Not all festivals are about rocking up wearing your least-loved shoes in preparation for the mud. And increasingly, organisers are pushing harder to turn festivals into lifestyle events. This couldn’t be truer for California-based Coachella, and a collaboration with H&M is emphasising this shift.

While the average skateboarder may be a 14-year-old male, a new breed of ‘rad dads’ has emerged in the US and UK. These men in their 30s, 40s and 50s represented 9% of the American skateboarding population in 2009, but what’s fuelling their interest in this extreme sport?

The surfers on Byron Bay used to dress head to toe in Billabong; those baggy board shorts and iconic backpacks were the epitome of cool. Since its glory days, the brand had fallen out of favour. But 2015 saw its first profit in years. What changed? And how can Billabong keep its head above water?

With international fashion brands making competition on the Australian high street even more intense, a new generation of home-grown brands are building fiercely loyal style tribes both online and off. But can these emerging fashion cults fend off global competition?