New mums are older than they’ve ever been. They’re also better off. With the 2.4 kids standard fading, are today’s babies being born into a lap of luxury where only the best will do? If so, how can brands align with this quality-not-quantity approach to family life?

One of the world's fastest growing beauty markets, the Middle East, is seeing a new trend being spurred by salons: beauty treatments for children. But amidst the child-friendly facials and nail-art parties, concerns from local psychologists are mounting.

With an increasing disposable income and a rapidly growing baby population, India's mother and child care market is set to explode. And various international brands – from Johnson & Johnson to Philips Mother and Child – are tapping into this increasingly lucrative market.

A decade ago, wellness in India was limited to hair and skin products that kept people looking young. Now, its health and beauty industry is expected to be worth $16 billion by 2015. How are India’s Gen X and Y combining nutrition, fitness and alternative therapy to both look and feel good?