Gamification makes app use a habitual part of daily life, but as people spend more and more time within app ecosystems, the lines between escapism, ease and addiction are beginning to blur. Our Spotlight on gamification asks: how can brands use gamification to create new value and purpose for customers?

Spotlight on: Gamification for good

A-beauty is evolving, shaped by shifting consumer values around authenticity, sustainability, and inclusivity. From the rise of male grooming and cruelty-free products to the pushback against beauty fatigue, Aussie brands are responding with innovation and transparency to win over discerning buyers.

Why A-beauty’s ethical glow-up is going global

Glossier has launched a series of billboard and digital ads urging voter registration in key swing states ahead of the US election. As it becomes increasingly difficult for brands to dodge the crossfire of polarization, the campaign makes a case for doubling down on a clear brand purpose.

Glossier reaffirms brand politics in pre-election push

As part of its Self-Esteem Project, Dove is joining hands with kids’ YouTube channel Blippi to promote a healthy body image among preschoolers. Gen Alpha’s beauty anxieties are taking root even before the tween years, and brands have an opportunity to instill body-positive attitudes from day one.

Dove taps Blippi to help Gen Alpha build body confidence

A revamped Mountain Dew logo reflects a shift from extreme solo vibes to outdoor fun with friends. Post-pandemic, people are rediscovering nature and seeking affordable time with each other. Brands are adapting, offering products and experiences that support these lifestyles and preferences.

Mountain Dew's brand refresh stresses nature and friends

Young Germans are reversing the decades-long trend of declining union membership and turning to industrial action to cope with economic and workplace challenges. It's a sign of how people are seeking anchors and communities to cope with problems that are too big to solve at an individual level.

German trade unions report rising youth membership

Asda has partnered with Colgate to provide free dental kits to schools in some of the most deprived areas of the UK, providing support to kids who face barriers to accessing dental care. It's an example of how brands are taking greater action to tackle health inequities in underserved communities. 

Asda and Colgate promote dental health in schools

A study has revealed that Gen Xers are likely to be hit the hardest by the retirement crisis brewing in the UK. While reforms promise to deliver higher returns for pensioners, declining institutional trust means that people will be looking to brands for support around their retirement needs.

UK Gen Xers’ retirement dreams don’t match up to reality

Kyoto is partnering with e-gift firm Giftee on a 'Donate & Go' service, making it easier for tourists to contribute to regional efforts by giving half the donation back as e-money for local use. This maintains heritage, tackles over-tourism, and supports local businesses without reducing visitors.

Kyoto tackles over-tourism with e-gifts for tourists

Cards Against Humanity has launched a provocative campaign that offers to pay non-voters to cast their ballot in 2024 and mock Trump. This reflects brands' increasing involvement in social issues, responding to younger voters' desire for authenticity while potentially deepening political divides.

Cards Against Humanity pays people to vote

Airtasker allows users to outsource home tasks and chores, offering convenience for busy Aussies and income opportunities for gig workers. The platform’s huge popularity in Australia and ongoing global expansion highlight the rising role of task outsourcing in people’s busy modern lives.

Why Airtasker outsources chores for busy Australians

Nescafé Sunrise has launched a new campaign to celebrate and champion the hard work of coffee farmers in Karnataka. As people seek products that reflect their values and heritage, brands can cultivate trust by emphasising local food tales that bridge the gap between community and culture.

Nescafé Sunrise pledges support for local coffee farmers

The coffee chain added a streamlined donation option to their app to allow customers to contribute to fundraising for aid to Gaza amid the ongoing occupation. This illustrates a successful strategy to address people's increasing demands for brands to commit to social responsibility.

ZUS Coffee uplifts Gaza relief with in-app donations

The super-app announced a S$4 million investment in its gig workers' benefit program to provide better support for health and career progression. This highlights the growing expectations for companies to uplift employees' lives beyond work and how brands can commit to wellbeing.

Grab invests in platform worker welfare

A highly competitive culture in Korea is causing an alarming increase in poor mental health experiences. Yet, the stigma surrounding these illnesses prevents many from reporting them, resulting in their meagre coverage in medical insurance policies, which perpetuates the vicious circle.



Stressed out Koreans want better insurance coverage

Research from The Collective reveals that almost three-quarters of women globally identify as avid sports fans. Significantly sponsoring women’s sports is also an opportunity to enhance brand reputation amongst women’s sports fans. How can brands continue to support the growth of the industry?

Women’s sports fans want to see more brand support

Latin American SMEs, key to the region's economy, face limited access to credit and complex regulations but many are leveraging fintech, digital connectivity, and new educational models to drive growth. Can they unlock their full potential and spark a local economic renaissance?

What do Latin American SMEs need to thrive?

Donald Trump’s high-profile visit to Georgia in the aftermath of Hurricane Helene is stoking polarization amid the presidential race. The disaster is accelerating people’s distrust of institutions, and they’ll be expecting brands to fill the gaps in societal leadership.

Hurricane Helene response becomes election battleground

The Australian government has introduced an industry code that requires dating apps to implement more robust safety measures to protect users. While efforts have largely focused on encouraging awareness and action, brands looking to eradicate harm will need to employ a whole-systems approach.

Australia codifies dating app protection for user safety

Merging cultural heritage with innovation, Black British designers are reshaping London’s fashion scene. But can they continue driving change in an industry still marred by under-representation and unequal access to opportunities while maintaining their creative integrity?

The cultural and creative impact of Black British designers

More young Americans are embracing vocational trades, but both presidential candidates face challenges in mobilizing this untapped voting bloc. Gen Zers aren’t a homogeneous group, and more concerted efforts are needed to reach those who feel unrepresented by the political mainstream.

Gen Z blue-collar workers alienated from election buzz

A third of teens and young adults in the US can’t afford or access menstrual products, according to new research from Children’s National Hospital in Washington. Despite some progress, period poverty remains a widespread issue impacting people who menstruate, pointing to a need for more action.

Study finds widespread period poverty in US 

ASDA is tackling food waste and sustainability issues through an educational programme. As people become increasingly aware of environmental challenges and seek ways to contribute to sustainability efforts, brands can provide guidance and career and education opportunities.

ASDA trials educational sustainability initiative 

After decades of activism and growing public support for LGBTQ+ rights, Thailand has made history as the first Southeast Asian country to legalise marriage equality. But concerns around pinkwashing remain, and LGBTQ+ people have called on businesses to ensure their policies move with the times.

Thai marriage equality law spurs meaningful DE&I action

A new study reveals a persistent gender pay gap in the UK's architecture sector. As people demand greater equality and inclusivity in the workplace, businesses and brands can address the root causes of this disparity by collaborating with supportive collectives and groups to change systems from within.

Gender pay gap in UK remains high among architects

In collaboration with baseball star and brand ambassador Ohtani Shohei, Japan Airlines (JAL) has launched the Dream Miles Pass, which helps young Japanese gain overseas experiences. Faced with a bleak outlook, Gen Yers and Zers are looking to brands as sources of hope and support.

Japan Airlines enables youth to turn dreams into reality

The artist teamed up with Google Maps to spotlight sustainable transport and food options on her North American tour. As people want their favorite artists to reflect their values, there is an opportunity to appeal to eco-friendly habits by fostering discovery and community engagement.

Billie Eilish promotes eco-friendly actions on US tour

The "After Hitler" exhibition in Bonn examines the history of a post-Hitler and post-holocaust Germany as the far-right populist party Alternative for Germany gains momentum. Amid Europe's polarised political climate, brands can build bridges and foster healthy political discourse.


"After Hitler" exhibition reflects on Germany's politics

Digital challenger Parabank has teamed up with fintech provider Dock to launch cards that cater to Brazilians with disabilities. With the fintech revolution well underway in the country, the brand demonstrates what an intersectional approach to financial inclusion might look like.

Parabank meets financial needs of Brazilians with disabilities

The idea of a ‘relationship contract’ to set clear boundaries and expectations has become popular with those on the dating scene. As people seek more intentional connections from their dating experiences, they're finding unconventional ways to effectively communicate their needs.

Dating contracts meet desires for intentional romance

After filing for bankruptcy, Kellogg's historic diner in Williamsburg has reopened under the direction of chef Jackie Carnesi. The diner will focus on simple, high-quality dishes from the tradition, tapping into the growing popularity of nostalgic, healthy, and reasonably-priced dining experiences.

Kellogg's 1928 diner reopens to offer nostalgic meals

In a viral letter, the mother of a deceased EY India employee has accused the firm of driving her daughter to death by overwork. The controversy has thrust the country’s brutal workplace culture into the spotlight, and people are calling for meaningful brand actions to put employee wellbeing first. 

Indians demand accountability on EY overwork case

With AI embedding across more products and services within people's day-to-day, there are risks around exacerbating concerns about data privacy and security. Services like MineOS are aiming to mitigate fears, helping people and businesses navigate AI roll out by offering transparency.


MineOS gains popularity as AI exacerbates privacy fears

Tinder has launched a consent course aimed at enhancing the understanding and practice of consent among young Aussie users. As people turn to digital platforms for relationship-building, the move emphasises the importance of empowering users with the tools to engage in respectful interactions.

Tinder course educates young Aussies on safe dating

While Gen Alpha has witnessed their parents interact and address global issues, they instead are looking to prioritise local and personal matters. Therefore, younger kids are looking to brands to support the challenges facing their communities instead of broader global problems.

Gen Alpha are prioritising local concerns over global

Train travel may be on the up, but so are rail journeys from hell. The disruptions and cancellations are only half the battle for disabled passengers. Avanti West Coast is one operator modernising the customer experience with both innovative and inclusive features to upgrade UK rail.

How Avanti makes way for personalised access on UK rails

For the first time, sales of pet carriers have surpassed those of baby strollers in South Korea, highlighting the country's low fertility rate and evolving perspectives on gender roles, parenting, and family priorities, as more Koreans choose to invest in pets over children.

Pet strollers outsell baby strollers in South Korea

With a quirky design direction and a two-step goal to become the biggest company in the world and empower everyone to design, Aussie start-up Canva targets world domination. The secret behind its success lies in addressing the Australian need for digital creativity on a global scale.

How Canva builds a design democracy from Aussie creativity

In the AI arms race, Google has a powerful advantage – its operating system is used by billions of people worldwide. Their Gemini app has been made available in the UK, making it easy for Britons to access the AI chatbot on the go. This represents an exciting new era for the digital assistant.

How Google’s Gemini AI model is assisting Britons 

A viral trend sees users deconstruct their overnight self-care routine in a bid to wake up looking their best. As beauty and wellness rituals gradually merge, people are taking a more integrated approach to personal care, but experts urge that some extreme measures may fuel harmful beauty standards.

‘Morning shed’ trend signals beauty-wellness fusion

Fruittella Brazil launched a sun-activated storybook, Lá Fora É Mais Legal, encouraging kids to play outside by revealing stories only in sunlight. This initiative highlights the importance of outdoor play in reducing the effects of excessive screen time often faced by digital native Gen Alphas.

Fruittella's sun-activating book promotes outdoor play

Rotterdam Urban Winery is turning surplus table grapes into wine, addressing food waste and supply chain issues and appealing to eco-conscious wine sippers. This mirrors a trend of eco-driven innovations in alcohol but only acts as a part of a holistic approach to sustainable drinking experiences.

Rotterdam Urban Winery transforms grape waste into wine

Filipino fans have praised Olivia Rodrigo for her surprise Manila show that will be priced at just ₱1,500 (US $~26). The singer’s radical commitment to accessibility stands out in a time when expensive and stressful ticketing experiences have become a sore point for music fans.

Olivia Rodrigo makes concerts accessible for Pinoy fans

IKEA is using AI-enabled tech to bridge the gaps between physical and digital shopping, creating a future-oriented retail experience for American customers seeking savings, personalized shopping, and immersive experiences. What does this mean for the shopping landscape in the US moving forward?

Why IKEA uses GenAI and AR to attract American shoppers

Zara has announced plans to launch its pre-owned platform in the US after running in 16 European countries. As the shift towards circularity gains traction, people expect brands to support their eco-values by encouraging convenient ways to repair, reuse, and extend the life cycle of garments.

Zara bolsters eco-efforts with pre-owned expansion

A Leeds-based band have taken home this year’s Mercury Prize, citing regional funding as a key driver in their success. With the creative industries in flux, brands can forge authentic connections with local creative communities by helping fill the gap in material support.

Mercury Prize win highlights gap in creative funding

The global market demand for athleisure is rising, and one brand that remains at the forefront is Lululemon. Its premium product range is underpinned by a community and ethics-focused business strategy that ensures that, despite the hefty price, the brand remains accessible.

Why Lululemon encourages active shopping among Britons

Target is doubling down on pet lovers, unveiling their limited-edition pet collection, the Cuddle Collab. The brand recognizes the emotional significance and joy pets bring, aligning with people’s expectations for empathy and understanding from brands in their relationships with their furry friends.

Target releases limited-edition pet collection

Streaming platform SoundCloud empowers artists to build and grow their careers by providing progressive tools, services, and resources. With AI having a huge effect on the music industry, SoundCloud aims to bridge the gap through empowerment, AI assistive tools, and building music communities.

How SoundCloud tunes into British creativity

There is growing interest in sustainable travel as people reassess their priorities, but there’s an intention-action gap brought about by a lack of transparency from the tourism industry. Canvas8 spoke to Dr. Christina Chi about how brands can align with their audience’s eco-conscious demands.

Christina Chi on how brands can boost sustainable travel

Stone Island’s Fall/Winter 2024 campaign looks to define precisely what makes its community so distinct. Straddling the worlds of music, sport, and art, it highlights what it means to be a truly modern brand – one that's as much about the people who wear it as it is about the clothes themselves.

Stone Island campaign celebrates community and culture

Tesla has launched the all-electric Giga Train in Germany, providing free rides between Erkner Station and Tesla Sud for employees and the public. This sustainable transit initiative emphasises the rising appeal and accessibility of greener transportation to a broader audience.

Tesla unveils first all-electric train in Germany

Apple has announced that the AirPods Pro 2 will soon double as over-the-counter hearing aids. Designed to expand access to hearing assistance, the product launch highlights the potential of assistive tech to help provide equity and meet the rising demand for disability inclusion.

AirPods upgrade provides accessible hearing assistance

Beauty creator Golloria George has lauded Rhode founder Hailey Bieber for swiftly addressing her criticisms about the brand’s lack of inclusive formulations for its blush line. The viral exchange highlights the loyalty and trust pay-offs when brands pass the mic and listen with intention.

Rhode’s inclusion boost helps beauty buffs feel heard

With over 300 million users on Xiaohongshu, the image-sharing platform has become a safe space for Chinese women, giving rise to communities and even unconventional connections – from dating to friendships and job connections. What’s driving these unique ways of building relationships online?

How Xiaohongshu captures new forms of Chinese connections

As singletons fight dating app fatigue, Bored of Dating Apps helps people meet potential partners by hosting offline events that prioritise connection. The platform brings together like-minded individuals through activity-led experiences that urge slow, nostalgic romance over clinical swiping.

How Bored of Dating Apps helps singles find love offline

Some Gen Alpha kids are taking a stand against overconsumption – and dragging their parents along for the ride. With the climate crisis in mind, Alphas’ green expectations are impacting their parents’ purchasing choices, pushing brands to pursue sustainability in all offerings.

Kids are discouraging their parents from overconsumption

Primark is launching a Swap Shop pop-up experience where people can exchange pre-loved items in its stores. The initiative coincides with the rise of the circular economy and presents an opportunity for brands to extend garment lifespan by encouraging peer-to-peer exchanges and fashion rentals.

Primark’s pre-loved Swap Shop lures eco-minded shoppers

Dove has teamed up with tennis star Venus Williams to launch the brand’s first-ever beauty bar collaboration. As more women and girls engage in sports participation and fandom, brands have the opportunity to showcase their dedication by breaking down entry barriers through meaningful partnerships.

Dove taps Venus Williams to help girls stay in sports

A New York-based film festival is screening a series of hyperlocal stories in a bid to burst the algorithm bubble. Amid rising concern about the cultural and political impact of personalized feeds, the event aims to combat digital division by platforming underrepresented perspectives.

Brooklyn film festival combats digital divisiveness

With the launch of Smidgin, a high-botanical gin intended to be used in short pours to make low-alcohol cocktails, Suffolk-based brewery Adnams is taking new, flavour-forward experiences to the increasing British demand for low-alcohol beverages. What does this say about what sober drinkers desire?

Why Adnams’ Smidgin mixes hyperlocal buzz for sober drinkers

The social enterprise Plate It Forward brings community to the kitchen by providing a safe working space for some of Australia’s marginalised individuals. Dining there means donating a meal to someone in need, touching on Australians’ core values and connecting with them beyond just a transaction.

Why Plate It Forward serves expat cuisine for an Aussie cause

As the realities of climate change start to threaten the production of raw ingredients, businesses are having to pioneer adaptable strategies to meet demand. Production in the cocoa industry is especially high stakes. Innovation is becoming a core strategy to build trust and solve supply challenges.

Cocoa industry uses sustainable solutions to build trust

Nintendo's success is rooted in its ability to evoke nostalgia, leverage IP, and build hype. By strategically tapping into its iconic franchises, collaborating with brands, and focusing on quality, Nintendo has cultivated a loyal fanbase and positioned itself as a leading player in gaming.

How Nintendo used nostalgia to become the UK gamer go-to

In a stagnating toy market, LEGO has managed to remain relevant in modern times. Enjoyed by both adults and kids alike, the beloved bricks demonstrate how to engage cross-generational fans across multiple platforms through contemporary collaborations and consumer co-creation.

How LEGO engineered enduring appeal in the digital era

Down under, Australia is feeling the pinch of the cost of living crisis. While tightening their belts, they’re also manifesting their aspirations online through Pinterest – surpassing half a billion users in 2024. What does this exhibit about what Aussies are looking for in online platforms?

How Pinterest inspires Aussies through lifestyle curation

British charity Oxfam has partnered with Vinted to host a runway show at London Fashion Week. As people seek more sustainable choices in their daily lives, they want brands to bridge the intention-action gap by showcasing innovative ways to combat clothing waste and discover unique items.

Oxfam and Vinted revive interest in sustainable fashion

Will a new political order impact civic optimism? How will AI influence climate action, and will AI's environmental impact accelerate experiences of extreme weather? And how will individualism change expectations of ESG? We speak to three experts about society, politics, and the environment in 2025.

2025 Expert Outlook on Citizenship

Lifecycle

People expect brands to rise to society’s challenges