With Gen Y much less likely to be able to handle basic DIY tasks than their grandparents, home improvement brands have struggled to get young people enthusiastic about doing it themselves. American retailer Lowe's is now using its social media presence to make DIY accessible to young people.

The days of looking quizzically at a broken tap before caving in and calling a plumber are over. Nowadays, much of the information needed to fix household problems is just a click away. In fact, on YouTube alone there are over 1,000 channels dedicated to How To and DIY videos.

While the past decade has seen the rise of maker culture - from crafting to hacking - DIY retailers seem to have been left out. And yet, despite a shaky housing market, the desire to improve one’s home has never been stronger. So what’s behind this mismatch, and how can brands transform into buzzing hives for a new generation of DIYers?

Three in four Australian homeowners plan to decorate their digs in the next two years, and 41% plan to build an addition or renovate. Tapping into this national obsession, Houzz is a community of home renovators and professionals that's disrupting Australia's $30 billion DIY market.