The Tiffany & Co. brand is iconic. Its blue packaging is instantly recognisable and its heart tag bracelets are coveted by women of all ages. But could logo fatigue be behind falling sales? A new line sees a delicate ‘T’ replace the old logo. Has discretion become the ultimate mark of distinction?

HNWIs can take their pick of the finest luxury brands, defined by having a net worth of at least $2 million. There are 13.7 million of these consumers globally, but with so much to spend, how do they choose where to splash the cash first? And as their ranks grow, how will luxury shopping change?

London is well known for its members’ clubs. White’s, Brooks's and the Athenaeum conjure images of priceless oil paintings and terrifying wine lists. But these locations are becoming increasingly diverse. Now, an exclusive club in London is opening where everything is operated via an app.

MySpace for millionaires? Facebook for the fortunate few? Ever since social networks have existed, brands have attempted to build small communities - on and offline - of wealthy elites, and most have failed. Why?