Asia's selfie obsession – especially amongst women – is more prominent than ever. In response, there's been an explosion of beautifying apps that automatically detect facial features, and enhance them according to Eastern beauty ideals.

Asia's growing economies are creating new opportunities, but how equal are they? How are labels used to categorise professional Asian women, and how can brands communicate with this powerful consumer demographic in a meaningful and relevant way?

A common perception in China is that good looks get good jobs. Homegrown cosmetic surgeons have got a bad rep, and in 2014, 200,000 Chinese medical tourists travelled to South Korea in search of physical perfection. Can Yuemei prove it’s a trusted online marketplace for cosmetic ops in China, and will it give the industry a much needed reputational face-lift?

Often described as having flawless, porcelain-like skin, Japanese women have long been the poster models for luminous Asian complexions. Tapping into this perception among US women, Tatcha is a geisha-inspired skincare line. But can it change American attitudes to skincare?