To see into the future of media, take a look at a 12-year-old’s iPad. Gen Z spend 35 hours a week consuming media. In the first of a two-part report, we look at why Gen Z are choosing tablets over TVs, why streaming services are king, and how this generation's behaviour will shape entertainment’s future.

The internet is now part of the environment that children grow up in, and parents are justifiably concerned about what their kids are exposed to in the digital space. To the relief of worried parents across Britain, the BBC has announced child-centric streaming service iPlay.

Being grounded used to mean no television for a week or two. But with Gen Z preferring to browse on their iPads and watch videos on their smartphones, this punishment no longer fits the crime. Instead, parents are punishing misbehaving kids by forcing them to watch the box.

At age 3, around a quarter of children go online daily, increasing to about 50% by age 5. And if the internet really is as “dangerous as letting children go out into the street”, is child-friendly software and brightly-coloured ‘kid versions’ enough to keep Gen Z surfers safe and happy?

With news that Amazon and Netflix are launching new children's shows, a new battle is shaping up among media and technology companies to find their own slot in the increasingly media-saturated lives of preteens, many of whom are now using smartphones and tablets to access videos.

Amazon is renowned for its often unbelievable prices, discounts and promotions, which it regularly leverages to get customers across the world on-side. The internet giant's latest effort sees it shift its 7-inch Fire tablets for just $50 a pop – and if you buy five they’ll throw in one for free.

If you were aged between 6 and 12, what might your favourite brand be? Many people would guess Disney, Nickelodeon or Toys R Us - or maybe a sweet food brand, like Oreos or M&Ms. But a 2014 survey revealed that it's actually the Apple iPad.

A game ofCandy Crushthat needs completing, a friend request that needs accepting or a Whatsapp message that requires an instant reply. Smartphones are a constant distraction for kids. DinnerTime forces children to put down their phones and eat with the rest of the family.