In just five years, Shoes of Prey customers have personalised over 10 million pairs of shoes, from ballet flats to gladiator heels, and annual revenue is nearing $10 million AUD. But what makes designing your own pair of snakeskin peep-toe wedges so appealing to Australian women?

New technology is making downloadable design a reality, and companies like AtFAB are leading the charge. But as consumers become producers, what are the implications for traditional making and selling?

How much do you love your bedside lamp? Probably not much. But what if you'd cycled for 40 minutes to make it? Make Your Own gets its customers to work for its products, forming a lasting relationship between brand and customer. But will people want to put the effort in?

When you think of pens, you might think of Parker. When you think of notes, you'll probably think of Post-it. And when you think of notebooks, you think of Moleskine. But how has the traditional paper brand managed to successfully reinvent itself in the digital age?