Nearly 80% of people think companies use their personal data to make more money, so they're reluctant to share it. With over three quarters of people concerned about online privacy, Citizenme gives them back control of their data. But what does it mean for users and advertisers?

“Google policy is to get right up to the 'creepy' line and not cross it,” says the company's CEO. But when does insightful personalisation become intrusive? And how do brands build lasting relationships with consumers concerned about being spied on?

To many, car-hacking sounds like an improbable danger from a distant future. But many new cars are connected to wireless networks, and are already vulnerable. Hacking is responsible for a third of car thefts in the UK. Is digital security now the car industry’s biggest challenge?

The US car insurance industry is worth around $199 billion - but car use is declining, and one third of people sought a new insurer in 2013. Adapting to changing usage patterns and customer demands, Metromile makes insurance more customer-friendly with a pay-by-the-mile scheme.

The desire to own and drive your own car used to be a life-defining characteristic for young Brits – but its importance is fading. And it’s the same case in other countries too, from the US and Germany to Japan and Australia. But why? And how is the car industry responding?

Why should your car insurance premium be determined by a group of risk-takers that you've never met? UK start-up Guevara helps responsible drivers cut the cost of their car insurance through group payments with friends that are equally cautious behind the wheel.

When it comes to choosing car insurance, the attitudes of older and younger generations differ. While older people tend to stick with one insurer, switching is fairly common among younger drivers aged 39 or less. Research suggests this is because they're "harder to please".

When US consumers search 'car insurance' in Google, they’ll now have the option to go via the search engine to get the best price. After launching a comparison tool for insurance products in the UK, now the brand is entering the US market, too – posing new risks to insurers.