The investment industry was once only open to the very wealthy, but Nutmeg now wants to offer money management to the masses. Its user-friendly platform has people invest small amounts, letting Nutmeg do all the hard work. But will people trust an online start-up with their savings?

With banks’ reputations still suffering, people don't know where to put their cash. LearnVest plans to shake things up. It’s an online platform that teaches you how to budget, save and invest. Can financial common sense be as “as accessible as gym membership” when going on a money-diet can be as hard as cutting out cake?

Over a third of 18-year-olds don’t understand what stocks and shares are – and of those that do, 30% are put off by hidden costs. The Acorns app lets you invest your small change as you buy a coffee or a cardigan – but can it get young adults interested in the stock market?

Are Gen Yers splurging their cash when they should be saving? Are they really saying no to home ownership? Do they actually have no use for brick-and-mortar bank branches? Canvas8 sat down with British men and women between the ages of 18 and 35 to find out where their cash really goes.