©Veronica Aguilar, Creative Commons (2014)
Case Study|22 Apr 2015
Hershey’s Cool Blasts: getting America chewingChewing gum used to be synonymous with youth in America. It was sexy, glamorous and epitomised a laid-back attitude. But the $4 billion US gum market is down 10% in sales, and this is expected to continue until 2019. So why are Americans spitting out their gum?
