About 40% of Hamburg's 1.8 million residents don’t own a car, so IKEA has introduced its first ‘citystore’ – an urban little sister to its sprawling, out-of-town counterparts. It’s already more popular than any other German branch, but who is this inner-city store attracting?

As UK shoppers adopt an increasingly frugal mindset, the perception towards value products is changing. Despite traditional ideals, the majority of Brits now consider supermarket own-label products to be on par, and two in five consider them better, than branded equivalents.

German supermarkets have long been known for low prices and simple design. 81% of Germans say that price is the most important consideration when grocery shopping, but they're increasingly choosing premium and organic products. So what's changed? And what do Germans want to eat?

No longer do we eagerly await the summer sale. Thanks to daily deals websites, online vouchers, and retailers’ desperation to sell, sell, sell, there's a sale nearly every day. But how does this permanent sale phenomenon affect the way people spend?

Combatting the rise of discount supermarkets like Aldi and Lidl, Tesco has introduced 300 ‘pound zones’ to compete with its cheaper competitors. The UK has been a cash-strapped society in the last few years, and retailers are taking note of Britain's changing shopping habits.

With half of the UK population now passing through the doors of discount retailers and their sales showing double digit year-on-year growth, there’s certainly an appetite for discounted goods. But what’s behind this shift? And how is it affecting the UK’s retail landscape?

Shopping habits are changing in the UK. While supermarkets used to be a one-stop shop for all grocery needs, 38% of shoppers said they were shopping in a wider variety of stores. Discount stores, convenience stores and online stores in particular are growing in popularity.

Despite introducing Pound Zones and multi-buy offers, Tesco is losing customers, while the likes of Aldi and Lidl are fast becoming the UK’s favourite supermarkets. Why aren't Tesco's discounts attracting the growing number of bargain-hunters?