The pandemic heightened Gen Z's demands for authenticity, particularly towards like-minded communities and diverse groups. Increasingly, young people seek to bypass the gatekeepers of mainstream music culture by leaning on online independent radio stations.

Indie-casting communities

Amid a decline in traditional forms of professing faith in Western countries, mindfulness, meditation, and other similar practices are becoming attractive alternative spiritual journeys, offering new ways of creating a sense of community and spirituality. 

Faithfully fit

As part of a collective quest to decode biases, many young people are reclaiming national or regional symbols as a way of resignifying cultural appropriations and forming new community bonds.

Nationalism reclaimed

People are expanding the notion of fandom by putting their fingerprints on storytelling. Despite the crypto meltdown, headless brands upended the brand-consumer relationship by giving people the creative licence to build brand narratives.

Open-source storytelling

What has grown to be a second online language, meme culture is helping both to educate and separate people in political matters. Through memes, they are discovering new ways of protesting and expressing themselves politically.

Memefication of politics

Courier company Evri has enlisted inclusive tech provider AccessiBe to optimise its website for people with disabilities. It shows how brands can make a difference by foregrounding the micro-moments that are often taken for granted and enabling a sense of autonomy in people’s product experiences.

Evri makes parcel deliveries more accessible for Britons

Germans love their chocolate, and Ritter Sport’s ever-expanding range speaks to the nation’s growing demand for healthier, flavourful, and ethical options. As the ethics of cocoa sourcing come to the fore, Ritter shows how other brands can indulge chocolate lovers in creative, guilt-free ways.

Why Ritter Sport makes chocolate for eco-healthy Germans

A 77-year-old YouTuber @koreagrandma is launching a skincare brand in collaboration with global cosmetics giant Cosmax. While anti-ageing concerns still dominate beauty trends, older adult influencers who promote self-care are paving the way for pro-ageing rituals instead.

Viral South Korean influencer challenges ageing attitudes

Nike has partnered with renowned make-up artist Isamaya Ffrench to create two fresh colourways of the Air Max Dn. The collab draws inspiration from women athletes whose influence extends from the field of play to the fashion world, further blurring the boundaries between fashion, sport, and beauty.

Nike x Isamaya Ffrench collab bridges beauty and sport

In partnership with a New York-based food bank, Robolox launched a game where young users can learn about hunger through play. By blending education and entertainment, it showcases how brands can innovate to reach new audiences to support meaningful causes while tackling real-world problems.

Robolox game donates IRL meals through virtual kitchen

Hosted in a different city each year, Chanel's Métiers d'Art fashion show took place in China for its 2024/25 run. The tension among audience responses reflects growing scrutiny of global brands’ cultural nods, as audiences demand deeper, more authentic engagements in China's evolving luxury market.

Chanel fans call for greater nuance in Chinese designs

Creators on TikTok can now create customized pages to fundraise for causes they care about, thanks to TikTok's new partnership with a fintech company that manages charitable donations. This move stands out as people continue to look for accessible and convenient ways to give.

TikTok streamlines creator-driven charitable donations

As people search for cultural experiences that help them connect with their values, grassroots and culture-first fundraisers are growing. Emphasising the power of localism in helping people support global issues, a Margate exhibition supports art fans in raising aid for Palestine and Lebanon.

Art auction reflects interest in culture-led fundraising

Paris is cracking down on unlicensed Airbnbs with hefty fines and reduced rental limits, aiming to curb overtourism and housing issues. This shift could benefit local hotels and residents while potentially raising accommodation costs, reshaping the balance between tourism and local community needs.

Paris tackles tourism in Airbnb crackdown

In Vietnam, super-convenience is just one app away. M-Service’s MoMo e-wallet redefines digital payments for underbanked communities, with strategic tie-ups and ‘sticky’ features. As younger workers shape the country’s brand loyalty culture, MoMo aims to lead Vietnam’s cashless future.

How MoMo gains the loyalty of cash-conscious Vietnamese

The music industry is evolving at lightning speed and much of that change can be tracked to fan activity. Fans have moved from the fringes to the center of conversation, powered by the internet, actively shaping current and future hits. How can brands better connect to this influential cohort?

How Gen Z is changing online fandom culture

With a focus on low-income workers and microentrepreneurs, the Brazilian neo-bank Neon is leveraging technology, fee-free digital banking, and comprehensive financial education initiatives to empower millions of underserved and unbanked Brazilians to take control of their finances.

How Neon makes banking accessible for Brazil’s working class

India has become known as the cancer capital of the world, with breast cancer being the most common. To improve early diagnoses and encourage proper treatment, Niramai helps make screening more secure and personal with AI and thermal imaging, offering non-invasive, radiation-free check-ups for women.

How Niramai removes check-up taboos for Indian women

Research shows that financial pressures and growing environmental awareness are reshaping chocolate buying behaviors. As some Americans choose to buy in smaller quantities and increasingly value sustainability, there is an opportunity for brands to tap into these shifting values.

Inflation impacts Americans' chocolate choices

South London rap artist Giggs and oat milk giant Oatly have teamed up to launch a limited-edition line of dairy-free cake and custard kits to raise awareness of the prevalence of lactose intolerance in the UK. In the process, they're encouraging retailers to think outside the dairy box.

Oatly spotlights the scarcity of dairy-free options

A report from She Should Run indicates that more American women are seeking to get involved in politics following Trump’s election win. Fueled by a widening gender divide in politics, women may be motivated to step up and lead, embracing the idea that if they can’t beat them, they should join them.

Trump's win prompts more US women to pursue politics 

Modern Woodmen is a fraternal financial organization providing its members not just with insurance, but also community support, social activities, and financial planning. Its values around mutual aid may be nearly 150 years old, but in a hyperconnected world, could they resonate more than ever?

Why Modern Woodmen roots financial stability in community

Lingerie brand Clovia hits the sweet spot for Indian women with its trendy but comfortable and affordable designs. With Indian women seeking good quality, fashion-forward designs in their lingerie, and driving demand for swimwear, brands like Clovia are helping women embrace their body shape and curves.

How Clovia reshapes Indian women’s views on their bodies

Supper clubs are offering an alternative to the restaurant experience without skimping on quality. In an age defined by digital interactions, some Britons are becoming exhausted by the pervasiveness of screens and are looking for more opportunities to connect IRL over a hearty meal.

How Britons are using supper clubs to beat digital fatigue

As the trust gap in healthcare widens globally among minority groups, Whānau Ora is addressing high cancer rates among Māori by collaborating closely with local leaders. This approach highlights the importance of working directly with communities to address their unique challenges.

Whānau Ora campaign tackles Māori healthcare disparities

Carrefour has reaffirmed its support for La Fédération Française des Banques Alimentaires with a planned €1.5 million in donations over three years. As the cost of living continues to impact people, brands are stepping up to alleviate financial and food insecurity in vulnerable communities.

Carrefour reaffirms support for French food banks

Loneliness is sadly common among new parents, especially mothers. As social apps emerge to combat the issue by providing supportive communities and peer-to-peer guidance, how can brands tap into the trend authentically and appeal to a new digital-native generation of mums?

How social apps help mums find friendship and community

Democratic-voting White women are wearing blue friendship bracelets to distinguish themselves from the majority of White women who voted for Trump. It reveals a complex interplay between political expression, social identity, and the struggle to define what allyship looks like in modern America.

Blue friendship bracelets signal allyship post-election

As AI threats continue to grow more complex and widespread, businesses will face increasingly sophisticated scams. Yet despite the growing threats on both an internal and external level, research shows a lag in corporate strategy to safeguard against the risks of AI tools and actors.

Businesses lack preparedness for mounting AI threats

Trump's victory has sent the fashion industry reeling, with proposed tariffs threatening global supply chains and potential environmental rollbacks endangering sustainability goals. The response reflects a sector caught between commercial pressures and growing demands for social consciousness.

Fashion industry begins to react to Trump victory

Netflix has announced its commitment to generative AI in game development, which can be used to produce concept art, 3D models, voice performances, or in-game dialogue. But fears around gen AI remain widespread in the industry, fuelling a movement that puts a premium on human creativity.

Netflix Games’ gen AI push stirs modern luddite fears

Amid a birth rate crisis driven by economic strain, China has launched a 'marriage school' in Changsha promoting parenting. However, it's faced backlash for pushing outdated gender roles, which, together with high parenting costs, are leading many women to shun marriage and pursue child-free lives.

Backlash to Chinese marriage expo sparks gender debate

Cheers is a dating app designed to leverage the power of friend networks, offering a curated and trustworthy dating pool. This approach combats dating app fatigue by prioritizing quality connections grounded in trust and fostering a sense of community through shared social contexts.

Dating app lets users play matchmaker with friends

As people in Britain usher in Remembrance Day on November 11th, the gesture of wearing poppies in memory of soldiers fallen during past wars – once simply regarded as a patriotic act – is now viewed by some as an unwelcome endorsement of ‘Britishness’ amid declining national pride.

Remembrance poppies spark polarising nationalism debate 

Dating apps promised to revolutionise romance for singletons, but the pursuit of human connection through digital means has only led to disappointment for many users. With some daters now swearing off apps and even dating itself, how can tech evolve to meet the ‘boy sober’ moment?

Boy sober: Why women are ditching dating

In partnership with Trainline, Brentford FC is offering fans discounted train tickets to attend its away matches. The initiative highlights the gradual shift towards slow travel and the pivotal role brands can play in bridging the gap between eco-conscious desires and actions.

Brentford FC encourages sustainable game day travel

People are being encouraged to make more use of bicycles for their daily commutes as a way to redress climate degradation. However, bikes are seldom appealing to people in terms of design and performance – a gap that Schwinn aims to fill with an e-bike designed specifically for younger riders.

Schwinn targets Gen Z with a fast and stylish e-bike

Australian app Kic redefines how women approach wellness by promoting inclusivity, balance, and healthy fitness habits. Founded by Steph Claire Smith and Laura Henshaw, Kic provides accessible, judgement-free fitness programmes that encourage sustainable health goals for all kinds of women.




How Kic fights toxic diet culture for Australian women

Natura has launched a body care line that aims to enhance the beauty rituals of Afro-Brazilian women. Despite the diversity of Brazil’s population, Black and Brown people continue to be underserved in the beauty sector, presenting brands with rich opportunities to plug these gaps.

Natura tailors body care for Afro-Brazilian women

While Japanese LGBTQ+ people still face challenges in their quest for equal rights, Tokyo’s predominantly queer Ni-chōme district has thrived thanks to its tight-knit social circles and atmosphere of activism. While the district mostly comprises smaller ‘box’ bars, there are still plenty of lessons that bigger brands can learn from their success.

How Ni-chōme’s safe spaces attract LGBTQ+ revellers and their allies

To commemorate Black History Month, Gymshark has created a pop-up that offers hairstyling services for visitors with textured hair. The initiative is just one of Gymshark’s many efforts to champion minority voices, showing how brands can meaningfully rise above one-off gestures towards inclusion.

Gymshark pop-up combats textured hair woes at the gym

Uncertain economic conditions are causing inflation to hike up insurance costs and premiums. In response, Aussie consumers want tech-informed policies and products aligned with the current financial situation. What does this mean? Accessible and affordable coverage.

Why Australians want insurance to reflect their real-life needs

After Tom Holland stepped into the world of sobriety, he enjoyed the array of non-alcoholic beers but was frustrated with their obvious labelling, which singled out sober and damp drinkers. So, he founded Bero to offer discreet alternatives, giving sober drinkers another option while socialising.

Tom Holland launches Bero, a discreet non-alcholic beer

Bad Bunny has endorsed Kamala Harris in the wake of comedian Tony Hinchcliffe’s inflammatory remarks about Puerto Ricans at a Trump rally. Celebrity culture is more entwined with politics than ever, and election campaigns are foregrounding pop culture-led strategies to resonate with younger voters.

Bad Bunny amplifies pop culture’s sway over US elections

Car buyers in Germany are showing muted demand for electric cars as the cost and quality of EVs fail to meet their needs. Countries recognise the need for an urgent transition towards a greener future, but balancing the competing needs of people and brands is an uphill battle.

Fewer German car buyers are opting for electric vehicles

In Brazil, Nespresso coffee capsules are getting a new lease of life through Natura’s aluminium upcycling initiative for its hand moisturiser packaging. With the environment in crisis and shoppers being sensitive to greenwashing, brands are under pressure to take meaningful action.

Natura upcycles coffee capsules in hand cream packaging

The Ordinary has introduced a 'choose a price' system for its Daily Set, offering full-price and discount options. This empathetic, trust-based model aims to make skincare accessible, foster community care, and acknowledge financial realities, contrasting with typical pricing systems.

The Ordinary allows skintellectuals to pick their price

Enterprise Flex-E-Rent has recruited a new cohort of 15 apprentices in the UK and Ireland to join its two-year HGV mechanic or panel beater apprentice programme. As people seek alternative career trajectories, brands are providing training and development to become part of a skilled workforce.

HGV apprenticeship programme supports practical careers

Despite the controversy, the National Football League has announced its plans to extend its ongoing relationship with Roc Nation at the Super Bowl Halftime Show. The relationship between fans and artists is fragmenting, with the former demanding meaningful connection and shared values.

NFL extends Roc Nation deal amid fan-artist decline

More companies are giving employees election day off, encouraging them to volunteer, or hosting nonpartisan info sessions. Brands supporting meaningful civic engagement during social and political turbulence demonstrates a commitment to democratic values and employee empowerment.

Brands support employee civic engagement for elections

When Detroit People's Food Co-Op opened, the growing interests of the local community in food culture converged with values-focused community businesses. Its cooperative model and local partnerships highlight the opportunities for grocery stores to build customer enthusiasm and loyalty.

How Detroit People's Food Co-Op fills a hunger for community

An animated film based on research on the lived experiences of garment workers in Leicester has highlighted the human cost behind fast fashion labels. The Stories We Wear aims to raise awareness of local garment exploitation and spotlight the individual role shoppers play in the process. 

Film reveals local human cost of fashion industry

Indonesia’s huge working-age population means it has plenty of economic opportunities. But people nationwide also face rising living costs, changing religious and cultural beliefs, and an online culture that exacerbates FOMO. This Cultural Snapshot delves into what Indonesians value in 2024.

A Cultural Snapshot of Indonesia: 2024

Macy's is taking over Herald Square for a holiday market that showcases over 30 New York City-based businesses. Initiatives like this make it easier for people to find personalization and hyper-local experiences while showcasing how brands can invest in collaborations to stand out.

Macy's hosts holiday market with local businesses

Tiffany & Co. has partnered with The Nature Conservancy to protect the oceans. As people become more conscious of brands' environmental impact, those that demonstrate a genuine commitment to ecological causes may appeal to customers seeking meaning through their purchases.

Tiffany & Co. dives into ocean conservation

From the associated plastic pollution to the high levels of sugar, Australia’s love affair with soft drinks needs an intervention. How can companies in the fizzy pop game focus more on reuse than recycling and planet over profit? And what notes can they take from the functional beverage market?

Why Aussies want a functional future for soft drinks

As women's health innovation faces systemic underfunding, AthenaDAO fosters community and collaboration. By leveraging decentralized science, this pioneering organization empowers women to advocate for their health, bridging gaps in research and support for underserved populations.

How AthenaDAO bridges the research gap for women’s health

Gamification makes app use a habitual part of daily life, but as people spend more and more time within app ecosystems, the lines between escapism, ease and addiction are beginning to blur. Our Spotlight on gamification asks: how can brands use gamification to create new value and purpose for customers?

Spotlight on: Gamification for good

A-beauty is evolving, shaped by shifting consumer values around authenticity, sustainability, and inclusivity. From the rise of male grooming and cruelty-free products to the pushback against beauty fatigue, Aussie brands are responding with innovation and transparency to win over discerning buyers.

Why A-beauty’s ethical glow-up is going global

Glossier has launched a series of billboard and digital ads urging voter registration in key swing states ahead of the US election. As it becomes increasingly difficult for brands to dodge the crossfire of polarization, the campaign makes a case for doubling down on a clear brand purpose.

Glossier reaffirms brand politics in pre-election push

As part of its Self-Esteem Project, Dove is joining hands with kids’ YouTube channel Blippi to promote a healthy body image among preschoolers. Gen Alpha’s beauty anxieties are taking root even before the tween years, and brands have an opportunity to instill body-positive attitudes from day one.

Dove taps Blippi to help Gen Alpha build body confidence

A revamped Mountain Dew logo reflects a shift from extreme solo vibes to outdoor fun with friends. Post-pandemic, people are rediscovering nature and seeking affordable time with each other. Brands are adapting, offering products and experiences that support these lifestyles and preferences.

Mountain Dew's brand refresh stresses nature and friends

Young Germans are reversing the decades-long trend of declining union membership and turning to industrial action to cope with economic and workplace challenges. It's a sign of how people are seeking anchors and communities to cope with problems that are too big to solve at an individual level.

German trade unions report rising youth membership

Asda has partnered with Colgate to provide free dental kits to schools in some of the most deprived areas of the UK, providing support to kids who face barriers to accessing dental care. It's an example of how brands are taking greater action to tackle health inequities in underserved communities. 

Asda and Colgate promote dental health in schools

A study has revealed that Gen Xers are likely to be hit the hardest by the retirement crisis brewing in the UK. While reforms promise to deliver higher returns for pensioners, declining institutional trust means that people will be looking to brands for support around their retirement needs.

UK Gen Xers’ retirement dreams don’t match up to reality

Kyoto is partnering with e-gift firm Giftee on a 'Donate & Go' service, making it easier for tourists to contribute to regional efforts by giving half the donation back as e-money for local use. This maintains heritage, tackles over-tourism, and supports local businesses without reducing visitors.

Kyoto tackles over-tourism with e-gifts for tourists

Cards Against Humanity has launched a provocative campaign that offers to pay non-voters to cast their ballot in 2024 and mock Trump. This reflects brands' increasing involvement in social issues, responding to younger voters' desire for authenticity while potentially deepening political divides.

Cards Against Humanity pays people to vote

Airtasker allows users to outsource home tasks and chores, offering convenience for busy Aussies and income opportunities for gig workers. The platform’s huge popularity in Australia and ongoing global expansion highlight the rising role of task outsourcing in people’s busy modern lives.

Why Airtasker outsources chores for busy Australians

Nescafé Sunrise has launched a new campaign to celebrate and champion the hard work of coffee farmers in Karnataka. As people seek products that reflect their values and heritage, brands can cultivate trust by emphasising local food tales that bridge the gap between community and culture.

Nescafé Sunrise pledges support for local coffee farmers

The coffee chain added a streamlined donation option to their app to allow customers to contribute to fundraising for aid to Gaza amid the ongoing occupation. This illustrates a successful strategy to address people's increasing demands for brands to commit to social responsibility.

ZUS Coffee uplifts Gaza relief with in-app donations

The super-app announced a S$4 million investment in its gig workers' benefit program to provide better support for health and career progression. This highlights the growing expectations for companies to uplift employees' lives beyond work and how brands can commit to wellbeing.

Grab invests in platform worker welfare

A highly competitive culture in Korea is causing an alarming increase in poor mental health experiences. Yet, the stigma surrounding these illnesses prevents many from reporting them, resulting in their meagre coverage in medical insurance policies, which perpetuates the vicious circle.



Stressed out Koreans want better insurance coverage

Research from The Collective reveals that almost three-quarters of women globally identify as avid sports fans. Significantly sponsoring women’s sports is also an opportunity to enhance brand reputation amongst women’s sports fans. How can brands continue to support the growth of the industry?

Women’s sports fans want to see more brand support

Latin American SMEs, key to the region's economy, face limited access to credit and complex regulations but many are leveraging fintech, digital connectivity, and new educational models to drive growth. Can they unlock their full potential and spark a local economic renaissance?

What do Latin American SMEs need to thrive?

Donald Trump’s high-profile visit to Georgia in the aftermath of Hurricane Helene is stoking polarization amid the presidential race. The disaster is accelerating people’s distrust of institutions, and they’ll be expecting brands to fill the gaps in societal leadership.

Hurricane Helene response becomes election battleground

The Australian government has introduced an industry code that requires dating apps to implement more robust safety measures to protect users. While efforts have largely focused on encouraging awareness and action, brands looking to eradicate harm will need to employ a whole-systems approach.

Australia codifies dating app protection for user safety

Merging cultural heritage with innovation, Black British designers are reshaping London’s fashion scene. But can they continue driving change in an industry still marred by under-representation and unequal access to opportunities while maintaining their creative integrity?

The cultural and creative impact of Black British designers

More young Americans are embracing vocational trades, but both presidential candidates face challenges in mobilizing this untapped voting bloc. Gen Zers aren’t a homogeneous group, and more concerted efforts are needed to reach those who feel unrepresented by the political mainstream.

Gen Z blue-collar workers alienated from election buzz

A third of teens and young adults in the US can’t afford or access menstrual products, according to new research from Children’s National Hospital in Washington. Despite some progress, period poverty remains a widespread issue impacting people who menstruate, pointing to a need for more action.

Study finds widespread period poverty in US 

ASDA is tackling food waste and sustainability issues through an educational programme. As people become increasingly aware of environmental challenges and seek ways to contribute to sustainability efforts, brands can provide guidance and career and education opportunities.

ASDA trials educational sustainability initiative 

After decades of activism and growing public support for LGBTQ+ rights, Thailand has made history as the first Southeast Asian country to legalise marriage equality. But concerns around pinkwashing remain, and LGBTQ+ people have called on businesses to ensure their policies move with the times.

Thai marriage equality law spurs meaningful DE&I action

A new study reveals a persistent gender pay gap in the UK's architecture sector. As people demand greater equality and inclusivity in the workplace, businesses and brands can address the root causes of this disparity by collaborating with supportive collectives and groups to change systems from within.

Gender pay gap in UK remains high among architects

In collaboration with baseball star and brand ambassador Ohtani Shohei, Japan Airlines (JAL) has launched the Dream Miles Pass, which helps young Japanese gain overseas experiences. Faced with a bleak outlook, Gen Yers and Zers are looking to brands as sources of hope and support.

Japan Airlines enables youth to turn dreams into reality

The artist teamed up with Google Maps to spotlight sustainable transport and food options on her North American tour. As people want their favorite artists to reflect their values, there is an opportunity to appeal to eco-friendly habits by fostering discovery and community engagement.

Billie Eilish promotes eco-friendly actions on US tour

The "After Hitler" exhibition in Bonn examines the history of a post-Hitler and post-holocaust Germany as the far-right populist party Alternative for Germany gains momentum. Amid Europe's polarised political climate, brands can build bridges and foster healthy political discourse.


"After Hitler" exhibition reflects on Germany's politics

Digital challenger Parabank has teamed up with fintech provider Dock to launch cards that cater to Brazilians with disabilities. With the fintech revolution well underway in the country, the brand demonstrates what an intersectional approach to financial inclusion might look like.

Parabank meets financial needs of Brazilians with disabilities

The idea of a ‘relationship contract’ to set clear boundaries and expectations has become popular with those on the dating scene. As people seek more intentional connections from their dating experiences, they're finding unconventional ways to effectively communicate their needs.

Dating contracts meet desires for intentional romance

After filing for bankruptcy, Kellogg's historic diner in Williamsburg has reopened under the direction of chef Jackie Carnesi. The diner will focus on simple, high-quality dishes from the tradition, tapping into the growing popularity of nostalgic, healthy, and reasonably-priced dining experiences.

Kellogg's 1928 diner reopens to offer nostalgic meals

In a viral letter, the mother of a deceased EY India employee has accused the firm of driving her daughter to death by overwork. The controversy has thrust the country’s brutal workplace culture into the spotlight, and people are calling for meaningful brand actions to put employee wellbeing first. 

Indians demand accountability on EY overwork case

With AI embedding across more products and services within people's day-to-day, there are risks around exacerbating concerns about data privacy and security. Services like MineOS are aiming to mitigate fears, helping people and businesses navigate AI roll out by offering transparency.


MineOS gains popularity as AI exacerbates privacy fears

Tinder has launched a consent course aimed at enhancing the understanding and practice of consent among young Aussie users. As people turn to digital platforms for relationship-building, the move emphasises the importance of empowering users with the tools to engage in respectful interactions.

Tinder course educates young Aussies on safe dating

While Gen Alpha has witnessed their parents interact and address global issues, they instead are looking to prioritise local and personal matters. Therefore, younger kids are looking to brands to support the challenges facing their communities instead of broader global problems.

Gen Alpha are prioritising local concerns over global

Train travel may be on the up, but so are rail journeys from hell. The disruptions and cancellations are only half the battle for disabled passengers. Avanti West Coast is one operator modernising the customer experience with both innovative and inclusive features to upgrade UK rail.

How Avanti makes way for personalised access on UK rails

For the first time, sales of pet carriers have surpassed those of baby strollers in South Korea, highlighting the country's low fertility rate and evolving perspectives on gender roles, parenting, and family priorities, as more Koreans choose to invest in pets over children.

Pet strollers outsell baby strollers in South Korea

With a quirky design direction and a two-step goal to become the biggest company in the world and empower everyone to design, Aussie start-up Canva targets world domination. The secret behind its success lies in addressing the Australian need for digital creativity on a global scale.

How Canva builds a design democracy from Aussie creativity

In the AI arms race, Google has a powerful advantage – its operating system is used by billions of people worldwide. Their Gemini app has been made available in the UK, making it easy for Britons to access the AI chatbot on the go. This represents an exciting new era for the digital assistant.

How Google’s Gemini AI model is assisting Britons 

A viral trend sees users deconstruct their overnight self-care routine in a bid to wake up looking their best. As beauty and wellness rituals gradually merge, people are taking a more integrated approach to personal care, but experts urge that some extreme measures may fuel harmful beauty standards.

‘Morning shed’ trend signals beauty-wellness fusion

Fruittella Brazil launched a sun-activated storybook, Lá Fora É Mais Legal, encouraging kids to play outside by revealing stories only in sunlight. This initiative highlights the importance of outdoor play in reducing the effects of excessive screen time often faced by digital native Gen Alphas.

Fruittella's sun-activating book promotes outdoor play

Rotterdam Urban Winery is turning surplus table grapes into wine, addressing food waste and supply chain issues and appealing to eco-conscious wine sippers. This mirrors a trend of eco-driven innovations in alcohol but only acts as a part of a holistic approach to sustainable drinking experiences.

Rotterdam Urban Winery transforms grape waste into wine

Filipino fans have praised Olivia Rodrigo for her surprise Manila show that will be priced at just ₱1,500 (US $~26). The singer’s radical commitment to accessibility stands out in a time when expensive and stressful ticketing experiences have become a sore point for music fans.

Olivia Rodrigo makes concerts accessible for Pinoy fans

IKEA is using AI-enabled tech to bridge the gaps between physical and digital shopping, creating a future-oriented retail experience for American customers seeking savings, personalized shopping, and immersive experiences. What does this mean for the shopping landscape in the US moving forward?

Why IKEA uses GenAI and AR to attract American shoppers

Lifecycle

People expect brands to rise to society’s challenges