With just 7% of communication being attributed to spoken words, and the remainder down to body language and tone of voice, it’s easy to see why communicating online has been described as cold and impersonal. Emoticons, emoji and stickers are helping make digital communication a bit more human.

Selling clothes plastered with memes, gifs and poop emojis, Shop Jeen has Gen Z and Y set firmly in its sights. But how has 23-year-old founder Erin Yogasundram – dubbed the “Queen Bee Of the internet” – amassed a cult following without spending a single dollar on advertising?

The average Gen Yer spends five hours a week taking photos of themselves. Knowing how much this group loves a selfie, and that ease is considered the most important feature of banking, MasterCard is hoping its ‘selfie’ payment method will get them snapping and spending like there’s no tomorrow.

Internet memes were once relegated to the depths of 4chan and Reddit. As memetic content surfaces in the mainstream, brands are looking to incorporate memes into their own ads. But can the spontaneous, bottom-up spirit that makes them so potent really be bottled and sold?