In 2012, Hassle was at a crisis point – but rather than fold, it compartmentalised its local services marketplace to focus on domestic cleaning. Now the site is launching in the UK and mainland Europe as an Uber-esque service used to book trusted home cleaners.

'Dynamic pricing' means prices can quickly adapt to reflect changing levels of supply and demand. When Uber, a private New York-based taxi service trialled the idea, some customers were charged over $80 per mile, causing widespread anger.

From being accustomed to renting our homes, and that power drill you only need once, we now don’t mind renting a nail polish that someone else has already had their hands on, or not owning our washing machine. But why aren’t people so keen to own material possessions anymore?

Referred to as 'Uber for bar tabs', Australian-based 'tab' app Clipp means people no longer have to leave their card behind the bar when they go for a drink. The app can be linked to multiple phones, so multiple drinkers can use it at the same time - with just one final bill.