United Screens is a new generation media service, which responds to the needs born from existing online behaviours to give audiences the entertainment they want, when and how they want it.

Piracy is still a major problem for the entertainment industries, but media producers are inventing new ways to share their creations. Breaking Hollywood tradition, A Field in England will launch in cinemas, on TV, online and on DVD simultaneously.

Building on its unconventional marketing tactics, Chipotle is launching a four-part TV series calledFarmed and Dangerousthat takes a satirical look at industrial farming. Despite being a 'Chipotle original series', the restaurant is mentioned only once.

Whole Foods’ online magazineDark Rye, which featured food-related stories about creativity, has been turned into a TV series. In a partnership with Pivot.tv, the show will feature people maintaining sustainable food traditions and artists seeking social justice.

We've never been so interested in TV shows - but we aren't watching TV. Instead, we're turning to online video - whether it's Netflix or YouTube. But new technology isn't solely responsible – a wider shift in lifestyles is creating a natural path towards hyper-diversification.

The talent show format has fallen out of favour.American Idolviewers fell 66% in three years, and only three seasons ofThe X Factorwere made in the US before it was dropped. Can interactive programmeRising Starbring the talent show back into people’s living rooms?

Political dramaHouse of Cardspremiered in February 2013, exclusively through Netflix. The streaming giant's first purpose-made series, it reflects the growing power of digital channels and points towards new kinds of viewing behaviour.

Netflix's foray into original programming didn't just reinforce a trend of 'binge watching' by making entire TV seasons available all at once – it's also triggered viewers to come up with ways of rethinking and editing its content.