By 2020, Japan's prime minister Shinzō Abe wants women to fill 30% of the nation's senior management roles. Yet despite efforts to get women into work, a growing number are targeting domestic bliss. Are dreams of a family funded by a high-earning husband anything more than a fairytale?

Japanese Prime Minister Shino Abe wants to bring "the supermom" to the rescue of Japan’s troubled economy. The PM has promised to ease the way into the workforce for women with more state-subsidised childcare. But in the context of entrenched societal and corporate norms, will this be achievable?

Asia's growing economies are creating new opportunities, but how equal are they? How are labels used to categorise professional Asian women, and how can brands communicate with this powerful consumer demographic in a meaningful and relevant way?

American Tex-Mex fast food chain Taco Bell has returned to Japan after more than two decades. With the Tokyo 2020 Olympics approaching, it's likely that a growing number of US food chains will open their doors in Japan, hoping to serve the millions of tourists that are expected to arrive.