A subscription toNMEwas once essential for music-loving Brits seeking out new artists and gigs to attend. But with the likes of Songkick and Spotify covering these roles in 2015,NMEhas decided to go free to boost circulation and stave off irrelevance. Can it appeal to a new generation of musos?

The internet is overflowing with movies, songs and articles. Companies like Spotify and Netflix have recognised the value in packaging media into bundles. But does the model work for magazines? Subscription service Magzter is betting it does.

'Print is dead' – or is it? Adapting to a complex digital landscape, publishers are finding new avenues to extend the brand, from leisure to education – a shift with implications reaching far beyond just publishing.

With millions using AdBlock and just 24% of users scrolling down on native ads, brands can struggle to reach online consumers. Yet 90% of EasyJet’s six million monthly passengers read its in-flight magazineTraveller. We speak to Ink Global’s Jonny Clark to discover what makes engaging branded content.