India’s love affair with western fashion began with savvy product placement in Bollywood movies in the ‘90s. But as tastes move beyond Bollywood, Indian actresses become more famous and fashion blogs become more popular, India’s fashion scene is becoming more prominent on both the big and little screen.

MTV has expanded its presence in India with a new channel called Pepsi MTV Indies, highlighting local subcultures, including music, film, art and comedy. Targeted at Gen Z, the channel aims to showcase a variety of Indian talent, from street buskers to electro rock bands and graffiti artists.

When Taylor Swift withdrew all her music from Spotify, she argued that “music is art, and art is important. Important things are valuable. Valuable things should be paid for.” In a country with the second highest consumption of pirated music, can digital streaming service Saavn prosper?

In India, discussing Bollywood in the classroom used to be taboo. But as the popularity of media studies grows, some now argue that intelligently discussing popular culture and how to engage with it is better for young people than simply ignoring its existence.