Despite the cruise industry being worth $37 billion, only 7% of the demographic are Gen Y. In an attempt to attract some of the inked-generation, Ink Or Swim is a tattoo-themed cruise setting sail in 2015, with a host of tattoo enthusiasts and artists.

In an age where we’re constantly evolving the way we interact in our daily lives, we’re finding new ways to mourn and mark loss. So how does the Facebook generation show their grief? Getting a tattoo that can be Instagrammed or shared on Facebook is one of the answers.

The Tiffany & Co. brand is iconic. Its blue packaging is instantly recognisable and its heart tag bracelets are coveted by women of all ages. But could logo fatigue be behind falling sales? A new line sees a delicate ‘T’ replace the old logo. Has discretion become the ultimate mark of distinction?

“Diamonds are a girl’s best friend” is a mantra that many women lived by throughout the 20th century. But times have changed. For Millennials in particular, fine jewellery – just like cars, houses and health insurance before it – has become an unappealing investment.